Now I am going to let you in on the details of Tai Lopez's Social Media Marketing Agency 2.0 (updated November 2019)
In this review, I both summarize his course as well as share the pros and cons of starting a Facebook agency in 2020.
You'll learn how Tai has made his course to take the beginner to the expert level in 120 days or less.
The best part?
Tai gives you lifetime access to his course, so you can go back again and again to make sure you have a solid grasp on each step of the process.
Quick Stats on SMMA 2.0 (including the current price)
Who is Tai Lopez?
Tai Lopez is one of the most well-known figures on social media, having over 6.2 million followers on Facebook.
Where'd he grow up?
He's a So-Cal guy born and bred.
Here's a little of Tai's background:
Tai grew up in Long Beach, California and now lives in the hills of Hollywood.
Entrepreneurial from the start, Tai opened up his first business, a cherry tomato stand, when he was only 6 years old. Soon, he realized the market for ice-cold lemonade was much more profitable than the tomato market, so he set up his own refreshing beverage stand.
Instead of joining a gang as a teen, he became a bookworm, imbibing Aristotle's Ethics and Durant's History of Civilization.
Striving to understand the nature of the Good Life, he began traveling to the 154 different countries he'd read about.
After about a year, he ran out of money and went back to live with his mother in a trailer park. #eminem
Not having any more funding to fuel his education, Tai began flipping through the Yellow Pages (remember those?) until his eyes lighted upon the finance section.
Selecting the financial advisor with the largest ad, he borrowed an oversized suit and found a ride down to the advisor's office.
The way that Tai convinced the advisor to work with him was by offering him the following proposition:
"You teach me what you know, and I'll work for you for free."
That was the start of Tai's financial education.
Since then, Tai has owned several businesses, including a nightclub and several sketchy dating websites. #reddit
In 2007, Tai began working on the internet and has since put together many different courses teaching both mindset and business skills.
He even ran a daily podcast called "The Tai Lopez Show."
One of the habits that Tai is known for is his voracious reading practice, reportedly digesting one book per day.
The man reads so many books, he's got 8 cases of literature in his garage next to his lambo.
Today, Tai serves in an advisory capacity to many multi-million dollar businesses and, in his free time, enjoys playing basketball, collecting unique sneakers and grappling, mma style.
What You Should Expect of SMMA 2.0
Comprehensive.
Tai and his team of specialists lay out a holistic process showing how to set up a social media marketing agency from A to Z.
Here's a few topics that he covers throughout the 33 hours of training.
Tai's Social Media Marketing Course Includes
Break Down of Tai's Social Media Marketing Academy 2.0
Phase 1 - Laying a Solid Foundation of Your Business
In this initial phase of the course, Tai covers the basic topics that are the cornerstone to performing as a successful agency. Tai also brings in experts who specialize in different aspects of Social Media Marketing, such as setting up your business legally to protect your personal assets in the case of a lawsuit, putting together a professional agency website and creating a Facebook offer.
Naming and Forming Your Business
Don't overthink your business name.
Here are the dual considerations of naming your new legal entity:
First of all, make the name broad enough to encompass any services that you will be offering.
For example, if you are planning to do Facebook and Twitter marketing right off the bat,
but you think that maybe a year down the road you'll add website building and optimization to your list of services, then don't name your business "Lightning Social Marketing Agency."
Rather, consider naming your business "Lightning Consulting," or something like that.
That's a bit more general,
but still indicates that you are in the marketing sector.
Secondly, create a name that is professional.
Don't name it after your high school nickname or your favorite cartoon character. You want people to see that name and see the professional agency that will take good care of them.
Selecting a Business Entity to Form
Tai recommends using Legalzoom to establish your legal entity
It's pretty straightforward, but Tai offers some tips:
Choose an LLC because they are flexible when it comes to doing your taxes.
When you go onto Legalzoom, you can put your business name idea into the searchbar and see if that name is the available.
After you've found a business name that is available and filled out their questionnaire, if you're in the states, you'll have to choose which state to license your business in.
Since your business is on the internet, you can basically select whichever state is the best for your circumstances (some like Wyoming because the low taxation level, while others pick Delaware because of their low fees).*
*This not to be considered legal advice. Please consult with a lawyer to find out what is best to do in your particular case.
How to Reprogram Your Mind
Tai spends 20 minutes discussing how you can develop a mindset that will give you the capacity to achieve success in social.
He has 2 main tips:
Keep Success in Front of You
Find examples of people who are doing what you want to do and people who have accomplished what you want to do.
When you repeatedly look at these experienced professionals, you are reminding your subconscious mind that what you are aiming to do has been done by many others.
To find these professionals, Tai recommends looking in the facebook community that comes as a part of his course as well as subscribing to affordable publications like Entrepreneur Magazine.
Learn the Power of Verbally Entering Positive Information in Your Mind
Tai recommends affirming yourself outloud 3+ times a day for the duration of the 4 month program in the following fashion:
This is similar to what Wesley Virgin teaches in his courses.
Phase 1 Conclusion:
Tai's first phase is comprehensive.
He covers the many basic topics that must be addressed when beginning your digital marketing business.
Additionally, he proactively provides tips that will keep your business from hitting the same obstacles that Tai's did when he initially started, like becoming a licensed business immediately rather than putting off jumping through that official hoop until your business is established, which is doable, but arguably a more risky move.
Once you have completed the foundational tasks laid out in Phase 1, you are ready to move into Phase 2, where you'll practice to become a master social media marketer.
Phase 2 - Mastering Social Media Marketing
In this second phase, you'll learn the core social media marketing platforms (Facebook, Instagram, Snapchat, Twitter, Linkedin, Google, and Youtube) as well as how to exponentially increase your conversion rates through the incorporation of several kinds of funnels and advanced copywriting tips.
Everything You Need to Build a 6 Figure Funnel
One of the main subjects in Phase 2 is sales funnels.
Tai has guest professionals teaching both the basics setting up your sales funnels (basic structure, what programs to use, etc.) and advanced techniques to garner the most conversions out of your funnel (generally involves attaching an autoresponder and composing an email follow-up sequence).
The infographic below shows the 3 Step-to-the-Sale structure of a mid-range funnel:
How to Build a 3 Step Funnel
1st Step: Prospect Clicks on Ad or Website
The interested party, while scrolling through their feed, clicks on either your Facebook ad or, as they search your topic via Google, your optimized site pops up.
2nd Step: Prospect Opts In
The interested party decides to put in their contact information in order to receive a free guide that explains how they could solve their problem for themselves (or by using your services) in more detail.
The purpose of this guide is to establish you as the expert in the space, showing off your knowledge of the topic by providing a helpful resource to the prospect.
3rd Step: Email Sequence
The interested party receives three or four emails (each with its own purpose and theme) and then decides to invest in your services or buy your product via the sales page.
Why would you want a sales funnel?
What a funnel does is it enables you to get a lot more conversions out of a small amount of ad spend, which is digital marketing language for:
It saves you money or the business you are working for money, while enabling either you or them to get a higher percentage of conversions which leads to a higher percentage of sales.
Bottom line about Funnels:
Having a well optimized funnel attached to your site or PPC ads will get your clients more bang for their buck.
Phase 3 - Acquiring Clients
In this third phase, it's time to find some clients that will pay you to use the skills you learned in Phase 2.
You'll learn where to look, what to say and how to close them on working with you and your Agency.
Tai's team of experts cover many topics including the following:
Pros
Using Websites to Find where to Meetup with Businesses - Guest Contributor: Joe Soto
1. Meetup.com
Use this site to find local professionals as well as BNI Chapters near you (BNI allows visitors to come to two meetings of a chapter)
2. Facebook Networking Groups
Search Query: Your Location + "Networking Groups"
If you are looking for more local networking tips, you might consider checking out my review of Joe Soto's Local Consulting Academy.
3 Keys to Attracting Your Clients to Your Agency - Guest Contributor: Austin Distel
1. Select a Niche of Professionals that You get Fired UP Being Around
One of Austin's suggestions is to build a customer avatar, a profile of your ideal client through the lense of your niche (i.e. your perfect chiropractic client).
2. The GGG Strategy
The goal of the Give-Give-Give strategy is to provide your prospect with so much value with the intent to enable them to do their own marketing themselves, while also showing your expertise in that field.
Solve their biggest pain point with the value you bring.
One of the book's that Austin recommends reading is:
Dale Carnegie - "How to Win Friends and Influence People"
3 Quick Networking Tips from Austin:
1. Remember their Name
2. Mirror their Posture/Body Language
3. Create Friendship and Rapport during the meeting, don't sell when you are there, rather schedule an appointment.
The Closer Mentality: Seeing Them Sign the Contract in Your Mind - Guest Contributor - Grant Cardone
1. Believe that You can Close
Have confidence in your skills and ability to fulfil the work that you want to do for them and your ability to show them the value you'd bring to a business relationship.
2. See the Evidence that They can be Closed
What items do they have on them that they probably bought for more than that item is worth?
Grant uses his watch and hair care product as examples.
Remind yourself that this person has been sold other services, so they can be sold your service as well.
3. Commit to becoming a Professional Closer
You don't become a closing expert by watching a single video or reading a book, but rather by training and roleplaying frequently.
If you are interested in developing your closing skills without spending any money, check out my review of Cardone University, Grant Cardone's online sales training school.
Phase 3 Conclusion:
When you've acquired the max number of clients you can handle on your own, it's time to look into outsourcing and constructing a team.
Phase 4 - Automating, Servicing, & Building Your Team
The 4th phase of Social Media Marketing 2.0 by Tai Lopez is, in a word, is all about scaling.
Once a business hits 10k a month or so, solopreneurs typically hit a plateau, hitting their max work threshold.
In order to break that barrier, you must build out your team, whether that's virtual assistants, employees, 1099 contractors or your family.