The Scale program is a 1:1 real estate digital marketing mentorship by Liam Casey. The course teaches realtors how to “get more listings” and “dominate the market.” It also shows how professionals can achieve more by working less. Furthermore, it promises students that they may “skyrocket their annual GCI by multi 6 figures.”
Dylan Marley of Queensland, Australia was a former dropshipper and affiliate marketer. He has also explored various online business models. He eventually signed up for Liam Casey's mentorship and it has since opened opportunities for him. Today, he is the founder and director of Cold 2 Sold, which generates leads for real estate professionals. “The best investment I made is in myself and in this program,” says Dylan. Besides, it taught him how to generate actual results for clients. “So when you're talking to business owners, you're much more confident.”
Aaron Perez is a real estate investor from Las Vegas, Nevada. He needed to scale his Landboss.io business by increasing the number of monthly leads. He contacted Liam and they came up with a marketing plan. To his surprise, his inbox began “blowing up” after a day. Aaron started getting quality leads and grew his business from there.
Personally, I specialize in providing lead generation services for small businesses. As such, I manage digital real estate instead of traditional real estate. In this Scale program review, we look at what it offers including the 1:1 mentorship, Facebook and IG ads strategy, 2 listing guarantee, and more.
Scale Program Review Pros and Cons
Pros
Scale program coaching is ideal for people who prefer 1-on-1 learning.
Scale has many verifiable testimonials from successful students.
Scale guarantees students will get at least 2 listings. Or they get their money back.
Cons
Scale only has 3 spots available at a time.
The lack of external reviews may cause hesitation among potential clients.
The lack of external reviews may cause hesitation among potential clients.
Price
Scale program costs a one-time payment of $8,000 + GST ($2,800 discount) or $1,800 x 6 payment plan ($10,800 total).
Refund Policy
Scale program money-back guarantee offers full refunds to students who do not “acquire at least 2 listings.”
Origin
Scale program does not mention when it was launched.
Group
Scale is a 1:1 mentorship program and does not promote any group.
Reputation
Scale program has many positive testimonials from industry professionals.
Can Instagram and Facebook Ads Boost Your Real Estate Business?
Instagram and Facebook Ads can boost your real estate when implemented correctly. Scale emphasizes the importance of both platforms in reaching potential clients. Paid ads ensure you're targeting interested people. You get to focus your investments on people based on their area and search patterns.
On Reddit, a professional broker reminds that IG and Facebook “does not automatically place ads on people looking for listings.” There are several factors involved (such as housing perimeters) so you should “test many ads and filters to get the best recipe.”
“When you figure it out, it does work,” adds the Redditor. “My Instagram has gained over 500 followers specifically in my city.”
What Is Included in the Scale Program?
The Scale program includes:
- Dedicated account manager
- 1:1 support chat
- Monthly strategy sessions
- Run targeted IG and Facebook ads for real estate
- Managed appraisal inquiry campaigns
- Unlimited new listings and sales lead gen launches per month
- Custom animated graphics and creative designs
- Video sales funnel setup
- SMS and email database reactivation every 3-4 months
- All-in-one social media management platform
- Sales pipeline and CRM system
- Marketing automation tools (SMS, email, landing pages)
- Review generation and SEO optimization
- Call tracking analytics
- Automated appointment setting assistant
- Lead qualification and nurturing
- Hands-off booking system for property appraisals
Who Is The Scale Program For?
Scale program is for real estate agents, team leaders, and principals. The mentorship is specifically ideal for agents who:
Scale program is not for beginners with less than a year of industry experience. It is also not for agents who are resistant to coaching or are inconsistent in their efforts. Likewise, it is not for professionals focused on luxury purchases before building their business.
What Are People Saying About The Scale Program?
People have positive things to say about the Scale program. On Liam Casey's YouTube channel, we see him interview Nathan Lilley. He went from being a full-time electrician to scaling Lilley Media business to $60K per month. According to him, investing in mentorship and learning paid ad strategies were key factors in his success.
On the website, we see several Scale program testimonials. Maurice Salib has recorded a short video about his experience. Maurice runs Icon Media, a digital marketing agency that serves real estate professionals. “We have clients that are generating over $180K in GCI and this generated in just 5 weeks,” he shares. That eventualy led to “an influx of referrals.” Maurice says implementing the Scale program's systems led him to success. “Liam Casey has been able to provide ample support throughout the whole process,” he adds.
It is, of course, worth noting that Scale program does not have any reviews on Trustpilot, Reddit, or other external sites.
Who Is Liam Casey?
Liam Casey is an online entrepreneur from Brisbane, Queensland, Australia. He specializes in digital marketing for real estate professionals. Liam is the director and founder of Reliable Leads. He is also the founder of LMC Growth.
His company has been “running ads for real estate pros” since 2018. Majority of his clients are from Australia and New Zealand. He also says they've “spent over $2M on lead generation campaigns” for their clients. Currently, he also runs the free course 30K/M Agency in a Box Challenge.
Liam studied Business Management, Advertising, and International Business in The University of Queensland. He has also spent time as a volunteer life guard for Surf Life Saving Australia from 2015 to 2017.
Liam Casey's Claims
Liam Casey claims Scale helps established real estate agents attract more leads. The main strategy is the use of paid ads. When systems are implemented right, professionals may boost their annual GCI by up to 6 figures. Agents learn to “work smarter, not harder” and have unfair market advantage.
Potential Drawbacks of Liam Casey's Claims
Scale requires clients a minimum of $1,000 for their paid ad spend per month. This is an additional expense on top of program cost. Real estate professionals should keep this in mind before signing up. The promises of quality real estate lead generation is always enticing. But remember that $1K per month is a significant investment. Moreover, paid ads need constant monitoring and adjustment to be effective. This may mean more expenses since conversion rates may not immediately be great when you're starting out.
On Reddit, one user pointed out that ad budget is a concern among some real estate agents. This is especially true for those who are “selling high ticket listings”. Besides, it takes a lot of “touch points” before they find quality leads. Plus professionals also need to be “good at closing and follow ups” to succeed.
That said, agents should have clear expectations. While Scale program success stories are displayed on the website, results are not typical. The program is not a get-rich-quick scheme and it takes time and effort to master their systems. Also, the only guarantee they can give are 2 sure listings.
Digital Real Estate vs Traditional Real Estate: Which is Better?
Digital real estate is better than traditional real estate if you have limited budget and want to scale your business faster. This model has low barrier to entry and is not as demanding as managing physical properties. It also offers higher returns within shorter timeframes. This involves owning niche websites and renting them out to small business owners that need organic leads.
Traditional real estate, on the other hand, offers greater stability and predictable cash flow. However, it requires significant upfront capital and ongoing maintenance costs. It also takes time before a property owner recovers their investment.
Conclusion: Why You Should Consider Local Lead Generation As A Business
Local lead generation is a lucrative skill that's easy to learn and master. Traditional real estate usually requires years of experience before you build a solid reputation. Beginners may have a hard time penetrating the industry as some may not immediately find them trustworthy.
Furthermore, you won't have to rely more on paid advertising when you do lead gen. Paid ads can be expensive and you stop getting results as soon as you stop spending on them. Local lead generation is different. Once you reach the top search engine results, you stay there with little or no maintenance work. You get to dominate your target area and niche.
Local lead generation is also easy to start, with a minimum startup cost of $500. You only need to build a website and then learn to rank it. Eventually, you rent out your site to business owners who need the leads. You may earn $500 to $3,000 for each site per month.
The business model is also easy to duplicate. You can target different business niches and locations as you build more sites. This will multiply your potential earnings. Case in point, I make up to $52,000 per month since I own and run many local lead generation sites.
