Mitch Horton Swift Social Review: 90% Response Rate From Generator Installation Leads Using Meta Ads?

Swift Social Pros and Cons

Pros

• More than 1/4 of over 40 clients of their clients are proven success
• Complete done-for-you ad services
• Ongoing support

Cons

• The effectiveness of Meta Ads depends on the location and market
• The quality of leads from Meta Ads is not guaranteed
• Paid ads are expensive to scale

Price: Swift Social’s service fee costs $2,000 a month or $5,000 for every 3 months. There is also a minimum ad spend of $1,500 a month.

Refund Policy: Swift Social does not publicly display any refund policy.

Origin: Swift Social was founded in 2023

Reputation: Swift Social has a good reputation with no complaints so far.

How to Get 90% Response Rate From Generator Installation Leads Using Meta Ads

1. Respond Immediately: Contact leads within 1-15 minutes. Mitch says that delays in follow-up lowers conversion chances.
2. Use Multi-Channel Outreach: Start by calling, followed by a text, and ending with a follow-up email. Mitch says you can double dial (call, text, call again) to bypass call screening filters.
3. Create Effective First Messages: Include the lead’s name and mention the estimates within the first 10 words. Keep the messages short and simple and end with a yes or no question.
4. Follow Up Persistently: Call and text 3 to 5 times throughout the day. Mitch says to follow-up for 5 days at least.
5. Prioritize Optimal Timing: Contact your leads at the best time (early morning and early evening). Mitch says that most appointments will come from follow-ups and not the first call/message.

How Trey Hester Closed Nearly 40 Generator Installs in 3 Months

Trey Hester went from 3 to 4 generator installations a year to 35 to 40 a month after joining Swift Social. Trey’s company, Hester’s Electrical Service, was focused on residential and commercial electrical work and only offered generator installations as a secondary service. He joined Swift Social to exit the slowing electrical work market and to shift focus on generator installs because of low competition in the Jackson, Mississippi area.

Previously, Trey relied on word of mouth and basic Facebook posts for leads. With Swift Social’s ad-driven marketing system, he closed 12 installs from 18 leads in 3 weeks. 90% of their generator installation leads come from Swift Social’s advertising. Trey says that the pre-qualified leads and strong customer service is the best part of Swift Social’s services.

What Do You Get With Swift Social?

1. Custom Ad Campaigns: Done-for-you Facebook and Instagram Ads. Swift Social will design, launch, and manage Meta Ads within 24 to 48 hours after onboarding.
2. Personalized Landing Page: Done-for-you landing pages for capturing leads. Swift Social will create the copy and design of your optimized landing pages.
3. Exclusive Leads: Leads are delivered directly to you via email and text. Swift Social guarantees that these leads are exclusive to your business.
4. Automated Systems: Fully automated lead generation systems. Swift Social’s system will automatically capture, follow-up, and send leads to you.
5. Training and Resources: Access to sales training videos created by top-performing generator installers. These resources will help you close at a higher rate.
6. Ongoing Management: Swift Social will continue to monitor your ads to keep them optimized. You will get regular detailed reporting to make sure they are profitable.
7. Dedicated Support: Access to the Swift Social team for questions and assistance.

Who Is Mitch Horton?

Mitch Horton is a paid advertising expert from Seattle, Washington. He is an expert with paid Facebook and Instagram Ads. Mitch previously worked as a former Generac certified generator installer and electrician. During this time, he spoke to his customers and learned about their pain points and fears. This knowledge motivated him to start his own marketing agency, Swift Social, in 2023.

What Is Mitch Horton’s Claim About Swift Social?

• Some Swift Social clients that make $105K a day with ‘boring’ Meta Ads.
• Some of Swift Social’s clients charge around $14K for a generator install.
• Mitch’s sales strategy can increase conversion rates by about 279%.
• Swift Social’s Meta Ads strategy delivers 10X more leads.

Analyzing Mitch Horton’s Claims

• Making $105K a day in total revenue is possible with Meta Ads. However, Mitch does not specify what services this involves or how many customers are served. Total revenue also does not translate into profits.
• Charging $14K for standby generator installation appears on the high-end. Mitch does not detail what is included with the $14K fee. The most common basic installations cost about $2K. Comprehensive installations, such as with automatic transfer switches and whole-house coverage, costs $10K to $15K. Charging $14K installation fees likely means offering comprehensive installation packages which require specialists with the technical expertise.
• A 279% increase sounds great, but unfortunately, Mitch doesn’t give any baseline for this figure. An increase from 1% to 3% would be a 200% increase, while an increase from 0.1% to 0.3% would also be 200%. We should not take this claim as a common or universal result.
• Mitch’s 10X more lead claim refers to Swift Social’s optimized ads compared to “non-optimized ads.” We cannot verify this claim since “non-optimized” ads are a broad comparison. While we can say that optimized ads deliver more leads, it does not determine the lead quality. Mitch does not make comparison to other lead generation methods.

3 Alternative Lead Generation Methods for Generator Installation Service Businesses

1. Local SEO: Optimize your website to increase search engine visibility. This attracts leads organically without spending on advertising.
2. Partnerships: Partner with companies that offer related services, such as electrical contractors and home improvement businesses. Partnerships let you take advantage of existing customer bases.
3. Flyer distribution: Distributing flyers in the high-traffic areas like local businesses, community centers, or busy neighborhoods. Flyers let you spread the word in a target location for minimum costs.

These are just some of the low-cost lead generation methods for generator installation service businesses . A combination of 2 or more methods is often the best way to maximize your lead flow. Effectiveness also depends on factors like the area, competition, and regulations.

Why Local SEO Is My Number 1 Lead Generation Strategy

Local SEO is my number 1 lead generation strategy because of its low cost, reach, and sustainability. By ranking your site on Google, your business will show up when people look for generator installation. You can spend as little as $500 initially for the tools you need to rank. Maintenance costs as low as $30 a month for the hosting. The downside is that the competition that runs paid Google ads will show up at the top. However, in low-competition areas, local SEO is highly effective. Ads works best in locations like Houston, Texas, where there is a bigger market and higher competition. Local SEO is best for areas like Bettendorf, Iowa, where there is little direct competition and a smaller market.

Local SEO is great for scaling. You can target more than 1 area or target smaller locations within your market area. This is more cost effective than running multiple ad campaigns. The local SEO strategy can also be used in any niche. I run a local lead generation business in which I rank and rent out sites to local businesses in a variety of niches, such as plumbing, limo rental, and HVAC. Check out local lead generation on how to rank locally using SEO.