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Amazon SEO – Rank Your Listing in 7 Steps (2020 Guide)

August 16, 2020

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Today you're going to see the Ultimate Guide to Amazon FBA Listing Optimization

I used these 7 steps myself to improve my conversion rates by 24.7%

The best part?

The results of this optimization came quickly

(in less than 30 days)

This 2020 Step-by-Step Guide to Optimizing Your Listings covers the Strategies and Tactics of:

  • Step 1: Naming Your Brand (Including 32 Helpful Brand Name Generators)
  • Step 2: Formatting Your Title Informatively (For Both Shoppers and Search Engines)
  • Step 3: Composing Compelling Bullet Points that Convert Cruisers into Customers
  • Step 4: Acquiring Impressive Images (All 3 Types: Product, Lifestyle & Infographic)
  • Step 5: Developing a Description that Delights even the Bargain Hunters
  • Step 6: Compiling Killer Keywords derived from the most Current Tools 
  • Step 7: Keeping the Quality of Your Listings (Maintenance) 

Step 1: Naming Your Brand


Business Name Guidelines

When I was trying to figure out what I should call my brand of products, I showed some family members pictures of my listings and got their opinions, but also went through using the Hipster Business Name Generator below to get uber-creative with my brand name (kind of like gorilla-marketing).

Here are 4 Helpful Brand Name Guidelines:

  • Positivity: Your Business name should show people what your line of items is doing to better the world.
  • Memorable: Don’t be bland. It’s okay to be a little bit out there, as long as there’s a pretty easy-to-be-seen correlation between your name and what you are selling.
  • Easy-to-Say: Make sure that your name is super easy to say. Look at the bigger brands and notice how simple the words are to remember, while representing their corresponding brand (“Dell” computers).
  • Short-‘n-Sweet: Going along with being memorable, I’ve found that short brand names are way easier to remember than longer names. That’s the principle. The practical tactic would be to keep your name shorter than 7 Letters.


29 Most Helpful Business Name Generators

Need some help thinking up a name for your future line of products on Amazon?

Or maybe you just need some assistance from a blog name generator to come up with an interesting name for your new blogging excursion. 

Enter the Business Name Generator.

What is a Name Generator?

A Business Name Generator is a title creator that combines either keywords or topics chosen by a user with words or parts of words related to what is entered. 

Anadea Business Name Generator

This service offers business name generation as well as domain names.

The best part of Anadea is that they offer a variety of ways to find your business name, from searching for various keywords to selecting your industry from a list.

Biz Name Wiz (BNW)

BizNameWiz helps with generating a name for your online store or business. It’s super easy, requiring little creativity or thought.

To make use of this naming tool, put in a couple words that you think would be good in a company name and then press the “enter” key.

BNW will take it from there. In addition to a brand title generator, BizNameWiz also provides a variety of naming guides to further help you make your decision.

Brand Root

Brand Root is a business name generator that only offers names that are paired with their exact match .com suffix’s, so it makes it super easy to set up your brand name website.

You can search in two different ways

Brand Bucket

The first of multiple services that offers 3-in-1 stop service, you’ll be able to get your logo, business name, and domain name all from the same location.

You’ll enter one of your choice keywords and then Brand Bucket will generate related names, based on the term you put in.

Cool Name Ideas

Cool Name Ideas is a thorough company name generator, asking you a series of 5 questions before you get your results.

It will ask you for a few words that describe your business

The type of business you are starting (corporation, company, etc.)

The benefits that your customers will gain from doing business with you.

The Style of business you are naming (what niche you are in)

And finally, the kind of suffix you’d like on the end of your domain (.com, .org, .net, etc.)

Domain Puzzler

This tool helps you create a unique domain name in 3 distinct ways:

1. You can use the search bar to find an interesting domain by inputting a favorite keyword. 

2. Once you've search for a keyword, you can used the advanced feature to add an additional keyword into the domain. 

3. Finally, you can search a keyword and then click the related keywords option to see other domains. 

Bonus: 1 Other Notable Filter:

Domain Puzzler offers a check box where you can select the suffix that you need (.com, .net, .org, etc.), so that when the results show, they are more tuned to what your needs are. 

Dot-O-Mator

Dot-o-mator is a very easy-to-use company name generator.

Particularly, it’s excellent for combining words to put together different keywords to construct an original business name.

When you first start using the tool, you’ll come to a screen that displays a random word after you hit the button.

Domainr

Domainr is a domain name availability tool. Put in a keyword (your industry or product category maybe) and hit “Enter.”

Any available names will show up and you’ll be able to scroll through them, and eventually select which one works best for you.

Domainr shows all sorts of domain extensions (.com, .net, .org, .io, .biz, etc.), so if your name is not available as a .com, you can choose an alternate extension.

Fantasy Brand Name Generator

Wanting a more creative company name generator?

Check out the Fantasy Name Generator!

This generator is very simple:

When you first load the site, 

you'll come to this page:

Looking for a creative company name? Check out the company name generator on fantasynamegenerators.com/company-names.php

Notice that there are 10 names at the bottom half of the page?

Those are your company name ideas. 

Don't like any of those?

Click the button at the bottom of the page,

and ten more different names will be generated. 

Freshbooks

Although this company specializes in providing SaaS accounting services,

they also have put together this tool to further help people build their businesses.

To begin to use this generator,

you’ll click “Let’s Get Started”


Then you be directed to this page:

Where you’ll select your industry from among:

  • Creatives & marketing
  • Legal Services & Business Consulting
  • Trade & Home Services
  • Information Technology

After you select the industry in which your business will be operating,

you can enter your keywords into the search bar.

Then 3 customized brand names will pop up.

Fit Small Business

Want a custom domain name for your business?

This generator guides you through the process by having you answer a series of 3 questions:

What service do you provide or types of goods do you sell?

What primary geographical area do you serve?

What is the last name of the founder(s)?

This service is partnered with Bluehost (and receives a commission if you purchase from them).

If you would like some additional tips and tricks to putting together your company name, Fit Small Business offers a list of suggestions as well.

Dot-O-Mator Name Generator

This naming tool is a mid-level of technical, not as complicated as naming.net, but offers a little more than the shopify generator.

First, you select an option from one of the name lists or by entering your chosen terms.

Then, you’ll hit enter and you’ll generate a variety of combinations into two different lists you can choose from.

After you have found key terms in those lists, you can put terms from each list you like together in your “Scratchbox,” which is a built-in place to hold name combinations you like.

Getsocio

Want to save money on a domain name?

This name generator will allow you build your website on a subdomain that is free.

That’s the major differentiating factor of Getsocio.

Hipster Business Name Generator

Wanting an uber-creative name for your new business?

Go no further than the Hipster Name Generator.

Every time you click the refresh button on the screen, the AI generator will put a new name and logo on the screen.

Of course, you’ll also need a domain for your new name, so there’s a quick access button that will enable you to go directly to another site and get that domain name.

Creative Biz name and domain in the bag.

Lean Domain Search

More than just a domain purchase service.

Interested in marketing on social media in addition to via the search engines?

You might consider using Lean Domain Search, as they will show you if your business name is available as a Twitter handle, a Facebook page name, etc.

It will save you some time of you are looking to get set up on social as well as on a website.

Namelix

To use this name generator, you start by entering your desired keyword(s)

Then Check the Box on Your Desired Name Length:

Pick a Name Style

Choose either a premium option or a free option. 

The Premium options come with simple logos, while the free options offer only titles

NameMesh

This domain name finder specializes in locating your ideal domain name for your new venture.

In addition to being able to insert your choice keywords, this domain search engine gives you the ability to select the style of your domain name from the following themes:

  • Common
  • New
  • Similar
  • SEO
  • Short
  • Extra
  • Mix

Choosing from these categories can give you advanced levels of choices that many other domain name providers don’t offer.

Namesmith

Namesmith is one of the more focused name generator, allowing you to put more than one keyword into the search bar (up to 5, actually).

This service will also give you the exact match domain if it.s available.

They are partnered with GoDaddy, with Namesmith providing the biz name generator and GoDaddy providing the domain.

NameStation

With this tool, you can generate both intriguing domain names and jaw-dropping company names. 

You can even hold a contest in front of neighbors and friends to help you choose a great name. 

Naming.Net

This tool is primarily used for getting company name ideas.

With this generator you can enter specific pieces of information and then get more specific results.

For instance, you can enter a precise root word, or syllable, or letter and the number of syllables you want in your business name.

You can also elect to have the name generator pick words that rhyme, have Latin or Greek roots and other variants.

If you are more of the nerdy type of person, Naming.Net is the business name tool for you.

Name Find

Name find is a place where you can pick up premium domains, which have a lot of ingrained favor with Google and Yahoo.

The pro is that the long-term-value (LTV) of these premium domain names is huge.

The con is that because of that LTV, the initial cost of these .coms, .nets, and .orgs is pretty high (peak price I’ve seen was at nearly half a million dollars).

Naminum

Desiring a single word business name?

This might be the tool for you.

With Namium, you can input a keyword and then hit “enter.”

Then Namium takes it from there.

They’ll add a suffixes to the end of that keyword that you inputted.

Helpful I think to stir ideas if you want to create a super-short business name.

Namerific

Namerific is a place where you can purchase premium domain names.

An example of a domain name is namedefined.com.

A premium domain name is a name that has exceptional built-in favor with the search engines (think Google, Yahoo, Bing, etc.).

And while these domains cost a pretty penny (up to 400,000 dollars), the LTV (Long-Term Value) of these domains is huge, especially since the internet is just reaching maturity (nearly everyone on the planet has access).

If you are interested in investing in a premium domain up-front and then reaping the huge harvest over the next 20 years, Namerific.com might be an ideal place for you to find your store name.

Oberlo

This name generator is another simple one, offering a lot of options after you enter in your keyword or desired base term.

To use this handy service, just type in a keyword that is related to your industry or business and you’ll get pages of names that you can browse your way through, until you find the right one.

One helpful feature of this tool is that you can insert multiple keywords to help you scope in on your desired domain name.

One Click Name (OCN)

Are you looking to get your biz name, logo and website domain at the same time?

Well, go no further than One Click Name.

OCN is a brand name generator that offers hundreds of premium domain names.

You can find these names in both normal and unique ways.

Not only can you locate your choice domain name by categories and keywords, you can also find them pictorially via logos that have been designed to coincide well with each premium domain names.

Shopify Business Name Generator

In addition to a name generator, this tool by the popular ecommerce platform Shopify also only shows names with available domain names, essentially knocking out two birds with one stone.

The goal of the Shopify tool is to enable you to, as easily as possible, pick a store name and domain and then open your store on their SaaS platform.

That is especially good if you are into keeping things as straightforward and simple as you possibly can.

Wordlab Business Name Generator

This generator is probably the most simplistic on the list as it only displays one name per entry (every keyword you enter will result in one viable business name).

The good news is that you can try out as many different entries as you want.

The bad news is it will take effort and creativity on your part to discover your ideal company title.

Wordoid

This service enables you to discover available brand names.

The beauty of this tool is its simplicity.

Put your keyword under “Pattern”

 And then select 'Create Wordoids'

On the right side of the page, you'll see several domain ideas appear. 

One unique feature of this tool is the ability to filter your results using the tab on the left side. 



7 Tips to Choosing a Brand Name for Your Company

Here’s seven suggestions that might guide you in your journey to deciding on the name that’s right for your organization:

1. Too Vague: Careful not to pick something that is not descriptive of your services/products at all. You’ll want to hit the balance between a name that is broad enough to leave you room to grow, but not so broad as to leave the door open completely.

2. Too Specific: Don’t Box Yourself in from growing Your business beyond your current product offerings by having too narrow of a moniker, which essentially “fences” in your expansion like barbed wire corrals cattle.

3. Misspellings: One technique to coming up with a business or brand name is to utilize an alternate version of a real word. Take for example the popular media company Flickr.

4. KISS Principle: Keep It Simple, Stupid. Try not to “overthink” your brand name. Don’t make it super long (3-5 syllables max). Most mainstream companies have only two to three syllables: Google, Facebook, Microsoft, Boeing, Apple, Twitter, 10X, etc.

5. Avoid Copying Others: Before you file to get your DBA (Doing Business As) or LLC (Limited Liability Company), do a name search on your state or other local government website. If you are starting your Business in California in 2020, here’s the form that the Secretary of State asks you to fill out before you file your business forms.

6. Domain Name Availability: Just like you want to make sure your business name is available in your state, you might also want to make sure that your exact match domain name is available. You can use quite a few .com sources to do that: Namesilo, Namecheap, Godaddy.com, etc.

7. Consult a Trusted Friend: If you have a business partner, you’ll want to run your name ideas by them, but if you don’t, you might consider asking the opinion of a close family member or long-time friend.


Final Advice: Just Do It

 While there's a few ways to choose to a   brand name, try not to overthink the   process.

It really doesn't matter half as much as, say, the uniqueness of your product's sourcing.  

The biggest key is to just get started and not let yourself get stuck. (Learn the Mindset of the Successful)

As I started my brands, I would set a timer for an hour (60 minutes)

and then do my due diligence (make sure my ideal 3 names aren't already taken and that the name is broad enough to encompass additional), 

and then by the time the timer rings, I'd have to have my choice made. #self-discipline

Step 2: Formatting Your Title

What is a product title?

A product title is a heading that summarizes what a product is, and in certain cases what a product does and how it benefits those who have it. Product Titles don't have rebate offers, unsubstantiated claims, salesy language, or any other fluff. They tell the product as well as its unique details, features, and advantages. 

As online shoppers scroll through the Amazon Search Results, the first part of every product listing is a heading located at the top of the listing.

The heading is the product title. 


8 Best Practices for Optimizing The Title of Your Product Listing

1. Descriptive: The title (along with the product image) are the first parts of your listing that those who are scrolling down the line of products glimpse as they go from top to bottom. 

The goal of the title is to hook or impress your average viewer enough to click into your listing to get more details of what your product can do or how your item can benefit them. 

Exactly what should you put in your title? 

Action Step 1:  Look up how many characters are allowed in the category that you are selling in. 

Find how much you can fit in there. (and put in a few characters less than you are allowed because Amazon occasionally reduces the number of characters in various categories).

Action Step 2: Keep in mind that you are writing for two parties: (1) the shoppers looking for your product and (2) the Amazon Search Engine Algorithm. 

Put in your primary 3-5 keywords for your product title. 

When I was developing my product titles,

I put several of my main terms in the title and that worked well, 

increasing my conversions (sales) considerably. 

Don't Stuff Keywords
Way back when (10-15 years ago), the algorithm took into the number of times that a given keyword was in the listing and gave preference to those listings (the more the merrier, type of thing).

Over the past several years, Amazon (and Google) has adjusted their search engines to note that a keyword has been used twice and then not give credit to any more repetitions.

Knowing this, you can include your vital phrases, and then branch out, and not waste the limited space insite your listing, which includes your product title. 

2. Keyword-Rich: Building on the note above, make sure your title has your product's keywords in it, but, as mentioned earlier, there's no need to repeat them more than twice. 

But how do you find your keywords?

Well, we will talk more about keyword research in Step 6,

but here's a couple of tips for now:

Keyword Educational Tip: Your primary keywords will be those that shoppers do or can search that will make your product or your competitors items that are comparable to yours come up on Amazon. 

Action Step 1: Find the keywords that bring up your competitors' products and you'll find the words that will bring up yours. 

There are literally tons of tools that you can use that can make your keyword research faster and more "scientific." 

In the interest of saving money and keeping yourself and your new business endeavor organized as of February 1, 2020,

I'd look for a tool suite,

a "one-stop-shop,"

that has tools for nearly every step of your Amazon business,

from product research,

to listing creation and optimization,

keyword research,

and tracking the ranking of your listings. 

My Tool advice:

Action Step 2: Do your due diligence:

check out 3-5 of the tool suites

and see what they have and what they don't have,

the pros and cons. 

Here's a Tool Suite Due Diligence Template Sheet that will enable you to compare the different tool suites that you are interested in.

Hit the button at the bottom of the image and you'll go directly to the template (no opt-in)

3. Intent-Focused: Making Sure that When Your Product comes Shoppers are Interested in It

Amazon is a consumer-centric platform. 

Customers are most happy when what they search brings up the product that they are looking for. 

Therefore, it's very important that the keywords you rank your product for bring up what your product is. 

Search Intent is part of the keyword research conversation. 

Again, one of the best ways to verify that your keywords are correct is to search your terms in Amazon's search bar and see if your products or your competition's products come up. 

It's definitely not a comprehensive or holistic way to accomplish your keyword research,

but it provides a decent start. 

4. Zero-Fluff: Don't try to be Salesy, Strive for Accuracy

Don't put in extra words just because you have room or like the sound of it, make sure to have a rationale for your choices or have data to support them. 

Keep Your Title to the Point. 

Imagine what you'd like to see as a shopper, write it down and then see if you find data that supports it (do some research).  

5. Letters-Capitalized: Achieve the Max Readability

This title tip is super simple. 

Notice how in the title below,

the first letter of every word is capitalized?

That improves the readability of your title. 

You'll want to write out your titles like this to get the max views from shoppers.

What is readability?
Readability is the "quality of being legible or decipherable" according to Google.

Another part of readability in our over-informed society is how much content is "skimmable."

What does skimmable mean? 

How skimmable a piece of content is refers to how well it can be read through quickly and easily, with the reader (or skimmer) getting a good sense of the gist of the information. 


6. Measurements-Spelled: Write Out Measurements

Make sure that your product measurements are spelled out in your title using letters, not symbols.

Notice in the listing above how the "24 oz" is laid out in a short-sweet and extremely clear and straightforward fashion. 

7. Separate Benefits of Product with-in Title with Bullet Points

Copy and paste the large dots (go into the symbols either in Microsoft Word or Google Docs). 

Place them between your product's name and each 2-3 word feature and benefit you want to list in your title. 

The key here is putting what your product is, 

the most helpful features

and the most impactful benefits

Because your overall goal is to maximize the readability of the title

The more shoppers are able to learn from your title,

the more clicks you'll get,

which in turn,

provided your listing is high quality,

(don't worry I cover how to make the most badass listing below)

the more sales (conversions) your product will get.

8. Use 7, not seven: (Don't write out your numbers)

Numbers (7), not numerals (seven) are way more readable. 

Notice how the "24" is numbers, and not written out ("twenty-four"):

Input all these 8 tips and tricks and you'll have a title that will impress both scrolling shoppers and Amazon's algorithm. 


Step 3: Composing Compelling Bullet Points

Basics of Bullet Points:

  • On Amazon, when you are selling as a 3rd party seller (not a vendor), you get 5 bullet points to show off the main benefits and features of your product.
  • The industry advice is to put your most impressive benefits first, then some features of your product that set it apart from the competition. 
  • The max number of characters each bullet point can have is generally 500 characters. (Note: max differs by category)
  • Start every bullet point with a capitalized letter. 
  • Don't overuse punctuation marks (periods, commas, semi-colons, etc.)
  • Make them readable (Pro tip: check bullet points for grammar/spelling errors using free version of Grammarly)
  • Utilize 1 Bullet Point to include the Details of the Product
  • Avoid Including Promotions/Pricing Info in bullets

8 Steps to Creating High Quality Bullet Points:

A shopper has clicked onto your listing!

So your title optimization worked!

Now it's time to get them to stay on your product listing for a while by convincing them that your product surpasses the competition.

You'll do this by optimizing your bullet points, which will grow your conversion rate and sales rank. 

Below are the 8 steps that I've followed to create my Amazon FBA business that grew to mid 6 figures since I started in 2016. 

In these steps, you'll learn how to grab the attention of your buyers after they've clicked on your title.

As you learn to utilize your 5 bullet points more and more effectively (optimization takes time),

your listing will convert more and more traffic,

resulting in more sales,

which snowballs into a better organic ranking,

resulting in even more sales. 

Pretty good deal, right?

Scroll down to get the details of the 8 steps to Optimize Your Bullet Points:

1. Know Amazon's Requirements:

Take the time to read to through either the bulleted list above or the full "guidelines" below. (click on the image below to make it bigger)

This is an image of Amazon's Policies for Writing Listings

Here's the product and its title. 

Based on what we've seen about titles thus far, 

how could this seller improve this title?

The most obvious aspect is the need to separate the details in the title with either semicolons or bullet point symbols (copied from Word or Docs)

The seller has done a good job of putting the details inside the title in numerical form (item length & width) as well as several of its uses (Kabab, BBQ, & Party). 

Now see its bullet points below?

Bullets work best when they share Benefits and Features:

 Features: The 1st, 2nd & 4th Bullets as they are characteristics of the product

 Benefits: The 2nd and 5th tell what a buyer can do with the product, which is a benefit of possessing it. 

Notice the format of these bullets.

Part 1: Major Feature/Benefit (Every Letter Capitalized)

Part 2: Sub-Information about each major point (First letter capitalized, all sequential letters)

Put together it looks like:

Main Point All Capitalized Details about that main point in lowercase

2. Higher Tea

This brand of tea does a great job at declaring the benefits of the product.

You only have to read the title to see what it can do for you!

Who doesn't want to have more brain power?

Now check out the bullet points below and see what benefits and features you see. 

Here's the Breakdown of which Bullets are Features & Benefits:

 FEATURES: The 2nd, 3rd, & 4th Bullets describe different characteristics of the product (what it's made of, what it's made without, and how it's formed)

 BENEFITS: The 1st & 5th Bullets (what the tea can do for your lifestyle)

Notice the format of these bullets.

Main Point - Sub Point

3. Honey
Here's the Breakdown of which Bullets are Features Benefits:

 FEATURES: The 2nd, 3rd, & 4th Bullets describe different characteristics of the product (what it's made of, what it's made without, and how it's formed)

 BENEFITS: The 1st & 5th Bullets (what the tea can do for your lifestyle)

Notice the format of these bullets.

Main Point - Sub Point

3. Keep Keyword Repetition to a Minimum: (No more than 2X)

As mentioned earlier,

the benefit of putting in keywords repeatedly and then

having the algorithm boost your rankings are over. 

As of February 12, 2020,

the max you'll want to include of any keyword is 2 times. 

Any more than that and you'll simply be wasting space. 

If you have extra room,

you can include the synonyms of your primary keywords. 

That would help your listing and cue the Amazon algorithm in a non-spammy sort of way. 

If you want to find out more about how the Amazon A9 Algorithm operates

and how you can best adapt your listing to gain its favor,

I've included a detailed section.  

4. Take the Customer's Perspective: (Walk a Mile in Their Shoes)

In a multitude of ancient books, what's become known as the Golden Rule is highlighted as the way to treat everyone you meet in daily life. 

The Golden Rule says:

"Treat others as you want to be treated."

This advice applies to product descriptions,

proving quite helpful. 

Key Takeaway
Focus on writing content for the customer, rather than informing the customer about the product. 

What problems are the buyers of your product trying to solve?

  • Are they trying to lose weight?
  • Are they attempting to build wealth?
  • Perhaps they are simply trying to improve their health?
  • Maybe your ideal customer is a corporate entity that wants to increase their top line revenue?

Another way to think about it is to aim to communicate with your potential client rather than promote the item. 

At this point, your prospect is scanning the description,

already on your listing,

so obviously they are interested, 

now's the time to really convey the benefits and problem-solving solutions that your product offers the shopper. 

A fairly common mnemonic device in the copy-writing world is 4 M's: Message, Market, Medium, & Moment. 

1. Message: The bullets are the part where you communicate how your customer will benefit from investing in your product. Your message must clearly share the benefits with the interested shopper. 

Don't use this time to go over product features,

unless you think the technical details will assist the sale. 

2. Market: Keep in mind the reason your market would be interested in purchasing your item.

Outdoor enthusiasts buy for different reasons than health professionals.

Business people procure products in order advance their company's goals or solve issues that their business is currently facing. 

3. Medium: Make sure that your bullet points are easily readable on both mobile and laptop. 

4. Moment: Consider making different bullet points for the seasons of the year.

Yes,

it will be more work on your end,

but also it will show that your listing current,

which could be the tipping point in the mind of your prospect. 

5. Don't Waste Space on the Obvious (Space is Precious)

While you must optimize your content for mobile and desktop users, you must find the balance between using the allowed space to clearly display your product's information (benefits and details), you must also plan out your usage of space that Amazon allows.

To optimize your bullet content, consider using the tools available from Amazon Tool Venders like Viral Launch. 

6. Include Synonyms of Your Primary Keywords (Remember Your Thesaurus)

Although repeating keywords on Amazon is no longer a helpful thing to do, you can optimize your description for your keywords better by using a thesaurus to use the synonyms of your main keywords.

Amazon's state-of-the-art A9 Algorithm is smart enough to pick up on that you are utilizing words that really all refer back to the main keyword. 

7. Compose Points in a Skimmable Fashion (Style)

When it comes to writing out your bullet points, you want to make sure that your punctuation makes 

8. Know Who You Are Selling to (Research Your Audience)

(screenshot canon-bullet points)


Step 4: Snag Buyers with Impressive Images

When it comes to the pictures on your Amazon product listing, you'll want to have 3 different kinds:

1. Product Pictures

These are the images that Amazon displays to the shoppers as they scroll through all their search results. 

Amazon's minimum pixel dimensions for product images is 1000 by 1000, so that their zoom-in feature can scope in and show the details of the product. 

I'd encourage you to double the required dimensions. 

Your product will pop out more and the effect of your pictures will be more stunning. 

2. Infographic Images

This kind of picture is usually a sketch of the product with arrows pointing out different features of the item. 

Like in the image above, the infographic shows the different features of the filtering shower head. 

3. Lifestyle Photos

Lifestyle images are simply photos of your product being used in daily life. 

The image on the right is the lifestyle image of the shower head. 

What they are trying to display is the purity of the water that comes through the unique shower head. 

Now that you know what kind of photos your listing needs to have, 

the next question is:

Where can you get these pictures taken?



5 Product Photographers

1. Amazon Imaging: Studio Photography

Who better to take your product photos than the company that already has them in stock?!

That way you don't need to worry about shipping them to a 3rd party photography service. 

Here's a quick 1 minute promo of Amazon Imaging Services:

2. Fiverr

Looking for a smorgasport of photographers to choose from?

Check out the product photos you can get via Fiverr Photographers, 

starting at 5 dollars. 

If you want to support the smaller companies, Thrive and the businesses below are some of the options available: 


Step 5: Developing a Description that Delights

4 Easy Rules to Create and Improve Your Product Description

1. Know Amazon's Requirements:

Here's their policy for writing product listings:


2. Design Your Product Description

Being a writer by nature, I have hammered out a process to making my descriptions. 

A few key points to creating a solid description:

First, make sure that you are within the character limit that Amazon dictates:

Second, make them clear. 

No fluff. 

Be straight to the point,

using the simplest,

yet fitting words you can. 

Don't repeat your bullet points, 

rather,

include some the unique product details and lesser-important benefits to make good use of the space. 


3. Keep Keyword Repetition to a Minimum:

When writing your product description,

the rules around repeated keywords are a little bit different than repeating keywords inside your Title or Bullet Points. 

Although you are allowed to repeat your main terms inside the 2,000 characters allowed,

I've found it to be a best practice to use keywords naturally inside the context of normal sentences. 

4. Tell Your Product's Story

One of the best ways I've found to connect with my buyers is through telling the story of how my product was developed, or how I decided to sell that product in particular. 

The main example that you'll find that I use throughout my guide to how to sell on Amazon in 2020 is the organic honey that I built up from a single standard sized item to a multi-product brand. 

The organic honey helped me build my immune system, allergies and gave me more energy as I grew up


Step 6: Compiling Current Killer Keywords


Step 7: Keeping the Quality of Your Listings High



Bonus: Amazon's A9 Algorithm

If you are curious to learn more about the A9 Search Algorithm,

keep on reading. 

I'll cover the main factors that the A9 looks for,

which,

once internalized,

will help you craft even better listings for Amazon. 

What is Amazon SEO?

Amazon SEO is a process of optimizing your product listings to achieve better rankings, higher visibility and, ultimately, exponentially more sales. 

What is the Amazon A9 Algorithm?

The Amazon A9 algorithm is an effective and iterative search engine that performs 3 vital functions: reading, scanning, and analyzing all the data present on the Amazon Marketplace. 

Simply put, the A9 Algorithm is the mechanism that Amazon has created to select which products are ranked in which spots in the search results. It's more complex cousin is the Google Search Algorithm.

The aim of Amazon's algorithm is to ultimately facilitate a sale, while the goal of Google's algorithm is answer a user's query or provide the most relevant, up-to-date information. 

It is not merely a mechanical computative program, but is actually a form of Artificial Intelligence (AI). 

The function of the A9 algorithm is to determine the products that best match for each shopper's search query and then ranks them among the most relevant results at the top of the page. 

4 Ranking Factors of the Amazon A9 Algorithm


Factor 1: Text Match (The Strongest Correlation)

The short on this factor is: Do your products match what shoppers are querying on Amazon?

Here's an example:

See how the words in the search bar are inside the title and product description?

Now, whether or not the seller needed to have repeated the keywords like "aggressive chewers" and "indestructible" as much as they did is debated. 

But ranking products for long-tail,

less competitive keywords,

is one of the best ways to get started on Amazon,

especially if you don't have much of an advertising budget. 

Factor 2: Sales Velocity

Zoom out with me to the big picture of Amazon, 

Amazon is built to get people the products they need and want at a ridiculously rapid pace.

Shoppers are looking for the best quality product at a competitive price. 

Sellers are looking to make money through taking a margin of the sale home as profit. 

Amazon Corporate takes in a percentage of each transaction that takes place on their platform. 

Every party gets what they want when a sale takes place. 

Therefore, it's in Amazon's best interest to gear their algorithm to favor the products that have the highest rate of sales (officially called "sales velocity."). 

The way this favoritism plays out is that the more sales a seller's item gets,

the more that item's organic ranking increases, giving more and more sales to the seller. 

Ulitimately, some sellers say that when they advertise their products, 

they are willing to break even

or even slightly lose money on their advertised items, 

because they know that Amazon's algorithm will reward them for the multiplicity of sales that their item has acquired with exponentially more "free" (no ad spend required) sales,

which will more than compensate them for the money they've spent in pay-per-click advertising

They've done the math, 

have you?

Factor 3: In-Stock Status

While the first 2 ranking factors are the most influential, 

factors 3-8 still have play a significant role

especially to FBM (Fulfilled By Merchant) sellers. 

The In-Stock Ranking factor is super simple,

If your product is out of stock, 

it will not be given much, 

if any, 

favor by Amazon's algorithm. 



The Ultimate Ranking Factor: Purchase Likelihood

Overall, 

The Amazon Algorithm is balancing the metrics of 3 parties: the buyer, the seller, and Amazon itself. 

Let's look at what each party wants:

Shoppers come to Amazon because they want to find a product that fulfills their need or want. 

In short, they want to buy. 

Sellers come to Amazon because they want to make money selling their products. 

Profitability is their goal. 

Finally, Amazon wants to increase their top-line revenue, 

which the company will only achieve if a sale takes place (as they get a percentage of each sale made). 



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Ippei Kanehara
Founder/CEO Ippei Leads

$52K per month providing lead generation services to small businesses

Ippei.com is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2020, is to build your own 6-figure lead gen biz. You can learn more here.

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