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77 Small Business Ideas For People Over 50

December 3, 2021

cartoon of men and women in business suits

They say that 50 is the new 30. Who knew?

The reality is that you've still got it at 50, it's trying to figure out just exactly what you've got that can be the challenge.

Forget about the silver tsunami or the olderpreneur appendages.

Your 50's may be the best decade of your life.

  • Kids are finally out of the house.
  • You're comfortable with who you are.
  • Ready for change and new challenges.

If it's time to transform your income stream and be your own boss, then take a look at these 77 small business ideas for people over 50.

But before we dive in let me give you a bit of my inside story.

Allow me to reintroduce myself... My name is Ippei...

Hi, my name is Ippei.

I did the 9-5 scene, spending my life making money for the corporate king.

Busting it out five days a week.

And for what?

A job that wasn't going to get me anywhere.

And a paycheck that offered even less.

That all changed in 2014 when I found this course.

Because of this program, I was able to quit my job and become a wealthy self-employed entrepreneur.

Working from my luxe apartment in San Francisco making money for myself.

This business model taught me everything I needed to work from home.

Building & ranking websites that generate leads for small businesses.

That tree service site above has been making me $2000 per month since 2014.

IMO this biz model is one of the best opportunities on the internet, and I'm going to show you why.

Corporate Contemplations

cartoon of hands shaking while two men do tug of war

If you've been a part of the corporate scene-there's a good chance that you've picked up a few tricks.

Things not to do.

How to be successful.

You have the work and life experience that sets you apart from the fresh-faced college grads.

You've not only talked the talk-you've walked the walk.

Why not take your enterprise-savvy skills and offer businesses real solutions?

Here are a few small business ideas for people over 50 that focus on that 9-5 grind.

1. Business Coach

Unemployment in the United States is sitting at record highs.

Businesses need help and actionable strategies to stay in the black and achieve profitability.

They need a business coach.

Someone to map out a blueprint of how to turn things around that has a specific skill set like the outlined in this article that includes:


Active Listener


Strategic Thinker


Ability to Identify Client Needs



Revenues from the business coach market are estimated at $14 billion.

Interested in learning more? Check out this link for a breakdown of pre-requisites if this small business idea for people over 50 appeals to you.

2. Career Transition Specialist

Career transition specialists assist people in evolving from one stage of their life development to something new, with the primary focus on education and employment.

By collaborating with individuals, you guide them through the navigation process of entering a new career.

There are a few requirements to becoming a career transition specialist as per this post like:

  • Exemplary Analytical & Speaking Skills

  • Post-Secondary Education (BA-Masters-etc.)

  • Work Experience-Career Development

  • Licensing Requirements

This small business idea for people over 50 is expected to experience annual growth rates of 8% between now and 2028.

Market yourself and your skills to grow a client base and secure profitability with this suggestion.

Check out this post for more information on how to become a career transition specialist.

3. Public Speaker

Public speaking-specifically keynote speaking-can be an extremely lucrative small business idea.

  • Have you overcome adversity?
  • Do you have a story worth sharing?
  • Something to say that would motivate and empower people?
  • When you think back on your life, are there circumstances that propelled change?

Analysts project that the value of this industry will see a CAGR of 4.1% and reach $2.30 billion by 2025 as per this post.

To become successful as a public speaker, you need to persevere, and this is not a get-rich-quick scheme.

You need to write-speak-and speak some more.

cartoon of people at a podium

Get referrals and testimonials-network-market-and build your brand.

Cultivate a following and your services will become more sought after which will result in better-paying gigs and ultimately the coveted keynote speaker podium.

This article breaks down specific steps to becoming a public speaker-and how to get paid for it.

4. Host Business Workshops

The key to being successful with business workshops is the value you bring to the table.

  1. After years in the corporate scene what are your takeaways?
  2. What have you learned that would provide an actionable plan?
  3. A reason businesses or individuals would be willing to pay you big bucks to hear what you have to say.

Credentials are a must and experience is non-negotiable.

Intelligent and articulate are essential to being prosperous with this small business idea for people over 50.

You can host workshops in any area you choose.

The ticket is niche-specific and having practical steps in place to make it successful like the ones outlined in this publication that include things like:

Start with the end in mind & Communicate the 'how, why & what'

Run exercises in a structured way & Encourage collaboration

Create a collaborative environment & Make it interactive

Be a good speaker & Use the space

5. Team-Building Company

Mention team-building to employees, and the knee-jerk reaction is the eye-roll.

Let's face it. Most of us would rather have a tooth pulled than participate in pathetic exercises to increase productivity.

The reality? Team building is paramount to increasing motivation-productivity-and constructive collaboration.

picture of people with lightbulbs over their heads

A tall order for most harried business owners to pull off creating the need for professional intervention from a team-building company.

Fundamental components of an excellent team-building company as per this post outlining a few of the top contenders in the market include things like:


Ability to leverage expertise


Tangible evidence supporting effective techniques


Professional experience


Events that are inclusive & entertaining

You need to read your audience, and design events that mesh with the company's demographics and personalized needs.

6. Resume Writing Service

Your life experience and years in the workforce will serve you well with this suggestion, because you know what business owners are looking for in an employee

The United States unemployment is hitting 3 million people and with people out of work the competition for the few jobs available has gone into overdrive.

There is no room for error, so resumes need to be on-point and showcase people's abilities and:

  • You need to write well.
  • Have a solid understanding of how to intertwine words to present potential candidates as the ideal fit for the job.
  • Credentials are encouraged.

You can learn more about becoming a member of the Professional Association of Resume Writers and Career Coaches here and this article outlines how to start a resume writing business.

7. Proofreader

cartoon of a man in front of a computer

A little OCD when it comes to to grammar, punctuation, and spelling? Then maybe launching a proofreading business is your calling card.

There are numerous opportunities to review and 'red pen' writings to ensure that the finished product is flawless.

Meticulous attention to detail and a distinct understanding of the language you are reviewing is a necessity but proofreaders in the United States are currently charging approximately $45/hour or $1.00/word.

Retain paying clients-have a consistent flow of work-and this small business idea has the potential to be extremely lucrative.

Check out this post to find clientele and suggestions on the best way to monetize your business.

8. Freelancer

The attraction of starting a freelance business is the flexibility it administers.

You have the luxury of deciding what-when-and where you will work.

In the United States, 45% of the workforce currently reports being a freelancer, and the market sees revenues in excess of $2851 million.

Start-up costs are next to nothing, and you really only need a computer or laptop, a good internet connection, and an ability to set yourself apart from your competitors.

Freelance jobs can be contractual or a one-shot deal. A few of the more in-demand tasks as per this post include things like:

Website Development & Software Programming

Copywriter & Digital Marketing Consultant

Data Analyst & Social Media Manager

Platforms like Freelancer, Upwork, and Fiverr are an excellent way to find some paying clients while building your brand, reputation, and customer base and this article offers additional tips on how to start a freelance business.


cartoon of seniors being assisted by female nurses

The baby-boomers are booming, and they are changing the face of the population in the United States.

14.5% of the American population are classified as seniors, and people over the age of 65 are the fastest-growing age group in the nation.

Establishing a business in the eldercare industry is not only a fortuitous capitalist venture-it will soon become a national necessity.

Here are a few of our small business ideas for people over 50 in the senior niche offering profitability and personal rewards.

9. At-Home Senior Care

For seniors-living at home provides them with the ability to reside in familiarity. Seniors with support networks and some financial capital can afford the luxury of staying in their homes.

At-home senior care can offer any number of services as per this post and include things like:

Household Chores & Property Management

Meal Prep & Grocery Shopping

Personal Hygiene & Non-Medical Care


cartoon of a nurse and a person in a wheelchair

10. Transportation Service

A sad day indeed when our beloved seniors are told they are no longer able to drive, and without the independence to come and go as they please, many seniors are forced to consider alternate arrangements.

Starting a transportation service geared to seniors helps to fill a void, allowing them to enjoy a more personalized approach to getting around town.

Offer flexible hours and fair price points, and include extra touches and add-ons like playing their favorite music-offering to take their bags into their home-etc.

This article offers a comprehensive outline of how to start a senior transportation business.

cartoon of people helping elderly individuals

11. Senior Companion

They live alone. Most of their friends have passed away, and their kids and grandkids are busy with their own lives.

A sad tale woven by many seniors who still live alone.

The need for companionship-enhancing quality of life-and keeping seniors engaged and active is the focus of a senior companion business.

Senior companion businesses offer all kinds of services as per this post including:

Scheduled Outings


Individualized Care Plan

Optional 24-Hour Emergency Care

You may need to be licensed in your state, so check here to be certain.

First Aid and CPR are also highly recommended, as is a pleasant demeanor and energetic personality.

If you market yourself and your brand well, this small business idea for people over 50 has the potential to be highly advantageous.

You help those in need and receive monetary compensation as a way of saying thank you for services.

12. Patient Advocacy

Have a healthcare background or a solid comprehension of the health care system?

Becoming a patient advocacy service is an idea worth considering.

The role of a patient advocate is to ensure that individuals receive all entitled treatment and healthcare benefits.

Seniors often require assistance with their particular financial and medical needs and a person to not only fight on their behalf but to be the voice of reason in an often unreasonable circumstance.

Check out this comprehensive analysis of starting a patient advocacy business.

vector of people helping seniors

13. Home Medical Rentals

Home medical equipment rentals offer a cost-effective solution for seniors who require short-term equipment.

This $5 billion market has a few key players like Amazon, All American Medical Supply, and CNY Medical Products.

But don't despair-with global revenues projected to exceed $38.8 billion by 2025, there is more than enough room for some new players.

High-demand equipment includes things like:

Mobility Aids

Therapy Equipment

Respiratory Apparatus

Medical equipment is a recession-proof business idea and there will always be a need for medical equipment.

Whether you opt to own a brick and mortar establishment or conduct business entirely online, there is money to be made with this suggestion.

Do your due diligence:

  1. Who are your competitors?
  2. What types of equipment do you want to specialize in?

This post offers some excellent suggestions and a mock template for starting a home medical rental business.

14. Senior Relocation

Eventually the time comes when people-seniors in particular-make the decision to downsize, whether relocating to a smaller home, retirement villa, or nursing home facility.

Many seniors have collected decades worth of belongings that need to be sorted and packed.

Launching a relocation services business geared to seniors is an excellent way to generate a profit and assist individuals who need a helping hand.

Your services can be as detailed as you like and can include services such as:

  • Organizing and packing
  • Unpacking and reorganizing
  • Paying and closing accounts for bills like utilities-cable-internet-etc.

You will work closely with the homeowner-their realtor-and may be extended family members.

High engagement and a ton of energy and organizational skills are a definite must for this small business idea for people over 50, but if you're interested in learning more check out this link.

cartoon of loaders

15. Move Manager

This small business idea for people over 50 is slightly different from the role of senior relocation services.

Senior move managers are all about the emotional and physical facets of migrating from the familiar to somewhere new.

A daunting and often unsettling task as seniors are comfortable in their homes, and moving is not always on their bucket list.

Your support can include aspects offered by a relocating service as the two overlap in their descriptions.

The ultimate goal is to provide a reliable and committed service and support platform for seniors leaving their home.

If this suggestion has you curious, take a look at this article sharing tips on how to get started.

16. Professional Organizer

Meticulous about the detail and functionality of a space?

Enjoy 'finding a home' for every single thing?

The this $28 billion market with a 4.5% annual growth rate just might be for you.

There is a demand for this service-the question is-how will you market your brand and your business?

Targeting seniors gives you a target market and a specific niche, but it's up to you to generate a client base.

Consider what constitutes a stellar professional organizer like:


Creating Easy-To-Use Systems


Establish Catalogued Techniques


Clean & Clutter-Free

The goal is rooms that are spacious and functional, and while no formal training is required, credentials will go a long way in demonstrating your professionalism.

Check out this post for a more comprehensive analysis of starting a professional organizer business.

cartoon of people bidding at an auction

17. Manage Estate Sale

Flexible and willing to work odd hours?

Don't mind being at the beck and call of stressed and often grief-stricken individuals?

Operating an estate sale manager service may be a small business idea for people over 50 worth examining further.

You need to be compassionate, organized, and have the ability to problem-solve and defuse situations that may arise.

Estate sales occur when people have died, but they're also utilized when seniors are relocating, and belongings need to be sold or dispersed or in situations outlined in this publication like:


Survivors don't want the belongings or don't have the space to house them.


The family cannot agree on who gets what-so they sell all and split the proceeds.


Seniors need money for current expenses.

You may have an idea of what items are worth.

Alternately the family or senior may have a set price in mind, and when all else fails, you can call on the expertise of a professional appraiser.

This post outlines the process of becoming an estate sale manager and how to get your business started.

Maintenance Management

cartoon of a person doing multiple household chores

Consider this.

Over 2.5 million Americans are employed to address domestic and maintenance positions.


The rise in an aging population. An increase in dual-parent income households. And a higher rate of disposable income.

These factors equate to the outsourcing of household chores becoming commonplace.

One of the fastest-growing professions in the United States-maintenance management offers numerous small business ideas for people over 50.

Let's take a look at a few of our favorites.

18. Gardening

If you love the outdoors and enjoy working the land, then perhaps gardening is how you would like to spend your days?

Garden services offer a variety of maintenance options like:

Weeding & Cultivating

Planting & Pruning

Mulching & Edging

Spring & Fall Clean-Up

It wouldn't cost much to get started-especially if you already own the basic gardening supplies.

Charge by the hour or by the job.

The key is to retain paying clients so hit up social media platforms, build a website, utilize community groups, family and friends for referrals and make some money doing what you enjoy.

19. Landscape Service

cartoon of people designing a landscape project

Take your expertise and proverbial green thumb to the next level and consider landscaping as a small business venture.

An industry that generates revenues over $93 billion annually, landscaping boasts numerous options and niche-specific services you can focus on.

Think of suggestions outlined in this post which include:

  • Commercial Landscaping
  • Residential Landscaping
  • Interior Landscaping
  • Landscape Design & Architect
  • General Maintenance & Upkeep

No matter what style of landscaping you concentrate on you'll need some capital to fund your investment.

Rental options will minimize costs, but you'll need to shell out for licensing, insurance, and marketing expenses.

Landscaping is a competitive industry, so check out your competition and the level of saturation in your local market before you start.

This article provides more details on how to start a landscaping business and be financially successful with this suggestion.

20. House Cleaning

Do not underestimate the lucrative business opportunity house cleaning generates.

With revenues over $5 million in the United States-this low-cost startup has the potential to sweep in big bucks.

You don't need formal training or a ton of coin for equipment or supplies.

What you need is a willingness to work hard, execute meticulous cleans and build a client base.

It comes down to your ability to network and market yourself and your services.

  • Connect with Facebook groups, and maximize your LinkedIn and social media platforms.
  • Create a website and a Facebook business page and build a reputation as the cleaner people need to retain, and you are sure to create a steady cash-flow.

House cleaning offers profitability and scalability and is the ideal combination for individuals looking for small business ideas for people over 50.

Check out this post for insider tips on starting a house cleaning business.

cartoon of a woman doing laundry

21. On-Demand Laundry Service

A thankless and never-ending task laundry is the bane of many people's existence.

That alone could be why the on-demand laundry service industry is one of the hottest new trends to hit the United States, and is expected to see annual growth rates of 35.9% between now and 2027.

Streamline your process to make it quick-easy-and effective.

Build a website and APP where individuals can:

  • Pre-book pick up & drop-off times
  • Pay & add special instructions

Include a personalized touch and extras like fabric softener-organic detergent-spritzes-etc. to set yourself apart from your competitors.

Market yourself and your brand and you're sure to secure hefty payouts with this suggestion.

Want more information on how to start an on-demand laundry service? 

Check out this post on the in's and out's of this small business idea for people over 50.

22. Virtual Interior Design

Have an eye for design?

Possess an ability to transform a space into an aesthetically pleasing-functional-and inviting place?

Why not consider virtual interior design consulting?

cartoon of a woman designing a room

Interior design is a $15 billion industry, and despite setbacks resulting from the pandemic, the market is projected to see growth as per capita disposable income continues to rise in the United States.

In contrast to traditional interior design, virtual interior design is a business you can conduct online which is the perfect solution for the current situation.

The market hasn't fully hit its stride yet as evidenced by this publication but the future looks promising.

23. Home Stager

Selling a home can be a stressful and often chaotic experience for many American homeowners.

Everyone wants the best bang for their buck, and the competition can be fierce.

The market is unpredictable at best and no one's willing to risk their most significant investment to chance.

Just a few reasons why many people are opting to hire a home stager.

An accredited professional to ensure that they get the most money from the sale of their home.

Currently 20% of homes are staged as per this post, but the trend is growing as realtors encourage-and sometimes include-staging in their commission fees.

While no formal training is required, a home stager should be able to produce results as per this article which includes:

  • Consider the property from the perspective of the buyer.

  • De-personalize.

  • Showcase the home's best features.

  • Create a space the buyer could envision living in.

If you are interested in home staging this publication provides specific details and information on starting a home staging business.

24. Handyperson

If you can make light work of repairs and minor renovations, then providing a handyperson service could result in high cash flows to your wallet.

Things as simple as installing a ceiling fan to repairing a window covering, and if you have knowledge of basic electricity, HVAC, and plumbing all the better for this small business idea for people over 50 suggestion.

You can offer any service you like for less than skilled homeowners, or there are franchise options available if you prefer to go that route.

This post offers a detailed description of how to start your own handyperson business.

cartoon of men running delivery services

25. Errand Service

Known as the gig economy, an interesting phenomenon that has been transpiring around the world in the last decade.

With growth rates of 15% as per this article, more Americans are making a substantial income addressing any number of tasks.

Errand running and delivery services are at the top of the list.

People are busy, so often it's easier to have someone take care of all of those mundane tasks.

An errand-running business is a fantastic small business idea for people over 50 because it offers flexibility and a steady income.

The key is convenience.

Design your business model so that it is simplistic and focuses on a specific target market.

Who is your ideal demographic?

What are their needs?

Some of the in-demand errands include things outlined in this post like:


Grocery & Medical Supplies


Pick Up & Drop Off Services


Personal Shopping

Create an APP and website so people can book and pay in advance for services.

The more user-friendly you make your platform, the more success you will have with this suggestion, and if you're interested, this post offers highlights on starting an errand business for maximum profitability.

26. Pet Sit

Americans spend an average of $150/month on their pets.

That includes pet sitting services.

Someone to care for their beloved fur balls while they are on vacation-at work-or out of town on business.

If you consider yourself an animal lover, then pet sitting offers a way to make some money and get your cuddle fix.

The pet-sitting market generates revenues of nearly $5 billion and shows no signs of slowing down.

cartoon of pets lined up front and back poses

With rates of $20-$90/day, it all comes down to how you market yourself and your services, and the quality of care you provide.

But this small business idea for people over 50 offers flexibility and the choice to sit at your home or the pet owners, and is a suggestion worth considering.

Ready to learn more?

Check out this post for some other helpful tips on launching a pet sitting business.

cartoon of a lady walking dogs

27. Dog Walker

Dog walking is a $1.1 billion market and an amalgamation of the best of two worlds-exercise and tail-waggers.

If you enjoy dogs and spending time outdoors, this is a great way to get your daily fix of both-and get paid for it.

The demand for dog walkers continues to increase as the lives of the average American become more and more hectic.

This article lists a few strategies on how to advertise and retain clients, and we've included a few of our own suggestions, including:

Vet Clinics & Pet Stores

Pet Daycares & Groomers

Social Media & Community Outreach

Stand out from the competition, by offering competitive pricing and flexible scheduling like it's outlined in this post.

Build a client base and ask for referrals and testimonials to gain a reputation as the best in the business, and you will secure impressive ROIs with this small business idea for people over 50.

28. House Sit

House sitting is a rising trend that allows homeowners to leave their pets-and their abodes-in the hands of trusted individuals.

Maybe it's for a few days.

Somewhere close to home.

It can also be for extended periods of time-like six weeks or more-in places not so close to home.

What you designate as your target market is up to you-but there are numerous options worth considering.

cartoon of a woman in various poses housesitting

House sitters are paid $50+/day to do things like:

  • Take care of pets
  • Water plants
  • Keep an eye on the pipes
  • Collect the mail

And any other day-to-day tasks of owning a home.

There are several websites you can align with, as outlined in this post that  might help build a client base and get those first few references.

This article breaks down the a-z on starting a house sitting business and capitalizing on this suggestion.


image of a computer and a shopping cart

Shopping online is where it's at.

While there will undoubtedly always be a desire for brick and mortar establishments Americans are embracing the online shopping trend with open arms.

Globally the market is predicted to hit $4 trillion by the end of 2021, and the United States is at the front of the action.

With a projected 300 million online shoppers by 2023-that works out to 91% of our nation's population.

There are numerous methods and strategies for selling online-no matter what you choose to sell.

We've listed a few of the more popular trends that we consider the best small business ideas for people over 50 in the merchandising niche.

29. Affiliate Marketing

Affiliate marketing is a strategic maneuver utilized by retailers to generate more sales of their products and increase their bottom lines.

Affiliate companies pay commissions on performance-based results to affiliate marketers who align with their brands.

Typically an affiliate uses websites and social media platforms to build brand recognition, increase engagement, and achieve the coveted sale.

Affiliate marketing is a $6.9 billion industry that is seeing annual growth rates of 10.1% and is a cost-effective method for companies.

But it also offers potentially highly lucrative kickbacks for affiliate marketers, and boasts fringe benefits like:

  • Commission-based 

  • No limit to the number of companies you are an affiliate for

  • Low-cost investment

  • Flexible

  • No experience is required 

This article offers a comprehensive analysis of the pros and cons of affiliate marketing that includes things like:


  • Easy to start with low investment costs
  • Performance-based income opportunity
  • Potential to earn a passive income


  • No control over Affiliate Programs
  • Saturated and highly competitive market
  • Requires a ton of work and effort to be successful

New to the concept of affiliate marketing?

Check out this post I published that runs down the step-by-step process on how to become a successful with this small business idea for people over 50.

30. E-commerce

E-commerce is an online shopping experience where you sell your products or buy wholesale products in bulk and resell for profit.

A $410.891 million market, e-commerce is projected to see annual growth rates of 6.3% through 2024 as more people opt for online shopping.

You need to differentiate from the competition.

cartoon of a computer screen with ecommerce items around it

Focus on in-demand niches and ask yourself:

  • Who is your ideal target market?
  • What are they shopping for?

Use tools like Google Trends and Keywords Everywhere to get an idea of current trends and where to put your energies into selling.

There is potential to generate significant cash flows with e-commerce, but it comes down to how well you do it that will be the impetus to your success.

You can check out this post for tricks on how to accelerate your success.

cartoon of people shopping

31. Retail Arbitrage

Retail arbitrage is buying low and selling high.

Score deals from wholesale distributors-liquidation and clearance sales-eBay-etc.


How and where to sell them for profits?

Build a website, and utilize social media platforms-Facebook Marketplace-Mom-to-Mom groups-online vendor sites-etc.

You can even use online thrift store platforms like Mercari or Poshmark.

Add pristine images and captivating descriptions of your wares.

Think FOMO techniques that induce impulse purchasing.

Retail arbitrage is a small business idea for people over 50 that is as old as the hills so it's no surprise then that it has the potential to result in substantial payouts.

32. Dropshipping

Dropshipping is what is referred to as a fulfillment style way of delivering products to customers on an on-demand basis.

Let us explain.

You connect with third party suppliers like the ones outlined in this post.

When you receive an order-your supplier fulfills the transaction-either B2B or B2C sales.

You need to sharpen your techniques and strategize effectively to secure impressive compensation with dropshipping.

Think of things like:

Engaging content & detailed descriptions of your items.

Testimonials & reviews on your website.

User-friendly website & ordering process.

The right supplier.

I published an article recently outlining how to be successful with dropshipping you can read here if you're interested in learning more about this small business for people over 50 idea.

cartoon of a rocket ship launching out of a computer

33. Fulfillment By Amazon

Not unlike retail arbitrage-Fulfillment by Amazon (FBA) is sales with a twist.

Rather than house your inventory you ship all-or part of it-to Amazon, where they graciously store it in their warehouse-for a fee.

With this method Amazon handles the packing-shipping and fulfillment of your orders.

This is a convenient, hassle-free way to enjoy retail arbitrage without the potential headaches associated with fulfillment.

There are a few pros and cons to using the FBA method as per this post like:


  • Cost-Effective

  • Fast Compensation


  • Low-Profit Margins

  • Brand Regulations & Amazon Red Tape

Your brand and transparency will go a long way in securing generous profit margins with this suggestion.

If you're curious about FBA take a look at this article providing a more detailed description of the process.

cartoon of people making crafts

34. Custom Items

If you have been blessed with a skill that you enjoy and can share with others why not build a business around your talents?

Be it baking-knitting-pottery-candles-whatever.

Unique and hand-craft items are always in demand as people enjoy the personal touch and one-of-a-kind products that can't be found in department stores.

Decide what you want to make and who your target market might be.

This article lists several hot ticket sellers for 2021 that might align with your expertise and include things like:

Bath Bombs & Pillows

Jewelry & Candles

T-Shirts & Gift Baskets

Sweets & Sewn Item

Armed with an e-commerce website and Facebook business page it all comes down to your ability to build your brand and reputation.

Network-market-and take advantage of local markets-vendor events-bazaars-etc. to gain exposure, reviews, and testimonials.

Check out this article for additional suggestions on where to sell your products to maximize your profit margins.

Health & Wellness

image of a woman holding a nutrition plan on a clipboard

The health and wellness industry is worth over $4.2 trillion.

With a growth rate of 12.8% over the last two years, it appears that the industry is just getting warmed up. 

The market is being driven by a steady incline of chronic disease-sedentary lifestyles-and poor nutrition.

Americans are finally clueing in that it's time for a drastic overhaul on how we approach our health and wellness.

With unlimited profit potential there are several small business ideas for people over 50 in this sector offering handsome monetary compensation like the ones listed below.

35. Subscription Boxes

Subscription boxes are a $10 billion market and is the most significant part of the e-commerce sector hands down.

What is propelling this phenomenon?

What is it that people love so much about subscription boxes?

This article offers some answers which include:

Subscription Box Ideas
  • Convenience

  • Personalization

  • Value

  • The WOW Factor

The concept of this small business idea for people over 50 is simple.

For a monthly fee, people receive a box every month filled with surprises and products they can enjoy.

Starting a fitness-health-or wellness subscription box service has the potential to be extremely lucrative.

The demand is there, and you've identified your niche and target market.

Heath and wellness is an evergreen industry.

You can include any product related to this niche you choose.

cartoon of subscription box

Use Google Trends and other tools to see what's hot and consider what products you can purchase wholesale and still garner a profit.

Some ideas as per this article include things like vitamins-workout guides-healthy snacks-etc.

This post provides some insight on starting a profitable subscription box business.

36. Head Lice Removal Service

It might not be the first business idea that pops into your head but hear us out.

The head lice treatment market is projected to see a CAGR of 6.6% between 2020-2025 as per this post.

With the estimated number of cases in children under the age of 18 slated to reach 79.9 million by 2050 in the United States, this is a suggestion worth investigating further.

Estimated to scratch in revenues of approximately $1 billion/year, professional intervention is being driven by a rise in the population and number of active cases coupled with an increase in disposable income.

A situation not wished on your worst enemy, parents become desperate at solidifying a cure.

If the thought doesn't completely gross you out, check out this article on how to start a head lice removal company.

cartoon of a woman in a zen yoga pose

37. Personal Wellness Coordinator

Enjoy a healthy lifestyle?

Have a dynamic personality?

Would you like to share your knowledge with others? 

Why not consider starting a personal wellness coordinator service?

If you have a background in exercise science, occupational health, nursing, or even social work, you have the educational requirements necessary to become a personal wellness coordinator.

You can outsource your talents to many institutions.

Think places like colleges and universities, senior centers, community centers, etc.

Your role is to develop and execute programs supporting an individuals' quest for whole health, well-being and quality of life.

Personal wellness coordinators have a few distinct traits including:

Personal Wellness Coordinator Character Attributes

  • Strong Leadership Abilities

  • Excellent Communication Skills

  • People-Oriented & Motivated

  • The Know-How To Develop Programs & Promote A Healthy Lifestyle

This post provides additional details on the education and background required for this small business idea for people over 50.


image of a computer, books and grad cap

If you have a background in education you're ahead of the game.

But if not these days it doesn't seem to matter.

With the e-learning market skyrocketing to monumental heights and a projected annual growth rate of 14% by 2025-there's something for everyone in this industry.

E-learning is a $187.877 billion global market and anything you can teach is on the table.

Adults and children alike are focusing on higher learning-new skills-or sharpening existing talents.

If you have a way with teaching and an idea worth sharing, there is enormous profit potential with instruction.

Here are a few of the top contenders-small business ideas for people over 50-in the instruction niche worth examining a little closer.

38. Online Tutor

COVID-19 transformed the education system, and while we appear to be back on track in 2021, Americans continue to opt for online instruction and home-learning suggesting that now the ideal time to consider launching an online tutoring business.

Worth $6333.3 million, online tutoring will continue to see expansion and is projected to see an annual growth rate of 6.2% by the end of the year as per this post.

Online tutoring offers both flexibility and the ability to work from the comfort of your home.

Prior academic experience is recommended, but if you have a better than average understanding of in-demand subjects you will have no shortage of clientele.

A few of the trending subjects include:


Core Subjects in Grades JK- 12 


Language Classes & STEM Courses


SAT & College Prep Curriculum

If this small business idea for people over 50 interests you, take a look at this post outlining how to start an online tutoring business.

39. Sell Courses

Providing a solution and unparalleled value is the crux for being successful with online courses.

You can design and sell a course in any area you choose.

Be it an educational forum-life experiences-advice-business coaching-etc.

The online course market is limited only to your ingenuity and ability to articulate and document a course that people are willing to buy.

E-courses have become exceedingly popular, but the key is to dial down and get really niche-specific and have an identified target market in mind.

vector of people with books and computers

Provide a solution to a problem they can't solve alone.

Your course needs to be:

  • Engaging
  • Informative
  • Action-Oriented

You can sell your courses online-your website-social media platforms-etc. or you can connect with sites like UdemyMasterclass, and others outlined in this post.

Check out this article for more information on designing an online course that will generate an impressive income stream.

40. Teach Lessons

image of adults teaching children different skills

Have a skill or talent you could teach others?

Lessons aren't limited to kids.

Adults are interested in learning new skills too, and it doesn't have to be the old faithful's like music-art-drama-etc.

Maybe you're a kick-ass pastry chef.

A whiz with the sewing machine or fondant wand.

Lessons are only limited to your skills and ability to sell your services.

Offer cost-effective instruction-either in person or online, travel to people's homes or offer classes in your home.

Advertise your services on social media platforms-a website-community boards-flyers-whatever as per this post.

Build a client base, and you are sure to generate referrals, which will result in a profitable small business venture.

Doing something you enjoy and sharing your talents with others.

This post is an example of how to start a business teaching music but gives you an idea of the process you can apply to any area you choose to teach.

41. Webinars

Live events.

Real-time presentations with two-way communication, webinars are both popular and an excellent small business idea for people over 50.

Share information-educate-and make generous financial gains with webinars, but you need to entertain and captivate your audience while still delivering value and a level of expertise on your chosen topic.

Webinars can be about any subject you choose, but some of the more popular topics as per this post include:

Hot Topics For Webinars in 2020

Online Marketing & Networking Tricks

Career Advancement Solutions

Personal & Professional Development

Webinars have the potential to be exceptionally fortuitous as long as they provide value.

Think actionable strategies, solutions and suggestions that a textbook or Google search just doesn't deliver.

The beauty with webinars?

You make money on the replays too.

Like a gift that keeps on giving.

Check out this article outlining how to conduct-and sell-a webinar.

cartoon of hands typing on a computer keyboard

42. eBook

There’s nothing quite like the sound and smell of a hardcover binding cracked for the first time, but the current state of the economy may dictate otherwise.

Hardcovers are pricey little numbers.

The economical solution?


With more people purchasing an online book for their Kindles-iPad or tablets, writing an eBook is an excellent way to make some money in exchange for your prose abilities.

Choose your topic, write well, and market your product wisely to maximize sales and your bottom line.

This post offers helpful insight into publishing and selling your eBook.

43. Tech Tutor

In this day of technology and mainstream digital solutions it's a bit mind boggling that almost 16% of Americans continue to be computer illiterate.

That's 31.8 million people who have little to no idea of basic computer skills as per this post.

Perhaps you know a few? Maybe that was once you?

If you consider yourself a wee bit tech-savvy or at the very least have an above-average comprehension of how to use the blasted things-why not offer a service to help those that just don't get it?

cartoon of people working on a computer

Tech tutors are becoming increasingly popular in assisting with setting up and demonstrating basic tasks like checking emails-Zoom or teleconferencing call platforms-FaceTime-you name it.

  • Advertise your services in your community in places like churches-community and senior centers-schools-libraries-etc.
  • Put an ad in your local paper or print and distribute flyers.
  • Anything to get the word out and build a client base.

This is an Australian-based company but showcases what people are looking for and services to highlight with this small business idea for people over 50.

I was never one for teaching people things.

I guess I was so caught up in trying to change my own circumstance.

I needed to get out of my job, that's why I was so pumped when I found this program online.

The skills I have learned through this course have taught me the ins and outs of lead generation.

Designing and ranking websites so they're hitting the top of the Google searches, my sites are like digital billboards.

Bringing in leads that I then sell to local business owners looking to build their brand and client base.

With over 400 niches to choose from, there is no shortage of sites to build and rank.

Bringing me in a steady stream of cash month after month.

And because of this program, I started this blog.

I wanted to share the benefits of this lead generation program and give people ideas on how they can make money and leave their 9-5's.

So while I don't consider myself an instructor per se, I am motivated to help people change the trajectory of their lives, and that has to count for something right?!?


image of a computer screen with chat boxes and people's heads

With the focus shifting to a digital presence many American business owners find themselves scrambling to get their ducks in a row.

It may surprise you to hear that almost 35% of small businesses don't have a website in 2020.

No website? No online presence.

No internet platform equates to leaving money on the table-and a lot of it.

If you have talents that align with the cybernation niche, there is potential to make a ton of money in this market.

Here are a few of the best small business ideas for people over 50 in the digital space that have the potential to secure substantial profit margins.

44. Logos

Logo designs are a niche-specific forum found in the hefty pot of the graphic design industry.

A specialty that you can offer business owners, and a specific service that is in constant demand.

Logos take creativity and an ability to design unique and visually stimulating designs that represent the distinct brand of a company.

You can create logos for any service industry, but some of the in-demand markets include businesses like:

Bars & Restaurants

Beauty & Apparel

Health & Wellness

The going rate for logo designs is $200-$500+/logo, so build a reputation and client base, and there is potential to be extremely successful with this small business idea for people over 50

Advertise and market your services on social media platforms-your website-LinkedIn-etc. or you can find clients on sites like Upwork and Fiverr when just starting to help build your portfolio and grab some quick cash to fund your business. 

This post provides a rundown of how to start a logo design business.

cartoon of a computer with colour palettes

45. Graphic Design

Consider yourself the creative type?

Have the computer prowess to manipulate software and execute visually appealing branding strategies?

Graphic design is a $13 billion industry that can generate big wins for people with the talents to take a business and launch them over the competition.

Used on websites-social media platforms-brochures-flyers-etc. graphic design is utilized to convey a message to potential customers, graphic designers excel in a few key areas as per this post, which include:

  • Exceptional IT & Photo-Editing Skills

  • Innovative & On-Point With Current Market Trends

  • Organized & Excellent Time Management Skills

Connect with clients on platforms like Fiverr, Upwork, Freelancer, build your portfolio, your reputation and score some quick cash.

Interested in learning more about this small business idea for people over 50?

This article provides additional information on starting a graphic design firm.

46. Website Design & Development

Website design and development is a $40 billion market in the United States and is apparently just getting warmed up.

Web design alone is forecast to grow 4.4% by the end of 2021, confirming that this small business idea for people over 50 promises considerable compensation.

Business owners know they need a website,, and with 35% currently functioning without one, there is no shortage of potential customers.

cartoon of people building a website

Website design is all about the aesthetics and functionality of the page.

You want a user-friendly experience that is both easy to navigate and easy on the eyes.

Website development concentrates on the 'back of the house' dynamics like off-site optimization, meta tags- HTML-etc.

You can offer both if you have the skills, but if not, hone in on your area of expertise and find a 'partner' talented in areas you're not quite so proficient in.

Either way, you'll get referrals and a ton of business if you network, market, and advertise yourself and your services effectively as suggested in this post.

carton of people working on a computer

47. SaaS

You more than likely use SaaS every day and don't even realize.

SaaS-or Software as a Service is on off-site software service.

Think of things like Google Drive and Netflix. 

This market is worth $135 billion globally and is projected to see a CAGR of 18% by the end of 2021, and there is no question that SaaS will become commonplace for businesses that want to adopt online solutions with minimal hassle.

Let someone else be responsible for the nuances associated with software so they can focus on their business.

You need to be tech-savvy and provide cost-effective solutions and trouble-shooting platforms that are easily adaptable while still providing the best user experience possible.

Have what it takes to start a SaaS business?

Check out this post for a detailed analysis of how to start a profitable SaaS company.

cartoon of a cyber hacker

48. Cybersecurity

With the online business trend comes the inevitable group of scammers and hackers-individuals who enjoy nothing more than crashing systems and destroying digital entities.

Cybersecurity has become a non-negotiable for businesses and people who rely on digital realms for daily tasks.

The industry is forecast to experience a 24.9% annual growth rate by 2025 and experience market values of $9.10 billion and this rapid growth is creating a plethora of opportunities to develop a small business in the cybersecurity niche.  

Consider services like:


Infrastructures to thwart attacks.


Third-party hosting platforms.


Flexible service & support

Cybersecurity takes ability coupled with a solid comprehension of the hardware-software-and specific programs to stop these bastards in their tracks.

If you have what it takes to start a cybersecurity service, there is no question that you will secure monumental capital for your expertise and this post offers excellent suggestions on how to start a cybersecurity business.

49. IT Service & Support

With the nation embracing cyber life comes a host of opportunities to offer service and support when things don't quite go according to plan as per this post.

The IT market is projected to experience an annual growth rate of 22%-32% by the end of 2021.

cartoon of a hand holding a screwdriver with bolts around it

From online tutoring to troubleshooting, maintenance, and security, the IT industry offers numerous business ideas that are guaranteed to be prosperous ventures.

Consider things like:

  1. IT Managers
  2. Cloud Architects
  3. Database Administers

Of course, you need some tech skills, but if you have the talents, you have the ticket to a highly lucrative enterprise with this small business idea for people over 50.

Looking for more information?

This article shares tips on how to start an IT service business.

50. Digital Media Conversion

Ahh-the good old days.

From vinyl records and VHS tapes, you've seen a lot of technology come and go in the last 50 years.

The days of your Walkman and making tapes a distant memory with the trend to download or, at the very least, use a CD or Blu-ray device.

Digital media conversion is the answer to taking all of those saved treasures and putting your videos and music on high-definition electronic files.

Converting analog and digital media to automated technology is the name of the game with digital media conversion, using state of the art systems, you can encode-edit-and create superior quality copies of all of those treasured memories.

Some of the current digital media conversion trends as per this post include things like:

Digital Media Conversion Trends For 2021

  • AR/VR

  • Mobile Video

  • Data Analytics

Determine your target market.

  • What are they looking for?
  • How can you provide a solution to their problem?

This post offers an example of a digital media conversion to show you how successful agencies are setting up their websites and service options.

51. Marketing Copywriter

Content is king, and for business owners on the quest to hit the top ranks in the Google search engines, it all comes down to content.

Marketing copywriting is a profitable business suggestion slated to see annual growth rates of 7.6% by the end of 2026. 

To be successful with this small business idea for people over 50, you need to consider a few fundamental components as per this post like:


Marketing Ability

Target Market

There's a ton of competition in the marketing copywriting industry, so set yourself apart by providing stellar documentation that is engaging and captivating.

Language that draws in potential consumers while still appeasing the requirements of a well-optimized site.

This article offers specific details on starting a marketing copywriting business.

52. Chatbots

cartoon of a man's head talking to a chatbot

Chatbots. Those little boxes that pop up on websites to ask if you need assistance.

Brilliant strategy for business owners looking to increase customer engagement-improve their online presence-and create a user-friendly experience.

Chatbots can be programmed to answer a multitude of questions.

Seeing a CAGR of 136% by the end of 2020 as per this post, chatbots are the hottest new marketing strategy for forward-thinking business owners.

Network-market-advertise your service-and you have the potential to secure a passive income stream with your chatbot invention.

This post outlines step by step how to best monetize your chatbot.

53. Internet Infrastructure

There has been a lot of controversy concerning 5G, but most of the issues stem from people's lack of understanding.

With so many Americans using internet connectivity daily, we just don't have the juice to keep things flowing smoothly.

5G offers a broader bandwidth that will allow better service-faster download speeds-improved connectivity-and less of that annoying blue circle in the middle of your search screen.

Internet infrastructure connects users and provides solutions to the issues outlined above and is projected to see an annual growth rate of 2.2% by the end of 2025.

This $37 million industry offers some exciting small business ideas for people over 50 like:

  • On-Demand Payment Plans

  • Privacy

  • Location Dependency

  • Reliable 

  • Faster Download Capacity

Keep in mind home and business owners are looking for cost-effective solutions to solve everyday issues, and you'll need to be a bit of a tech-guru.

But you can check out this comprehensive guide for more information if this idea has piqued your curiosity. 

cartoon of hands holding devices showing apps

54. APPs

Have an analytical mind and consider yourself graphic-design inclined?

Are you a master at researching and coding?

APP design and development is a $3,500+ million market in the USA and expected to see an annual growth rate of 10.4% by the end of 2021.

With the astronomical rise in Smartphone usage, Americans are always on the hunt for the newest and most innovative APPs, one's that provide entertainment-convenience-and simplistic solutions to everyday life.

Trendy and on-point, with things like AR/VR components-translation elements-etc.

A few of the popular APP choices in 2021 as per this post include things like:

  • Telemedicine & Health
  • Fitness & Nutrition
  • Language Learning & Shopping
  • Water Reminder & Internet Speed Checker

There are a number of ways to monetize your APP as per this post, such as advertising-merchandise-referral marketing-e-commerce-etc.

This article outlines in detail how to develop an APP and generate an income with this small business idea for people over 50.

Regale Reinforcements

cartoon of people dancing

There's no denying that 2021 has posed numerous challenges to the food-beverage-and entertainment industries.

But rather than wallow in what once was-why not stop to consider what the future could hold?

New and innovative ways to experience dining-and night-life, including out-of-the-box ideas that will draw in bigger and better crowds-and profit margins-than before.

From virtual events to dining in individual enclaves, there are countless opportunities and chances to be at the forefront of what is sure to be an exciting era in the food-beverage-and entertainment niches.

Check out a few of these unprecedented small business ideas for people over 50.

55. Catering

The catering industry bakes in revenues of $13.4 billion annually, and while the pandemic certainly handed the industry some challenges, now is the ideal time to alter the narrative.

Provide secure solutions to Americans who wish to comply with safety regulations and still enjoy a dining experience, especially since starting a brick and mortar restaurant or coffee shop business is going to be far more expensive and challenging during this time.

cartoon of catering staff

Think things like grazing boxes-individually packaged selections-make your own with teleconferencing tutorials on how to prepare-etc.

Americans are keen to know where their food comes from and are becoming increasingly cuisine-suave and are open to embracing cultural trends and interactive events.

Take your catering business to the next level by offering trendy options outlined in this post like:

Hand-Held Selections

Farm to Table Offerings

CBD Infused Choices

You can launch your catering business out of your home as you build a reputation and client base, and from there you can consider branching out into a food truck business if you're interested.

56. Craft Beer

Craft beer is one of the hot new trends in the food and beverage industry, and Americans are keen to dabble in unique tastes with lower alcohol content as we become a more health-conscious society.

The market is expected to see a projected growth rate of 14.1% from 2020-2025 as per this post.

Confirming that now is an ideal time to consider this small business idea for people over 50

Enjoy a cold one? Have an idea for a new taste twist or a selection that is innovative?

cartoon of men drinking beer

With profit margins between 20-50% you need to determine if the ROI's are worth the investment as this isn't an inexpensive startup (you're looking at shelling out $100,000-$1M to cover the cost of equipment-marketing-etc.)

There are a few franchise options if you're interested in that route you can read more about in this post, but if this idea blends with your vision for the future, check out this article illustrating how to start a craft beer business.

57. Private Wine Label

Maybe beer's just not your thing, and if you prefer the taste of wine, why not consider starting a private wine label?

Revenue in the wine industry has brought in $49,795 million in the United States this year alone.

Expected to see a CAGR of 7.7% between 2020-2025, it's clear that American's are enjoying the taste of grapes.

Creating a private wine label is an opportunity to participate in an exciting industry without paying out big bucks to own an actual winery as per this post.

vector of hands in the air holding glasses of wine

Lots of people do it: Wayne Gretzky-Angelina Jolie-Greg Norman-so why not you?

You need a strategy and an identified target market.

  • How will your wine stand out from the competition?
  • How will you build your brand and reputation?

Think of things like the ones listed in this article which includes:

Quality & Price


Created For Your Ideal Target Market

Perform your due diligence, and talk to successful players in the industry.

This article outlines a few pros and cons of starting a private wine label if this small business idea for people over 50 sounds like the one for you.

58. Sell Homemade Cuisine

Working remotely + homeschooling + household chores = very frazzled parents.

The last thing stressed-out caregivers want to hear at the end of a long day is the dreaded 'what's for dinner' mantra.

Providing prepared homemade dishes that only need a quick reheat is becoming an industry in high demand.

The trick is to find your angle, and determine what foodstuffs are top sellers.

A few contenders in 2021 to date as per this post include things like:

Lasagna & Pinza

Flexitarian Options


Unconventional Charcuterie Boards

Decide what you plan to make and sell, and how will you market yourself and your products.

Consider things like:

  • Building a website with an ordering and payment portal.
  • Utilizing social media platforms.
  • Connecting with local restaurants that cater to your target market.

This post offers additional ideas on how to maximize your profit margins with this business idea.

Be mindful to adhere to all FDA compliance standards, which you can read more about here.

cartoon of virtual meet up

59. VR Live Events

VR live events are still mainstream despite eased restrictions around COVID-19 and are projected to see an annual growth rate of 33.47% by the end of 2024 to become a monumental $44.7 billion market as per this publication.

VR live events will open the floodgates to limitless possibilities, as evidenced in this post.

From music concerts to art exhibitions-live plays and Broadway shows-VR live events may very well become the new normal.

No more sold-out shows or community transfer concerns.

If you're a trend-setter and looking for a small business idea for people over 50 that promises to become the way of the future, VR live events could be the answer.

vector of man & woman in AR/VR meeting

60. Virtual Event Planning Platform

Event coordinators are another industry that can take advantage of the online shift and implement virtual and video streaming services.

Think about it.

Geographical locale no longer plays a factor in who can attend, and there are no seating issues or concerns about capacity restrictions.

A new look for a traditional service that will continue to provide exceptional service-attention to detail-and creating exemplary occasions.

To be successful you need to shine in a few areas as per this article including:

  1. Platform Choice & Event Format
  2. Host & Presentation Style
  3. Audience Expectations & Marketing

Put yourself in a position to earn a sustainable income, and you'll be a trailblazer in what is sure to be the way of the future as far as event planning goes.

Ready to get after it?

This post outlines in detail how to start a virtual event planning business.

Dollars & Cents

cartoon of a big bag of money and an arrow going up

The financial and investment sector is a multi-billion industry in the United States, and as the economy continue to fight to right itself numerous opportunities will continue to present themselves as profitable and scalable.

Investing can be a gamble-even in a perfect world, but there are a few small business ideas for people over 50 that have the potential to procure big payouts like the ones listed below.

61. Tax Prep

Accounting and tax prep services are a $113 billion industry in the US as everyone  and their brother tries to hold on tight to as much money as possible without getting soaked with monumental income tax expenses.

It's all about how to cut costs and take advantage of every tax break while retaining as much of their hard-earned money as possible.

picture of a calculator, pen and receipt

But you have to know the loopholes to ensure people get the best returns, and be able to provide a blueprint of how they can cut costs and save money.

Tax prep services that will see repeated success offer specific assistance to home and business owners as per this article and include things like:

  • Specialization

  • Experience

  • Organized & Detail-Oriented

Have a way with numbers and an analytical mind?

Do you understand the nuances associated with the labyrinth of the tax maze?

Then you might want to consider this small business idea for people over 50.

You do need to be registered with the IRS, which you can learn more about here, but it's a job you can do from home, and for minimal start-up costs. 

This post offers an extensive description of how to start a tax prep business.

62. Bookkeeping

Bookkeeping is a service most business owners-and the majority of American homeowners-can't live without.

Keeping the books on track and staying in the black while taking care of Uncle Sam isn't always an easy undertaking.

Could be why the bookkeeping industry is one of the top small business industries and expected to see an annual growth rate of 14% by the end of the year.

Recessions have a way of catapulting people into varying states of panic over their finances, or scrambling to keep things under control.

The end result is people looking to outsource their books to professionals, as evidenced in this publication.

picture of a wallet, coins and receipts

You need to be: 

  • Number-savvy 
  • Can provide actionable strategies  
  • Help people save money and keep their ledgers balanced

From spending cuts to tax savings, know your stuff and your services will be in constant demand.

This article gives step by step instructions on how to start a bookkeeping business.

63. Personal Budgeting Firm

After 50 years, you more than likely have a few budgeting tricks, whether you're a finance Jedi or not.

It's so hard to stay on track and even armed with the best intentions, budgets have a bad habit of blowing up-and not in the right direction.

If you have financial experience or personal expertise on how to formulate and comply with a budget, why not share your skills with others?

Build a website and advertise your services on social media platforms-LinkedIn-and online forums.

Go the distance and devise downloadable templates for budgeting-tips, savings-tutorials and consultations.

There are numerous strategies you can offer to help people better manage their money, including things outlined in this post like:

  • How To Create A Budget

  • Financial Reviews

  • Webinars & Online Courses

  • Tools & Strategies To Increase Savings

64. Financial Coach

The coaching culture is a global phenomenon that is quickly becoming a trend-setting industry.

Focus on personal and professional growth in any area of daily life is a potential candidate-so why not finance?

Financial coaches are different from financial planners and take care of a few fundamental areas like those mentioned in this article which include things like: 

  • Personal Behaviors

  • Financial Needs 

  • Infinite Balance & Routines

  • Accountability

Your job is to help people create solutions to their financial hang-ups, and support them in understanding their relationship with money, get out of debt, and establish a healthy rapport with cold hard cash.

cartoon of a man sitting in front of a bag of money

No formal training is required, but there are numerous online options to hone your skills and increase your credibility.

This post offers a more detailed description and suggestions on how to start a financial coaching business.

65. Rental Properties

You need some investment capital, but when you stop to consider high cash-flow business opportunities, real estate is at the top of the charts.

Sure, the market swings like a pendulum, but rental property grants you access to a steady stream of passive income every month.

Someone is paying your mortgage and property taxes, which means no hefty out of pocket expenses for you.

General maintenance and upkeep are a given, but even if you're not handy, connect with a general contractor who offers fair price points, and your headaches are minimal.

The key is the ideal tenant, and once you have that nailed down, you're good to go.

With better odds than the stock market, rental property for profits offers things like those outlined in this post, which include:

Steady Income

Impressive ROIs

Tax Breaks

Like anything in life worth trying, there are perks and pitfalls to investing in rental properties and only you can decide if the benefits outweigh the risks.

But if you're serious about investing in rental property this article outlines some additional pros and cons to consider before making any purchases.

Vector image of people around a house with money

66. Crowdfunding Real Estate Investing

Want to invest in property without the hassle of tenants-maintenance or tasks associated with owning an investment property?

Why not consider real estate crowdfunding?

The method to the madness is investing smaller increments of capital while other investors also contribute until there is enough money in the pot to purchase residential or commercial property.

With this investing style, each person owns a percentage of the property based on the amount they contributed.

There is no limit to how many properties you invest in, which not only diversifies your portfolio but eliminates putting 'all of your eggs in one basket.'

A few benefits of real estate crowdfunding outlined in this post include things like:


Low Minimum Investment


High Dividends


No Property Management Headaches

There are numerous online forums where you can invest in real estate with differing monetary expectations like Fundwise and Realty Mogul that you can read about in more detail here.

If real estate crowdfunding appeals to you, check out this article providing an introduction on how to make money with this suggestion.

More an investment opportunity than a small business idea for people over 50, we've included this option as it is a fantastic way for people to build a lucrative passive income.

Market Domination

vector of a man talking on a headset

Algorithms-bounce rates-optimization.

Business today is a competitive arena.

If a business owner isn't taking full advantage of online and social media platforms, they're not putting themselves front and center of potential customers.

The issue for many small business owners is they either lack the time-the knowledge-or both.

Companies that want to dominate their industry are outsourcing fundamental strategies to professionals.

People that have the know-how to take a business to the next level.

There are several small business ideas for people over 50 that help local establishments grow their biz and their brand and here are a few of our choice picks.

67. SEO-Search Engine Optimization

Search Engine Optimization.

The strategy that enables businesses to leverage Google-Yahoo-Facebook-etc.

From backlinks and citations to ad spends and content, the crux in dominating the market space is how well you play the game.

Most business owners would rather outsource this slow and sometimes challenging process and concentrate on what they do best-their business.

SEO takes knowledge and an understanding of current trends.

What's working and what's not?

The landscape is continuously changing, but a few of the current SEO trends as per this post include things like:

Video Content

Online Reviews

Google My Business (GMB) Optimization

Secure Website Hosting

If you are skilled in the SEO game, you stand to earn considerable cash with this suggestion, and for more information check out this post on how to start an SEO firm.

cartoon of a landing page

68. Landing Page Creator

Landing pages have one job, and that's to drive customers and potential business to a website or service offer to increase sales and brand recognition.

Sounds simple enough, but make no mistake, many landing pages just aren't cutting it.

You need to demonstrate tangible evidence to support that you have the strategies and techniques required to construct landing pages that result in better conversions and the coveted sale.

If you have the talent, your service will not only be in high-demand but generate significant profit margins.

This post gives a rundown of the how-what-why-and where to building and being successful with landing pages.

69. Digital Marketing

Digital marketing and advertising is an $87.1 billion industry in the United States.

Business owners depend on digital marketers' analytical and strategic minds to propel their business to the next level.

A competitive industry, you need to be able to over-deliver on campaigns, and produce unprecedented results that equate to an increase in sales-higher traffic-etc.

Digital marketing offers several positive reinforcements for business owners, as evidenced by this publication, which includes things like:

Insightful & Sticky

Trackable & Measurable


Your firm can be as specialized or as broadband as you choose.

You can build a team of experts to fill in the blanks in digital marketing areas you are not proficient in, like those outlined in this post.

Digital marketing has the potential to be an advantageous small business idea for people over 50 and for those interested check out this article I recently posted outlining how to start a digital marketing firm.

70. Press Releases

Press releases may be a bit classic, but don't underestimate the benefit of this branding strategy.

They worked wonders before society went ‘internet mainstream’ and when done correctly, they have the potential to generate a substantial client base.

Cost-effective and target-specific, press releases are forwarded to identified media powers to improve reputation, build brand awareness, and promote engagement.

cartoon of a press release

Your writing skills need to be on-point, with words woven together to pique interest and capture the attention of your specific target market.

Find your angle as suggested in this post outlining how to write an off-the-charts press release.

Connect with business owners looking to expand their outreach or sell your talents online-social media platforms-etc.

Provide uncompromising quality, and you are sure to generate a steady influx of clientele.

71. Native Advertising

cartoon of a computer screen

Native advertising is quickly on its way to becoming the most popular marketing strategy available.

Spend is sitting at an impressive $52.7 billion-64.8% of digital ad spend in the United States-with revenues projected to expand by 46% by the end 2021 as per this post.

That's a lot of ad spend, but what is native advertising-and why the interest?

Considered paid content-native advertising meshes with the publications or platforms where it's displayed. 

The idea is to 'blend' with organic copy making native advertising more challenging to spot and extremely effective at increasing engagement and brand awareness.

Controversial for consumers but a veritable cash cow for business owners and when done well, native advertising boosts a business's brand and promotes its goods or services.

You need to be able to do it well-know your facts and secure your angle to sell your talents to businesses looking for a marketing strategy to send their online presence soaring.

Check out this post covering the basics of how native advertising works and how to use it to send your media strategy into overdrive.

72. CRM-Customer Relationship Management

Reviews matter, and if online reputation and transparency were essential for business owners before the pandemic.

Now-well Americans are looking and taking note of brands that are honest-trustworthy-and doing their part during these challenging times.

Customer relationship management (CRM) is all about governing interactions between companies and their consumers.

CRM is a $44.64 billion market projected to see annual growth rates of 11.6% from 2020-2027 as per this post.

Software designed specifically for handling CRM is becoming imperative to staying in front of the pack and providing the best user experience possible with real-time data and a personalized approach to doing business.

CRM is competitive, so you need to design software that will help business owners improve engagement.

Offer upsells with your software as per this post that includes things like:

Tutorials & Live Instructions

In-House Consultations & Training

Marketing Techniques

It all comes down to marketing yourself and your software.

This article outlines tips on implementing your CRM software for maximum profit margins.

image of a computer screen with star reviews

73. Reputation Management

The coveted five-star review is becoming increasingly important and these days online reviews can make or break businesses.

With the shift to finding and booking services online, Americans are after companies that are not only transparent but have killer reviews and testimonials attached to them.

Negative reviews aren't the end of the world, and business owners need to view them as an opportunity to engage with customers and show people they care about opinions and are willing go the extra mile to rectify complaints from dissatisfied consumers. 

Reviews need to be managed effectively-hence the need for reputation managers-individuals who assist business owners build their online brand through their reputation.

This small business idea for people over 50 has the potential to be highly advantageous but when selling your services advise business owners of the following stats outlined in this post, which include things like:

85% of people conduct online research before they buy.

89% of consumers explicitly trust online reviews. 

72% of buyers weigh online reviews as highly as recommendations from people they know.

This article outlines the skills and services business owners are looking for when hiring a reputation management firm to help connect the dots and secure maximum profits with this idea.

74. Social Media Manager

Social media is a $52.7 billion industry, which is no surprise really when 8 out of 10 Americans are on numerous platforms every day.

From Facebook to TikTok, social media is a fundamental component for business owners looking to build their brand and customer engagement.

Predicted to see an annual growth rate of 16.8% by the end of 2020, nearly 77% of small business owners take advantage of the monumental opportunity. 

cartoon of a cell phone with social media icons in bubbles around it

The issue is often staying on top of things, which includes regularly scheduled posts, engaging content, videos, etc.

Enter the social media manager, the individual or firm that handles daily engagement, increases brand recognition and sends people to their site with purchase intention.

Campaigns designed to sell are the bottom line, and if you can produce the desired effects, you're sure to see significant coin with this small business idea for people over 50.

For those interested, check out this article that outlines in detail how to start a social media agency.

75. Social Media Consultant

Social media consultants are a little different from a social media manager.

Rather than facilitate the posting and day-to-day online engagements, social media consultants compile an actionable strategy for business owners.

A blueprint to implement that will take their online presence to the next level:

  • Provide solutions.
  • Troubleshoot issues.
  • Advise the best game plan for leveraging social media platforms.
  • An objectionable set of eyes and ears focused on expanding brand recognition and customer engagement.

This article offers a detailed synopsis of becoming a social media consultant and tips on securing your first paying clients.

image of a facebook ads sign

76. Facebook Ads Specialist

Most people have heard about Google Ads, but Facebook Ads are becoming mainstream for creating a lead magnet for an identified target market, as supported in this post.

When done correctly, Facebook Ads have the potential to generate a significant upswing for business owners.

But it's more than just posting an ad and setting a budget.

Facebook Ads Specialists understand the nuances-the tricks-to create funnels, define their target market, and understanding the often elusive Facebook algorithms.

Facebook Ads Specialists run campaigns with a few fundamentals as evidenced in this article, which includes things like:

  • Your Audience
  • The Offer
  • Conversions

If you have the tools to get results from your Facebook your services will be highly sought after.

Just starting and looking for the inside track on making money with this small business idea for people over 50?

Check out this post I recently published on the subject, listing a few of the best courses out there for beginners right up to the expert Facebook Ads Specialist. 

IMO The Best Small Business Idea For People Over 50

Lead Generation

There seems to be an unwritten road map dictated by society.

Go to school-get a job-buy a house-have a family-live happily ever after.

But what happens when the road map isn't your map?