Here are the top 10 YouTube niches with low competition:
- Personal Finance
- Health and Wellness
- Technology and Gadgets
- Travel and Adventure
- Beauty and Fashion
- Education and Learning
- Food and Cooking
- Sports and Fitness
- Sustainable Living
Whether you are a beginner or an experienced content creator, finding and choosing the right niche that matches your interests, gives out value to your viewers, and offers plenty of room for growth can be challenging. But it’s an essential element in building a successful YouTube channel and making a passive income from the platform..
In the upcoming sections, we will explore and discuss some of the top YouTube niches with low competition like local lead generation and provide some valuable insights into how to choose a niche that aligns with your passion and goals while also providing ways to succeed in that specific niche.
Top YouTube Niches With Low Competition
1. Personal Finance
The personal finance niche is on top of the list as it offers a range of content options and is one of the highest-paying niches in the platform. While it’s considered a popular and profitable niche in the platform, garnering an estimated YouTube Partner monthly earning of $22,395, much of the financial lessons is sourced from a handful of financially educated individuals like Nischa.
There’s plenty of headroom for more financial discussions on the platform. From investment advice to budgeting strategies, there are countless topics to explore in this niche.
Some content ideas with low keyword competition include:
- Retirement Planning - As people grow older, they start to think more about retirement and how to ensure their financial security. You can focus your content around topics such as 401(k) plans, traditional and gold IRAs, and other retirement investment options.
- Debt Reduction - An average American owns over $90,000 in debt according to a 2021 CNBC report and most of them are always looking for ways to reduce their financial burden. You can curate content around topics such as debt consolidation, budgeting strategies, and credit card management.
- Money-saving tips - Most people love to save money and creating content centered around this topic can be an excellent way to build your audience. Some specific low-competition topics may include couponing, frugal living, and saving for big purchases.
'retirement planning gold IRA' keyword search result on Tubebuddy
How to Succeed in the Personal Finance YouTube niche
- Focus on creating high-quality content that resonates with your audience. Your content can involve sharing practical tips, discussing the relevant financial news and trends, or providing financial product and service reviews.
- Collaborate with other personal finance YouTubers or offer guest appearances to build authority and expand your audience.
- Use SEO strategies and engage with your viewers to increase visibility, create a community, and experiment with different content to see what resonates best.
2. Health and Wellness
The health and wellness niche has grown significantly more popular over the past years because of an increasing health awareness among individuals and communities.
Despite this, the niche showcases a list of low competition topics for YouTube because tackling problems in this field requires expertise and certifications to provide accurate and helpful information.
If you do your keyword research right, you can spot plenty of topics with low competition waiting to be discovered and discussed.
Some recommended YouTube niche ideas include:
- Fitness routines - People are always on the go for new and exciting ways to stay in shape. Try to emphasize on topics such as workout routines, exercise tips, and gym equipment reviews.
- Healthy eating - Besides looking for ways to stay active, people are also becoming more mindful about the food that they eat. Your content may revolve around topics such as meal planning, healthy recipes, and nutrition tips.
- Mental health - Mental health is a topic that has gained a lot of attention in recent years. Focus on topics about mindfulness, stress reduction, and anxiety management.
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How to Succeed in the Health and Wellness YouTube niche
- Focus on content personalization by identifying your target audience and tailoring your content to their needs and interests.
- Research and incorporate SEO strategies.
- Engage with your viewers by responding to comments and questions, creating a sense of community, and asking for feedback and suggestions.
3. Technology and Gadgets
There are plenty of content creators that talk about technology and gadgets in their YouTube channel. However, this is a niche that’s constantly evolving—that’s why it comprises topics with low competition and it's one of the top YouTube automation niches.
With new tech and gadgets being released each year, there’s always a demand for dependable knowledge and expertise. There’s always something new to talk about in your YouTube channel.
Some of the YouTube niche ideas include:
- Product reviews - People are always keen on listening to reviews on the latest gadgets and technology before they decide to make a purchase. Content ideas include smartphone reviews, laptop reviews, and smartwatch reviews. Always be watchful for devices that are trending and those that are about to enter the market.
- Unboxing videos - Because of an influx of new gadgets flocking in the market, tech YouTubers enjoy an increase in popularity of unboxing content. Focus on developing a unique unboxing experience of newly released technology and gadgets, giving your viewers a first look at these products.
- Video Tutorials - Tutorials offer an enormous value to your YouTube channel audience. You can structure your content around topics such as how to build a computer, how to use a specific software program, or how to edit a YouTube-ready video content.
'new smartphone buying guide' keyword search result on Tubebuddy
How to Succeed in the Technology and Gadgets YouTube niche
- The tech and gadgets YouTube niche is saturated. Differentiate yourself by offering unique and informative content.
- Conduct in-depth research and stay up-to-date on the latest trends and products in the industry.
- Provide reviews and unique angles to show your subject expertise.
- Use SEO strategies.
- Engage with your viewers.
4. Travel and Adventure
The travel and adventure niche gained popularity in recent years because people are eager to explore new places and experience new things. Despite its popularity, this niche and some topics are considered having low competition.
Not everyone has the opportunity or capacity to travel and share their experiences. Producing content also requires a lot of time, planning, and money. Still, this niche offers a lot of opportunities for content creators.
Some of the best YouTube ideas include:
- Travel vlogs - Travel vlogs is one way to share your experience with your YouTube channel audience. It helps them have a first-hand look at the places you visit.
- Destination guides - Destination guides go hand-in-hand with your travel vlogs. They are also an excellent way to provide value to your audience by creating content around topics such as the best places to eat, the best hotels to stay in, and the top tourist attractions to visit.
- Adventure videos - Adventure videos are content that are usually centered on high adrenaline activities—of which excites your audiences as well! You can post your recent hiking trips, bungee jump reactions, and sky dive experiences.
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How to Succeed in the Travel and Adventure YouTube niche
- Emphasize on creating high-quality content that showcases unique and lesser-known destinations or experiences.
- Create in-depth travel guides, share personal stories and experiences, or highlight hidden gems and off-the-beaten-path locations.
- Use effective SEO techniques.
- Engage with your viewers through comments, social media, and community features.
- Collaborate with other creators.
The gaming niche in the YouTube platform has gained popularity because of the rising popularity of Esports and YouTube’s online streaming services. Gamers can easily upload replays on their YouTube channel after they are done playing. Being worth billions of dollars, there are plenty of content-producing opportunities in this niche.
Here are some YouTube niches you may consider:
- Gameplay videos - Gameplay videos are the bread and butter of the gaming niche. You may create content around the games that you love, or with some of the most popular gaming titles like Fortnite, Call of Duty, Minecraft, Valorant, and Dota 2. Classic titles like Super Mario and Legend of Zelda are also highly appreciated among fans and enthusiasts.
- Reviews - Producing review content is another way to provide value and foster interaction between you and your channel’s subscribers. You can create content around several topics like game reviews, gaming hardware reviews like the PS5, and gaming accessory reviews.
- Tutorials - Tutorials are go-to content of players when they find beating a game boss or passing a certain level too difficult to achieve. You can help your viewers succeed in their quests by creating tutorials, setting up the best gameplay settings, or how to operate a specific software application.
'the best weapon to beat the final elden ring boss' keyword search result on Tubebuddy
How to Succeed in the Gaming YouTube niche
- Choose a specific niche within the gaming industry to build a loyal following. This could be anything from game reviews and walkthroughs to tips and tricks for specific games.
- Use effective SEO techniques.
- Engage with your audience by responding to comments and creating a sense of community around your channel.
- Collaborate with other creators in your niche to expand your audience and reach new viewers.
- Be patient and persistent in creating high-quality content that resonates with your audience.
6. Beauty and Fashion
The beauty and fashion niche is the most viewed niche on YouTube. Despite this, becoming a content creator in this field requires expertise and appropriate knowledge. Paired up with constantly shifting trends, YouTube content creators must adapt to stay relevant. You can niche down to a specific topic and grow from there.
Here are some YouTube video ideas:
- Makeup tutorials - Makeup tutorials are an excellent way to showcase your creativity in facial aesthetics and art. It's recommended to create tutorials about fashion trends like a tutorial about the perfect smokey eye, how to properly contour your face, and how to choose the right foundation for your skin.
- Fashion hauls - Fashion hauls are an excellent way to showcase the latest fashion trends. You can focus on topics such as the latest fashion trends, fashion hacks, and fashion tips.
- Product reviews - Product reviews is an excellent way to showcase the effect and outcome of a specific product. For your prospective viewers who haven’t bought the product, the social proof brought by your reviews will help them decide whether to purchase the product.
'gold smokey eye tutorial for beginners' keyword search result on Tubebuddy
How to Succeed in the Beauty and Fashion YouTube niche
- Create high-quality and visually appealing content that stands out from the crowd. You need to be innovative in your approach, experimenting with new formats and techniques to keep your audience engaged.
- Build a strong brand and online presence through social media promotion and collaborations with other creators and influencers.
- Stay informed about the latest trends and products in the industry. By providing your audience with valuable insights and information, you can establish yourself as a trusted authority in the niche and build a loyal following.
- Engage with your audience and respond to their comments and feedback to build a sense of community and strengthen relationships with fans.
7. Education and Learning
The education and learning niche is diverse and offers plenty of opportunity for content creators. From online courses to tutorials, there are countless topics to explore in this niche.
Some of the excellent YouTube niche ideas include:
- Tutorials - Tutorials can be about anything, from learning a new language, how to code, or how to play a musical instrument. Make your content lively and interactive.
- Online courses - Online courses share a similar tone with tutorials. Only that they are lengthier and can cover a specific topic. Besides producing online course content, you can also try to do online course reviews and recommendations.
- Educational videos - Educational videos, like tutorials, can encompass a wide range of topics. You can cover topics such as history, science, and math.
'how to make your online course more interactive' keyword search result on Tubebuddy
How to Succeed in the Education and Learning YouTube niche
- Identify a specific sub-niche within this category such as language learning, academic tutoring, or skill development. This will allow for a more targeted audience and help to establish authority in that particular area.
- Be consistent in content creation and uploading.
- Optimize videos for search engines.
- Engage with the audience by responding to comments, addressing viewer concerns, and encouraging feedback.
- Collaborate with other channels and influencers in the same niche to expand reach and bring in new viewers.
8. Food and Cooking
Food and cooking is one of the best niches for beginners because it has plenty of opportunities to explore different sub-topics and grow your channel from there. Plus, the food and cooking niche is ideal if you love to cook and try out exciting new recipes!
Some of the 'tasty' YouTube niche ideas:
- Recipes - You can show your talent in cooking by demonstrating how to cook specific dishes, healthy recipes, and recipes for special occasions.
- Cooking tips - Cooking tips are helpful content to showcase the best practices in and around the kitchen. You can produce YouTube videos centered on topics such as how to chop vegetables like a pro chef, how to season the meat correctly, and how to use a knife safely and professionally.
- Food reviews - Food reviews offer a gastronomically stimulating experience to your YouTube subscribers. They can experience a visual encounter with the foods that you eat or present through your reviews, food tasting videos, and food comparison setups.
'quick recipe for intermittent fasting' keyword search result on Tubebuddy
How to Succeed in the Food and Cooking YouTube niche
- Identify your target audience and tailor content to their interests and preferences. Research the latest trends and techniques in the culinary world and incorporate them into your videos.
- Develop a unique style or niche within the broader Food and Cooking category, such as a focus on healthy eating, vegan or vegetarian cooking, or a specific cuisine.
- Engage with your audience through comments and social media.
- Collaborate with other YouTubers in the food community.
- Use effective SEO techniques.
- Aim to upload videos regularly and establish a predictable schedule.
- Continually analyze your metrics and adjust your content strategy as necessary.
9. Sports and Fitness
The sports and fitness niche belongs to those who are always looking for new ways to stay active and healthy.
Here are some YouTube video ideas:
- Fitness routines - fitness routines are demonstrations of the correct way to do workouts. You can follow through on topics such as home workouts, gym workouts, and yoga routines.
- Sports highlights - The national sports leagues like the NBA, NFL and MLB boasts plenty of fans cheering for every action. You can take advantage of this and create YouTube videos highlighting topics like the best NBA dunks of the year, the best soccer goals of the season, and the best NFL plays of the week.
- Product reviews - People use plenty of personal gears as they head to the gym, or when they do their morning activity. To provide value to this type of audience, you can curate your YouTube videos to include topics such as workout gear reviews, supplement reviews, and sports equipment reviews.
'pilates fitness routines exercise tips' keyword search result on Tubebuddy
How to Succeed in the Sports and Fitness YouTube niche
- Pinpoint your target audience and niche down to a specific area within the broader Sports and Fitness category, such as yoga or weightlifting.
- Create high-quality, engaging videos that provide value and establish yourself as an expert in your niche.
- Utilize effective SEO techniques and social media platforms to promote your channel and build a following.
- Collaborate with other creators.
- Engage with your audience.
- Continuously analyze your performance and adjust your strategy to meet the needs of your audience and stay ahead of the competition.
10. Sustainable Living
The sustainable living niche involves making important lifestyle choices that lead to positive impact on the environment and the world around us. With growing concerns about climate change and global warming, this niche gained traction in the past years. However, it’s generally considered a low competition niche over other popular niches.
Here are some YouTube video ideas:
- Sustainable product reviews - This type of video is great for raising environmental awareness and attracting viewers who voice similar concerns. You can create videos where you review eco-friendly products such as cleaning supplies, organic skincare products, and reusable items.
- DIY tutorials - Besides making reviews, you can also teach your YouTube subscribers how to make sustainable alternatives to everyday items. You can create tutorials about making homemade cleaning products out of natural ingredients.
- Sustainability Tips and Hacks - You can also create YouTube videos where you provide tips and hacks for living a sustainable lifestyle. For example, how to reduce your energy consumption at home or how to reduce your plastic usage when grocery shopping.
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How to Succeed in the Sustainable Living YouTube niche
- Specialize in specific areas of sustainable living such as zero waste living, ethical fashion, or sustainable gardening to establish yourself as an expert.
- Utilize effective SEO techniques.
- Collaborate with other sustainable living creators to cross-promote content.
- Engage with the audience by responding to comments and hosting Q&A sessions or live streams.
- Be patient and persistent in creating high-quality content to attract a loyal following.
How To Find Top 10 YouTube Niches With Low Competition
Consider these important tips to identify YouTube niches with low competition.
1. Conduct Keyword Research
There are plenty of tools to succeed in your keyword research campaign. Use tools like Google Trends, Google Keyword Planner or Tubebuddy to identify high-volume, low competition keywords related to your interests or expertise.
Look for keywords with a decent search volume but low competition scores.
2. Analyze Existing Channels
Conduct a separate research on existing YouTube channels in the niches that interest you. Analyze their subscriber count, views, and engagement. Place an emphasis on YouTube channels with relatively low numbers in these areas that are producing high-quality content.
3. Look for Underserved Audiences
Identify underserved audiences among popular YouTube niches, such as sub-niches or specific demographics that have less content catering to their interests. Doing so will give you an edge in providing something unique and valuable to that audience group.
4. Consider Combining Different Niches
You may create a unique angle by combining two or more niches. Doing so may also set you apart from the competition. An example of a combined niche can be travel + cooking. The content produced from this idea can create a unique experience for your subscribers while setting you apart from traditional food channels.
5. Monitor Trends
Keep an eye on trending topics and emerging niches that are not yet overcrowded. Use tools like Google Trends, social media, and other sources to stay updated on the latest trends and identify opportunities early on.
Remember, it’s not just about finding a low-competition niche, but also about creating high-quality content that offers value to your YouTube subscribers.
Final Thoughts: Do You Choose a Niche With Less Competition or Do You Fight Your Way Through the Digital Crowd?
There are different schools of thought when it comes to choosing a niche on YouTube. Some creators prefer to choose a niche with less competition, as this will be an easier way to stand out and gain a following.
On the other hand, other creators prefer to go head-to-head with established channels in their niche. While this can be a challenging route, it also presents an opportunity to differentiate yourself from the competition and offer something unique to your YouTube audience.
Ultimately, the approach you choose will depend on your goals, your content strategy, and your willingness to put in the work required to succeed. It’s essential to be realistic about your capabilities and resources, but don’t forget to take risks and experiment with different approaches until you find what works best for you and your channel.
As you consider your approach to YouTube content creation, keep in mind that local lead generation is a highly profitable and in-demand business. By leveraging your knowledge and skills in this area, you can create a channel that offers value to small business owners and entrepreneurs. To learn more about how to start your own local lead generation business, check out this local lead generation program designed to kick-start your way to success.
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