Mitch Horton Swift Social Review: 90% Response Rate From Generator Installation Leads Using Meta Ads?
Mitch Horton’s Swift Social is a marketing agency that delivers done-for-you Meta Ads services. The agency designs, launches, and manages Facebook and Instagram Ads. They also provide landing pages and sales training. Swift Social only works with businesses that offer standby generator installations. Their services are available anywhere in the United States.
Swift Social reviews are positive. I found no complaints on their social media accounts or website. Clients like the quality of the done-for-you ads, generated leads, and ongoing support. They also mention the quick ad launching, the transparent pricing, and the projected ROI. However, be wary that these reviews are from testimonials used for promotion.
In my opinion, Swift Social’s done-for-you Meta Ads service is like hiring Lewis Hamilton to take your Toyota Corolla for a spin, hoping he’ll win the race. Even though Hamilton is an expert, the car just isn’t built for speed, and it’s tough to beat the competition. Plus, you’ll be paying top dollars, whether you hire an expert or do it yourself. In my experience with Facebook Ads, I spent nearly $100k, but I was never guaranteed a sale. I felt like Charlie Brown trying to kick the football, where no matter how much effort or belief you put in, Lucy always pulls the ball away at the last second, leaving you flat on your back every time, with nothing to show for it. The worst part is, once you stop paying, everything disappears, like a sandcastle washed away by the tide.
This article reviews Swift Social and how the agency generates leads using Meta Ads. Included is Trey Hester’s experience with the agency and what you would get by signing up with them. You will also learn about Mitch Horton and what his claims about Swift Social are.
How to Get 90% Response Rate From Generator Installation Leads Using Meta Ads
- Respond Immediately: Contact leads within 1-15 minutes. Mitch says that delays in follow-up lowers conversion chances.
- Use Multi-Channel Outreach: Start by calling, followed by a text, and ending with a follow-up email. Mitch says you can double dial (call, text, call again) to bypass call screening filters.
- Create Effective First Messages: Include the lead’s name and mention the estimates within the first 10 words. Keep the messages short and simple and end with a yes or no question.
- Follow Up Persistently: Call and text 3 to 5 times throughout the day. Mitch says to follow-up for 5 days at least.
- Prioritize Optimal Timing: Contact your leads at the best time (early morning and early evening). Mitch says that most appointments will come from follow-ups and not the first call/message.
How Trey Hester Closed Nearly 40 Generator Installs in 3 Months
Trey Hester went from 3 to 4 generator installations a year to 35 to 40 a month after joining Swift Social. Trey’s company, Hester’s Electrical Service, was focused on residential and commercial electrical work and only offered generator installations as a secondary service. He joined Swift Social to exit the slowing electrical work market and to shift focus on generator installs because of low competition in the Jackson, Mississippi area.
Previously, Trey relied on word of mouth and basic Facebook posts for leads. With Swift Social’s ad-driven marketing system, he closed 12 installs from 18 leads in 3 weeks. 90% of their generator installation leads come from Swift Social’s advertising. Trey says that the pre-qualified leads and strong customer service is the best part of Swift Social’s services.
Who Is Mitch Horton?
Mitch Horton is a paid advertising expert from Seattle, Washington. He is an expert with paid Facebook and Instagram Ads. Mitch previously worked as a former Generac certified generator installer and electrician. During this time, he spoke to his customers and learned about their pain points and fears. This knowledge motivated him to start his own marketing agency, Swift Social, in 2023.
3 Alternative Lead Generation Methods for Generator Installation Service Businesses
- Local SEO: Optimize your website to increase search engine visibility. This attracts leads organically without spending on advertising.
- Partnerships: Partner with companies that offer related services, such as electrical contractors and home improvement businesses. Partnerships let you take advantage of existing customer bases.
- Flyer distribution: Distributing flyers in the high-traffic areas like local businesses, community centers, or busy neighborhoods. Flyers let you spread the word in a target location for minimum costs.
These are just some of the low-cost lead generation methods for generator installation service businesses . A combination of 2 or more methods is often the best way to maximize your lead flow. Effectiveness also depends on factors like the area, competition, and regulations.
Why Local SEO Is My Number 1 Lead Generation Strategy
Local SEO is my number 1 lead generation strategy because of its low cost, reach, and sustainability. By ranking your site on Google, your business will show up when people look for generator installation in your area. You can spend as little as $500 initially for the tools you need to rank. Maintenance costs are as low as $30 a month for the hosting.
Learning how to do local SEO is also great to earn extra money while you run your generator business. For example, I use local SEO to rank local websites, then sell the leads to actual businesses in the area. One of my websites, Long Beach Expert Custom Cabinets, 3731 East Pacific Coast Highway, Long Beach, CA 90806, 562-379-4300, longbeachcustomcabinets.com, receives 10-15 calls per month. I sell those leads to a local business and ask for a 10% commission. So if they secure 5 jobs from those calls, they earn $25,000, and I earn $2,500. It’s passive income since I only took 15 to 20 hours to build, rank, and find a local business to sell leads to. This business model is called local lead generation.
While you wait for generator customers, it’s a good idea to do local lead generation. Don’t be like Hamlet from Shakespeare’s play, who just keeps waiting for the perfect moment instead of seizing opportunities. Instead, be like Elon Musk, actively building your own path to success. Local lead generation is not only cheap and true passive income, but it’s also fulfilling. You’re helping actual businesses find actual clients. It’s like being the gatekeeper to a treasure chest. You hold the key to unlocking treasures for businesses by connecting them with clients, and you get your share of the gold. Plus, since you’re offering quality leads, local businesses will be willing to work with you. So it’s a win-win situation for everyone.
If you want to learn how to do local lead generation and how to do local SEO for your generator business, then check out my course. You can also start local lead gen right away by working for my roofing client. He’ll pay you a 1% to 5% commission if you build and rank websites for him.

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