SWAS Accelerator Review: How Does Pavel Ketsuk's Model Work?

SWAS Accelerator Pros and Cons

Pros:

• The SWAS Accelerator course is free.
• It offers a 30-day free trial to GoHighLevel instead of the normal 14 days.
• SWAS Accelerator has many student testimonials.
• It provides a team that sets up a GoHighLevel account for you.
• SWAS Accelerator has daily coaching with full transparency, including exact ad campaigns, funnels, live sales, and cold calls.

Cons:

• SWAS Accelerator requires you to sign up for GoHighLevel to access all the modules.
• The SWAS model heavily depends on a single tool (GoHighLevel).
• It doesn’t go in-depth on actual digital marketing techniques.
• SWAS Accelerator’s GoHighLevel has no refunds.
• White-label services easily oversaturate the market.

Price: The SWAS Accelerator course is free. However, you must sign up to GoHighLevel using Pavel’s affiliate link to access the full course and the software for $297-$497 per month.

Origin: The SWAS Accelerator launched in 2022.

Reputation: SWAS Accelerator has 3,200 Skool community members, but doesn’t have existing reviews from popular third-party review sites.

How Does the SWAS Model Work?

The SWAS or Software-with-a-Service model works as a hybrid of providing digital marketing services and selling a rebranded SaaS tool (usually a CRM software like HighLevel). This means a digital marketer needs to buy or rent a white-label SaaS tool to make the SWAS model possible.

Here’s how SWAS usually works: (1) A digital marketer/agency rents or buys a white-label SaaS tool; (2) Rebrands the tool as their own; (3) Sell it to their clients at a recurring fee; and (4) Offers additional digital marketing services as upsells.

The SWAS Accelerator course teaches this exact same model – Pavel has his own rebranded SaaS tool from HighLevel, which he sells to his clients. On top of the software, he also offers SMM, SEO, Facebook/Google Ads, and web design as high-ticket services.

One of the advantages of this model is it reduces an agency’s churn rate. When the client’s customer relationship activities depend on your rebranded tool, it would be harder for them to cancel. And even if they do cancel the other services that you give (SEO, SMM, ad campaigns, etc.), they will still need to pay the recurring fee for your rebranded tool if they want to keep using it.

What Do You Get With SWAS Accelerator?

The SWAS Accelerator’s course outlines what you must do to set up a digital marketing agency under the SWAS model. This includes setting up your HighLevel account, choosing your brand and niche, client acquisition, building your team by hiring VAs, and some bonuses.

Here are SWAS Accelerator’s course modules:

• Phase 0: Setting Up GHL for Success
• Phase 1: Model, Structure, Offer, Mindset
• Phase 2: Your Client Getting Funnel, Prospecting Deep Dive, & Closing Clients
• Phase 3: Client Success, Getting Case Studies, Referrals, Testimonials
• Phase 4: Hiring VAs to Manage The Business
• Phase 5: Bonuses such as Productivity Course, Digital Nomad Lifestyle Course, and Live Guests

How To Sign Up with SWAS Accelerator?

To sign up for SWAS Accelerator, you need to provide your email and full name on the course’s landing page. You will then receive a verification email with your login credentials – you don’t have to use these at first, as the link should bring you directly to the course library.

You can initially watch the introduction and some bonus videos. To access the full course, you need to sign up for HighLevel’s free trial using Pavel Ketsuk’s affiliate link. Signing up with Pavel’s affiliate link should give you an extended free trial of 30 days instead of just 14 days.

You need to send a message to Pavel Ketsuk in Facebook for confirmation, so he can get you in to the full course. You can also email him with proof of your HighLevel trial.

What Is GoHighLevel?

GoHighLevel or HighLevel is an all-in-one CRM platform offering a white-labeled version of its SaaS service. As a white-label SaaS, HighLevel’s unlimited plan of $297 per month allows marketers and agencies to rebrand the same software and sell it to their customers (at the same price or higher). The platform itself includes a page builder, pipeline automation tool, social media integration tool, reputation management, and many other plugins. The same features are available on the rebranded software.

Who Is SWAS Accelerator For?

SWAS Accelerator is for anyone engaging in a digital marketing business, either as an agency or as an individual marketer. Since Pavel’s SWAS model relies on the HighLevel platform, you must also be willing to sign up for its free trial and/or potentially use it moving forward.

If you’re looking for in-depth learning on digital marketing techniques, then SWAS Accelerator may not be for you. The reason for this is that the course mainly focuses on building and running a SWAS digital marketing agency using the HighLevel tool. It only has a few bonus videos on actual digital marketing techniques, such as Facebook Ads, website building, and SEO.

Are SWAS Accelerator Students Successful?

SWAS Accelerator students are successful. There are video testimonials on Pavel’s HighLevel affiliate landing page and official course website. Since these are all found on his platforms, it’s a bit biased.

Eli, a SWAS Accelerator student, got 2 clients in a month. Before the course, he offered website and social media marketing, but struggled to stand out. After adding software to his services and learning how to market it, his results changed fast. He now makes $3,000 a month from those 2 clients and plans to grow in the coming months.

Henry went from no clients to 3 in two months with the SWAS Accelerator program. His first client came within 3 weeks. They were very satisfied and referred him to his second client. Now, Henry is about to sign his third client. He thanks Pavel for providing a course that delivers real results and not just theories.

Another SWAS Accelerator student didn’t have a business when he started. Thanks to Pavel’s guidance, he now earns $3,000 per month from February to July. His goal is to reach $10,000 per month, and he knows Pavel is the guy to bring him there.

Here are other testimonials from SWAS Accelerator’s private Facebook community.

However, SWAS Accelerator doesn’t have any existing reviews from third-party sites such as Trustpilot or Reddit. Without independent reviews, there’s no way to see the full picture, including potential negative experiences.

SWAS Accelerator Claims

SWAS Accelerator claims you can replicate Pavel Ketsuk’s success with his Software-With-A-Service agency. With Pavel’s step-by-step course and weekly coaching, you can earn over $20k per month without being stuck all day at your desk. SWAS Accelerator also claims that it’s completely free, valued at $12,786.

SWAS Accelerator Claims Debunked

SWAS Accelerator claims are debunked because it’s hard to replicate someone’s success, even if they share exactly what they did. You need to consider factors like timing, market conditions, personal skills, experience, and available resources. Marketing agencies also rely heavily on client acquisition. A Kantata survey found that 60% of agencies struggle to get new clients. Plus, Pavel focuses on the home remodeling niche, so it’ll be hard to follow his steps if you work in another local industry.

What’s more, SWAS Accelerator is NOT completely free. You must sign up through Pavel’s GoHighLevel affiliate link to get the software. This costs $297 or $497 per month. Sure, there’s a 30-day free trial to access the full module, but you can’t start without using the software.

Who Is Pavel Ketsuk?

Pavel Ketsuk is a digital marketer, coach, and creator of the SWAS Accelerator platform. He formerly worked as a web developer for two years and is currently the owner of LIT Media, a digital marketing agency. Pavel Ketsuk is also a former student of Dan Klein’s local lead generation course.

Pavel was born in Lviv, Ukraine, and moved to the US with his family on a refugee status. Having experienced so many hardships in life, Pavel has always been eager to achieve financial freedom. According to Pavel, running a digital marketing agency gave him a lot of flexibility, as he now lives through the “laptop lifestyle.” He is currently based in Las Vegas, Nevada, United States.

Why Local Lead Generation Is a Better Model for Creating Passive Income?

The SWAS model is like a mixture of passive and “non-passive” income sources. You charge clients fees for digital marketing services you and your team perform (non-passive), and you’re also receiving monthly recurring fees for the usage of your rebranded software (passive).

But there is one problem: white-labeling is notorious for oversaturating a market. Since HighLevel launched the 40% affiliate share, YouTube and other social media platforms have been flooded with content creators (Pavel included) sharing their affiliate links. Those who sign up using these affiliate links will also be selling a rebranded tool. This means you have thousands of competitors selling the same white-labeled software with exactly the same features.

At the end of the day, you only have your existing and past clients as your “users,” which is not bad given the price of HighLevel’s white-label plan. But there should be a better way of earning passive income. And in my opinion, local lead generation best fits the bill.

The thing is, clients usually just want to get leads, especially small businesses. If you can provide these leads without all the hassle of running a complex CRM tool and other digital marketing stuff, they would be willing to pay you monthly.

And that’s exactly what local lead generation does. You rank a website locally in a specific niche, get leads, and rent your site out at a monthly recurring fee. Your website can stay at the top of search engines for a long time, so you can earn a passive income $500-$3000 per site for longer periods. The best thing about this model is you own the website as a digital real estate – a more stable resource than relying on a single SaaS tool.