Shanda Sumpter Review: Revealing the HeartCore Business Model + Success Stories & Alternatives |IPPEI

Updated On 2022-09-30

Shanda Sumpter is an online entrepreneur and business coach who brands herself as “The Queen Visionary” and leads HeartCore Business, a coaching platform that teaches entrepreneurs how to grow purpose-driven companies. Before HeartCore Business, she launched several other revenue-based training programs reflecting her long-standing presence and expertise in digital business mentorship:

7-Day Revenue
14-Day Revenue
Retire Me Shanda

HeartCore Business, based in San Diego, United States, is an entrepreneurial training company that claims to teach you a “proven and powerful step-by-step system for building a profitable business and a freedom lifestyle around your gifts.” But, it’s strangely, or perhaps purposely, unclear on how to maximize this passion.

Its website features a lot of powerful and emotional words that captivate you, with phrases such as “ultimate freedom”, “transformational” and even “overcoming limiting beliefs”. The coaching encourages you to tap into your natural gifts, follow a formula (which they never talk about), and then finally break the six-figure ceiling by doing what you love.

In a Zoom conference about becoming a millionaire, Shanda Sumpter said: “If you’re running events and you’re not making seven figures, you do not have to be a business Mogul to do this, you need to do things right and you need to take pressure off yourself. You need to be able to be fully accessible to your buyers and you need to price yourself right.” I agree with the fact that you need to price your services according to the value you provide. In my opinion, joining personal and business development coaching programs is like following a Garmin GPS that confidently gives directions straight into a dead end. The confidence is real, but the competence is missing, and you end up lost anyway. Many coaches are better at selling themselves than teaching anything valuable. They flaunt rented Lambos, staged testimonials, and cherry-picked student results. Once you buy in, you realize their “secret sauce” is recycled content from YouTube or other mentors. They’ll give everyone the same generic roadmap regardless of niche, skill level, or market. When you hit roadblocks, they’ll say “you’re not implementing enough” instead of adjusting the strategy. Cookie-cutter strategies are not real techniques that can be applied to real businesses. For every flashy testimonial, there are hundreds of silent students who didn’t get results. The program only promotes the lucky few who happened to make it work. It’s like buying lottery tickets because you saw a winner on Instagram.

In this article, we talk about Shanda Sumpter’s background, company, and coaching programs like 7-Day Revenue, Zone Event, and Marketing Mastery. We feature shocking testimonials from students like Val Nichols and Lisa Robbin Young. Finally, we uncover the usability and value of personal and business development courses over a concrete course that teaches local lead generation.

Who is Shanda Sumpter?

Shanda Sumpter is a motivational speaker, business strategist, and the founder of HeartCore Business, a coaching company that helps entrepreneurs increase revenue while aligning with their personal purpose. Known for her energetic teaching style and emphasis on mindset, leadership, and scalability, she has built a strong personal brand as “The Queen Visionary,” guiding thousands of business owners through programs like 7-Day Revenue, Zone Event, and Marketing Mastery to achieve financial freedom and lifestyle balance.

All training programs talk about the same thing: That you need to find your calling in life and create a business that “elevates you to live in abundance”. How? By following the formula that Shanda has created which is…very vague.

From what I can tell, Shanda Sumpter focuses a lot on leadership coaching and changing your mindset to recognize and address limiting beliefs. Only when you are in the correct state of mind can you create profitable sustainable businesses, become a successful entrepreneur and consistently earn passive income through internet marketing. The most defined business model alluded to is to create your own coaching program as well, which not everyone (even with a passion) would want to do.

This Queen Visionary has supposedly helped thousands of people move beyond their limitations and live a life of prosperity. That said, this does raise the basic question, “how does this business coach do it?”

The other three training programs are literally the same sales page (including the same glowing student reviews) and only differ on WHEN you can notice results. Do you want to earn money in 7 days? 14 days? 60 days? (I should mention that HeartCore Business, her fast-track program, builds your “freedom” in just 90 days.)

7 Day Revenue review

14 Day Revenue review

What is the HeartCore Business?

HeartCore Business is a business coaching and personal development company founded by Shanda Sumpter and designed to help entrepreneurs build profitable, purpose-driven businesses. The brand blends mindset training with practical strategies in marketing, sales, and leadership to create sustainable growth. The HeartCore Business emphasizes aligning financial goals with personal values and emotional fulfillment. Shanda teaches business owners how to structure offers, scale their brands, and create recurring revenue models while maintaining balance and authenticity. The company’s philosophy centers on combining heart-centered entrepreneurship with proven business systems for long-term success.

What Does the HeartCore Business Teach?

The HeartCore Business teaches different things like mindset training, business development, starting a coaching program, and more, according to online reviews. Shanda Sumpter is deliberately vague about what she offers students after transforming them to have an abundance mindset. There is some mention of some small business opportunities, but mostly she refers to starting your own coaching business, using social media marketing, and becoming an influencer, similar to Tony Robbins or a successful entrepreneur such as Pete Vargas, the founder and CEO of AYR (Advance Your Reach).

On her website, Shanda says that there are powerful systems she uses to encourage you towards your passion-driven career path so that you can have a better financial life.

However, there are many reports that Shanda doesn’t provide any guidance on how to actually start a coaching business. Instead, she just says that coaching is profitable and lets her students figure things out from there.

What are the HeartCore Business’ Core Programs?

List Power: Gives you a fresh approach to business building so that you can fast track your path to freedom in 90 days.
PACE Club: Clarifies your big idea and message and helps you attract new clients by overcoming resistance, fear, and limiting beliefs. It also teaches the basics of content management and customer experience.
Marketing Mastery: Personalized coaching with Shanda Sumpter, Queen Visionary of HeartCore Business. This is an intimate and intense year-long program that supercharges your business.

If you are already a small business owner but haven’t yet “broken through”, you can opt for HeartCore Leadership, a 3-phase program that helps you eliminate confusion, reduce overwhelm and stress so that you can unlock your abundance mindset, much like what is taught at the Driven Academy. HeartCore Leadership offers 5 training sessions, each over three days, throughout the year.

But if you really want to take your business further and finally achieve financial freedom, you’re encouraged to join the Shanda’s Success System, which is a straightforward wealth-building system to boost profit - as long as you have the passion for what you’re doing. This includes:

Core Calling: How to Build a Business That Gives You a Freedom Lifestyle in 2 Years or Less - Shanda Sumpter’s book
Video Training
Shanda’s Exclusive Online Marketing Course
Four e-mail templates to attract new clients into your business
Two tickets to the ZONE event (where successful entrepreneurs meet and gather)

What are the Pros & Cons of Shanda Sumpter’s HeartCore Business Offerings?

Pros	Cons
Emotional & vibrant	Unclear business model
	Expensive
	Poor refund policy
	Poor reputation
	Lack of information about the programs

Price	Depends on the program you choose, but can range from anywhere between $37/day to $15,000 for a retreat.
Refund Policy:	Supposedly offers a 100% money-back guarantee within 30 days, but there are a lot of conditions to take note of (which are not openly seen on any of their pages)
Origin:	2009
Reputation:	Very poor

What is the HeartCore Business’ Refund Policy?

Th HeartCore Business has a 30-day refund policy (100% money-back guarantee) for any training program. However, many reviews state that getting this refund is almost next to impossible, due to the heavy fine print.

How Much are the HeartCore Business’ Programs?

The HeartCore Business’ programs range from $37 per day to $15,000 for a retreat.

Is the HeartCore Business BBB-Accredited?

No, the HeartCore Business isn’t BBB-accredited. It even scored an F with the group and has a 3.4 out of 5-star rating. There are also a lot of unresolved complaints, mostly regarding the refund policy process and the actual content of the program.

HeartCore Business Reviews and Complaints

The program rates only 2-stars on Yelp and has many poor reviews. There are people who say that Shanda Sumpter only “wings” her training and doesn’t give any concrete plan of action. She is charismatic and personable, but offers nothing that can be used by the interested student.

Is the HeartCore Business a Scam?

No, the HeartCore Business is not a scam. Shanda Sumpter is not a fake guru and is the real deal, despite the poor reviews. The HeartCore Business does appear to have a close community, and there are students who claim to have had success with the program. However, the HeartCore Business is more of a coaching program than a business training course. Aside from the psychological aspect of it, Shanda Sumpter plays a lot on your spirituality as well, saying that God told her to find you and help you succeed.

Is Shanda Sumpter an Author?

Yes, Shanda Sumpter is an author with a published book called Core Calling: How to Build A Business That Gives You a Freedom Lifestyle in 2 Years or Less!. This is the same book that you will receive if you enroll in the Shanda’s Success System. This has generally good reviews, with a 4.5-star rating on Amazon.

Should I Trust Shanda Sumpter?

Whether you should trust Shanda Sumpter depends on your goals and expectations. She has built a strong reputation in business coaching through the HeartCore Business, with many entrepreneurs praising her motivational style and actionable strategies, though some critics view her programs as high-ticket and heavily marketing-driven, it’s best to review testimonials, attend a free event, and assess if her approach aligns with your personal values and business needs before investing.

The Queen Visionary of HeartCore Business uses her personal rags-to-riches story to prove that her method works and that it’s replicable…at least that’s what she says in her sales pages.

But a Reddit commenter claims that Shanda’s wealth comes from her family.

It’s unclear what the truth is, but you should keep in mind that there are many people who say that Shanda Sumpter is not at all who she says she is (or was).

What is Shanda Sumpter Up To Now?

As of 2025, Shanda Sumpter continues to lead the HeartCore Business, hosting live events, masterminds, and online programs focused on helping entrepreneurs scale their income with purpose-driven strategies, while also expanding her influence through speaking engagements, social media coaching content, and philanthropic initiatives centered on leadership, faith, and personal growth.

The Queen Visionary regularly posts on the official HeartCore Business YouTube channel. Her newest series is called, “Shanda On Demand”, which interviews various teachers and entrepreneurs on their views on business. Her latest video was on the “intersection between spirituality and business”.

What are Other Personal/Business Development Courses Available Online?

30X Life by Brad Sugars is a personal development and business mastery program designed to help entrepreneurs improve their productivity, mindset, and wealth creation habits. It provides structured lessons on leadership, goal setting, and time management and is ideal for people who want to level up both their personal and business life with a proven system used by one of the world’s top business coaches.
Your Ultimate Identity by Brian Ridgway takes a spiritual and mindset-focused approach to transformation. Rather than business tactics, it helps students overcome limiting beliefs and emotional blocks that hold them back from success. It’s best for entrepreneurs and professionals seeking deep inner change and clarity before scaling their business or pursuing bigger goals.
Kevin Q Academy by Kevin Qiu focuses on sales psychology, mindset training, and business development. Kevin teaches how to think like a high performer, close deals effectively, and build confidence through consistent habits. This program suits anyone who wants to improve communication, leadership, and financial discipline in both life and business.

Final Verdict: Is Shanda Sumpter Worth the Investment?

Shanda Sumpter can be worth the investment if you value motivational coaching, mindset development, and faith-based business principles. Her HeartCore Business programs emphasize purpose-driven entrepreneurship, emotional growth, and leadership, making them appealing to people who want to blend spirituality with business success.

However, her trainings often lack concrete, step-by-step business strategies and focus more on inspiration than execution. Many students report that the advice is broad and sometimes repetitive, relying heavily on mindset coaching rather than actionable tactics that produce measurable income.

If your goal is to build a tangible, profit-generating business, local lead generation offers a clearer path. It teaches you how to build and rank local websites that bring in leads and passive monthly income without high-ticket coaching costs or vague motivational frameworks.

Is a Local Lead Gen Course Better Than a Personal or Business Development Coaching Program?

In my 10 years of experience, a local lead gen course is better than a personal or business coaching program because it skips the fluff and gives you an actual business model much like buying a bakery franchise like Paris Baguette versus attending a seminar on “the mindset of successful bakers.” You learn how to create and rank sites, generate leads, and close clients. You’re learning a step-by-step system that directly translates to passive income. No vague affirmations or mindset clichés, just repeatable actions that create predictable results. Unlike the luxury car testimonials of students who took a personal development course, you can verify the results of a local lead gen course yourself by testing rankings and generating calls. You’re investing in a process that’s scalable and duplicable. Whether you target roofers, construction companies, or landscapers, the framework stays the same but the niche is customizable. You’re free to apply the system where you see an opportunity, not follow a one-size-fits-all script. The strategy bends to your strengths and local market.

conclusion lead gen maps