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Shopify Ninja Module 1

August 16, 2020

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Shopify Ninja Masterclass - The COMPLETE Review
Module 1 - Finding Hugely Profitable Products to Dropship on Shopify

This is the full, comprehensive review of Kevin David's Shopify Ninja Masterclass module 1. You'll find my unbiased breakdown and review of each of the components of this module here.


Module 1 - Finding Hugely Profitable Products to Dropship on Shopify

Module length: 3 hours 49 minutes

Video 01 - Watch Me First

Kevin starts off the course introduction video by introducing himself and giving some background on himself. 

Then he shows a couple of testimonials from previous students. 

Kevin then explains why he feels e-commerce is great business opportunity. According to Kevin:
  • e-Commerce is a $21 trillion business
  • malls and stores are closing down
  • Barriers to entry for eCom is extremely low
  • You get paid BEFORE you buy inventory
  • Automate everything from the start
USA Retail eCommerce sales 2014 - 2020
Kevin goes on to explain his reasons, why he thinks dropshipping is not dead:
  • The Millenial Generation is coming into their prime spending years.
  • We're driven by a social media economy​​​​
  • Ever-increasing mobile consumption
  • eCom allows people to do Comparison Shopping from the comfort of their homes
  • Increasing demand for niche/specialty products

Overall, it's a good pitch, but the question is whether his course can deliver, when compared to other dropshipping courses out there. The purpose of this review, is to answer that question. 

BUT...

The real question you should be asking is whether dropshipping is still a great business opportunity in 2019, or not?

I'll answer that one at the end of the review. 

Kevin then spends the last seven or so minutes giving an overview of the course.

Video 02 - HOW TO SELECT A HUGELY PROFITABLE NICHE + MISTAKES TO AVOID ​​​​AS A NEW DROPSHIPPER

Kevin deals with Niche Selection in the following video. This short 5 minute video basically deals with shipping and product concerns,

Kevin gives two good tips that other courses don't:
  1. If it costs more than $400 on AliExpress, you can't use ePacket.
  2. Always purchase samples first, before you start advertising products.

Video 03 - ALIEXPRESS MAST​​​​ERY

Before Kevin dives into product and niche research he first gives you some hints on who the best buyers are, (women...), and which niches have been successful in the past. 

Kevin also gives you some questions to answer when picking a niche and gives a list of do's and don'ts when picking a product. 

All of the discussed info is conveniently supplied in a .pdf document. 
Shopify Ninja Product Research

Video 04 - THE TWO TRIC​​​​KS I USE TO FIND THE BEST SHOPIFY STORES IN THE WORLD AND MIMIC THEIR STRATEGIES

In this video lesson, Kevin introduces you to two of his top apps to use with his Shopify store. 

One of the apps is used by all the dropshipping trainers in their courses, but the other is a pure gem not mentioned in the other courses I've reviewed so far.

This specific app lets you check an AliExpress Supplier in the following ways:
  •  how long they've been in business,
  • feedback score,
  • whether the items sold correspond to the description
  • communication with buyers
  • shipping time
  • amount of items sold
  • you can check the price of a specific price over a period of time, which will tell you whether you are getting the best price or not. 
  • you can also use the pricing history to negotiate prices.
The best thing about this tool? It's a FREE Google Chrome Extension!

Video 05 - THE ONLY PAID APP YOU NEED FOR SHOPIFY TO FIND THE BEST SHOPIFY STORES FOR ANY NICHE

Kevin introduces you to a cloud-based software that lets you find winning products on AliExpress (but also on Amazon, and eBay) 

Kevin then gives you an over-the-shoulder lesson on how to find different products and suppliers.

Video 06 - HOW TO FIND TRENDING PRODUCTS + PROFITABLE KEYWORDS + THE TOP TRAFFICKED SHOPIFY SITES!

Kevin gives a great tip (that other courses don't) in finding the top traffic Shopify stores. He also shows you how to interpret the data and how to use it to your advantage.
Interpreting the competition's site data

Kevin then uses Google Trends and Google Ads (another great tip) to find the latest hot topics and then products. These tools even tell you where a specific product is trending according to country or state. 

Video 07 - CREATIVE-WEIRD PRODUCT RESEARCH METHODS TO FIND YOU DIAMOND IN THE ROUGH PRODUCTS!

Kevin introduces you to a unique way to find new and trending products. He shows you 8 different sites to go to, to find new trending products. Once again, Kevin thinks out of the box and offers you tips that you won't find in other courses.  

Video 08 - HOW TO USE AMAZON TO FIND HOME-RUN PRODUCTS TO DROPSHIP ON SHOPIFY

Kevin shows you how to do product research on Amazon using Amazon itself, and a paid for app.

Amazon does not sell just any product. Many products are "restricted" from being sold on Amazon (when the lesson was recorded, things such as hoverboards, fidget spinners, lazer products, lighting etc), which creates an opportunity for you. 
Finding niche products on Amazon

Video 09 - HOW TO USE THE SHOPIFY APP STORE TO FIND PROFITABLE PRODUCTS FOR FREE

Kevin shows you another unique tip using the Shopify App store.

You basically open certain apps, and via the reviews of the app, you are able to visit and spy on other Shopify Stores.

(It doesn't tell me how to find trending/hot products though...)

Video 10 - HOW TO USE TRADE SHOW VENDOR LISTS TO FIND PROFITABLE AND TREN​​​​DING PRODUCT NICHES

According to Kevin, this method is another way to find trending products.

(I'm not so sure though. Visiting the websites of trade show vendors does not tell you whether their products are actually trending (or even selling) or not...)

Video 11 - HOW TO MAKE SURE YOU CAN TARGET YOUR PERFECT CUSTOMER BEFORE CHOOSING A NICHE!

It's important to validate your product / niche idea from a marketing perspective. 

Kevin shows you how to compare different sites within the same niche so that you can get a better idea of what  the competition looks like. He also shows you how to check the social proof of a product. 

Kevin also uses Facebook Audience Insights to get more data.

Lastly, he shows you how to find ad examples of your chosen product. 
SimilarWeb allows you to find ad examples

Video 12 - HOW I USE THIEVE TO FIND ME WEEKLY GEMS ON ALIEXPRESS

Apologies in advance. I'm going to be a little critical of this method... 

I honestly don't know how Kevin uses the guys from Thieve on a weekly basis to find cool products on AliExpress.

At the time of writing this review (Oct 2019), Thieve's YouTube Channel was pretty much dead. They haven't done a product review since 1 March 2019.

And you can't really tell from their website when the last product update was done. There are no dates whatsoever. So I honestly don't know how you can choose products using these guys... 

I guess you can go on YouTube and try and find someone to follow. But a simple search for "trending AliExpress products" on YouTube, only showed results from 7 months ago... 

But hey, maybe you'll have better luck. 
Curated products from Thieve

Video 13 - EXAMPLES OF THE ENTIRE PROCESS AND HOW TO REPLICATE SUCCESS

Kevin uses some product examples and shows you what to look for in a product. There are more than a 100 million products on AliExpress, so you MUST know how to choose products. 

I sincerely hope that Kevin covers this more in depth in other lessons, as there is a LOT more to it than he suggested in this video.

Document Resources
In the module, Kevin also includes several documents for you to refer to. They are the Module Summary Word document, two .pdf documents, a sample Profit Spreadsheet and two .txt documents with links. Below is a summary of the Shopify Cheatsheet.
Shopify Ninja tips for running a successful Shopify store
This module consisted of 13 videos with a total length of 3 hours and 49 minutes and additional document resources.

Module 01 - My Key Takeaways 

Kevin offers some great tips throughout this module. And many of the tips are not found on other courses. 


Some of these tips are excellent, whereas some are downright questionable.


To me, the highlights of the module were videos 4 and 7.

Kevin introduces you to a tool that will be invaluable if you decide to do dropshipping. What's more, it's FREE! (I'm really surprised no one else uses this...)


In Vid 7, Kevin expertly shows you how to think out of the box to find new trending products - these tips are also not found elsewhere and are definite winning tips to me.  


CONTENT QUALITY 60%

Content: 6/10 Content is lacking IMO.

The course starts off so well with great tips and methods I haven't seen in other courses, but Kevin doesn't use that momentum to it's full potential. When compared to other courses, the content is actually very thin.
OVERALL 60%

OVERALL IMPRESSION OF MODULE 01

It looks and sounds good and there are some real highlights. BUT. To be quite honest, I am a bit disappointed in the content of this module. (Despite the fact that it has a .pdf summary document that you can print out and refer to - I really liked that). Overall it felt...thin.

Kevin comes across as an easy-going informal teacher and that in itself will appeal to many. It's a no-nonsense, cut to the chase type of course, but that doesn't mean you can't ignore the details. 

This course is much cheaper than some of the other dropshipping courses out there, but that shouldn't be the reason to skimp on content. Franklin Hatchett's eCom Elites for example, is the cheapest I've reviewed and it has three times the content of this course.

Sadly, Shopify Ninja started off with a bang and pretty much ended with a whimper. Videos 9 - 13 aren't very informative or useful in my opinion. 

Let's hope the rest of course has more meat to the bones...

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