Tomasz Babiec Review: AI-Powered Course Creation System?

Tomasz Babiec: Pros and Cons

Pros

• Tomasz expertise is proven with his agency B Interactive
• His use of AI helped scale his course business quickly

Cons

• Tomasz makes some over the top claims about the course using AI
• He relies heavily on Meta Ads for marketing, which tends to be expensive
• AI-created courses often vary in quality

What Is Tomasz Babiec’s AI-Powered Course Creation System?

Tomasz Babiec’s AI-powered course creation system is a business model that focuses on selling scalable training programs. It involves the use of AI-powered tools and personal expertise to create a large collection of courses. Tomasz used this system to transition from his performance marketing agency to selling course bundles.

How Tomasz transitioned in 4 steps:

1. Validation through experience - Tomasz ran his agency, B Interactive, for 7 years, managing $9.3 million in ad spend. He identified recurring client problems and opportunities. This experience added value to his courses.
2. Mini-course testing - Before building comprehensive courses, Tomasz tested market demand using smaller offers. He created mini-courses around specific marketing challenges and priced them affordably to gauge interest. This lets him validate course concepts before investing in full courses.
3. AI-accelerated scaling - Tomasz uses AI tools to quickly expand mini-courses into full programs. He used AI for scriptwriting, slide creation, and marketing material development. This lets him capitalize on market opportunities quickly.
4. Automated revenue systems - Tomasz built his course business around automation. He does not schedule “discovery calls,” as his agency requires. Instead, he created a “Google Docs sales” system. Prospects receive detailed information that pre-sells the courses. This removes the need for individual consultations.

Tomasz Babiec’s professional experience forms the foundation of his strategies.

What Is Tomasz Babiec’s Story?

Tomasz Babiec started as a freelancer in Poland in 2016. He designed websites and ran Google Ads for local businesses. He was studying at SGH Warsaw School of Economics. In 2017, he founded B Interactive, a performance marketing agency. It focused on ecommerce brands in the health and beauty industries.

A breakthrough came with a natural supplements brand struggling with low conversion rates. Using Microsoft Clarity for user behavior analysis, his team increased conversion rates from 1.13% to 1.9% (168% increase). They also raised the average order value from $115 to $140 (21.7% increase). This success was used by Microsoft as a case study.

Tomasz noticed that clients consistently made the same mistakes. They kept launching products without market validation. They spent months creating content that didn’t convert. When AI tools emerged, Tomasz created programs to teach clients to avoid mistakes. Seeing the scalability of a course business, he decided to pursue it full time.

What Are Tomasz Babiec’s Claims About His AI-Powered Courses System?

Tomasz Babiec claims that his AI-powered courses system:

• Creates full courses in 2 hours compared to the usual 3 to 6 months. It includes the creation of all content and sales copy.
• Eliminates risk by testing the market demand first before investing in creating full programs. You also earn from mini-courses before creating full programs.
• Creates mini-courses that enroll into your main programs without sales calls.
• Pre-sells offers without sales teams using the “Google Docs sales” system.
• Generates consistent leads with zero targeting. Tomasz says that his ad templates remove complex audience research.

Reality Check of Tomasz Babiec’s AI-Powered Courses System Claims

• Learning.net says that creating quality online courses takes 25-500 hours depending on complexity. A CEDMA-Europe research shows that developing 1 hour of training content takes an average of 43 hours. Creating full courses in 2 hours, as Tomasz suggests, means a lack of human editing and quality control.
• Social Creators says that 90 of “validated” online courses fail to make significant sales.
• Online course failure rates remain high despite validation. Research shows that 90% of online courses fail to generate significant sales (Social Creators, 2025). This shows that popular mini-courses do not translate to high demand in full courses.
• TrustRadius found that only 13% of buyers finish courses. Focus Digital’s research found that about 26.8% buy upsells. This shows that those who buy mini-courses are unlikely to buy the main offer. Follow-up campaigns may be needed to persuade the buyer.
• DemoStack found that discovery call conversion rates range from 10% to 30%. CartHook says that automated systems average 4% conversion rates. Having a “Google Docs sales” system may not be enough to convince prospects.
• WordStream’s Facebook Ads benchmarks show average click-through rates of 1.57. Broad targeting without optimization typically performs below these averages. Not optimizing your targeting will likely only lower your CTR.

CourseMethod found that 27% of course creators earn over 6-figures annually while 23% earn less than $1,000. This does not include tool subscriptions, outsourcing, and marketing costs. This data shows the challenges in making a profitable course business. Tomasz seeks to increase his students’ success chances with his Stand-Out Courses that Sell platform.

What Is Tomasz Babiec’s Stand-Out Courses That Sell?

Tomasz Babiec’s Stand-Out Courses That Sell is his main educational platform. He offers mini-courses, coaching, AI tools, and done-for-you services. They cover topics like Facebook advertising, AI-powered course creation, client conversion systems, and automated sales funnels. The platform also offers hosting, marketing tools, and additional resources. Tomasz says that he and his team have generated over $30 million in course sales since 2020.

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