Liam Casey's Scale Program Review: Can IG and FB Ads Boost Your Real Estate Business? - Ippei Best Online Business

Scale Program Review Pros and Cons

Can Instagram and Facebook Ads Boost Your Real Estate Business?

Instagram and Facebook Ads can boost your real estate when implemented correctly. The Scale Program emphasizes the importance of both platforms in reaching potential clients. Paid ads ensure you’re targeting interested people. You get to focus your investments on people based on their area and search patterns.

On Reddit, a professional broker reminds that IG and Facebook “does not automatically place ads on people looking for listings.” There are several factors involved (such as housing perimeters) so you should “test many ads and filters to get the best recipe.”

“When you figure it out, it does work,” adds the Redditor. “My Instagram has gained over 500 followers specifically in my city.”

What Is Included in the Scale Program?

• Direct Support. It has a dedicated account manager, 1:1 support chat, and monthly strategy sessions.
• Marketing Campaign. Runs targeted IG and Facebook ads for real estate. Manages appraisal inquiry campaigns. Launches unlimited new listings and sales lead gen campaigns per month. Creates custom animated graphics and creative designs. Sets up a video sales funnel. Handles SMS and email database reactivation every 3–4 months.
• Tech Tools. Has an all-in-one social media management platform, a sales pipeline, and a CRM system. It also offers marketing automation tools for SMS, email, and landing pages. Then, it supports review generation and SEO optimization. Finally, you can track calls with analytics.
• AI Features. This is an automated appointment setting assistant that handles lead qualification and nurturing. It provides a hands-off booking system for property appraisals.

Who Is The Scale Program For?

The Scale Program is for real estate agents, team leaders, and principals. The mentorship is specifically ideal for agents who:

• have at least 12 months of real estate market experience.
• earn over $10,000 monthly or $100K yearly in GCI.
• are willing to spend at least $1K per month on paid ads.
• use referrals in their business.
• want greater control over their earnings.
• are ambitious and willing to work hard.
• need help from expert marketers to scale their business.

The Scale Program is not for beginners with less than a year of industry experience. It is also not for agents who are resistant to coaching or are inconsistent in their efforts. Likewise, it is not for professionals focused on luxury purchases before building their business.

What Are People Saying About The Scale Program?

People have positive things to say about the Scale Program. In an interview with Liam Casey, Nathan Lilley says he went from being a full-time electrician to scaling his Lilley Media business to $60K per month. According to him, investing in mentorship and learning paid ad strategies were key factors in his success.

On the website, we see several Scale Program testimonials. Maurice Salib runs Icon Media, a digital marketing agency that serves real estate professionals. “We have clients that are generating over $180K in GCI and this generated in just 5 weeks,” he shares. That eventualy led to “an influx of referrals.” Maurice says implementing the Scale Program’s systems led him to success. “Liam Casey has been able to provide ample support throughout the whole process,” he adds.

It is, of course, worth noting that the Scale Program does not have any reviews on Trustpilot, Reddit, or other external sites. This means there’s a great chance these testimonials are a bit biased.

Who Is Liam Casey?

Liam Casey is an online entrepreneur from Brisbane, Queensland, Australia. He studied Business Management, Advertising, and International Business at The University of Queensland. He specializes in digital marketing for real estate professionals. Liam is the director and founder of Reliable Leads and LMC Growth. His main company, however, is often referred to simply as Scale.

Liam created The Scale Program after seeing a big problem. Real estate agents were getting leads, but they were too busy to follow up with them. This meant they were losing potential clients. Liam designed The Scale Program to solve this problem. It doesn’t just find leads, it also uses AI and a support team to automatically contact, qualify, and book appointments for the agents.

His company has been “running ads for real estate pros” since 2018. The majority of his clients are from Australia and New Zealand. He also says they’ve “spent over $2M on lead generation campaigns” for their clients. Besides his courses, Liam also runs the free course 30K/M Agency in a Box Challenge.

Liam Casey’s Claims

Liam Casey claims his Scale Program helps established real estate agents attract more leads. The main strategy is the use of paid ads. When systems are implemented right, professionals may boost their annual GCI by up to 6 figures. Agents learn to “work smarter, not harder” and have unfair market advantage.

Potential Drawbacks of Liam Casey’s Claims

The Scale Program requires clients to pay a minimum of $1,000 for their monthly paid ad spend. This is an additional expense on top of program costs. While quality real estate leads are always enticing, remember that $1K per month is a significant investment. Moreover, paid ads need constant monitoring and adjustment to be effective. This may mean more expenses since conversion rates may not immediately be great when you’re starting out. Real estate professionals should keep this in mind before signing up.

On Reddit, one user pointed out that ad budget is a concern among some real estate agents. This is especially true for those who are “selling high ticket listings”. Besides, it takes a lot of “touch points” before they find quality leads. Plus professionals also need to be “good at closing and follow ups” to succeed.

That said, agents should have clear expectations. While Scale Program success stories are displayed on the website, results are not typical. The program is not a get-rich-quick scheme, and it takes time and effort to master their systems. Also, the only guarantee they can give is 2 sure listings.

What Are Top Real Estate Side Hustle Ideas?

The top real estate side hustle ideas are:

• Digital real estate. This refers to owning and monetizing online assets such as websites, domain names, and lead generation properties. For example, a rank-and-rent website targeting a specific local service (like roofing or plumbing) can generate $500 to $3,000+ per month in passive income. With over 97% of consumers searching online for local services, digital real estate offers high ROI without the physical upkeep of traditional property.
• Single-family rentals. This generates a monthly income potential of $200 to $300 per property. With 33% of renters living in single-family homes, this investment brings long-term returns.
• House hacking. This involves buying a multi-unit property, living in one unit, and renting out the others. For example, a $200,000 duplex could generate $1,000 per month in rental income after expenses.
• Vacation rentals. This involves listing properties on Airbnb, Vrbo, and other similar platforms. Hosts may earn a monthly income of up to $30,000 per property.
• Airbnb arbitrage. With this model, you lease properties long-term and offer them for short-term rentals. This is potentially profitable, especially if you target high-demand locations like Miami and Orlando. You may lease a property for $2,000/mo. and renting it out at $100/night may lead up to $3,000 in monthly income.
• Property management. With over 10 million rental property owners in the U.S., property managers get plenty of opportunities to make money. Common responsibilities include handling maintenance and screening tenants. You may earn an average of $28.29/hour in this side hustle.

Digital Real Estate vs Traditional Real Estate: Which is Better?

Digital real estate is better than traditional real estate if you have a limited budget and want to scale your business faster. This model has a low barrier to entry and is not as demanding as managing physical properties. It also offers higher returns within shorter timeframes. Digital real estate involves owning niche websites and renting them out to small business owners who need organic leads.

Traditional real estate, on the other hand, requires significant upfront capital and ongoing maintenance costs. It also takes time before a property owner recovers their investment.

Conclusion: Why Local Lead Generation Is the Best Form of Digital Real Estate

Local lead generation is the best form of digital real estate because it’s a specialized skill that’s easy to learn and master. Traditional real estate usually requires years of experience before you build a solid reputation. Beginners may have a hard time penetrating the industry as some may not immediately find them trustworthy.

Furthermore, you won’t have to rely more on paid advertising when you do local lead gen. Paid ads can be expensive, and you stop getting results as soon as you stop spending on them. Local lead generation is different. Once you reach the top search engine results, you stay there with little or no maintenance work. You get to dominate your target area and niche.

Local lead generation is much easier to start, with a minimum startup cost of $500. You only need to build a website and then learn to rank it. Then, you rent out your site to business owners who need the leads. You may earn $500 to $3,000 for each site per month.

The business model is also easy to duplicate. You can target different business niches and locations as you build more sites. This will multiply your potential earnings. Case in point, I make up to $52,000 per month since I own and run many local lead generation sites.