Smart FBA Review | 3 Things to Consider Before Investing in Smart FBA | Plus 8 Amazon FBA Business Tips

July 28, 2023

Smart FBA is an Amazon business automation agency founded by Cohen Chorabik, Philip Kramer and Scott Hunt. They provide complete FBA automation services that allow you to start or own an Amazon FBA business. One of their main selling points is you can get access to Amazon’s popular restricted brands at wholesale prices. Some of these brands include Adidas, Nike, Calvin Klein, The North Face and much more. Since the demand for these products is usually higher and requires licensing, this exclusive offer gives you an advantage over millions of Amazon sellers worldwide.  

The Smart FBA team aims to help you build a profitable passive income stream by automating your Amazon store operations. They have a dedicated team that will handle the daily tasks for you, including Amazon account setup, Amazon product listing and optimization, inventory management, order fulfillment,  product research, logistics, monthly sales report and much more.

While Amazon FBA automation seems a promising business model, it requires a huge capital investment. The packages they offer can range from $20,000 to $80,000. Getting approval from some of the popular brands also takes time. Another concern is the overly saturated Amazon marketplace. The platform has now 1.1 million sellers in the US alone. So, even if you have access to popular brands, it’s still a competitive market that can slow down your cash flow. Let's find out if this is the right investment option for you. 

What is Amazon FBA and How it Works 

FBA stands for Fulfillment by Amazon. It’s a service provided by Amazon that allows you to sell products using its platform. It also allows you to outsource order fulfillment to Amazon's vast logistics network. With FBA service, Amazon will take care of inventory management, including product storage, packing and shipment. 

How Amazon FBA Works 

Step 1: Create an Amazon Seller Account.

First, you need an Amazon seller account to use the FBA feature. If you have one already, log in to Amazon Seller Central and add the FBA service.

Create Amazon Seller Account

Step 2: Prepare Your Products.

Be sure your products are ready before sending them to Amazon’s fulfillment centers. Some of the items you need to check include boxes, paper or bubble mailers and packing materials like air fillers or bubble wraps. Keep in mind that Amazon is strict with its packaging policies. So, be sure to label and pack your products according to Amazon’s requirements. Here are some guide samples:

  • Packaging Set Products
Amazon Packaging Policy
  • Packaging Poly-Bag Units

Step 3: Send Your Products to Amazon.

Once your items are ready, send them to the nearest designated Amazon fulfillment center. From there, Amazon will handle the product distribution and delivery schedules for customers.

Step 4: Amazon Stores Your Product.

Amazon has a dedicated team to ensure your products are stored properly in their warehouse until order placement.

Step 5: Amazon will Process Order Placement.

Amazon’s platform automatically processes order placement when a customer places an order.

Step 6: Amazon Prepares Your Product for Shipment

Amazon’s staff picks up the ordered item from their inventory, packs and prepares it for shipment.

Step 7: Amazon Handles Customer Service and Product Returns.

Customer service is another perk you get with Amazon FBA. They also have a dedicated team to manage customer inquiries, product returns and refunds on your behalf.

Advantages of Amazon FBA

  • Reliable Fulfillment Services: This is one reason many online entrepreneurs are leaning towards FBA. With this feature, Amazon handles order fulfillment and logistics for sellers. This includes inventory management and product shipment. With Amazon FBA, you can save time and focus more on growing your business. 
  • Access to Amazon Prime Members: FBA gives you access to Amazon Prime members, Amazon’s large and loyal customer base. The latest report shows there are now 200 million active Amazon Prime members worldwide! These members pay for a subscription and often prefer FBA sellers because of faster product shipment and other benefits.
  • Win the Amazon Buy Box Feature: The Amazon Buy Box feature refers to the “Add to Cart” or “Buy Now” button on the right side of the product listings. Statistics show that 83% of Amazon sales go through the Buy Box. So, having access to this feature may help boost sales.
  • Customer Trust: Amazon is already a recognized e-commerce platform worldwide. And FBA solidifies customer trust, leading to higher conversation rates and positive product reviews. 
  • Secure Inventory Storage: FBA provides secure storage facilities. So, sellers don’t need to worry about renting or owning a warehouse or storage space. 
  • Multi-Channel Fulfillment: Expand your network reach by taking advantage of Amazon Multi-Channel Fulfillment (MCF) solutions. FBA allows merchants to sell their products on various popular channels like BigCommerce, eBay and so on. 

Challenges You May Encounter as an Amazon FBA Seller

  • It’s a Competitive Market: Amazon has a competitive marketplace, making it difficult for new and existing sellers to stay in the game. According to the latest report, there are now 9.7 million Amazon sellers worldwide. So, be prepared to compete with these merchants, including well-known brands and aggressive competitors, if you want to stand out.
  • It’s Hard To Find a Profitable Amazon Product: Finding products to sell is another challenge when starting an Amazon FBA business. Almost all the products you can think of are already available on Amazon’s platform. Merchants are also selling them at competitive prices.  
  • It’s Expensive: Starting an Amazon business using FBA service is not cheap. Other than Amazon fees (professional seller account, fulfillment, referral, storage, etc.), you should also consider operational costs like product research tools, inventory, marketing (Amazon PPC) and promotional giveaways, trademark and more. On the bare minimum, you can get started with Amazon selling for $4,000. The standard FBA startup cost can range between $5,000 and $6,000. If you have the budget and want to increase your chances of success, you need at least $15,000. For more detailed computation, check out this Amazon  FBA startup costs guide.
  • It Still Requires a Lot of Work: Even if Amazon handles the inventory and logistics on your behalf, it still requires a lot of work. Preparing and packaging your items can already take a lot of time. Other tasks you need to perform include research, product listings, creating content, marketing, managing your Amazon store and so on. 
  • You Have Limited Control Over Inventory: While Amazon’s storage and logistics services can save you some resources, it also means limited control over your inventory. Since this business model involves physical properties, you may encounter damaged or lost inventory that can lead to financial losses. 
  • You Have To Deal With Amazon’s Strict Policies: Amazon has strict rules and regulations. Your Amazon Seller Account can get suspended or blocked if you violate any of them. Some key factors that can affect your account include product quality, customer complaints or negative Amazon reviews and other policy violations. 
  • You Don’t Have Direct Access to Customer Data: Merchants don’t have direct access to customer data. This can be challenging for you to build strong customer relationships and market them outside of the Amazon platform. 

Pros and Cons of Smart FBA


Provides Complete Amazon FBA Automation Services: Smart FBA provides complete Amazon automation solutions. They will do all the work for you, including product research, inventory, logistics, brand management, listing optimization, customer service and much more. 

Offers Wholesale Pricing: Smart FBA offers wholesale pricing to help their clients increase revenues and profits. 

Get Access To Hundreds of Popular Brands: This is another key selling point of Smart FBA. Clients can gain access to popular restricted brands and can get them at wholesale prices. With this exclusive offer, you can expect higher revenues. 

Streamlined Onboarding Process: New clients undergo a streamlined onboarding process to ensure they understand the system and tools they need to use. 

They Have a Handful of Positive Reviews: So far, Smart FBA has ZERO negative reviews. They have a handful of video testimonials posted on their website and YouTube channel. I have also seen some positive feedback about their services on Reddit. 

They Have Dedicated and Experienced Staff Members: With Smart FBA, you work with an experienced team. According to the website, the company has now 40 employees. 

They Also Have a Secure Storage Facility: Smart FBA has a 30,000 square feet warehouse, ready to accommodate your products. 


High Capital Investment: Investing in Smart FBA can be costly. Ideally, you’ll need a minimum of $20,000 to $25,000 for the first quarter and at least $5,000 the following months prior to ramping up to the fourth quarter. 

Getting Approval For Restricted Amazon Brands Takes Time: There is no actual time frame on when you can get approval from restricted brands. But according to Cohen, CMO and co-founder of Smart FBA, it usually takes 8 to 12 months to get approved by popular brands. 

No Refund: There’s no refund policy indicated. So, be sure to do your due diligence before investing. 


$20,000 to $80,000




Flower Mound, Texas 


 YT - 2.24k subscribers | FB - 830 followers | IG - 15.8k followers 

Smart FBA Packages and Service Inclusions 

Basic - $20,000

  • Wholesale pricing
  • Online support access
  • 1 restricted brand approval
  • Profit sharing: 40% (agency) / 60% (client)

Elite - $35,000

  • Wholesale pricing
  • Premium support access
  • 5 brand approvals
  • Profit sharing: 30% (agency) / 70% (client)

Executive - $50,000

  • Wholesale pricing
  • Premium support access
  • 15 restricted brand approvals
  • Profit sharing: 15% (agency) / 85% (client)

Omni Channel - $80,000

  • Wholesale pricing
  • Chat support system and task monitoring
  • 20 restricted brand approvals
  • Profit sharing: 15% (agency) / 85% (client)

Who is Smart FBA For? 

  • Investors who are willing to spend a sum of money ($20k to $25k upfront) to create a passive income stream through Amazon FBA.
  • Amazon sellers who want to expand or scale their business by automating operations.
  • Individuals who are looking for investment opportunities in e-commerce, particularly Amazon.

What Do People Say About Smart FBA? 

Many people are saying good things about Smart FBA. They have clients who have been with them for over a year and had great results working with them. Their followers on YouTube are also commending their video tutorials. So far, there are no complaints about their services.

Smart FBA Reviews: Success Stories

Success Story #1: Payton (Entrepreneur) 

Payton invested in Smart FBA last May 2021. His Amazon store generated ‌$10,894 in total gross revenue in the first quarter of the year. According to Payton, he just followed the formula that Smart FBA has provided him. He kept his inventory flow high to maximize growth opportunities. Payton also commended the Smart FBA’s support team. He mentioned that they are available to address his concerns or queries. 

Success Story #2: Imad  (Real Estate Investor)

Imad invested in Smart FBA in 2021. As a real estate investor, Imad already had a long-term vision. He also knew that he had to keep investing during his first year with Smart FBA  to keep his Amazon store more stable and more profitable in the future. And in just under 12 months, Imad’s store has generated over $200,000 in revenue. 

Who Founded Smart FBA?

Scott Hunt, Phili Kramer and Cohen Chorabik founded Smart FBA in 2020. They have years of experience in IT, e-commerce and entrepreneurship. Each of them also has specific roles in this organization

Scott Hunt 

Scott Hunt is the CEO and co-founder of Smart FBA. He graduated Summa Cum Laude at Capella University. Scott has always been passionate about discovering opportunities and innovation. Over the years, he has earned over 50 certifications in AI and machine learning.  According to the website, Scott has designed an e-commerce tool that is now used by hundreds of businesses in the US. He was also part of the dev team that has been featured on MIT. 

Phili Kramer

Philip Kramer is the COO and co-founder of Smart FBA. He is the agency’s communications and systems expert. Before Philip entered entrepreneurship, he had a corporate job and was successful in climbing up the ladder. But after years of hard work, he left his VP position to focus on building scalable systems and models to help entrepreneurs. Streamlining operations and building cost-efficient solutions have always been his strongest suit. He has sold over 8 figures using different online channels, including Amazon. 

Cohen Chorabik

Cohen Chorabik is the COO and co-founder of Smart FBA. He has a proven track record in e-commerce and has helped numerous clients scale their Amazon business. Cohen has been featured in several prestigious publications, including Forbes, Yahoo, The Guardian, Business Day and others. Like Philip, Cohen also left his corporate job to pursue digital consulting and entrepreneurship. 

Is Smart FBA a Scam?

No, Smart FBA is not a scam. This Amazon FBA automation agency has been operating since 2020. And so far, there are no complaints about their services. The founders of Smart FBA are also reputable in the world of e-commerce. However, it’s hard to find genuine reviews from other reliable sources. Additionally, Smart FBA is not for everyone. Be sure to do your due diligence before joining the program.

3 Things To Keep in Mind Before Investing in Smart FBA 

1. Smart FBA is NOT a Quick Buck Investing Scheme.

Amazon FBA or Smart FBA is a long-term investment. That means it takes time to build and grow your Amazon store before hitting your monthly sales goals. On average, you will notice real results after 12 months. 

2. Smart FBA Does NOT Guarantee Any Results, Profits or Returns.

Since Smart FBA does not guarantee any profits or returns, it is best to measure risk tolerance to avoid financial hiccups in the long run. The good thing is Smart FBA also conducts a quick assessment to evaluate their potential clients and if this is the right investment option for them.

3. Expect To Spend More Money Along the Way.

Smart FBA is an expensive venture. Apart from the minimum startup cost of $20,000, you also need to prepare for the ongoing expenses. In this business model, you need to keep investing in your inventory to optimize your listings and rack up some sales. Here’s a breakdown of expenses with Smart FBA: 

  • Amazon Store Setup - $15,000 to $20,000

  • Restricted brand access - $1,250 per brand 

  • Other fees/reserves/ mandatory expenses - $1,000 per restricted brand monthly

Can You Still Make Money with Amazon FBA in 2023? 

Yes, you can still make money with Amazon FBA in 2023, but it’s going to be tough. Amazon’s competitive marketplace has raised the bar for both new and existing merchants. It requires time, money and continuous effort to keep you in the game. 

Apart from finding profitable products to sell, you also need a dynamic business model and robust marketing strategies. Even when you partner with a reputable agency that provides Amazon FBA automation services, you can’t expect guaranteed results. That’s why it’s important to do your due diligence before starting an Amazon FBA business.You can also check our guide on common Amazon FBA mistakes

8 Tips To Succeed in Amazon FBA 

Tip #1: Conduct In-Depth Product Research.

The first step is to determine the right products to sell. Find out the most profitable and in-demand Amazon products. Some key factors to consider when conducting product research include sales rank, competition and estimate profit margins.

Bonus Tip: Conducting keyword research can help you find products that are currently in demand on Amazon.  

Tip #2: Optimize Your Product Listings.

Your product listings should be compelling and informative. Use high-quality images and write detailed, accurate and concise product descriptions. Like Google, Amazon also has dynamic search algorithms. Invest in premium keywords software like Ahrefs to identify competitive keywords in your niche.

Bonus Tip: Using A+ Content can help improve your rankings. Produce sales copy intended for your potential customers. It should be descriptive, but clear and concise.  

Tip #3: Utilize Amazon FBA.

Investing in Amazon FBA can save you time and effort and focus on growing your business. With FBA, you can ensure fast and reliable shipping, which translates to better customer satisfaction or positive Amazon review and better rankings.

Tip #4: Monitor Your Inventory Carefully.

Consistent inventory management is crucial to your Amazon business. Monitor your inventory levels to determine whether you need to replenish your stocks. As much as possible, avoid running out of stocks as this can negatively affect your sales and search rankings.

Tip #5: Stay Up-To-Date.

Like Google, Amazon’s marketplace is constantly changing. Always keep track of the latest trends. Be prepared for any changes and make adjustments to your strategies whenever needed.

Tip #7: Encourage Customer Feedback.

Positive reviews can instantly enhance your credibility as a merchant. This can also help improve your products and services. Overall product review rating is another key metric in Amazon’s search algorithms.

Side Note: Never attempt to create or pay for fake reviews. Amazon can easily detect these and you can get penalized for it.  

Tip #8: Use Amazon Advertising.

Use Amazon’s advertising feature strategically to boost the visibility of your store. Target high-performing and relevant keywords and consider launching paid ad campaigns to boost sales. 

Bonus Tip: Leverage social media and other marketing channels to generate traffic to your Amazon store. This can help boost your brand presence and help attract more potential customers.  

Smart FBA Alternatives 

  • Freedom By FBA - In this course, Ravi Singh and Sajid Desai will teach you how to start your own Amazon FBA business. This course has 10 modules and comes with downloadable videos, PDF, worksheets and checklists.
  • Just One Dime -This is a coaching company that will also show you how to build and grow an Amazon FBA business. It will help you source reliable suppliers, find profitable products to sell in Amazon and teach you how to scale your business in the long run.
  • How to Start an Amazon FBA Store on a Tight Budget - Check out our step-by-step guide on how to start an Amazon FBA store on a budget. 

So, Is Smart FBA Worth it in 2023?

Yes, investing in Smart FBA can still be worth it in 2023. It’s a legitimate Amazon FBA automation agency. They have a dedicated and skilled team that can walk you through their processes and systems. However, keep in mind that this is not for everybody. It’s important to study their business model carefully and measure your investment risk tolerance. 

As mentioned, it’s an expensive venture without guaranteed results. And while this can be a great passive income opportunity, it’s also considered a high-risk investment. But if you’re really into e-commerce and you have the budget, then this can work for you. 

Final Thoughts: Local Lead Generation is a More Profitable Business Model than FBA

If you’re looking for a better passive income opportunity, local lead generation remains my top recommendation. Compared to Amazon FBA or Smart FBA, this is a more cost-efficient and profitable business model. With local lead generation, there’s no need to spend $20,000 to $25,000 just to set up a store. There are no physical properties involved, so you’re immune to financial losses due to lost or damaged products. 

Another advantage of local lead generation over FBA is profitability  The average profit margin for Amazon sellers can go between 15% and 25%. For local lead generation, the profit margin can go up to 90%, making it a more lucrative and scalable business model than FBA. 

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Ippei Kanehara

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

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  1. I have done it for a year and spent 55K. More than half of my inventory is sold and I have 9K in my account. If you do the math that is a huge loss. They are telling me to keep investing and that my store will perform better the more money I invest. After a huge loss that sounds like insanity.

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