Rachel Guo's Specialty Coaching Academy Review | Starting a Coaching Business Using LinkedIn

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Specialty Coaching Academy trains coaches and consultants to boost their businesses on LinkedIn. Founded by Rachel Guo, the online coaching promises $35k-$50k monthly in 90 days. The academy focuses on marketing and offers group calls and content. Uniquely, it encourages using virtual assistants to reduce workload.

Reviews vary. Some love the support and easy materials. A marketing coach was initially skeptical about the program. However, testimonials from other coaches convinced her. She had tried LinkedIn posts and podcasts, but they failed to deliver the needed results. The Specialty Coaching Academy taught her proactive outreach. However, others point out issues with the program’s structure and costs.

As a coach myself, my opinion on Specialty Coaching Academy is that it’s like playing the same song on repeat. At first, it’s enjoyable, but after hearing it over and over, it becomes exhausting, and you start longing for something new and more rewarding. That’s what it feels like to constantly search for clients on LinkedIn. Plus, starting a coaching business is similar to cilantro - it’s not for everyone. You either can’t get enough of its flavor or can’t stand it at all. You have to be a master at what you teach to stand out. You have to build a lot of trust so that people don’t just see you as another “guru”. You have to make sure that your students are satisfied to keep the good reviews. You’ll be like Serena Williams preparing for Wimbledon - always perfecting your skills, proving you’re the best, and dealing with the pressure of expectations.

In this course review, we will give you in-depth details on what Specialty Coaching Academy offers to aspiring business coaches. We will also discuss a business model that provides better opportunities for new entrepreneurs.

Specialty Coaching Academy Review: Pros and Cons

Pros

Specialty Coaching Academy provides a complete program to become a certified coach.

Participants get personal coaching from Rachel Guo. This one-on-one support addresses individual questions and concerns, improving the learning experience.

Learners get to implement what they learn. This hands-on approach solidifies skills and makes the transition to professional coaching smoother..

Cons

The program can be expensive. Some might find the price a barrier to entry.

The program requires a lot of time and effort. It might be challenging for those trying to balance other commitments. Potential students should assess if they can dedicate the necessary time.

The academy focuses on LinkedIn. It might not cover other platforms as much. Aspiring coaches should consider if the focus aligns with their goals.

Price

Specialty Coaching Academy costs $10,000 (based on a YouTube video).

Refund Policy

No refund policy.

Origin

Rachel Guo’s coaching journey started in 2019.

Reputation

Positive reviews from the participants. But no external reviews available.

Specialty Coaching Academy’s LinkedIn Strategy

Specialty Coaching Academy uses a unique strategy on LinkedIn. It helps coaches and B2B consultants build successful businesses. This involves four main factors: volume, messaging, targeting, and pre-selling process.

  • ****Volume****is about sending a large number of connection requests. By connecting, coaches increase reach, establish a robust network, and match with clients.
  • **Messaging** focuses on the content and tone of messages sent to connections. Rachel Guo teaches that clear, engaging, and personalized messages matter. Communication must show value and be relevant to the recipient’s needs or interests.
  • Targeting is identifying and reaching out to the right audience. According to Rachel, targeting the right people can help you find clients who will pay for what you’re selling. This includes finding clients who need coaching and can pay for it. The strategy stresses getting specific about who the ideal client is.
  • Pre-Selling Process involves warming up potential clients before pitching to them. Building relationships and trust is necessary. It means having real conversations, share valuable content, and address potential clients’ needs before making an offer.

These strategies help coaches attract high-quality leads on LinkedIn. Following these steps allows them to grow their businesses effectively. Regular group calls and support help coaches stay on track and refine their approach.

What is Specialty Coaching Academy?

Specialty Coaching Academy is a training program for coaches and B2B consultants. It helps them build profitable coaching businesses using LinkedIn. The academy offers detailed education and training in sales and marketing. It does not sell “get rich quick” programs. It trains people to make better investment decisions.

You get the following learnings with Specialty Coaching Academy:

  • Sales Techniques
  • Marketing Strategies
  • Client Acquisition
  • Business Growth

Specialty Coaching Academy provides videos, tools, discussion forums, and the option for 1:1 coaching.

What Do People Say About Specialty Coaching Academy?

Most people/coaches who participated in the Specialty Coaching Academy say positive reviews. Shannon, a coach for marketing pros, adopted Rachel Guo’s LinkedIn outreach strategy. This effort helped her connect with 300 people. It led to 10 calls, 5 of which turned into clients. She chose the program for its clear, data-driven marketing approach. It was simple to follow and implement. Shannon valued the quick, personal support. It let her tailor the strategy to her business. She highly recommends the Specialty Coaching Academy.

Another participant is Gay N, a coach for HR directors. She struggled with sales calls, averaging only 2-3 a month on LinkedIn. Her previous strategy was limited and insufficient. After joining a new program, her calls jumped to 11 in 12 days. He did this by boosting outreach and refining his LinkedIn profile and messages. Gay stresses the importance of the right program for LinkedIn growth. She wishes she had joined earlier to speed up her success.

Who is Rachel Guo?

Rachel Guo is a successful entrepreneur and founder of the Specialty Coaching Academy (SCA). There, she assists coaches and consultants in growing their businesses. Additionally, Rachel is recognized for her expertise in sales and marketing education.

Born and raised in China, Rachel later moved to the United States for higher education. She is also a master coach and has been involved in mentor coaching. She has achieved much, including making over $1 million in a year using LinkedIn.

Her coaching academy offers one-on-one coaching, group calls, and marketing content creation. Rachel’s work has appeared on LinkedIn, Medium, and other sites. She has shared her insights and strategies, helping many professionals grow their ventures.

Rachel Guo’s Claims

Rachel Guo claims that her method helped 457 coaches and B2B consultants. Also, her claims include that these coaches earned $35k to $50k monthly using LinkedIn in 90 days. She adds that her system has helped many coaches and consultants.

These claims highlight a quick, effective way to start a profitable coaching business. Rachel’s focus on LinkedIn and her success stories boosts her credibility.

3 Reasons Rachel’s Claims are Not Feasible

  • **Questionable Success Rates.** Success rates may be exaggerated if not backed by clear evidence or are industry norms.
  • Overwhelming and Vague Instructions. If the coaching material is too complex, it could hinder learning.
  • Misleading Financial Projections. The academy’s financial expectations may be unrealistic and not industry-standard. This could mislead students about their potential earnings.

Does a Coaching Business Offer a Stable Passive Income in 2025?

Yes, a coaching business offers stable passive income in 2025 , given certain conditions.

Creating online courses on platforms like Udemy and Teachable can generate passive income. Once a course is created and uploaded, it can continue to sell without much further effort. Coaches report earning anywhere from $50 to $2000 per month from a single course.

Membership sites provide another avenue. A coach can charge a monthly or annual fee. They can offer exclusive content, coaching tips, or regular sessions. Sites like Patreon help manage subscriptions and payments. Consistent content delivery is recommended.

Digital products such as e-books or downloadable guides can be sold through platforms like Amazon. These products, once created, require minimal upkeep.

Automated webinars also present opportunities. You can sell live recordings of coaching sessions or workshops as evergreen content. They will attract new clients over time.

Several factors impact income stability:

  • Market demand: Trends in the coaching industry can affect sales.
  • Quality and relevance: Content must be updated regularly to meet market needs.
  • Promotion: Effective marketing strategies are crucial for reaching potential clients.

While some coaches earn a significant amount, others might struggle without consistent effort.

Top Challenges of a Coaching Business

  • Finding Clients: Attracting clients can be difficult, especially in the beginning. Coaches need to market themselves effectively. Social media, networking events, and online ads are some ways to reach potential clients.
  • No Systems in Place: Many new coaches struggle without set systems or processes. This lack of organization can lead to inefficiency and burnout. Establishing routines and using management tools can help.
  • Balancing Time: Coaches often juggle multiple responsibilities. This includes client sessions, marketing, and admin work. Time management skills are crucial to handle these tasks efficiently.
  • Continuing Education: Staying updated on industry trends and best practices is essential. Courses, seminars, and workshops require time and money, which can be hard to find for new coaches.
  • Technology: Embracing technology is important but can be challenging. Coaches must be comfortable using tech for sessions. This includes online platforms and marketing tools.
  • Identifying a Niche: Finding the right coaching niche can be tricky. Life, career, and business coaching all have their challenges and rewards. Coaches have to find what fits them best.

Why Local Lead Generation is More Doable Than a Coaching Business From Scratch

Local lead generation is more doable than a coaching business from scratch because it requires less expertise and time. All you really need to learn is how to do local SEO and sell actual leads to businesses. The selling part is easy since you’re offering actual clients. They won’t resist, as it’ll be like you entering a Taco Bell, with a long line of paying customers behind you. In contrast, new coaches have to compete with the Tony Robbinses and Gary Vaynerchuks, making it hard to stand out. They also have to go above and beyond the “gurus” like the Tai Lopezes and Dan Loks. Not to mention, the process of creating a course, setting up payment systems, and spamming people on LinkedIn is like trying to bake a five-layer cake without a recipe. You’re throwing ingredients together hoping for the best, and the result might just collapse before it even gets to the table. According to ICF, approximately 82% of coaching businesses do not succeed past their first two years. This high failure rate highlights significant challenges within the coaching industry.

conclusion-lead-gen-maps

Local lead generation is passive income. Sure, there’s some initial work, as with any online business. You have to build service websites, rank them with local SEO, and find a local business to sell the leads to. But once that’s set up, your site will attract leads naturally. As these leads convert into paying clients, the local business will give you a commission from it. For example, my website, El Monte Elite Concrete Solutions, 10640 Lower Azusa Road, El Monte, CA 91731, 626-606-2133, elmonteeliteconcrete.com, converts 7 leads per month. The local business I sell these leads to makes $35,000. My ask is a 10% commission, so I make an average of $3,500 per month. With over 50+ rented out websites, I make $52k every month without lifting a finger! Compare that to a coaching business, where advising this person and that is like a mother juggling multiple children with different needs. One child needs help with homework, another requires comforting after a bad dream, and another is asking for guidance on how to handle a school problem. Each child demands her full attention and care, and she soon burns out.

For those looking to start a business with less hassle, check out my local lead generation course. Or, you can start right away by building and ranking roofing websites for my client. This opportunity lets you earn a 1% to 5% commission while you get the hang of the business model.

Ippei Kanehara

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Ippei Kanehara

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$52K per month providing lead generation services to small businesses

Ippei.com is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2024, is to build your own lead generation business.