Bill Murphy Solar Cheat Code Review: Leveraging the Buyer’s Journey?

Bill Murphy’s Solar Cheat Code is a lead generation and sales method for solar salespeople. It leverages the “Buyer’s Journey” to generate inbound leads using social media ads and funnels. This eliminates the need for old solar sales methods, such as cold calling and door-to-door sales. The Solar Cheat Code UpLevel is Bill’s latest updated training program. It includes step-by-step training, live coaching, and more.

Solar Cheat Code reviews are positive. Students highlight the support and team behind the program. They also highlight how well Solar Cheat Code uses technology and how easy it is to implement. Negative reviews on BBB are from customers who had a bad experience with the contracted solar companies. Bill said they don’t install solar systems. Instead, they subcontract sales to local installers.

I spent over a decade generating leads for local businesses and for my own. I’ve tried many different paid and organic strategies. This article reviews Solar Cheat Code and its engagement-focused sales method. It covers what you get with Solar Cheat Code UpLevel, including the Billion Dollar Ad Library and “God” Funnels. The article also includes Lance Martin’s experience with Solar Cheat Code. The latter parts cover who Bill Murphy is and what his claims are.

Solar Cheat Code Pros and Cons

Pros

• Solar Cheat Code sales strategy works well for both solar sales reps and business owners.
• Many seasonal live events with Bill, his team, and other members of the community.
• Bill has helped over 2,000 solar sellers.

Cons

• It is vague what the Solar Cheat Code UpLevel is and what you get with it.
• Paid ads are expensive and risky.
• No organic lead generation methods.

Price: The cost of the Solar Cheat Code UpLevel program is not listed.

Refund Policy: Solar Cheat Code UpLevel does not have any refund policies listed.

Origin: Solar Cheat Code was founded in 2018.

Reputation: Solar Cheat Code enjoys a positive reputation among solar salespeople.

How Do You Leverage the Buyer’s Journey?

• Build your foundation - Install Meta Pixel, Google Tag Manager, and TikTok Pixel on your site. Use unedited “selfie” video sales letters, images with specific details, and call-to-action videos.
• Launch your awareness funnel - Set up paid ad campaigns focused on engagement and not sales. Target your local market on Facebook, Instagram, and TikTok. Present both commodity offers and unique selling propositions. Use recognizable local imagery to connect with your target market.
• Launch conversion campaigns - Target the warm audiences from your conversion-focused campaigns. Give a clear path to appointment booking and reach out quickly to introduce yourself. Reassure the potential customer by showcasing your expertise.
• Convert and follow up - Share specific proposal data about their home. This includes layouts, cost analysis, and payment ranges. Prequalify the customer for financing before securing a soft commitment. Close the sale by presenting a final solar system design with better numbers.

Focusing on the customer’s journey brings in leads that convert better than traditional methods. The engagement-focused marketing attracts higher-quality leads and builds trust quickly. Bill says that engagement campaigns also cost 90% less than conversion-focused campaigns.

Lance Martin’s Experience With Solar Cheat Code

Lance Martin built his solar business through organic Facebook advertising. He made over 300 sales in 2 years. However, his page lost visibility after a Facebook algorithm update. He experienced a sharp decline in traffic and sales. After joining Solar Cheat Code, Lance implemented their sales system in his business. His business started attracting more customers immediately, and he was able to scale. He now employs a team of over 50 members to manage leads.

What Is the Solar Cheat Code UpLevel?

Solar Cheat Code UpLevel is an up-to-date lead generation and sales training program. Launched by Bill Murphy in 2025, it helps solar salespeople create automated lead generation and sales systems. The program includes:

• Step-by-step training on solar lead generation, marketing funnels, and sales strategies.
• Appointment-setting bootcamp.
• Scaling and retargeting strategies training.
• Evergreen Campaign Strategies training for creating long-term lead generation systems.
• Ad setup and ad copy for Facebook and Instagram.
• Live weekly group coaching and Q&A with Bill and his team.
• Done-for-you Solar “God” Funnel templates.
• Access to templates in the Billion Dollar Ad Library.
• Financial calculators for estimating solar savings and ROI.
• Access to the private group for networking and support.
• Viral hook templates for attention-grabbing and engaging ads.

Who Is Solar Cheat Code For?

• Solar salespeople or business owners who want to learn alternative lead generation methods. Solar Cheat Code has had students who are in the industry for 2-15 years.
• Solar business owners who want to do their own marketing instead of hiring agencies. The step-by-step training shows you how to implement the systems yourself.
• Lead generation agencies who specialize in the solar niche. You can implement the systems in your offers.

Who Is Bill Murphy?

Bill Murphy is a solar lead generation and sales expert from Houston, Texas. He makes 7-figures a year from his solar sales coaching business. He has mentored over 2,000 solar salespeople and business owners. Bill developed a lead generation-focused strategy for selling solar. He shifted to coaching after an Australian solar salesperson copied his successful system.

Bill’s first job after graduating from the State University of New York at Plattsburgh was selling Gold’s Gym memberships. Within 4 years, he became a regional manager overseeing 7 gym locations and 250+ employees. Bill met Big Jake, a marketing director for a small solar company. After joining the company, Bill led the company to earn $7 million in solar sales in its first year. Bill founded Solar Cheat Code in 2018 to teach others his lead-generation focused sales strategy. He made $112,000 in membership sales in his first month.

What Are Bill Murphy’s Lead Generation Claims?

Bill Murphy claims his solar sales strategy, centered on engagement, generates high-quality leads. He says it results in higher conversion rates than traditional methods. Bill claims that his method will:

• Eliminate 70% of traditional sales processes and cut acquisition costs by 40%.
• Improve sales conversion rates by 32% and shorten the sales cycle.
• Create a “knowledge gap” that makes prospects curious.
• Build trust that leads to easy sales.

Are Bill Murphy’s Sales Strategy Claims Realistic?

Bill Murphy’s claims about his engagement-focused sales strategy are realistic. However, it is not a one-size-fits-all model and may be difficult to implement.

• Wood Mackenzie says the average CAC in the solar industry is $5,250 for a typical 7kW system. Depending on company strategy and market conditions, it may be as low as $1,750 or as high as $7,000. Reducing CAC by 40% and reducing sales activities by 70% is possible but unlikely. Companies with established systems and processes will need to make comprehensive changes.
• FirstPageSage says the average conversion rate in the solar industry is about 1.8%. Sunvoy found that the highest conversion rate comes from referrals at 29.2%. It also states that Facebook campaigns have the lowest conversion rates. If we increase the 1.8% average by 32%, as claimed by Bill, it becomes 2.38%.
• Sunbase says that the average sales cycle in the solar industry is 8.9 months. This is due to high investment needs and factors like potential ROI, incentives, and property suitability. Bill’s system involves addressing these issues beforehand; it may shorten the lifecycle. However, his less aggressive sales tactic may not provide the push needed to convert.
• The use of “knowledge gap” is an effective psychological sales tactic. Presenting information that highlights the prospect’s lack of knowledge leads to curiosity. It will work if you show expertise and deliver valuable, personalized information.
• Bill’s value-first and engagement-focused approach is great for building trust. However, it takes a lot of effort to get and present valuable information first. You will need to do deep research and estimations for each lead. While this builds trust, it does not guarantee conversion.

What Is the Average Cost Per Leads in the Solar Industry?

The average CPL in the solar industry is $206. The cost depends on several factors, such as the type of lead, marketing, and the region. Here’s a breakdown of the main factors that affect solar CPL.

• Type of lead refers to the exclusivity of the lead. SunLead says that exclusive leads cost $100 to $300, and shared leads cost $20 to $100.
• Marketing strategy has a big effect on costs. SunLead states that PPC ads have a CPL of $30 to $150, while SEO has a significantly lower CPL.
• Region is a big factor in the cost of leads. For example, the average cost per lead in North Dakota is $225, while it is as high as $1,929 in California.

What Is the Best Way to Generate Low-Cost Sustainable Solar Leads?

Local SEO is the best way to generate low-cost, sustainable solar leads. It brings in steady, high-quality leads for less effort and cost than paid marketing. BrightLocal says that 80% of weekly searches are for local businesses. By ranking your site for local solar-related searches, you attract interested buyers. High search engine ranking establishes authority, which increases trust and consumer confidence. As long as your site remains ranked, it will generate leads with minimal effort.

I use local SEO to generate leads for various industries. I rank and rent out sites to local businesses with my local lead generation business. I have clients in niches like limo rental, towing, and tree care. Instead of ranking my clients’ sites, I own the rented sites. This gives me full control and recurring monthly income. Local SEO is the best tool for generating consistent and passive leads. Check out local lead generation to learn more about local SEO.