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Savage Affiliates Module 7

August 16, 2020

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Savage Affiliates - The COMPLETE Review

MODULE 7: Paid Traffic

As the name implies, this module is all about revving up your affiliate engine and getting the traffic coming in FAST.

The good thing about paid traffic is that it's instant!

The bad thing? 

Well... You'll just have to read on to see.  

Lesson 1 - Paid Advertising Intro

In this lesson, Franklin basically gives you an overall concept of what paid advertising is, and where you can expect to be using it.

The main platforms are probably going to be Facebook and Google Adwords, but Franklin also mentions he’ll probably talk about Instagram ads.

It’s in this video that Franklin mentions his Savage Affiliates 2.0 where he’ll be talking about mor advanced paid traffic things like CPA, for example.

It somewhat goes without saying that the best thing about paid traffic is that you can immediately have access.

The downside is that the traffic is typically cold in the case of Facebook or Instagram ads.

The only exception to this rule is Google Ads, which are only displayed to those who are actually searching for the terms you’re targeting with your ads.

It also requires lots more work at start, 

Testing ads, ad copy...

Another good thing is that once you have a good ad, you can basically increase the budget, tweak the copy, duplicate it… and you’ve got the core of a winning ad that will make you some money.

Lesson 2 - Who Is Your Buyer?

This exercise will mostly be relevant for Facebook Ads.

That’s because we’re getting to know our ideal customer by visualizing, and you don’t really need to know who’s typing in things on Google.

The targeting is the keyword itself.

Capiche?

So basically, he teaches you how to hook your prospects with something like a free email checklist or something like a free training.

That’s also going to be how you get them to opt-in on Facebook anyway, by enticing them with some sort of free offer.

Basically, you have to address some sort of problem that your prospects have.

You’re also looking to build out value and make your money weeks after getting the person into your funnel, rather than immediately.

Franklin calls it a “chain of events.”

And rightly so.

And interestingly, you can even use this for your own trainings and digital products.

Rather than just using it for affiliate offers, that is.

The bottom line?

You have to think about who you’re selling to when using Facebook Ads, moreso than when using anything from Google..

As Franklin puts it, it’s all about giving the right offer to the right people.

Lesson 3 - The Easy Way

Here, he teaches you how to know where your sales are coming from on Clickbank.

The tricky part here is that you can’t put tracking pixels on your pages themselves, so you won’t know where each sale is coming from when doing paid ads.

You’ll be using this tracking when doing things like split testing, so it’s really important for learning to hone in on where your money is going in your paid ad campaigns.

He takes you through the process of signing up for your affiliate offer on ClickBank, and using a spreadsheet to manually keep track of what offers you’re running on each page.

This is a good idea, because he says that your tracking isn’t always going to be accurate.

It may seem to be a little more time-consuming this way, but it’s the best way to be certain.

He shows you how to do this, by using a certain ID number that you find in ClickBank.

You then can take this information and cross-reference it with things like your Facebook Pixel or other tracking tools.

Overall very important for optimizing your ad campaigns.

Lesson 4 - Creating A Facebook Page And Ad Overview (FB Ads 1)

Here, we start learning how to put together a Facebook Ad campaign, from the ground up.

That includes creating a page, which many of us already know how to do.

Franklin takes you through the steps anyway, for the sake of completion.

He also takes you through the basics of the ad console within Facebook, teaching you things such as the ad sets.

He also shows you the “custom audiences” and “lookalike audiences” buttons, along with a quick explanation.

He also runs you through one of his campaigns, and tells you about some important stats for his Custom Audiences.

This is basically those people that were actually logged into Facebook when they visited your website.

He also gives you a quick rundown of what retargeting is and why it’s important.

He then compares Facebook Ads for affiliate marketing to eCommerce, saying that it’s actually much simpler promoting affiliate offers.

He says it’s easier to get leads, and to scale up.

That’s probably because you aren’t relying on suppliers to pump out products, not to mention shipping.

Even more importantly, you aren’t necessarily trying to get a sale with your ads, but rather email sign-ups using free offers.

Lesson 5 - Facebook Ad Examples (FB Ads 2)

Franklin starts by saying that you can IGNORE THE HYPE…

To have a successful ad campaign you don’t need super fancy images or the added bonus of being some sort of influencer…

The main goal is ALWAYS the same.

Get people to give you their emails so you can sell them products on the backend.

He then shows you a couple of different ads that he’s come across in Facebook.

He talks about how giving away something free makes it pretty simple overall, and says that he’s had some of the “ugliest and weirdest” ads and landing pages out there.

Overall, there are at least ten super simple Facebook ads that he shows you, of which a few of them are probably promoting affiliate offers.

One of them even has a mere three lines of text above the image.

Bottom line, “forget all of the crap that the gurus say,” Franklin says.

Get the leads, warm them up, and make some money.

Then you get specific.

He gives you the good idea of screenshotting every ad you see on Facebook, and using it for ideas.

He then shows you a book he wrote in about two hours, and how he made it into a video by doing a screen recording and simply scrolling down the page.

You can then use the video in your video ad, where you’re basically scrolling a little bit too fast.

You write something like, “download my free ebook here…” and ask for their email address.

This will create interest and cause people to want to see more.

Then they download it and BOOM!

Next step.

Lesson 6 - Looking At Funnels (FB Ads 3)

Now we start to look deeper into the funnels around which our Facebook Ad campaigns are going to be built.

He talks first of all how you can avoid getting your ad removed (or worse) by using a little bit of trickery.

Important service announcement: Facebook doesn’t like affiliate marketers’ faces.

That’s exactly why people like you and I have to be a little smarter than the average bear when promoting these affiliate offers on Facebook.

Fortunately, Franklin shows us how to do this using what’s called a “bridge page” in this video.

He then says that no matter the niche or affiliate offer… It’s all the same!

I noticed he says that you “usually” won’t get caught when using a bridge page.

He says that some things like the “make money online” and fitness niches are a little bit different, and you may get a manual review done on your funnel pages.

That’s why it’s smart and easy to just give away a free product and then hit their emails with the affiliate offers.

No matter what you do, you CANNOT send people directly from your Facebook Ad to your affiliate link!

He also talks about another type of offer that you can send them to where you actually go out and advertise a product that you technically own, typically an ebook.

You purchase the rights to these books, and then you can sell them as you wish.

He shows you where you can go to purchase these types of offers, and it’s about as straightforward as it gets.

The beauty is that you don’t get banned by Facebook due to affiliate offers, and you might be able to at least pay for your ads while grabbing those all-important emails.

He then comes out and tells you not to promote crappy or spammy products.

Seems pretty obvious to me, but everybody’s different.

He then mentions a campaign he ran using an offer that he’d purchased the rights to.

That alone paid for 30-40% of his ad spend, and he then went on to profit from the affiliate product he was pushing.

He also built up an email list that he still uses to this day to get sales.

Lesson 7 - Buy An eBook Cover (FB Ads 4)

There are many different ways you can do this, and it’s overall pretty easy…

But Franklin’s gonna Franklin.

So like any good teacher does, he shows you a couple of ways to do this.

One of them is Fiverr, pretty obvious.

Heck, he even shows you a seller that he’s used before.

There’s another site he gives you that’s more focused on this type of work.

Another idea he gives you is to use Fiverr to get a snazzy little image made for your Facebook ad.

Lesson 8 - Installing Pixels (FB Ads 5)

In this lesson, you learn how to put a pixel in.

Also explained is the importance of a bridge page, which also helps you track leads.

A ‘lead” pixel goes on the bridge page.

He goes through and shows you how to set up the pixel, and it’s pretty easy, especially when you have a walkthrough video explaining it step by step.

He once again says screw clickfunnels for all of this, but that depends on your own preference.

He pauses to briefly show you some of the metrics from one of his campaigns.

...and then gets right back into it.

After that, you copy the pixel code and put it into the WordPress editor in the exact spot that he shows you.

He then shows you that one of the other plugins he instructs you to use might sometimes mess with this step.

If it does, you can just put it on “learning mode” or deactivate it in the meantime.

A few more steps later, and you’re not only on your way to tracking your leads, but knowing exactly how much you’re paying for each one.

Lesson 9 - Advanced Tracking Ad Split Testing!

This is where you get real limber and practice doing the splits.

Seriously though, this is a HUGe part of running ads, and you’ve probably heard at least the term “split test.”

Haven’t you?

I see you shaking your head.

So here, Franklin introduces you to a tracking system that will help give you a general idea ( aka it’s not perfect) of youryour campaign stats.

It shows you all the way to how much money you’re making per person on average.

Franklin shows you how he’s making an average of 16.35 person after about fourteen days of them entering the email funnel.

He also says it’s a good idea to give your project’s Conversion Code snippet to the program or network you’re using,but he says it’s nearly impossible to pull off.

Oh well.

After that, he shows you how to set up a new tracking campaign by clicking a few buttons and copy-pasting a few codes in the same area where you put your Facebook tracking pixel.

He also shows you how to track your leads with the same tool by making a few minor changes to the code you paste.

Sounds scary, but it’s simple stuff.

After that, he shows you how to set up a neat little feature that tracks every single thing that goes on.

Yes, that’s right. Every. Single. Thing.

That’s pretty powerful data to have.

After that, he starts teaching you how to do a split test so you can get more bang for your buck.

You start by building a secondary landing page and setting up a your tracking to run just the same way.

He then shows some of his own A/B testing data so you can understand how to lead it.

Once you figure out which page converts better, you can pick the winner.

Lesson 10 - Facebook Lead Ads

One of the first things Franklin says here…

Don’t go this route until you have a little more experience with Facebook ads.

One of the things he really focuses on is the importance of having a relevant image.

That’s because you won’t be using a landing page with this type of ad, so youur copy and image have to be ON POINT.

Show them what they’re getting so they understand.

Franklin says you can experiment with eye-catching random images, but overall it’s probably best to keep it relevant.

He also talks about the posibility of using video, and says that he feels it usually has the upper hand.

Overall, he wasn’t absolutely sure though.

He shows you how to quickly and easily set up this type of campaign.

It’s definitely a little bit quicker, and the pixel isn’t copy-pasted into the landing page like with a regular ad so you save lots of time.

He does a great job of getting into the targeting metrics such as age, gender and lifestyle.

Of course, there can be a million different interests that your ideal customers have.

It just depends on your niche and products.

Another great metric is “page likes” which allows you to target people who like a certain page that jives with your niche.

Interestingly enough, Franklin tells you that the “make money online” niche is probably the hardest one on the planet to get into, mostly due to market saturation I’m sure.

Either way, seems logical to me.

He then digs deeper into the ad copy, saying that you should keep it simple.

Short and simple, just in case you find out you don’t like your niche or have to rethink your strategy some other way…

He then shows how to upload a video in case you want to go that route.

He then shows you a quick glimpse of how the ad would work for your prospects, and how the process looks through their eyes.

Afte that, he shows you what “lead generation” looks like, and how it looks when you set it up.

The bottom line is” when you do a lead ad like this, the prospect never leaves the Facebook platform.

In the last few minutes of the video however, Franklin says that he’s rather use his own opt-in page instead of running a Lead Ad.

Lesson 11 - What To Track On The Ads (FB Ads 8)

There’s a WHOLE LOT of information in your Facebook tracking metrics.

Lots of this information is completely unnecessary for what we’re doing here.

In this lessson, Franklin shows us how to customize our columns of tracking data.

First of all, he starts by trimming the fat, getting rid of the “schedule” and “ends” columns.

It sounds a little bit daunting at first, but it’s really quite simple due to the fact that he shows you on video.

After deleting a couple more results, you click “apply” and everything gets saved.

He says that you’re pretty much only worried about getting leads at this point, so you’re able to narrow your vision a little bit in regarsd to data.

In fact, he only keeps about six of the tracking metrics.

The thing he focuses the most on is the cost of the leads.

That tells you what you nee to know to tweak your page or adjust your targeting metrics.

The click through rate is also discussed, and Franklin tells you what it means in regards to split testing.

If you get a low cost per lead and a low click through rate for example, you might go optimize your ad and try and get more clicks.

One other thing he talks about is “frequency” which tells you how many times each person has seen your ad on average.

After that, he briefly gives you an idea of the relevance score you should probably be shooting for.

At the end of the day, if you’re getting cheap leads and making money, that’s all that really matters.

Lesson 12 - Check Your Coats (And Your Data) At The Door (FB Ads 9)

Here, Franklin starts to simplify the whole concept of Facebook.

The only bit of data he really looks at is called delivery insights.

He explains it with a crazy, scribbly looking circle.

(It’s crooked because he uses his mouse to draw it.)

He keeps it light by joking about his diagram, saying it looks like a dinosaur.

I personally thought it looked more like Pac-Man, but that’s just me.

Despite the fun and games, he does a great job of explainingwhat goes on when people see and choose whether or not they will opt-in to your form.

He even talks about fatiguing your audience, and which metric to use to understand that concept.

He shows you one of his own ads to explain this, which is way better than talking in front of a blank screen.

There’s a part where he shows you how to tell that 90% of the people that saw his ad had already done so, telling you that the ad is burning out a little.

He gave it a pause, then made it go live again and the metrics changed a little.

This particular example was actually a retargeting ad.

He goes into another ad he’s been running, and shows you how only 4-6% of the people seeing his ad are just now seeing it for the first time.

That’s crucial to know and understand, and Franklin does a great job of explaining it in simple terms.

Once that part is done, he teaches you where to look to see how much of your total audience has been reached.

The example he shows has a progressively higher percentage, and it climbs from 77.04% all the way to a whopping 88.58%.

I’d say that’s pretty darn close to the maximum, wouldn’t you say?

At that last part, only about 15% of the people seeing the ad were seeing it for the first time.

So what do you do when yo9ur ad gets fatigued?

Change things.

Franklin gives you a couple of actionable ideas that you can take and experiment with right away.

I mean, if you’re still getting leads and sales, leave it alone for a little longer.

If things are getting stale… Tweak your ads!

He then discusses the difference between reach and impressions, because while they may be related, they’re also different pieces of information.

He then also shows you how to know if you have two ads that are competing with one another, and how to fix that.

The last thing you want is to fight yourself over the same customers.

Another thing he talks about is “bad days,” and what you can do to put yourself ahead of the pack.

Most people don’t seem to look on a daily basis, and Franklin shows you not only how to do this, but how to use that information to your advantage.

This lesson is fast and furious like all the other lesson Franklin gives you, but it’s packed to the absolute brim with useful information that you’ll need to make sure your ads are successful ventures.

Lesson 13 - Scale Up Those Ads! (FB Ads 10)

Once you have an ad that’s winning, you scale that puppy to the freaking moon.

Here’s Franklin tells you how to do that.

He also says that this part of the process is easier for affiliate marketers than for eCommerce.

That’s because with eCom you’re trying to sell people something right off the bat, whereas affiliate marketing doesn’t even have that option from a Facebook Ads perspective.

There’s only three main things you need to look at for this, and he breaks each one down for you into bite-size chunks.

The first step in this process is creating what’s called a Custom Audience.

Franklin walks you through the process of doing this, as well as scaling out by individual country.

After that, he goes into great detail about how to create a lookalike audience, and what you need to focus on.

Testing those audiences with a quick 5-10 dollars a day is the ideal amount.

Another thing he briefly discusses is retargeting, which is really important in the world of digital marketing.

The bommom line he says, is nt to get greedy and want lots of leads.

If you get a ton of leads and don’t make any sales, then it doesn’t matter.

The most critical part is who is buying from you.

Lesson 14 - Solo Ads Intro

What is solo ad traffic?

It’s traffic from other people’s email marketing list.

Okay, simple enough.

These people are already on a list somewhere, and the seller is promoting your offer.

He then uses a nice little diagram to explain what solo ad traffic is, and where and when offers are made.

Basically, you send your traffic to an optin page (as per the usual…)

Then you get the on an email list.

You’ll be burning out this list pretty fast, and he talks more about that as well.

You’re basically hitting this list hard with offers, adding a little scarcity, and oncreasing the price on them before giving yet another offer (or giving some value first, then bringing in another offer.)

He then explains some very big things that everybody does wrong with solo ads.

One of them is really pretty standard for ads in general, and that’s the fact that you aren’t looking to profit right away on the first offer.

Another thing that rings true for other types of campaigns such as Facebook ads, is that the leads themselves are the asset.

You also have to have patience because you might not make money for several days all the way up to a month in some cases.

He then talks about some of the downsides, such as a low open rate due to the face that you’re sending emails to people that are already getting emails from others.

Interestingly enough, he says that this type of ad only works in the “make money online” niche.

After all of that, Franklin shows you where you can go to buy solo ads!

He then shows you some of the pricing you for this type of ad. You’re looking at 200 clicks for about $160.

While that seems pricy, Franklin explains why it’s actually not such a bad price at all.

One of the things Franklin mentions about solo ads is that these people are probably much less skeptical than cold Facebook traffic because they’re already wamred up and ready to buy something.

Lesson 15 - Solo Ads, Finding Sellers

First off, Franklin shows you two different sites where you purchase solo ads that feature multiple sellers.

After that, he shows you how to use Facebook to find solo ads sellers, while warning you about scammers on the social media platform.

He says that you should do your research, and shows how you can make sure that they’re the real deal.

Overall, he gives you about four or five different sites where you can find other solo ads sellers.

It’s basically the same concept as Facebook traffic, except you’re buying it from somebody else’s list.

No matter the source, he shows you how to scroll through the comments of the people that bought rom each seller, as well as how to see if they actually made sales from the ads they purchased.

OVerall, this is a simple way to get additional traffic 

Something interesting is that lots of the people you’re buying solo ads from are actually affiliates as well, and they’re selling solo ads as an additional source of revenue on top of what they’re already making.

Lesson 16 - Solo Ads, Creating Tracking Links

So now that Franklin has taught us where to find and vet solo ads sellers, the next step is to track them!

It’s really pretty simple with it comes down to it. 

You just track all the solo ads you run and see which ones are getting you sales, then you just stop using the ads that aren’t working.

Not bad, huh?

All you need is a tracker, which you’ll need anyway.

He then gives you a program that is specifically designed for solo traffic.

It sets up almost identically to any other type of ad, being composed of tracking pixels that you put on both your opt-in page AND your thank you page.

He also says that while you CAN go straight from an opt-in page to an offer, it’s good practice to go ahead and use a bridge page anyway.

They’re incredibly simple, basically consisting of a “while you wait, click here to see more!”

He does a great job in this training of going through the WordPress platform and showing you once again exactly how to put your tracking codes in.

He then shows you how to test your new tracking pixels using the solo ad tracking platform.

The best part about this training is that he shows you two different tracking platforms, one is specifically made for solo ads.

Interestingly enough, Franklin says that he feels solo ads CAN be even better traffic than Facebook. The keyword here is “can,” since all solo ads are not equal.

After you track your results and find a winning combination, you just go back to the same seller who sold you the solo ads to begin with and use them again.

Rinse and repeat.

Easy stuff.

Lesson 17 - Google Ads 1, Overview

Here it is! 

Time to talk about the vaunted (and feared) Google Ads platform

Franklin starts by saying that he doesn’t have as much experience with Google Ads as other platforms.

Even so, he does run a lot a Google Ads, but keeps it super simple.

Sounds legit, right?

He then recommends a keyword tool that he shows in a previous video, saying that it’s great for figuring out how much you’re going to spend on a certain keyword.

He then gives you an example using the Vert Shock ClickBank product.

Basically, if you see people running ads for a certain product, that means they’re probably making money.

That means there’s probably room for you to squeeze in and do the same thing.

He continues using this example and goes through some pricing using the Google AdWords Keyword Planner tool (which is free, by the way.)

Though the first step is to find some keywords to advertise for, this video is purely about what to do when you have your list basically hammered out and ready to roll.

He then shows you how Google Ads give you more advice than Facebook.

He goes on to explain how a lot of people left the Google Ads platform and went to Facebook because it was a lot cheaper.

This has caused Google to get a little cheaper as a result, as well as adding some new features to their platform.

Good stuff!

Competition is a great thing.

He shows you the main buttons you need to worry about for now, and points out some other good information that just isn’t as necessary for your day to day campaigns.

Lesson  18 - Google Ads 2, Tracking Codes

Here, he goes into a little bit of the theory behind Google Ads.

While with Facebook you’re just throwing an ad in front of somebody, Google Ads are being displayed in front of people that are actually searching for the things you’re selling.

That concept of “buyer intent” really is a game-changer.

That’s why all you need for a Google Ad is some text and a link instead of having a photo/video.

He says that you definitely want to have a tracking pixel on the homepage that shows you what you’re doing.

If you’re looking for leads, you also want to have a leads pixel as well, typically on your bridge page.

According to Franklin, the conversion pixel needs to be installed a certain way or it won’t work properly.

He then walks you through the process of installing each type of tracking pixel and makes it really simple.

The kicker is where he shows you how to set up your Global Site Tag so that it won’t conflict with your Google Analytics in the case that you’re doing both.

Thankfully (or Frankfully, in this case,) he shows you how to alter the code so that you can do both with a single code so you don’t have a conflict.

After that, you copy and paste the code into your header code area and you’re ready to roll.

And yes, he shows you how to do that as well.

He then shows you how to test the code using what’s called the Google Tag Assistant Manager.

Crucially, he has a problem with this step and has to clear his cache to get it to work properly.

This could be a big snag for anybody that doesn’t have experience working through these kinds of bugs, so it’s good that he decided not to edit this part out of the video.

After this, he shows you how to install the Lead code without messing up.

That could happen, mostly because google doesn’t do a very good job of explaining this part.

There’s actually two separate codes you have to use, so this part is really important to understand for any of you who may want to track leads.

So by the end of this video, you’ll have installed a remarketing pixel, plus a conversion pixel.

If you’re wondering, a remarketing pixel is exactly like a Facebook retargeting pixel but with a different name.

Lesson 19 - Google Ads 3, Starting An Ad

So now that we’ve got the groundwork laid out, it’s time to get those ads running!

Franklin starts out by saying that he won’t be talking about YouTube ads in this video, and that’ll be in another video. 

(YouTube is also owned by Google, by the way.)

Here he mentions that most of his lead generation has been through Facebook, but he’s run lots of Google Ads for ClickBank products using his own landing page.

He then goes right into it, showing you step by step how to navigate the otherwise confusingad platform.

He says to stay away from Display ads for cold traffic, telling you that those are best for retargeting campaigns.

And that makes sense, I know I’ve seen lots of display (banner) ads pop up all over the place for things that I’ve searched for in the past.

A video on that alone is mentioned, which is great because retargeting is HUGE.

So the bottom line is, start with Search ads and then follow up with Display ads.

He then goes into three different options for Search ads, telling you what each one is good for.

He once again says to avoid putting your search ads on the Display network when the option pops up to run both.

He shows you the bid strategy that you will want to use 90% of the time, and explains that that’s ideal if you’re just sending them to a landing page.

And we are in this case.

He shows you also how you can set your maximum bid, basically by cross-referencing the suggested bid and adding a little extra.

A video explaining this specific part of the equation is then mentioned because it can be a little confusing.

Next is how to set your daily budget, and it’s pretty simple.

There are some additional settings (lots of them) that aren’t really necessary in this case, but he does talk about Ad Rotation being important to help you optimize things in the case that you’re running multiple ads.

One of the questions you should be asking yourself in this case is, “are my competitors advertising for this particular keyword?”

Is not, then there might not be any money in that particular keyword.

The other possibility is that they haven’t even considered the keyword you’re gunning for.

In which you’re a top ace fighter pilot, and you should pat yourself on the back for finding something new.

Keyword research is then briefly discussed again, and its importance for Google Ads.

He then shows you where you’ll put those keyword in the actual Google Ads platform.

There are three different types of match types for each keyword, further widening the range of possibilities you have.

He explains these three quite nicely, telling you even how you can split test those particular match types and see which one is producing more leads.

One of the things that kind of sucks about Google Ads is that you can’t really split test, he says.

He says that you can model your ads off of other ads you see being displayed.

Model off of those that are already having success, right?

Lesson 20 - Google Ads 4, Maximum Bid Explanation

As mentioned in the previous video, Franklin made an explainer video specifically about maximum bids and what they entail.

Franklin does a great job of explaining that the Max CPC is what you use when the bids start to get a little competitive, and you’re afraid of paying too much for your ads.

He goes just a little bit above the suggested bid (which seems to be pretty standard for Google Ads users.)

Now, does this mean that you’ll be paying that amount?

No, not exactly.

Franklin explains it as a bidding war (quite fittingly.)

It basically operates the same as ranking positions, so keep that in mind.

It goes without saying that the people that are paying more have a higher probability of popping up higher in the search volume.

And the more you optimize your ads, the cheaper your clicks are going to become.

The maximum bid just acts as a barrier to make sure that you don’t pay above a certain amount.

The only thing that you must not do is put your maximum bid too low, because then your ads won’t get displayed at all!

Franklin also recommends that you start with lower volume keywords if you want to start out slow without burning out your whole ad budget quickly.

Lesson 21 - Google Ads 5, Tools To Track Google

This is a very brief little video that talks about using the tracking link to track things such as conversions.

He shows you a third party tool that you can use to do exactly this.

You basically make a few clicks to get what’s called a linking code, make sure it’s the Google AdWords code, and you paste it right into your Google Ad campaign panel.

This basically gives you a backup tracking platform for your affiliate tracking.

He actually mentions two separate third-party platforms that you can use for this purpose.

Video 22 - Google Ads 6, Custom Audiences And Display Ads

So what is a display ad?

Thknk of when you see a blog or other site displaying banner ads.

They’ve basically gone to Google, signed up for display ads, and said “hey, I’d like to display your ads for a little extra cash.”

As previously mentioned, these types of ads are ideal for retargeting and little else.

Think of when you search for something, don’t buy, and then that same offer follows you all around the internet for days or even weeks.

That’s retargeting!

Franklin shows you how to setup your remarketing (retargeting) list,

He briefly mentions something interesting that you’ll see in the remarketing options, which is where it mentions YouTube users.

He briefly mentions that getting YouTube FREE traffic, then using retargeting ads after the fact is a really good technique.

And it sounds like a winner to me, can’t think of anything better than basically getting free search result information to use for a snazzy little retargeting campaign.

You can then either include people from the last 30 days for your retargeting OR you can start with an empty list.

You can then select how long you want to retarget these people for, up to 540 days.

You click one button, and the list will populate.

After that, you choose what the goal of your campaign is.

Do you want sales? Leads? Or maybe you just want people to go to your website?

In this case, Franklin suggests that you select Website Traffic for most situations, though that depends on the goal of your particular campaign.

After that it gets pretty cool.

You can choose to do either a standard or “smart” campaign, as well as the possibility of building a Gmail campaign, which means your ads will display when people open up their email platform!

Interesting, huh?

There are so many possibilities it’s really pretty incredible.

After that, he shows you something called “affinity,” which is basically like interests on Facebook.

Shoppers and Sports And Fitness are just a couple of the many options that you have here.

Where this comes into play is when people go and visit those types of sites that have active display ads, your banner will pop on there.

The best part is that many of the affiliate products provide these types of banners for you so you don’t have to get them made yourself.

You can also retarget people that have visited your site by other means, such as organic searches, and left.

He says this is a little harder to track, because the sales aren’t your own products, but you have the option.

Franklin does not recommend this to beginners, however.

After that, he shows you how to go straight into ad creation and uploading your banner ad.

So overall, you’re only going to be using display ads for retargeting, unless of course you want to hit specific interests.

Lesson 23 - Google Ads 7, Scale Your Ads

The first thing that Franklin says is that Google Ads are easier to scale up.

This isn’t quite the case with Facebook ads, because on that platform whenever you increase your price the ads can stop performing.

This causes you to pause to campaign and alter your targeting or tinker with other means of optimizing.

He also says that “vertical scaling” and “horizontal scaling” are somewhat nonsensical terms used by other courses to fill in the gaps in their content and give them more stuff to talk about.

Sounds like the truth to me!

Now the thing you have to be careful about is that Google Ads LOVE spending your money.

Franklin gets around this by telling you to increase in smaller amounts.

Another way you can expand your ads is by keyword expansion using the keyword trainings in the learning platform.

He says to build out new ad groups and add those new keywords to those.

This stops you from having to mess with your original ad groups, which can be a mess.

It’s also great to do it this way because you can easily kill off ad groups that aren’t performing well, just like you would in Facebook.

Another way of scaling that Franklin talks about is similar audiences.

This is great when you have the chance to use it, but the truth of the matter is that you’ll need 5,000 visits on your “list.”

While sounding somewhat vague, this has some huge implications for your lead ads because you’ll have to have 5,000 LEADS to even qualify!

Therefore, you’ll most likely be using this means of scaling for other types of campaign.

Franklin then discusses his favorite means of scaling, and the one of suggests using 9 out of 10 times.

Something I like is that he says right off the bat that you’ll almost always see Google tell you that you are “limited by budget.”

Basically that means you don’t have to worry about it.

Another thing you don’t have to stress out about is when Google is in “learning mode.”

Whenever you see that, it just means you should wait about a week before scaling up.

At the end of all this, you can start your split testing, for which Franklin gives you a couple of good pointers.


Module 7 - My Key Takeaways 

This is a fantastic module to get the gears turning for anybody that's new or even an intermediate to the Google Ads platform.


Most marketers don't even seem to work with retargeting (which is HUGE, by the way,) and Franklin does a fantastic job of explaining the ins and outs of what types of ads are good for what.

CONTENT QUALITY 80%

Content: 8/10 Somewhat rudimentary, but nonetheless powerful.

This module won't be as useful for more experienced marketers, but luckily it goes over both Google Ads and Facebook ads.

OVERALL 90%

OVERALL IMPRESSION OF MODULE 01

I think the fact that Franklin goes so deep into different strategies such as solo ads shows that he really wants his students to be succesful.

The Google and Facebook ads may be somewhat minimalistic, but there's plenty of information all around to make it interesting.

You're sure to get some kind of value from this module because there's so much information.


Lead Generation is my #1 Online Business Choice 
(IMO Less Hassle Than Selling Physical Products)
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Ippei Kanehara
Founder/CEO Ippei Leads

$52K per month providing lead generation services to small businesses

Ippei.com is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2020, is to build your own 6-figure lead gen biz. You can learn more here.

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