Tamara Tee Reviews | 4 Reasons I Do Not Recommend Her Course

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Tamara Tee is a successful owner of an Amazon FBA private label business that made her 7 figures. She also created a 1-on-1 coaching program called the FBA Winners Course. Here, she teaches how to make $10,000 a month selling Amazon FBA items. She also shows how to scale the business quickly without breaking Amazon’s terms of service.

Tamara Tee gives away her main strategy on YouTube, saying, “What I suggest to launch your product successfully today and actually recommend it since day one is using PPC pay-per-click.” But as someone who used to do Amazon FBA and paid ads, my opinion is that the strategy is like Tom Cruise jumping out of an airplane in one of his Mission: Impossible stunts. While Cruise makes it look thrilling in the movies, it’s a very risky move for beginners. This is because Amazon FBA and PPC require a big upfront cost. If you’re not a pro with ecommerce or ads, you’ll be throwing your money away. You don’t want to be spending all that money (and time) and getting no returns.

In this Tamara Tee review, I give you a bit of insight into her success. I will mostly focus on her FBA Winners Course, though, and tell you if it’s worth it. Finally, I give you my own story on why I quit Amazon FBA and switched to local lead generation.

What Are the Pros and Cons of Tamara Tee’s FBA Winners Course?

ProsCons
Private Facebook groupTraining is generic. No unique strategy. Thousands of others are using the same approach as you.
The training course is enough to learn everything you need to start an Amazon FBA private label business within 2 weeks.Hard to schedule the one-on-one coaching. It is reported that it is not Tamara who does the coaching herself, but one of her team members.
You get discounts and free trials to tools you'll be using such as Helium 10.The strategy is focused on low value products with high competition. Added with PPC ads, this leads to very low profit margins and high risks of losing money.
PriceTamara Tee’s FBA Winners course costs $1,997. Previously, it cost $5,000, while early birds who purchased the program only got it for $997.
Refund PolicyA refund request must be submitted within 7 days without consuming 30% of the course or downloading any of the material.
ReputationComplaints circulate around the access to coaching, and the effectiveness of the strategy learned from the course.

January 15, 2025

Request not to buy this course, it’s a complete fraud. After 5000, you have to spend lot of money in each step. We can’t get refund at all and they don’t give access to the courses if you ask refund. They ban you from the course you paid. It’s a complete fraud. Please don’t buy it blindly as I did. Zero ratings for this course.

Asima

August 31, 2024

Don’t buy into this course. Very bad customer service. There’s no mentorship and very little support.

Ann

1.0

1.0 out of 5 stars (based on 2 reviews)

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Why I Do Not Recommend Tamara Tee’s FBA Winners Course?

I do not recommend Tamara Tee’s FBA Winners Course because it lacks personalized mentorship due to the large number of students, offers generic training that mirrors many other FBA courses, promotes a low-cost product and PPC strategy that can lead to thin profit margins. Plus, her success story is unrealistic for beginners without substantial financial safety nets.

Of course, Tamara Tee and her FBA Winners course is NOT a scam. You can learn how to create an Amazon FBA private label business with her program. That said, let me dig deeper into my reasons:

1. Getting mentorship from Tamara. In January 2023, Tamara received her Two Comma Club X Award from ClickFunnels. This award is given to those who have earned over $10 million dollars using ClickFunnels. This means Tamara has hundreds, if not thousands, of students.

The FBA Winners Course holds the coaching sessions in a private Facebook group. There have been reports from students of her course about the difficulty in getting help or one-on-one coaching with Tamara (on a first-come, first-served basis) because of the high number of students. The biggest value of the program comes from the coaching, and without it, the high course price is unjustified.

tamara tee review

One-on-one coaching with Tamara is pricey and is usually done with a member of her team and not Tamara herself. Prices range from $240-$600.

tamara tee review

2. Generic training course. Tamara teaches nothing different from most Amazon FBA programs out there. A tried-and-tested formula may be an excellent strategy, but when thousands of others are doing the same thing, you’ll just end up with more competition. You probably want to find other  Amazon FBA programs with unique strategies.

The strategy she teaches is basically finding a product in a trending niche using Helium 10. Then you’ll find a supplier to buy your customized items in bulk from marketplaces like Alibaba or AliExpress and then sell them on Amazon FBA for a profit. These trending products will always have high competition, which means you’ll end up competing for price and lowering profit margins.

tamara tee review

3. Low-cost products + PPC strategy. Tamara’s strategy revolves around selling low-cost trending products. She acknowledges that new stores need to utilize Amazon PPC advertising in order to improve visibility and have the listings show up to shoppers.

The problem with this strategy is that low-cost products may sell faster but also have lower profit margins. PPC ads charge you every time a customer clicks on your listing. This further lowers your profit margin and even risks creating negative cash flow. If your PPC ads do not convert enough to even pay for their use, you will end up losing money.

4. Tamara Tee’s own path to success. While Tamara’s story tells of the typical “quitting your 9-5 to achieve success with an online business,” she does explain more on her YouTube channel how she was able to find success easily. When Tamara lost her job, she had substantial savings to sustain herself for months. Her husband is also a real estate investor who has constant income.

Tamara was able to work on her Amazon FBA business full time with her savings as a safety net. She invested all her earnings back into the business, as she did not have to pay herself. Her situation allowed her to experiment freely and try multiple times until she was able to find her winning product, which would be children’s toys.

If you cannot afford to fail or do this full time, then her approach may not be the best fit for you. There are several success stories on her YouTube page in which the students themselves tell their stories in detail. However, considering how many students Tamara has had, the success rate of students who reach the $10K/month goal is pretty low.

Who Is Tamara Tee?

Tamara Tee is an entrepreneur from Vancouver, British Columbia, Canada, who is the founder and CEO of FBA Winners Course under Official Tamara Tee Online Inc. She has been selling on Amazon since 2017, and after finding a lot of success with her business, she created her Amazon FBA course.

In 2008, Tamara enrolled at the British Columbia Institute of Technology but stopped after a couple of months. She had a 9-5 job that she got fired from before she searched for a way to make money online. Her success with her Amazon business did not come immediately; it took a few failures and a couple of mentors before she started turning a profit.

Tamara Tee’s husband is a fellow Vancouver local and real estate investor, Palmer Joseph. Palmer is also the marketing director of Winners eCom. She is a mother to twins and does Amazon FBA mentorship full time.

Tamara Tee’s net worth is estimated to be around $14 million, with most of her profits coming from her course sales. She also has a modest social media following, with 22K followers on her Instagram and 5.4K followers on Facebook.

What Do You Get With Tamara Tee’s FBA Winners Course?

You get 16 self-paced modules with over 10 hours of video content with Tamara Tee’s FBA Winners Course. The lessons can be completed within 2 weeks at a pace of 1 hour a day. You will also get access to a private Facebook group for support. Here are the modules:

  • Module 1 - Getting Started. The first module covers the basics and the creation of your Amazon FBA account. You will learn how to create your Amazon Seller Central account and create a brand name and trading entity. She also goes over the requirements. Then, the lesson goes over how to open a foreign exchange account if you’re located outside the United States. The last part covers the basics of using Alibaba.
  • Module 2 - Engaging With Suppliers. Module 2 is all about how to effectively engage and negotiate with suppliers in Alibaba in order to get the lowest price with the lowest MOQ (minimum order of quantity).
  • Module 3 - Product Research. One of the most important parts of the process is product selection. This module has about 3 hours of comprehensive and detailed lessons on product research.
  • Module 4 - Patents and Trademarks. The module covers the basics of patent and trademark issues and how to handle issues that may arise.
  • Module 5 - Barcodes. Module 5 centers on UPC barcodes that need to be attached to your products by Chinese manufactures.
  • Module 6 - Logistics. A good lesson on shipping and logistics. This is not as important for Amazon FBA but may come in handy just in case issues may arise.
  • Module 7 - Profit Maximization. Tamara teaches how to maximize your profits. The target is for you to have 20% profit after ad spend.
  • Module 8 - Virtual Assistance. The lessons in this module will come in handy once you start to scale your business. By utilizing VAs (virtual assistants), you’ll be able to scale and automate your Amazon FBA business.
  • Module 9 - Product Listing. This module is all about creating effective product listings. You’ll learn how to use Amazon SEO, how to find and set optimal prices, and how to create professional product photos without spending too much. To write the ideal Amazon product listing, you have to hit certain points. Point out the main feature or benefit of your product at the top of the description. Then follow up right after with a more detailed description. Explain how the product’s features will benefit the customer and solve their problem.
  • Module 10 - Reviews. Tamara teaches how to get positive reviews fast without breaking Amazon’s terms of service. This will be very useful in building your store up quick without the risks of suspension.
  • Module 11 - Launching. This module is about launching your product while maximizing visibility in order to sell out fast.
  • Module 12 - Advertising. In this module, Tamara teaches how to create converting ad campaigns in order to minimize your ad spending while maximizing your conversion rate.
  • Module 13 - Brand Registry. It is unnecessary to register your brand with Amazon. However, registering your brand will help protect your intellectual property from copycats.
  • Module 14 - Efficiency. Eventually, you would want your listings to be visible without having to continuously pay for PPC ads. Tamara will discuss how to keep your listings ranked without the need to run PPC ads. She also teaches how to liquidate your product after launch in case it isn’t selling.
  • Module 15 - Accounting. It is important to stay on top of your finances. This module is all about taxation and expense accounting.
  • Module 16 - Scaling. The last module will teach you how to scale your Amazon FBA business quickly and safely.

What Are Alternatives to Tamara Tee’s FBA Winners Course?

  • FBA Elite by Darren Lynch. This course stands out because Darren documented his own journey building a six‑figure Amazon FBA business before launching his program. The training is organized into 10 modules covering everything from account setup, product research, sourcing, to advertising and Amazon account management. It’s regularly updated and includes a community forum where Darren often replies himself. A potential drawback is that parts of the content (especially logistics/shipping) are tailored to UK‑based sellers.
  • FBA Masterclass by Tom Wang. The selling point in this course is the “3‑Step Amazon Private Label Strategy”. It focuses on product selection (low‑cost daily‑use items), sourcing from China, then ranking and banking via PPC and optimization. It also boasts a large content library (300+ lessons across 13 modules), live mentoring calls, community access, and done‑for‑you templates. On the flip side, this is a high‑ticket program with no refund policy. Reviewers raised concerns around a lack of transparency and limited evidence of student success beyond what is marketed.
  • FBA Startup by the “Zab Twins”. This course emphasises a full‑stack approach for beginners: account setup (LLC, bank, OFX), product research, sourcing, branding & listing optimization, launch strategies, and coaching. The “one‑on‑one and group coaching” and step‑by‑step blueprint are its top features. The course also highlights realistic risk considerations about competition, Amazon’s control, and fees. One downside is that pricing is opaque (you must book a call), and there are few independent success metrics or reviews available.

What Are the Requirements for Amazon FBA?

  1. Amazon Seller Account. Amazon has 2 selling plans that suit different kinds of sellers. The Individual selling plan is great for small sellers who aren’t planning on selling more than 40 items per month. Individual selling plan charges $0.99 per item sold. For sellers planning to sell more than 40 products a month or utilize advertisements, the Professional selling plan replaces the $0.99 charge for $39.99 monthly.
  2. FBA product restriction. Your product has to adhere to FBA’s product restrictions policy . New sellers are also restricted from selling products that fall under gated categories. To sell items under gated categories , you must apply for approval.
  3. Inventory requirements. You have to follow Amazon’s inventory requirements; otherwise, Amazon will not ship your items to customers. There are several requirements that you need to follow, such as properly tagging your product as “new,” properly barcoding your products, printing and applying labels to your shipping boxes, etc.

What Are the Disadvantages of Amazon FBA?

  • Visibility. For new stores, you will need extensive marketing to build visibility. To get the best results, you will need to pay for Amazon PPC ads, market on social media, maximize the use of keywords and use Amazon SEO tactics.
  • Manufacturer dependency. The availability of stock and product quality relies heavily on your supplier. Delays from the manufacturer’s side out of your control may negatively affect your seller rating.
  • Increasing Amazon fees. Amazon fees are ever increasing. Amazon FBA fees include storage and fulfillment fees. In addition to this, there are many other fees such as seller plan fee, referral fee, high volume listing fees, refund administration fees, and many others.
  • Amazon’s private label brands. Amazon has over 100 of its own brands. It is almost impossible for new stores to compete with Amazon’s own brands.

Is Amazon FBA Still Profitable in 2025?

Amazon FBA is not as profitable in 2025 as it once was due to market saturation. With over 9.7 million registered sellers, standing out is harder than ever. While there’s still money to be made, the competition is fierce. The worst part is Amazon’s own products often take priority over third-party sellers. So your products might never get noticed. Additionally, costs like advertising and Amazon fees have risen, cutting into profit margins. Without a unique product or niche, it’s becoming increasingly difficult to achieve consistent, high earnings.

On average, an FBA beginner can make $100 monthly at a 10% profit margin with an investment of $1,000. In general, the more you invest in your products and business, the higher the profit margin you can expect. It could cost as much as $4,000–$12,000 to start your Amazon FBA business. The total cost will depend on multiple factors, such as the product costs, marketing, seller’s plan, etc. But you don’t want to waste that money on a business that might not succeed.

Is Amazon FBA Worth It?

Amazon FBA is not worth it as it requires a lot of work and money, but only a few become successful.

For new sellers, Amazon places restrictions on certain categories. To get approval to sell in gated categories on Amazon, new sellers must send their application. You must have a professional Amazon account, build a good reputation, and hit certain metrics for your application to be approved. The metrics are:

  • Last shipment rate of less than 4%
  • Order defect rate of less than 1%
  • Pre-fulfillment cancellation rate of less than 2.5%

Thousands of new sellers sign up for Amazon every day, but many of the old sellers leave. This shows that it’s not a long-term business, either. So even if you find some success now, you can easily burn out and quit. This is what happened to me. And this is why, instead of Amazon FBA, I highly recommend local lead generation. This is the business model that gave me a stable business that generates passive income.

Why Did I Quit Amazon FBA for Local Lead Generation?

I quit Amazon FBA for local lead generation because the effort didn’t match the reward. In my opinion, running an Amazon FBA business is like managing a pop-up clothing shop at the Mall of America. You’re competing for attention against big names like H&M, American Eagle, Forever 21, and Zara. You have to deal with fluctuating inventory while paying high fees. Even when I did everything right, I was only earning $3,000 profit.

In contrast, local lead generation is less effort with big rewards. Here, you sell leads to local services, such as plumbers and roofers. You first build a website with a specific niche. Then, you rank it on Google local search results. This will bring in a lot of traffic from people looking for that service. To earn, you sell those leads to a local business for a monthly fee.

Once you build and rank a website, it keeps generating leads automatically without much maintenance. You control the process, own the digital assets, and make passive income. With local lead gen, I found a sustainable, hands-off income stream that doesn’t require constant effort or huge upfront costs, which Amazon FBA never gave me.

Also, Amazon FBA is selling generic products that people don’t really need. So you have to make your offer very compelling to convince them to buy it. But with local lead gen, you’re selling something essential: paying customers to real businesses. This is why it’s a business that will last for many years. I started this business in 2014, and it’s still going strong today.

Local Lead Generation Is My Top Business Recommendation

Local lead generation is my top business recommendation because it makes me $52,000 a month. That’s because I have over 50+ websites. But even with just one website, you already earn a lot. For example, my website, Janesville Superior Roofing, 2504 Milton Avenue, Janesville, WI 53545, 608‑530‑0602, janesvillesuperiorroofing.com, already earns $3,400 a month. That’s more than I was making with all my hard work with Amazon FBA. Plus, the site only takes a few hours to build and a few weeks to rank.

If you want true passive income, local lead generation is the best business model. If you’re interested, you can check out my local lead generation training program. Here, I teach you how to start and run the business. I also teach you essential skills like web creation and SEO. I also have an opportunity for you to work with one of my roofing clients. This way, you can get the hang of it before you start your own business.

Ippei Kanehara

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Ippei Kanehara

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$52K per month providing lead generation services to small businesses

Ippei.com is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2024, is to build your own lead generation business.