Subscription Kings Review: What Is Dan Suckling's Rental Model?

Subscription Kings Pros and Cons

Pros

• Subscription Kings’ weekly model lets you opt out anytime
• Dan’s rental model addresses the unpredictable income and client acquisition concerns
• You get access to the Skool community for support and networking

Cons

• Subscription Kings’ rental model requires an existing audience and established brand to be effective
• Beginners without ‌a proven offer may find it hard to sell subscriptions
• Success depends heavily on personal brand strength and subscriber retention
• The subscription model may not be effective in some markets and niches

Price: Subscription Kings programs range from $5 to $497 per week.

Refund Policy: Subscription Kings onetime programs have a 30-day money-back guarantee. Subscription programs do not come with refund guarantees.

Origin: Subscription Kings was founded by Dan Suckling in 2020.

What Is The Subscription Kings’ Rental Model?

Subscription Kings’ Rental Model is Dan Suckling’s approach to converting high-ticket coaching sales into recurring weekly subscription payments. The core psychology centers on “rental thinking” versus “ownership thinking.” Dan explains that renting has lower risk because customers can cancel anytime without losing substantial upfront investment. He says this is the reason people are more comfortable paying for Netflix and Spotify than buying individual movies or albums.

Dan says that weekly payments generate higher lifetime value than onetime sales. He uses what he calls “rental math” to explain why. For example, instead of offering a $3,000 coaching program, offer the same value for $97 a week. 1 client paying $97 a week generates $5,044 annually. High-ticket participants expect focused guidance or 1-on-1 mentorship. With low-ticket subscriptions, you can transition to group coaching.

Dan went from working 14-hour days to 2-hour days using this method. He also cut down his team from 12 members to 1 assistant. The less personalized programs also allowed him to automate many of the processes with the use of AI tools. The Rental Model allowed him to scale and serve more customers while lowering their risks. His focus also shifted from client acquisition to retention. This led to an improvement in the quality of his offers and lower advertising spend.

Are Subscription Kings Students Finding Success?

There are many Subscription King students who found success implementing the lessons to their own businesses. Alvin G got 19 new subscribers in 1 week after using Subscription Kings 3-step system. Diarmuid applied Subscription Kings’ Referral System and signed up 30% of new members on autopilot. Oliver got 115 new subscribers in 7 days with zero ad spend using Subscription Kings’ Revival Campaign strategy. These are some of the success stories on the official website. Unfortunately, there is no way to verify any of these claims.

What Are the Subscription Kings Programs?

• The $100K/Month Subscription Growth Workshop ($5): An entry-level webinar that covers the Rental Model fundamentals, weekly payment psychology, and retention strategies. You also get access to the actual sales pages and email sequences that Dan uses.
• The Ad Liquidation Funnel ($197): A 90-minute workshop plus Q&A session via Zoom. You’ll learn how to build a self-funding funnel for your subscription offers. You will see the exact funnel, sales pages, and email sequences that Dan uses. Participants also get access to templates and scripts to create their funnel.
• Subscription Launchpad ($125 to $497 a week): A 4-week intensive to help you build, launch, and automate your subscription funnel. Each week you will cover subscription creation, automated acquisition systems, launch mechanics, and scaling optimization. You get 2-weekly live calls and access to additional resources, like Dan’s ChatGPT stack for creating effective ads and access to supplementary mini-courses. There are 3 subscription tiers.
  • Starter Sprint (DIY) - For $125 a week, you get access to the 4-week intensive, weekly live calls, and additional resources.
  • Support Sprint (DWY) - For $250 a week, you get all of the above plus 3 check-ins every week. You also get priority when requesting support, and Dan will audit your funnel before launch.
  • Coaching Sprint (DWY + 1-on-1 Coaching) - For $497 a week, you get all of the above plus a 1-on-1 onboarding session. You also get 1-on-1 coaching calls with Dan every week for direct guidance.
• Advanced Subscription Kings Program ($250 a week): An exclusive 5-month program for Launchpad graduates only. It offers weekly calls and access to Dan’s WhatsApp for feedback and support. You also get access to everything in Subscription Launchpad.

What Are the 4 Main Downsides of Subscription Kings’ Rental Model?

1. Reliance on existing audiences - Dan’s “fishing net” strategy relies on leveraging past customers and email lists. These are people who are already familiar with your brand reputation and the value of your offers. The alternative would be to invest in marketing and brand building.
2. Client retention challenges - You only get a higher lifetime value if you can keep your clients subscribed. You need to have an effective client retention strategy and invest in customer satisfaction.
3. Pressure to innovate - Subscription services must continually add value, like new products, content or features. Experts at TWICE Commerce say that subscribers will cancel if the perceived value of offer lowers.
4. Operational and customer‑service complexity - Cardflo warns that as subscriber numbers grow, so do their expectations. Subscribers expect quick, personalised support. This may add to your workload and limit your ability to scale.

Who Is Dan Suckling?

Dan Suckling is a fitness and business coach living in Bali, Indonesia. He is the founder of multiple 7-figure coaching businesses. This includes Subscription Kings, 6-Figure Fitpro University, Cash Clock Academy, and Super Mums Elite. Dan specializes in teaching coaches how to move from high-ticket to subscription business models. He made $2 million from his subscription businesses at a 70% profit margin.

How to Earn Passive Income Using the Rental Model but Without Selling Subscriptions?

I earn passive income using the rental model without selling subscriptions through a local lead generation business. I rank sites for keywords related to local service-based businesses using local SEO. Once ranked, it will start attracting organic traffic. I then rent out the site to local businesses for $500 to $3,000 a month for exclusive unlimited leads. Since there is no marketing involved, my profit margins are as high as 90%.

A local lead generation business is highly scalable without sacrificing too much time and money. You just repeat the rank-and-rent process as many times as you want. You will earn hands-free as long as a site is ranked and rented. This is how I scaled to dozens of sites that earn me over $52K a month. I teach others how to do the same with my local lead generation program. You can earn commissions while learning by selling leads to my high-ticket clients.