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Tai Lopez Social Media Marketing Agency Course Review (Pros, Cons & Alternative)

April 15, 2024

Now I am going to let you in on the details of Tai Lopez's Social Media Marketing Agency 2.0 (updated November 2019)

In this review, I both summarize his course as well as share the pros and cons of starting a Facebook agency in 2020. 

You'll learn how Tai has made his course to take the beginner to the expert level in 120 days or less. 

The best part? 

Tai gives you lifetime access to his course, so you can go back again and again to make sure you have a solid grasp on each step of the process.


Quick Stats on SMMA 2.0 (including the current price)

Length:
33.5 hours of training  
Content:
Made to enable a FB newbie to become a mature social pro in 4 months
Rating:
4.0/5 - down to earth teaching style 
Price:
$497 USD (or 3 payments of $197)

Who is Tai Lopez?

Tai Lopez is one of the most well-known figures on social media, having over 6.2 million followers on Facebook. 

Where'd he grow up?

He's a So-Cal guy born and bred.

Here's a little of Tai's background:

Tai grew up in Long Beach, California and now lives in the hills of Hollywood. 

Entrepreneurial from the start, Tai opened up his first business, a cherry tomato stand, when he was only 6 years old. Soon, he realized the market for ice-cold lemonade was much more profitable than the tomato market, so he set up his own refreshing beverage stand. 

Instead of joining a gang as a teen, he became a bookworm, imbibing Aristotle's Ethics and Durant's History of Civilization.

Striving to understand the nature of the Good Life, he began traveling to the 154 different countries he'd read about. 

After about a year, he ran out of money and went back to live with his mother in a trailer park. #eminem

Not having any more funding to fuel his education, Tai began flipping through the Yellow Pages (remember those?) until his eyes lighted upon the finance section.

Selecting the financial advisor with the largest ad, he borrowed an oversized suit and found a ride down to the advisor's office. 

The way that Tai convinced the advisor to work with him was by offering him the following proposition:

"You teach me what you know, and I'll work for you for free."

That was the start of Tai's financial education. 

Since then, Tai has owned several businesses, including a nightclub and several sketchy dating websites. #reddit

In 2007, Tai began working on the internet and has since put together many different courses teaching both mindset and business skills.

He even ran a daily podcast called "The Tai Lopez Show."

One of the habits that Tai is known for is his voracious reading practice, reportedly digesting one book per day. 

The man reads so many books, he's got 8 cases of literature in his garage next to his lambo. 

Today, Tai serves in an advisory capacity to many multi-million dollar businesses and, in his free time, enjoys playing basketball, collecting unique sneakers and grappling, mma style. 

The Rise and Fall of Tai Lopez

Early Business Challenges That Tai Lopez Faced 

The early business challenges that Tai encountered included the lack of funds, finding the right marketing strategy, and establishing his name in a saturated market. He initially struggled with various business ventures and faced skepticism from the public, especially when he used YouTube to boost his online presence. He eventually learned how to refine his marketing approach and differentiate his offerings in this competitive industry. 

Marketing Strategies Implemented 

  • Viral Marketing: Tai uses viral videos like his  "Here in my garage" YouTube ad where he flaunts his wealth (in this case he featured his Lamborghini), which garnered lots of views. 
  • Educational Content: He focused on creating educational content like tutorial videos and reviews that covered topics on self-development, business, and practical life skills to increase the value of his channel. 
  • Diverse Product Offerings: Tai diversified his product offerings over time and created various courses for different business models. 
  • Continuous Learning and Adaptation: He also emphasized the importance of continuous learning because it keeps you ahead of the changes in market conditions, technology, or consumer behavior. 

How Tai Lopez Is Doing Now

Tai Lopez remains actively involved in both business and social media. He expanded his online business by acquiring and revamping known retail brands like RadioShack and Pier 1 Imports. He plans to fully transition to e-commerce and offer educational courses and mentorship in entrepreneurship and personal development.

What's not mentioned in the interview: Digital marketing is a very competitive industry. There are over 48,000 digital marketing agencies in the United States alone, and this number continues to grow as businesses increase their social media spending by at least 12%. 

What You Should Expect of SMMA 2.0

Comprehensive. 

Tai and his team of specialists lay out a holistic process showing how to set up a social media marketing agency from A to Z. 

Here's a few topics that he covers throughout the 33 hours of training.

Tai's Social Media Marketing Course Includes

  • Business Foundation: Mindset and Legal Entity
  • Social Media Training: Becoming a Master Advertiser
  • Acquiring High Ticket Clients: Find Business owners who will Pay You 2k to 20k per month
  • Automating Your Processes and 10Xing Your Agency

Break Down of Tai's Social Media Marketing Academy 2.0


Phase 1 - Laying a Solid Foundation of Your Business 

In this initial phase of the course, Tai covers the basic topics that are the cornerstone to performing as a successful agency. Tai also brings in experts who specialize in different aspects of Social Media Marketing, such as setting up your business legally to protect your personal assets in the case of a lawsuit, putting together a professional agency website and creating a Facebook offer. 

  • Naming and Forming Your Legal Business (to establish the corporate veil)
  • Picking a Popular Domain Name and Making an Attractive Website
  • Deciding Which Businesses to Serve (Don't try to be a jack of all trades)
  • Acquiring Your First Client When You Have No Experience
  • Reprogramming Your Brain to Overcome Your Fears

Naming and Forming Your Business

1.
Don't overthink your business name. 

Here are the dual considerations of naming your new legal entity: 


First of all, make the name broad enough to encompass any services that you will be offering. 


For example, if you are planning to do Facebook and Twitter marketing right off the bat,


but you think that maybe a year down the road you'll add website building and optimization to your list of services, then don't name your business "Lightning Social Marketing Agency."


Rather, consider naming your business "Lightning Consulting," or something like that. 


That's a bit more general, 


but still indicates that you are in the marketing sector. 


Important Note
Be sure to check if your business name is available in your region by checking the appropriate business filing agency's website. 

Secondly, create a name that is professional.


Don't name it after your high school nickname or your favorite cartoon character. You want people to see that name and see the professional agency that will take good care of them.

2.
Selecting a Business Entity to Form

Tai recommends using Legalzoom to establish your legal entity


It's pretty straightforward, but Tai offers some tips:

Choose an LLC because they are flexible when it comes to doing your taxes. 


When you go onto Legalzoom, you can put your business name idea into the searchbar and see if that name is the available. 


After you've found a business name that is available and filled out their questionnaire, if you're in the states, you'll have to choose which state to license your business in.

Since your business is on the internet, you can basically select whichever state is the best for your circumstances (some like Wyoming because the low taxation level, while others pick Delaware because of their low fees).*

*This not to be considered legal advice. Please consult with a lawyer to find out what is best to do in your particular case.

How to Reprogram Your Mind

Tai spends 20 minutes discussing how you can develop a mindset that will give you the capacity to achieve success in social. 

He has 2 main tips:


1.
Keep Success in Front of You

Find examples of people who are doing what you want to do and people who have accomplished what you want to do.


When you repeatedly look at these experienced professionals, you are reminding your subconscious mind that what you are aiming to do has been done by many others. 


To find these professionals, Tai recommends looking in the facebook community that comes as a part of his course as well as subscribing to affordable publications like Entrepreneur Magazine. 

2.
 Learn the Power of Verbally Entering Positive Information in Your Mind

Tai recommends affirming yourself outloud 3+ times a day for the duration of the 4 month program in the following fashion:


  • "I love that I have created a 6-figure Digital Marketing Agency
  • "I love that I've built a business that I can work on my own time."
  • "I love that I've built a business that I can work on my own time."

This is similar to what Wesley Virgin teaches in his courses.

Phase 1 Conclusion: 

Tai's first phase is comprehensive. 

He covers the many basic topics that must be addressed when beginning your digital marketing business

Additionally, he proactively provides tips that will keep your business from hitting the same obstacles that Tai's did when he initially started, like becoming a licensed business immediately rather than putting off jumping through that official hoop until your business is established, which is doable, but arguably a more risky move. 

Once you have completed the foundational tasks laid out in Phase 1, you are ready to move into Phase 2, where you'll practice to become a master social media marketer. 


Phase 2 - Mastering Social Media Marketing

In this second phase, you'll learn the core social media marketing platforms (Facebook, Instagram, Snapchat, Twitter, Linkedin, Google, and Youtube) as well as how to exponentially increase your conversion rates through the incorporation of several kinds of funnels and advanced copywriting tips. 

  • Setting Up Your First Lead Generation Funnel with Guest Contributor Nicholas Kirchner
  • Fine-tuning Your Copy Writing to Increase Your Conversions by 40%
  • Optimizing Your Website to Instantly Multiply the Number of Engagements
  • Creating Videos that go Viral on Facebook and Instagram
  • Learning the Profit Cycle Formula with Guest Contributor Anthony Morrison


Everything You Need to Build a 6 Figure Funnel

One of the main subjects in Phase 2 is sales funnels. 

Tai has guest professionals teaching both the basics setting up your sales funnels (basic structure, what programs to use, etc.) and advanced techniques to garner the most conversions out of your funnel (generally involves attaching an autoresponder and composing an email follow-up sequence). 

The infographic below shows the 3 Step-to-the-Sale structure of a mid-range funnel:

How to Build a 3 Step Funnel

1st Step: Prospect Clicks on Ad or Website 

The interested party, while scrolling through their feed, clicks on either your Facebook ad or, as they search your topic via Google, your optimized site pops up. 

2nd Step: Prospect Opts In

The interested party decides to put in their contact information in order to receive a free guide that explains how they could solve their problem for themselves (or by using your services) in more detail.


The purpose of this guide is to establish you as the expert in the space, showing off your knowledge of the topic by providing a helpful resource to the prospect. 

3rd Step: Email Sequence

The interested party receives three or four emails (each with its own purpose and theme) and then decides to invest in your services or buy your product via the sales page. 

Why would you want a sales funnel?

What a funnel does is it enables you to get a lot more conversions out of a small amount of ad spend, which is digital marketing language for:

It saves you money or the business you are working for money, while enabling either you or them to get a higher percentage of conversions which leads to a higher percentage of sales. 

Bottom line about Funnels: 

Having a well optimized funnel attached to your site or PPC ads will get your clients more bang for their buck.

If you'd like to learn more about funnels for free without jumping the gun on Tai's SMMA course, feel free to check out my review of Marketing Funnel Academy


Phase 3 - Acquiring Clients

In this third phase, it's time to find some clients that will pay you to use the skills you learned in Phase 2. 

You'll learn where to look, what to say and how to close them on working with you and your Agency.

Tai's team of experts cover many topics including the following:

Pros

  • Places Nearby to go to Find Clients Fast with Guest Contributor Joe Soto
  • Websites that You can Use to Meet Local Businesses
  • What to say to Local Businesses to Convince them to Hire Your Agency
  • Attracting High-Ticket Clients to Your Agency (Get Paid 10K+ per Month)
  • Closing New Deals with Guest Contributor Grant Cardone

Using Websites to Find where to Meetup with Businesses - Guest Contributor: Joe Soto

1. Meetup.com

Use this site to find local professionals as well as BNI Chapters near you (BNI allows visitors to come to two meetings of a chapter)

2. Facebook Networking Groups 

Search Query: Your Location + "Networking Groups"

If you are looking for more local networking tips, you might consider checking out my review of Joe Soto's Local Consulting Academy

3 Keys to Attracting Your Clients to Your Agency - Guest Contributor: Austin Distel

1. Select a Niche of Professionals that You get Fired UP Being Around

One of Austin's suggestions is to build a customer avatar, a profile of your ideal client through the lense of your niche (i.e. your perfect chiropractic client).

2. The GGG Strategy

The goal of the Give-Give-Give strategy is to provide your prospect with so much value with the intent to enable them to do their own marketing themselves, while also showing your expertise in that field. 

Solve their biggest pain point with the value you bring. 

One of the book's that Austin recommends reading is:

Dale Carnegie - "How to Win Friends and Influence People"

3 Quick Networking Tips from Austin: 

1. Remember their Name

2. Mirror their Posture/Body Language

3. Create Friendship and Rapport during the meeting, don't sell when you are there, rather schedule an appointment.

The Closer Mentality: Seeing Them Sign the Contract in Your Mind - Guest Contributor - Grant Cardone

1. Believe that You can Close

Have confidence in your skills and ability to fulfil the work that you want to do for them and your ability to show them the value you'd bring to a business relationship. 

2. See the Evidence that They can be Closed

What items do they have on them that they probably bought for more than that item is worth? 

Grant uses his watch and hair care product as examples. 

Remind yourself that this person has been sold other services, so they can be sold your service as well. 

3. Commit to becoming a Professional Closer

You don't become a closing expert by watching a single video or reading a book, but rather by training and roleplaying frequently. 

Phase 3 Conclusion:

When you've acquired the max number of clients you can handle on your own, it's time to look into outsourcing and constructing a team.