Rachel Guo’s Specialty Coaching Academy Review | Starting a Coaching Business Using LinkedIn

September 3, 2024

Specialty Coaching Academy trains coaches and consultants to boost their businesses on LinkedIn. Founded by Rachel Guo, the online coaching help build businesses earning $35k-$50k monthly in 90 days. The academy focuses on marketing and offers group calls and content. Uniquely, it encourages using virtual assistants to reduce workload.

Reviews vary. Some love the support and easy materials. A marketing coach was initially skeptical about the program. However, testimonials from other coaches convinced her. She had tried LinkedIn posts and podcasts, but they failed to deliver needed results. The Specialty Coaching Academy taught her proactive outreach. However, others point out issues with the program's structure and costs.

Coaching businesses emerge at a steady rate, and the industry cotinues to expand. According to Forbes, the coaching industry is expected to expand by 7.6% annually. This means a rising demand for coaching services. It's a promising field for new entrepreneurs. 

In this course review, we will give you an in-dept details on what Specialty Coaching Academy offers to aspiring business coaches. We will also discuss a business model that provides better opportunity for new entrepreneurs.

Specialty Coaching Academy Review: Pros and Cons

Pros

Specialty Coaching Academy provides a complete program to become a certified coach.

Participants get personal coaching from Rachel Guo. This one-on-one support addresses individual questions and concerns, improving the learning experience.

Learners get to implement what they learn. This hands-on approach solidifies skills and makes the transition to professional coaching smoother..

Cons

The program can be expensive. Some might find the price a barrier to entry.

The program requires a lot of time and effort. It might be challenging for those trying to balance other commitments. Potential students should assess if they can dedicate the necessary time.

The academy focuses on LinkedIn. It might not cover other platforms as much. Aspiring coaches should consider if the focus aligns with their goals.

Price

Specialty Coaching Academy costs $10,000 (based on a YouTube video). 

Refund Policy

No refund policy.

Origin

Rachel Guo's coaching journey started in 2019.

Reputation

Positive reviews from the participants. But no external reviews available.

Specialty Coaching Academy's LinkedIn Strategy

Specialty Coaching Academy uses a unique strategy on LinkedIn. It helps coaches and B2B consultants build successful businesses. This involves four main factors: volume, messaging, targeting, and pre-selling process. 

  • Volume is about sending a large number of connection requests. By connecting, coaches increase reach, establish a robust network, and match with clients.
  • Messaging focuses on the content and tone of messages sent to connections. Rachel Guo teaches that clear, engaging, and personalized messages matter. Communication must show value and be relevant to the recipient’s needs or interests.
  • Targeting is identifying and reaching out to the right audience. According to Rachel, targeting the right people can help you find clients who will pay for what you're selling. This includes finding clients who need coaching and can pay for it. The strategy stresses getting specific about who the ideal client is.
  • Pre-Selling Process involves warming up potential clients before pitching to them. Building relationships and trust is necessary. It means having real conversations, share valuable content, and address potential clients' needs before making an offer.

These strategies help coaches attract high-quality leads on LinkedIn. Following these steps allows them to grow their businesses effectively. Regular group calls and support help coaches stay on track and refine their approach.

What is Specialty Coaching Academy?

Specialty Coaching Academy is a training program for coaches and B2B consultants. It helps them build profitable coaching businesses using LinkedIn. The academy offers detailed education and training in sales and marketing. It does not sell "get rich quick" programs. It trains people to make better investment decisions.

You get the following learnings with Specialty Coaching Academy: 

  • Sales Techniques
  • Marketing Strategies
  • Client Acquisition
  • Business Growth

Specialty Coaching Academy provides videos, tools, discussion forums, and the option for 1:1 coaching. 

What Do People Say About Specialty Coaching Academy?

Most people/coaches who participated in the Specialty Coaching Academy say positive reviews. Shannon, a coach for marketing pros, adopted Rachel Guo's LinkedIn outreach strategy. This effort helped her connect with 300 people. It led to 10 calls, 5 of which turned into clients. She chose the program for its clear, data-driven marketing approach. It was simple to follow and implement. Shannon valued the quick, personal support. It let her tailor the strategy to her business. She highly recommends the Specialty Coaching Academy. 

Another participant is Gay N, a coach for HR directors. She struggled with sales calls, averaging only 2-3 a month on LinkedIn. Her previous strategy was limited and insufficient. After joining a new program, her calls jumped to 11 in 12 days. He did this by boosting outreach and refining his LinkedIn profile and messages. Gay stresses the importance of the right program for LinkedIn growth. She wishes she had joined earlier to speed up her success.

Who is Rachel Guo?

Rachel Guo is a successful entrepreneur and founder of the Specialty Coaching Academy (SCA). There, she assists coaches and consultants in growing their businesses. Additionally, Rachel is recognized for her expertise in sales and marketing education.

Born and raised in China, Rachel later moved to the United States for higher education. She is also a master coach and has been involved in mentor coaching. She has achieved much, including making over $1 million in a year using LinkedIn.

Her coaching academy offers one-on-one coaching, group calls, and marketing content creation. Rachel's work has appeared on LinkedIn, Medium, and other sites. She has shared her insights and strategies, helping many professionals grow their ventures.

Rachel Guo's Claims

Rachel Guo claims that her method helped 457 coaches and B2B consultants. Also, her claims include that these coaches earned $35k to $50k monthly using LinkedIn in 90 days. She adds that her system has helped many coaches and consultants.

These claims highlight a quick, effective way to start a profitable coaching business. Rachel's focus on LinkedIn and her success stories boosts her credibility.

3 Reasons Rachel’s Claims are Not Feasible

  • Questionable Success Rates. Success rates may be exaggerated if not backed by clear evidence or are industry norms.
  • Overwhelming and Vague Instructions. If the coaching material is too complex, it could hinder learning.
  • Misleading Financial Projections. The academy's financial expectations may be unrealistic and not industry-standard. This could mislead students about their potential earnings.

Is Starting an Online Coaching Business Popular Nowadays?

Starting an online coaching business is popular nowadays because it offers great flexibility. Coaches can work from any location and set their own schedules. This flexibility makes it attractive for many people looking for work-life balance.

The internet and social media have made it easy to reach potential clients. Coaches can now market their services on LinkedIn, Facebook, and Instagram. They can connect with a wide audience there.

According to Allied Market Research, online coaching industry is expanding rapidly. From 2023 to 2032, it's expected to grow at an average annual rate of 14%. Each year, the industry will grow by 14%. This trend shows strong, steady growth. More people are seeking personal and professional development. This increase in demand boosts coaching services.

Does a Coaching Business Offer a Stable Passive Income in 2024?

Yes, a coaching business offers stable passive income in 2024, given certain conditions.

Creating online courses on platforms like Udemy and Teachable can generate passive income. Once a course is created and uploaded, it can continue to sell without much further effort. Coaches report earning anywhere from $50 to $2000 per month from a single course.

Membership sites provide another avenue. A coach can charge a monthly or annual fee. They can offer exclusive content, coaching tips, or regular sessions. Sites like Patreon help manage subscriptions and payments. Consistent content delivery is recommended.

Digital products such as e-books or downloadable guides can be sold through platforms like Amazon. These products, once created, require minimal upkeep.

Automated webinars also present opportunities. You can sell live recordings of coaching sessions or workshops as evergreen content. They will attract new clients over time.

Several factors impact income stability:

  • Market demand: Trends in the coaching industry can affect sales.
  • Quality and relevance: Content must be updated regularly to meet market needs.
  • Promotion: Effective marketing strategies are crucial for reaching potential clients.

While some coaches earn a significant amount, others might struggle without consistent effort. 

Top Challenges of a Coaching Business

  • Finding Clients: Attracting clients can be difficult, especially in the beginning. Coaches need to market themselves effectively. Social media, networking events, and online ads are some ways to reach potential clients.
  • No Systems in Place: Many new coaches struggle without set systems or processes. This lack of organization can lead to inefficiency and burnout. Establishing routines and using management tools can help.
  • Balancing Time: Coaches often juggle multiple responsibilities. This includes client sessions, marketing, and admin work. Time management skills are crucial to handle these tasks efficiently.
  • Continuing Education: Staying updated on industry trends and best practices is essential. Courses, seminars, and workshops require time and money, which can be hard to find for new coaches.
  • Technology: Embracing technology is important but can be challenging. Coaches must be comfortable using tech for sessions. This includes online platforms and marketing tools.
  • Identifying a Niche: Finding the right coaching niche can be tricky. Life, career, and business coaching all have their challenges and rewards. Coaches have to find what fits them best.

Why Local Lead Gen is More Doable Than a Coaching Business From Scratch

Local lead generation is easier and more practical than starting a coaching business. It often beats LinkedIn marketing and other broad methods in cost and effectiveness. Focusing on SEO and local markets is key. Additionally, local lead gen offers consistent results and is simple to learn.

A coaching business requires significant expertise and time. New coaches compete with many experienced individuals, making it hard to stand out. The process of developing courses, setting up payment systems, and creating unique strategies demands intensive effort. According to ICF, approximately 82% of coaching businesses do not succeed past their first two years. This high failure rate highlights significant challenges within the coaching industry.

conclusion-lead-gen-maps

In contrast, local lead generation offers a simpler path. It requires less expertise and comes with lower competition. Building local lead gen sites can lead to stable and scalable income streams. A well-optimized local lead gen website can generate passive income ranging from $500 to $2,000 per month. Moreover, the setup time and maintenance are often less complicated.

For those looking to start a business with less hassle, local lead gen can be more manageable and profitable choice.

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