Shan Hanif Review: How Did He Raise $3.7 Million for Neutonic? |IPPEI

Updated On 2025-08-22

Shan Hanif Review

Shan Hanif is a digital marketing expert and entrepreneur from London, England. He is the founder and CEO of the BaaS agency Genflow. He is also the founder of Agency 8X and co-founder of Neutonic. Since 2016, Shan has scaled Genflow to $100 million and helped businesses sell over $300 million in sales.

Shan Hanif reviews are mostly positive. Clients of Genflow like the fast and responsive customer support and good end-to-end service. Some complained that many of the Genflow-built influencer apps are too basic. Genflow’s training program, Agency Insiders, has a 4/5 rating on TenereTeam. Genflow, has a 3.5/5 rating on Glassdoor based on over 80 employee reviews. Some employees like the flexibility and growth opportunities at the company. However, some have complained about the toxic work culture, disorganization, and lack of support within Shan’s company. Neutonic has a 4.5/5 rating on Trustpilot. Customers like the clean taste and noticeable benefits. A few have voiced concerns about the use of artificial sweeteners.

I’ve been generating leads for clients since 2014. I have a decade of experience in both paid and organic marketing methods. Scaling an agency is often expensive and risky without the right model and strategies.

This article reviews Shan Hanif and how he raised $3.7 million for Neutonic in 18 months. It covers his background, from selling on eBay and Amazon to working as an accountant and co-founding Neutonic.

Shan Hanif: Pros and Cons

Pros

Shan Hanif has verified business operations with $11 million VC funding from BGF in 2021
He co-founded Neutonic with high-profile partners Chris Williamson and James Smith
Shan’s Genflow is a full-service agency with manufacturing and logistics capabilities

Cons

Shan Hanif’s revenue claims lack independent third-party verification
Limited reviews exist on independent platforms outside his own channels
Shan’s agency has received negative employee feedback
His focus on creator economy may not apply to traditional local service businesses

How Did Shan Hanafi Raise $3.7 Million for Neutonic in 18 Months?

Shan Hanafi raised $3.7 million for Neutonic in 18 months by proving strong traction early to attract investors.Neutonic launched simultaneously in the UK and US and generated $9 million in sales within its first year. The brand quickly built customer loyalty with a 47% repeat purchase rate. Shan used this early success to build a 60-slide pitch deck showcasing potential to investors.

Shan first raised $2 million from JDI Investments. He then recruited high-profile entrepreneurs and creators to boost distribution power. This includes Kayla Itsines, Alan Barratt, Dan Martell, Cody Sanchez, Mike Thurston, and Daniel Priestley. Shan relied on transparency and authentic creator-led promotion to resonate with consumers and investors. This effort led to an additional $1.7 million raised.

What Is Shan Hanif’s Story?

Shan Hanif

At 15, Shan Hanif started selling products on eBay and Amazon and was making $6,500 per month. He earned an accounting and finance degree from Coventry University in 2009. He then got his certification from the Association of Chartered Certified Accountants in 2010. Until 2014, Shan worked as an accountant for HMC Medical Centre, Carrington Blake Accountancy, and Horizon. He also founded a customer-branded beauty store, Glam Yourself.

Shan founded the health and fitness social media network NomNom in 2015. It reached 40K monthly users but ultimately failed within a year. Shan founded the marketing agency AFLETE in 2016, which helped influencers launch their brands. AFLETE reached $1.3 million in revenue in 2 years. It raised $1.38 million at a $9.8 million valuation, followed by $11 million from the UK venture capital firm Business Growth Fund. Shan reorganized AFLETE as a SaaS platform and expanded to offices in Los Angeles, New York, and Dubai. AFLETE rebranded as Genflow in 2022.

Shan co-founded Neutonic with podcaster Chris Williamson and fitness influencer James Smith in 2023. Neutonic is an energy drink brand that offers a healthier “functional beverage” alternative. Their drinks use science-backed nootropic ingredients instead of excessive caffeine and sugar. Neutonic made $9 million in sales in its first year. Shan teaches his expertise through his Agency Insiders and Agency 8X training

What is Shan Hanif’s Agency 8X?

Shan Hanif’s Agency 8X is an 8-week digital marketing accelerator program. It teaches agency owners how to scale to 8-figures using Shan’s strategies used in building Genflow. The program includes courses, community, and 1-on-1 coaching sessions.

How to Generate Leads for Clients Without Doing Marketing?

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conclusion

Scaling an agency means increasing ad spending and growing your team. With local lead generation, you just need to repeat the rank-and-rent process to scale. You also keep all the profits at a margin of up to 90%. That’s how I scaled to $52K a month. You can learn how this works through my local lead generation program. You can learn while earning commissions selling leads to my high-ticket clients.