The Instagram Lab is an Instagram marketing course by Jenna Kutcher. It teaches you how to increase your Instagram presence and convert followers into customers. The course has a 4-core module training and comes with additional resources. The strategy is based on Jenna's 3 secrets to get real results on Instagram. It is a method that builds your brand around your persona. It revolves around personal-focused content, connection, and optimization.
The Instagram Lab reviews are mixed. Students have acknowledged that the course is good for beginners. However, the course has been accused of being too similar to other courses.
Katie Steckly, who is a veteran social media marketer, took The Instagram Lab out of curiosity. She wanted to know what a highly marketed, beginner-focused course would be like. Katie shared her experience in a YouTube video. She highlighted that the course delivers value to beginners. She liked the breakdown of Instagram tactics and PDF resources with content ideas. However, Katie said that the advantages end there. She was disappointed that the course did not teach any unique growth strategies. Non-beginners will not find the course useful at all.
I've been marketing online for over a decade. I started using social media marketing with my ecommerce businesses. I found this strategy time-consuming and ineffective on its own. This article will go over Jenna's 3 secrets and the features of The Instagram Lab. You will also learn if there are success stories and if the course is for you. I will also talk about who Jenna Kutcher is and what her claims are.
The Instagram Lab Pros and Cons
Pros
Jenna Kutcher has a large Instagram following
Includes various additional resources
Cons
Does not teach any unique strategy
The training is only useful for beginners
There are other similar and cheaper courses
Price
The Instagram Lab costs $297, with payment options available.
Refund Policy
The Instagram Lab has a 30-day money-back guarantee.
Origin
Jenna started creating courses in 2015.
Reputation
Jenna Kutcher's courses are accused of being like other social media marketing courses.
It’s great for beginners but is overpriced imo. I found other cheaper courses with similar value. My advice: find one with a group/community.
What Are the 3 Secrets to Get Real Results on Instagram?
According to Jenna, mastering these 3 secrets will lead to "real results" on Instagram. This 3-pronged strategy is heavy on content and time-consuming.
What Are the Features of The Instagram Lab?
The Instagram Lab features a 4-core module training and deep-dive topics. It also includes bonus resources like templates and PDFs.
The Instagram Lab Success Stories
There is a lack of student success stories and testimonials. I could not find anyone that talks about how they found success with The Instagram Lab.
There is only 1 testimonial posted on Jenna's website. However, there is no way to verify this. The lack of testimonials and reviews may hint at the course's ineffectiveness. Take this information with a grain of salt.
Who Is The Instagram Lab For?
Who Is Jenna Kutcher?
Jenna Kutcher is an online marketing expert from Duluth, Minnesota. She is the founder and host of the Goal Digger podcast. Forbes hailed it as one of the top 10 podcasts for working women in 2018. She is the author of the New York Times bestselling book "How Are You, Really?" Jenna launched her first course in 2015. Her courses are The Pinterest Lab, The List to Launch Lab, The Podcast Lab, The Content Lab, and Insta Essentials. She has a business management degree from the University of Wisconsin.
What Is Jenna's Claim?
Jenna claims that she can teach you how to duplicate her success. She claims that she grew her Instagram account organically to over 900K followers. She did it without bots or buying followers. But how likely are you to repeat the same success that she had?
Debunking Jenna's Claims
Jenna has over 1.1 million followers on Instagram. However, the lack of testimonials online does not reinforce Jenna's claims. There is a Reddit channel with about 150 members called KutcherUncensored. Members usually post criticism and less-flattering things about Jenna.
A member posted a thread on how Jenna deleted another Instagram post that had a message from someone who took her course. They suspected that Jenna was using fake positive reviews, but someone called her out. Jenna appears to have a history of creating and posting fake reviews.
Another member pointed out that Jenna outsources her copywriting to an agency based in Alabama. They pointed out that the agency also works with other Instagram gurus like Marie Forleo, Amy Porterfield, and Jasmine Star.
A member said someone has already outed Jenna for being unauthentic. They even mentioned Jasmine Star, who copied Jenna's course in the past.
Keep in mind that these are all just allegations. None of these can be verified 100%. Jenna does have a successful Instagram business, so it is not a scam. But it is still best to do your due diligence before deciding on her course.
Ways To Promote Your Business on Social Media
There are many ways to promote your business on social media. What works best will depend on the platform you use. Below are some of the best ways to promote on Instagram:
Other Social Media Platforms To Use In 2025
Selecting the right social media marketing platform will rely on your niche and target audience. Using platforms that don't suit your business will lead to ineffective marketing.
My Number 1 Marketing Strategy
Using SEO to rank your website on Google is my number 1 marketing strategy. Google is the number 1 search engine in the world with over 8.5 billion searches per day. Google reports that over 40% of searches are for products and brands. Ranking your store on Google significantly expands your reach. Compared to social media, which requires regular content, you only need to rank your site once. Your site can stay ranked for a very long time before needing any updates. This leads to cheap, long-term sustainable traffic.
I use SEO for my number 1 business, local lead generation. I rank niche sites that cater to services in a local area. These sites attract traffic, which I sell to related local businesses. I rent out the sites to these businesses, who pay me monthly for the leads. Each site earns me $500 to $3,000 a month. I currently have several sites that earn me a total of over $52,000 a month in completely passive income.
Targeting local markets decreases competition. There are hundreds of niches and thousands of areas. This means you often only need to outrank a handful of sites. Local lead generation is also highly scalable. You just need to repeat the rank and rent process. This is why local lead generation is a great business to build capital or become your main source of income.
