The Wholesale Formula is an Amazon wholesale course by Dan Meadors and Dylan Frost. It teaches you how to sell on Amazon FBA using a process they call Reverse Sourcing Wholesale. The process will allow you access to restricted products at wholesale prices. The course covers a wide range of topics, from product research to listing optimization. It also provides strategies for managing and growing the business.
Wholesale Formula reviews are sparse. Most reviews are as blogs and YouTube videos made by affiliates. The course is praised for its detailed, easy-to-follow instructions and the supportive community. Students highlight the private Facebook group and regular Q&A sessions with coaches. Criticism mostly points out the high costs of the course and business model.
In this article, you will discover all about the Wholesale Formula. You'll also learn how reverse sourcing wholesale works. I'll also talk about the course creators..
Wholesale Formula Pros and Cons
Pros
Dan and Dylan teach you how to build repoir with brands and how to talk to them properly so you can sell wholesale for them on Amazon..The goal is to help you start a profitable Amazon selling business.
Private Facebook group for added coaching and support.
Live coaching calls each week.
Dan and Dylan have generated over $36 million in sales on Amazon.
The over 5300 students that have joined The Wholesale Formula have made over $1 billion in sales on Amazon.
Cons
You can't binge the course. Entire modules are drip fed; no click-by-click guidance in the first two modules
The step-by-step guidance is mediocre.
Several sections in this course seem to be incomplete or surface-level.
You don't learn how to run PPC ads to promote your products
Price:
The Wholesale Formula cost is $2,497. You have the option to pay $997 for three months if you cannot pay the full price.
Refund Policy:
30-day, no-questions asked, 100% money-back guarantee
Training:
5 modules with 90+ training videos; They provide spreadsheets, email templates, cheat sheets, calculators and checklists.
Group:
The Wholesale Formula Alumni Facebook group
Origin:
Dan started selling on Amazon in 2011. In 2014, Dylan joined him and now are 7+ figure entrepreneurs. They started the Wholesale Formula in 2017.
Easy to follow and the community was very helpful!
What Is Reverse Sourcing Wholesale?
Reverse sourcing wholesale is a strategy where you look for popular products first. Once a product is identified, you then look for wholesalers or manufacturers. The approach helps ensure that the products will likely sell. This is because there's already a proven market for them. This is in contrast to wholesaling, where you find wholesalers before checking their products. Reverse sourcing wholesale involves a lot of research. You need to analyze sales trends and customer reviews to find your product. Then you need to search for manufacturers or suppliers where you can buy in bulk at wholesale prices.
What Are the Wholesale Formula Reviews?
Wholesale Formula reviews aren't available on popular review sites like Trustpilot or BBB. There are a few posts on Reddit from students of the course. The Wholesale Formula reviews on Reddit are mostly positive. The only general issue being the cost of the course.
Here's a comment from a former student of The Wholesale Formula. They joined over 5 years ago and has since built a 7-figure wholesale business.
What Are the Wholesale Formula Complaints?
The Wholesale Formula complaints are the following.
- Expensive course.
- Enrollment is only open once per year.
- Some over explaining of the course material's more basic steps.
What’s Included in the Wholesale Formula?
This first module is where Dan and Dylan introduce you to the course layout. You will discover the business model and what you can expect to learn. They teach you how to get set up with an Amazon seller account, which is called Amazon Seller Central.
To get approved for selling wholesale on Amazon, you need several things. An Amazon customer account or business email, valid credit card, ID, tax information, phone number and bank account. After you get set up, you can start making money. To sell on Amazon, it is recommended you invest $1,800.
Module 2 is on analyzing what a profitable Amazon product is and how to tell if it's worth selling on Amazon. This module contains 10 training videos. To find hot products for your Amazon wholesale business, you can use research tools. Examples of these tools are Helium 10, JungleScout, SellerApp, and more.
In module 3, you learn about the 'TWF Scouting and Sourcing' system. This includes strategies called Leaf Sourcing, Amazon Filtering, and Super Targeting.
Dan and Dylan will help you make brands not think twice about working with you. It starts with creating your website, optimizing your listing, and more.
The final module is where you learn about sourcing products and suppliers. You are shown exactly what Dan and Dylan do to contact suppliers. You will also learn how to negotiate the best prices with manufacturers.
What Is the Wholesale Formula List of Suppliers?
The Wholesale Formula list of suppliers is Dan and Dylan's list of suppliers they use for their Amazon FBA businesses. They share this list with students to help them save time and stay on track.
What Is the Wholesale Formula Seminar?
The Wholesale Formula Seminar is an online training webinar. In it you'll learn to maximize your profits by identifying profitable products. This one-day event is also called the Wholesale Formula Live Workshop and costs $49.99.
What Is the Wholesale Formula PDF?
The Wholesale Formula PDF is a digital document Dan and Dylan share for free that shows you how to use their formula to find profitable products. The 3 factors of finding an outstanding product are shown below.
- Amazon is not selling the product themselves.
- Price is under $20.
- There are over 3 sellers for that product.
There is also a page where you can download PDF for several lessons within each model.
What Is the Wholesale Formula Affiliate Program?
The Wholesale Formula Affiliate program is an affiliate program that pays you $1,498.50 per sale you generate.
The Wholesale Formula Testimonials
Aymeric Monello is a first-generation French immigrant who came to the United States in search of the American dream. After joining The Wholesale Formula program, Aymeric earned over half a million dollars in profit in only 3 years. He eventually sold his Amazon business for over $400,000.
Before joining the TWF program, Sean Elliott was paying himself $2,000 in his business. 6 months after joining, his income jumped from $2K, all the way to $5,000 per month. He gives credit to all the tips and strategies he learned from Dan and Dylan. He says The Wholesale Formula course helped him become a successful Amazon seller.
After hearing positive things about the course, Dr. Karl Goldkamp joined in. He found the weekly webinars valuable, as the team showed exactly what they were doing on Amazon. After a week or two, Dr. Goldkamp made his initial investment back. He currently makes thousands of dollars every month.
Who Are Dan Meadors and Dylan Frost?
Dan Meadors and Dylan Frost are entrepreneurs known for their success in Amazon FBA. Meadors and Frost started their Amazon business in 2011 with just $600 and have since generated millions in sales. They co-founded The Wholesale Formula training and The Wholesale Formula Workshop. In 2011, they worked at an online retail company that sold collectible card games. When the CFO of the company quit, Dan and Dylan were curious why. His reason was that he wanted to focus on selling products online.
After they were introduced to retail arbitrage, they spent weeks learning how to make it work. For 4 months, they reinvested every dollar back into Amazon FBA and quit their full-time jobs. to do full time. It all started with a credit card with a $600 credit limit. In their first 3 years of selling, they were doing retail arbitrage, averaging $1 million in sales per year. In 2014, they decided on doing reverse wholesale sourcing. By 2016 and 2017, they were already making $11 million in sales on Amazon.
Dan Meadors hails from Corbin, Kentucky. He attended the University of the Cumberlands and got his Bachelors of Arts. Dylan Frost is from Middlesboro, Kentucky. They ran a Wholesale Formula YouTube channel with over 4.65K subscribers. However, there have been no videos posted on the channel since 2021.
Is Amazon Wholesale Worth It?
Amazon Wholesale is worth it if you take precautions to limit the risks. If you can navigate the challenges, it can be a profitable business. Make sure that you have the necessary capital to invest and then some. According to a survey by Jungle Scout, 61% of Amazon sellers started their business with less than $5,000. It would be wise to have a few hundred to a few thousand in reserve. Jungle Scout found that 32% of sellers needed more funds within six months. Only invest with money you can afford to lose. AMZScout found that sellers who reserved at least $2,000 were more likely to survive unexpected challenges.
Wholesaling on Amazon comes with several challenges. One major challenge is the high level of competition. With many sellers might offer the same products, you will be competing in price. Finding reliable suppliers and managing inventory are challenges that can strain your capital. Strict rules and guidelines set by Amazon can lead to account suspension or other penalties. Handling customer service and maintaining your brand reputation is also a challenge.
Is Amazon FBA Still Profitable in 2024?
Amazon FBA is profitable in 2024, but its success depends on various factors. The marketplace continues to grow, offering vast opportunities for sellers. A report by Marketplace Pulse says active Amazon sellers rose 17% in a year. This shows a thriving marketplace. However, increased competition means that sellers need to be strategic in their approach. Researching and selecting the right products is crucial. A Helium 10 study found that a BSR of 1,000 to 5,000 often indicates strong demand and low competition. Items that are in demand with lower competition can yield higher profits.
Costs have also risen, including Amazon's fees, shipping costs, and advertising expenses. Amazon raised its FBA fulfillment fees by 5.2% in January 2024 (Amazon Seller Central). Therefore, effective cost management and pricing strategies are essential. A survey by eComEngine found that 45% of sellers said optimizing ad spend was key to profits. Staying updated with Amazon’s algorithm is important to maintain a competitive edge. A case study by Sellics found that sellers who updated their listings regularly saw a 20% sales increase. If you can navigate these nuances, you may earn a hefty profit wholesaling on Amazon FBA.
The Wholesale Formula Alternatives
Private Label Masters by Tim Sanders is the #1 Amazon FBA course and alternative to The Wholesale Formula. In the past few years, Tim has sold over $60 million dollars and is an active Amazon seller today. This course focuses on teaching private label to both beginners and experienced sellers. There are live weekly coaching calls and the Amazon PPC training is excellent.
Price: Private Label Masters costs $5000.
More Info: Private Label Masters Review.
Wholesale Academy by Larry Lubarsky is the best wholesale coursed we've come across. Like Tim Sanders, he's an 8-figure seller who started wholesaling in 2012. In 2021, he made $15 million in sales. Once you join, you'll be given access to a private Facebook group for support, two live coaching calls by Larry each month, and 40+ hours of video content.
Price: Wholesale Academy costs $1,997.
More Info: Wholesale Academy review
Wholesale Underground by Marvin Leonard is another solid Amazon wholesale course. You learn everything you need to know to get started as well as how to get more 5-star reviews and how to scale your profitable product listings to other platforms. Marvin is active in his private Facebook group and is available to help you if you're confused during your product research phase.
Price: Wholesale Academy costs $997.
More Info: Wholesale Underground review
To see a complete list of alternative courses to The Wholesale Formula, read my article on the 6 best Amazon FBA courses.
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