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SWAS Accelerator Review

Pavel Ketsuk’s SWAS Accelerator is a digital marketing course for GoHighlLevel subscribers. It teaches you how to start a SwaS agency by selling the white-label GoHighLevel software and other digital services to local businesses. It offers training, templates, coaching, and community. To get access to the course, you need to subscribe to GoHighLevel and then email him with proof. You get a free 1-month GoHighLevel trial using Pavel’s affiliate link. After approval, you will get accepted into the Skool group.

SWAS Accelerator reviews are nonexistent. I couldn’t find any independent positive or negative reviews. The only student reviews are testimonials on the SWAS website where they compliment the step-by-step lessons, templates, and automation. Existing independent reviews are only for GoHighLevel, which are mixed. Positive reviews lean towards the all-in-1 solutions and automation, while negative reviews point out the reliability issues and clunky interface.

In my 10+ years of digital marketing experience, a SwaS agency, like what SWAS Accelerator teaches, is like being one piece in a bag of M&M’s. The outside might have some variation, but everything is the same on the inside. Countless agencies already resell GoHighLevel, that you will have a hard time standing out. Another challenge is anchoring your clients’ cost expectations, which is like promoting a Honda Civic and then trying to upsell a Ferrari.

This article reviews SWAS Accelerator and the GoHighLevel Agency Model. I explain how the model works and what you get with it, like the training, templates, and client acquisition training. The article then explores Pavel Ketsuk’s background as a digital marketer, agency owner, and former local lead generation student. I also mention his Maps to Cash course. The last part of the article compares the SwaS agency model to more controllable and long-term alternatives like local lead generation.

What Are the SWAS Accelerator Pros and Cons?

Pros:

SWAS Accelerator’s model has potential for recurring revenue through software subscriptions
Its Skool group has over 3,000 students
Pavel Ketsuk offers daily coaching through Skool

Cons:

SWAS Accelerator’s model heavily depends on a the GoHighLevel tool
It doesn’t go in-depth on actual digital marketing techniques
Its white-label service model is an oversaturated market

Price: SWAS Accelerator course + GoHighLevel subscription costs $297/month. You can get coaching for an additional $97/month.

Refund Policy: SWAS Accelerator does not offer any refunds.

Origin: The SWAS Accelerator launched in 2022.

How Does the GoHighLevel Agency Model Work?

The SWAS, or Software-with-a-Service, model works by providing digital marketing services and selling a rebranded SaaS tool (GoHighLevel). Here’s how SWAS works in 4 steps:

You rent/buy a white-label SaaS tool
Then rebrand the tool as your own service
You sell the access and maintenance to clients for a recurring fee
Offer additional digital marketing services as upsells

The SWAS Accelerator course teaches this exact model. Pavel has his own rebranded SaaS tool from HighLevel, which he sells to his clients. On top of the software, he also offers SMM, SEO, Facebook/Google Ads, and web design as high-ticket services.

One of the advantages of this model is it reduces an agency’s churn rate. When the client’s customer relationship activities depend on your rebranded tool, it would be harder for them to cancel. And even if they do cancel the other services that you give (SEO, SMM, ad campaigns), they will still need to pay the recurring fee for your rebranded tool if they want to keep using it.

What Do You Get With SWAS Accelerator?

Full training course that covers setting up and running a white-label GoHighLevel agency.
Pre-built automations, tools, templates, and workflows for service delivery.
Client acquisition training focusing on using Google Maps for prospecting and outreach.
Access to a community and ongoing coaching for an additional monthly subscription.

The SWAS Accelerator’s course teaches you the entire step of starting a SWAS agency. This includes setting up your GoHighLevel account, choosing your brand and niche, getting clients, and building your team by hiring VAs.

What Is GoHighLevel?

GoHighLevel is an all-in-1 CRM platform that offers a white-labeled version of its SaaS service. GoHighLevel’s white-label SaaS requires the $297/month unlimited plan. It allows marketers and agencies to rebrand the same software and sell it to their clients at the same price or higher. The platform includes a page builder, pipeline automation tool, social media integration tool, reputation management, and many other plugins. These features are available in the rebranded software.

Are SWAS Accelerator Students Successful?

SWAS Accelerator students are successful based on testimonials on Pavel’s GoHighLevel affiliate landing page. Since these are all found on his platforms, it’s a bit biased.

Eli SWAS Accelerator

Eli, a SWAS Accelerator student, got 2 clients in a month. Before the course, he offered website and social media marketing, but struggled to stand out. After adding software to his services and learning how to market it, his results changed fast. He now makes $3,000 a month from those 2 clients and plans to grow in the coming months.

Henry SWAS Accelerator

Henry went from no clients to 3 in two months with the SWAS Accelerator program. His first client came within 3 weeks. They were very satisfied and referred him to his second client. Now, Henry is about to sign his third client. He thanks Pavel for providing a course that delivers real results and not just theories.

swas accelerator student testimonial

Another SWAS Accelerator student didn’t have a business when he started. Thanks to Pavel’s guidance, he now earns $3,000 per month from February to July. His goal is to reach $10,000 per month, and he knows Pavel is the guy to bring him there.

SWAS Accelerator doesn’t have any profiles on 3rd-party review sites like Trustpilot or BBB. Without independent reviews, there’s no way to see the full picture, including potential negative experiences.

Who Is Pavel Ketsuk?

Pavel Ketsuk is a digital marketer, coach, and creator of the SWAS Accelerator platform. He formerly worked as a web developer for two years and is currently the owner of LIT Media, a digital marketing agency. Pavel Ketsuk is also a former student of Dan Klein’s local lead generation course.

Pavel was born in Lviv, Ukraine, and moved to the US with his family on refugee status. Having experienced so many hardships in life, Pavel has always been eager to achieve financial freedom. According to Pavel, running a digital marketing agency gives him a lot of flexibility, as he now lives the “laptop lifestyle.” He is currently based in Las Vegas, Nevada, United States.

What Is Pavel Ketsuk’s Maps to Cash?

Pavel Ketsuk’s Maps to Cash is a 5-day crash course on the basics of the SwaS agency model. It focuses on reselling GoHighLevel, how to use Google Maps to find clients, and how to use AI‑powered tools to ease workload. It costs $27 and has a 14-day money-back guarantee if the course is not used.

What Are Pavel Ketsuk’s Claims?

Pavel Ketsuk claims that you can replicate his success with SWAS Accelerator. With the step-by-step course and weekly coaching, you can earn over $20k per month without being stuck all day at your desk.

Can Pavel Ketsuk’s Claims be Debunked?

Pavel Ketsuk’s claims are debunked because it’s hard to replicate someone’s success, even if they share exactly what they did. You need to consider factors like timing, market conditions, personal skills, experience, and available resources. Marketing agencies also rely heavily on client acquisition. A Kantata survey found that 60% of agencies struggle to get new clients. Pavel also focuses on the home remodeling niche, so it’ll be hard to follow his steps if you work in another local industry.

What Are Some SWAS Accelerator Alternatives?

Cody Getchell & Rahul Alim’s G$D – A 3-day intensive that teaches you how to build an AI-driven agency and includes a dedicated 100K SaaS Challenge module that guides you through building a recurring-revenue SaaS-style offer.
Jamie Tam’s Build A Micro SaaS Academy – A low-ticket course for developers that shows you how to ideate, validate, build, and launch a bootstrapped micro-SaaS product without outside funding.
Max Perzon’s Skool Masterclass – A Skool-community training that teaches you how to build and scale a recurring-revenue education business on the Skool SaaS platform, including course creation, content, and promotion.

Is SWAS Accelerator a Legit Course For Starting a Digital Marketing Agency?

SWAS Accelerator is a legit course for starting a digital marketing agency if you’re focused on launching quickly with a plug-and-play SwaS model. While the training includes onboarding help, daily coaching, and case studies from real users, it doesn’t teach in-depth marketing strategy or fulfillment. Standing out is difficult as you’re reselling the same software hundreds of other agencies offer. Your reputation is tied to a tool you can’t control, since client support depends on a platform you don’t own.

Is Local Lead Generation More Sustainable Than the SwaS Agency Model?

In my experience, local lead generation is more sustainable than the SwaS agency model because you own assets that generate recurring revenue without depending on a single third-party software. It’s better to sell your own high-ticket, recurring service with local lead generation than to promote someone else’s product and try to tack on your services as an upsell. You’re like a Tesla dealership letting prospects test-drive a Model S. Local lead generation also protects you from the high client churn that many white-label SaaS resellers face. If a client decides to end the service, they lose access to that entire marketing channel. That’s a sharp contrast to the SwaS model, where clients can fire you faster than Donald Trump on The Apprentice and go straight to the original software.

What Makes Local Lead Generation the Most Reliable Way to Build Online Income?

Local lead generation is the most reliable way to build online income because you earn consistent revenue without relying on outside software or complex tech stacks. Once your site ranks for a high-intent local keyword like “tree removal Atlanta” or “emergency plumber Denver,” you can rent those leads out for $500 to $3,000 a month. You’re not stuck pitching demos, handling third-party support issues, or managing client churn from SaaS subscriptions.

local lead generation

One of my local lead generation websites is Long Beach Elite ADU Solutions, 1775 Ohio Avenue, Long Beach, California 90804, 562-586-4044, https://www.longbeacheliteadu.com/. Last month, it generated 19 leads, and my client closed $45,890 in new business. We have a 10% commission deal, so they paid me $4,589.

If you want income that compounds like digital real estate, check out how local lead generation assets give you control, leverage, and long-term cash flow.