Skup Review | Can Their Courses Really Help You Earn 6 Figures?

June 12, 2023

Skup is a company that sells coaching, training, and software tools to online business owners. In particular, their business model focuses on print on demand jewelry. Matt Schmitt and Devin Zander of Skup believe jewelries are “an evergreen product people buy throughout the year, for all kinds of occasions.”

So, can ecommerce business owners really reach 6 or 7 figures in no time with Skup’s courses and apps? While we can see some testimonials and reviews online, results probably vary from student to student. It depends on their motivation, effort, and the budget and time they're willing to invest.

Besides, the print on demand industry has its challenges. For example, you’ll have to keep spending on social media advertising to gain interest from potential buyers. Plus you'll have to compete with thousands of other sellers before you can make money online.

In comparison, running a lead generation means you won’t have to chase customers or compete in a saturated market. Business owners willingly pay you on a regular basis as you deliver quality organic leads for their websites. Also, you won't have to compete with big brands since you're focusing on specific cities and keywords unique to your clients' niche.

What is Skup?

Skup is a company that provides coaching, courses, and software tools for ecommerce business owners. In their official website, Skup declares they are the solution for online shop owners who want to “build a successful e-commerce business, automate it, and drive real profit.”

What industry does Skup belong to?

Skup belongs in both the coaching and software industry. Primarily, the company offers training and coaching services to ecommerce entrepreneurs aiming to make more money. They also sell Shopify apps and themes for store owners aiming for bigger sales and faster growth on the platform.

Skup courses

Skup offers 4 coaching and course programs, namely:

4-Day Workshop (Level 1)

A perfect course for ecommerce beginners, this teaches students how to build a profitable print-on-demand business. Some of the lessons include The Power Behind Selling Passion Products, Understanding Facebook Ads, and more.

Jewelry Profits (Level 2)

This best-selling program shares the strategies and tools you need “to build and automate a 6-figure ‘I Heart You’ ecom business.” It teaches how to create a Shopify store, even without coding and design skills. This course also focuses on the business model of selling print on demand jewelry online.

Incubator (Level 3)

This private group coaching program is for business owners who want access to exclusive coaching calls with Matt and his team of experts. Students also get to join a private Slack channel where they can meet and network with successful brand owners. In addition, those who sign up for the Incubator program receive “all Skup courses, apps, and themes.”  

Diamond (Final Level)

This 1-on-1 coaching program gets you a weekly coaching session with Matt for a year. He will personally help you “build a real and thriving business” leading to an 8-figure brand. Skup will also provide help in setting up a fully automated system so you can run your business easier.

Other Skup products

Skup also sells 3 software tools for interested customers:

DFY Jewelry Software

Built by Skup developers, the DFY Jewelry Software offers pre-built message card templates and more. With this tool, Skup promises you can create hundreds of “profitable print on demand designs in minutes.” It can be a great alternative to Canva or Photoshop, especially for those without design skills.

Avatar Theme

Skup claims the Avatar Theme to be the world’s first print on demand theme on Shopify. According to the site, using the theme means your store “will be automatically optimized for maximum conversions.” In fact, the company adds they have “personally used it to generate over $50MM in eCom sales.”

Providence Theme

The Providence Theme gives your online store a cleaner, more professional theme, complete with a faster and simpler checkout tool.

How much does Skup cost?

Skup costs for their courses and coaching programs are as follows: The 4 Day Workshop costs $17 while Jewelry Profit is at $1,750. The Incubator private coaching’s price is not indicated on the website and you’ll have to book a 10-minute call with Skup to find out. More information will soon be provided about the Diamond coaching program and its cost.

As for Skup’s software tools, the DFY Jewelry Software has a free 7-day trial and costs $37 per month. Meanwhile, the Avatar Theme is priced at $220 while the Providence Theme costs $200.

Skup Pros and Cons


Skup offers both coaching services and software products. This can be convenient, especially for beginners who want to boost their growth and development process in the ecommerce industry. 

Personal mentoring from top coaches. With the right program, you can receive personal mentoring from Matt, Devin, and other expert team members.

Community support. With the Incubator program, you become part of a Slack channel with 6-figure and 7-figure business owners.


Lack of negative reviews. Some potential customers may find it hard to trust providers that do not have any negative reviews.

Pricing is unrevealed in some courses. The Skup website displays no pricing information about the Incubator and Diamond programs. For some people, this can get in the way of making an informed decision. Also, a commenter on ScamRisk’s Skup review claims the company has a tricky refund policy.

The coaching and courses are specific to the jewelry print on demand business model. While some may consider this factor to be an advantage, other entrepreneurs may look elsewhere if they do not want to focus on that industry.

What do the reviews say about Skup coaching and courses?

Reviews about Skup coaching and courses are mostly positive.

Skup Reviews YouTube

On YouTube, the Skup Reviews channel features interviews and testimonials from former students. Case in point, Gary Hair claims he made over $70,000 selling one product and running one social media ad after learning under the Incubator program.

Meanwhile, Jewelry Profits and Incubator student Tifanny Cui shared how she grew her business from earning $0 to $10,000 daily in just 6 months after signing up with Skup.

As of this writing, Skup Reviews has 31 subscribers and 9 videos on YouTube.

Skup Reviews Trustpilot

On Trustpilot, Skup has a rating of 4.4 stars out of 12 reviews. Here are some reviews on the platform:

Who are the owners of Skup?

The owners of Skup are Matt Schmitt and Devin Zander. An entrepreneur with over 10 years of experience in print on demand, Matt has successfully built and scaled POD brands, making over $50 million in sales. In 2016, he purchased a portion of Smar7 Apps and became the Chief Content Officer. The company rebranded as Skup in 2021 and Matt was named as Chief Executive Officer. He lives in St Louis, Missouri.

Devin Zander is the Founder and Chief Marketing Officer of Skup. According to him, he founded the company when the Shopify app store failed to meet his needs as a Shopify store owner. “I decided to take matters into my own hands and Skup originally started as just an upsell app,” he said. Today, Skup provides training and coaching services for online business owners. Their goal is to help businesses transform their ecommerce stores into “multi-million-dollar brands.” Devin currently lives in Saint Petersburg, Florida.

Other course reviews on e-commerce

  • ECom Family Academy - An online coaching program by Reginald and Tania Jennings, Ecom Family Academy is for those who want to sell print on demand products via Shopify dropshipping.Shopify dropshipping
  • ECom Success Academy - This course by Adrian Morrison is ideal for ecommerce beginners. It provides basic strategies on effective dropshipping plus live coaching is provided for students each week.
  • Ecom Warrior Academy - A course by Matt Lepre, the Ecom Warrior Academy teaches the step-by-step process of building an ecommerce dropshipping store from scratch. This program also discusses other topics, such as social media marketing, branding, shipping, providing excellent customer service, and more.


The print on demand industry is currently a $5 billion dollar industry. Meanwhile, the global online jewelry market is a $21.5 billion market and is estimated to reach $60 billion by 2027. When done right, Skup’s business model of print on demand jewelry can be a lucrative one - if you’re willing to invest a great deal of time and money.

That said, we say lead generation remains to be our recommendation as the best online business. As you learn to generate organic leads from Google, you can rent out top ranking websites you own to small business owners. 

grand rapids tree service

Case in point, this tree service site I made in 2015 continues to make me $2,000 a month to date. So imagine what it’s like to have several of these sites (I currently own over 60 sites). Having a lead generation business is definitely a great alternative if you’re hoping to have a passive income stream.

Follow Me
Ippei Kanehara

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2024, is to build your own lead generation business.

Leave a Reply

Your email address will not be published.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}