18 Types of Marketing Agencies: How Does Each Business Model Work?

The most popular types of marketing agencies are:

1. Local lead generation agency
2. Digital marketing agency
3. Advertising agency
4. Social media marketing agency
5. PR agency
6. Content marketing agency
7. Influencer marketing agency
8. Creative marketing agency
9. SEO agency
10. Growth marketing agency

Marketing service agencies are companies that:

• provide product promotions.
• provide service promotions.
• analyze audience segments.
• maps customer journeys.
• generate high-potential leads.

A marketing agency works by identifying target markets and developing omnichannel marketing strategies. It performs competitor analysis and market research to help businesses drive sales through branding and content creation.

Marketing agencies are profitable online businesses. BusinessDojo reveals that marketing agencies make $5,000 to $50,000 monthly on average. This can go as high as $5 million yearly for mid-sized agencies. As per StarterStory, marketing agencies earn an average profit margin of 23%.

Jason Swenk, a marketing agency coach, states that the average profit margin for a marketing business is 20% to 30%. To increase revenue, he suggests targeting better clients and expanding marketing specializations. Agency owners can raise their rates while offering high-value services.

Marketing agencies are in demand because businesses need promotional campaigns that drive results. These targeted advertisements create brand awareness, promote consumer engagement, and generate revenue. I know the challenges of finding customers because I’m a business owner. I generate leads through local organic marketing. This strategy has helped me earn passive monthly income for over 10 years now.

This article dives into the different types of marketing agencies you can start or hire. We feature top services like PPC advertising and content management. We also provide examples of popular marketing tools, such as Google Analytics and Semrush. Finally, we reveal how agency owners and businesses can generate leads successfully.

1. Local Lead Generation Agency

Local lead generation agencies create geographically targeted campaigns to attract local audiences. They use niche keywords to optimize web content and rank higher in search engines. Some examples include “(service) near me,” “(service) (area),” and “best (service) in (city).” Local lead gen agencies build landing pages for local services. Ranking them organically in Google generates high-value traffic and leads. In fact, 69% of all digital traffic are organic and local searches (Milestone).

Advantages

• Knowledge of local customer behaviors
• Tailors online marketing strategies based on local market needs
• Local connections and networks
• More targeted campaign spending

Challenges

• Needs advanced SEO tools and platforms
• Having multilocation clients entails researching each market

Top Services

• Local lead generation, Google Business Profile optimization, and local SEO content optimization

Average Cost

• $500 to $2,000 on average per month

Income Potential

• Each local lead gen site generates $6,000 to $24,000 yearly. If you have 10 sites running, you can earn $60,000 to $240,000 yearly.

Four months after joining our program, Cary made $1,000 on a single local lead gen website. This client also paid him $2,500 for an e-commerce site and $7,500 for adding monthly content. Cary’s strategy centered on giving free leads to potential clients.

2. Digital Marketing Agency

A digital marketing agency is also called a full-scale marketing agency. It has a diverse service coverage, such as social media, SEO, and paid ad management. It uses customized marketing strategies across different digital channels. Digital marketing agencies are in demand because of high internet penetration rates. This has pushed 63% of businesses to increase their digital marketing budgets (HubSpot). Some well-known digital marketing agencies are SmartSites and Thrive.

Advantages

• Handles multiple marketing services and channels
• Diverse income opportunities because of many marketing specializations
• Open to using more tools and technologies
• Wider consumer and market reach

Challenges

• More competitors because of diverse niche markets
• Difficulty keeping up with modern marketing platforms
• Requires more resources (Ex: workforce, tools, etc.)
• Involves customized data and analysis strategies for each client

Top Services

• Search engine optimization, content marketing, and paid ads

Average Cost

• $2,500 to $10,000 (WebFX and On The Map Marketing)

Income Potential

• StarterStory reveals that digital marketing agencies make $184,100 monthly on average.

One Redditor suggests building a social media presence first. He says that some digital marketing agencies pitch services they can’t even apply. Another Reddit user says that building a digital marketing agency takes time. This process has a lot of trial and error.

3. Advertising Agency

Advertising agencies handle the planning, creation, and implementation of advertising campaigns. These include mediums like online platforms, radio, and television. They research the latest ad trends to develop engaging advertisements that drive interest. An advertising agency secures strategic ad space to target specific customer segments. They also negotiate the fees associated with these spaces. This agency type is popular because most businesses use paid ads to widen their reach. In fact, 75% of consumers say that “paid ads make it easier to find” the products they need (GrowthScribe). TRAFFIK and Ogilvy are some of the top advertising agencies globally.

Advantages

• Offers fresh and engaging advertising ideas
• Has broader advertising knowledge and skill set
• Strong focus on the cost of ads and clicks to gain significant ROI
• Maximizes in-depth data to launch high-converting ads

Challenges

• Requires bigger budgets over other agency types
• Entails extensive knowledge of paid ad platforms like Google Ads and YouTube Ads
• Increased pressure from generating higher click-through rates
• Balancing creative ideas and client budgets and expectations

Top Services

• Ad campaign management, ad performance monitoring, and PPC advertising

Average Cost

• $900 to $20,000 (WebFX)

Income Potential

• Karl Sakas states that independent ad agency owners make around $8,300 to $41,600 monthly.

4. Social Media Marketing Agency

A social media marketing agency focuses on promotions on different social media platforms. Some famous ones are Instagram, TikTok, and Facebook. They use the client’s goals and needs to develop a personalized social media strategy. This type of agency manages online communities, content creation, customer communications, and ads. Social media marketing agencies (SMMAs) also track clicks, comments, and engagement. Brands need SMMAs because 62.3% of the world’s population actively use social media (Kepios). Some famous SMMAs are LYFE Marketing and Sociallyin.

Advantages

• Offers deeper audience interaction with more personalized campaigns
• Knowledge of various social media platforms (Ex: Facebook, Instagram, and X)
• Tailors social media posts and engagement that meets business goals better
• Requires a lower budget because social media platforms are free

Challenges

• The need to continually update content because of algorithm changes
• Requires a diverse skill set because social media platform features are distinct
• Handling negative engagement should be quick and professional
• Requires keeping track of the latest social media trends

Top Services

• Social media content management, community management, and paid social advertising

Average Cost

• $500 to $10,000 per month (Sprout Social)

Income Potential

• According to AgencyAnalytics, SMMAs earn around $1,500 to $25,000 monthly per client.

This Reddit user recommends learning the basics of marketing before starting an SMMA. He highlights the importance of understanding customer behavior and triggers. Plus, he also suggests watching YouTube videos to learn common SMM services.

5. PR Agency

Public relations (PR) agencies help businesses develop a positive public image. They use engaging marketing strategies to shape public opinion. Some examples include press releases, online competitions, and product-based games. They work with journalists, media organizations, influencers, nonprofits, and large corporations. PR agencies are in demand because they generate content that increases positive exposure. According to most journalists, only 25% of PR pitches are relevant (Cision). So, it’s crucial to choose reputable PR agencies. Some top ones in the industry are Edelman and Ketchum.

Advantages

• Has proven strategies for reputation and exposure management
• Negative publicity and crisis management expertise
• Has good relationships with media outlets, journalists, influencers, etc.
• Has an in-depth understanding of industry needs and demands because of extensive connections

Challenges

• PR services can be expensive because they require experts and ongoing industry relationships
• The need for consistent messaging across different channels
• Difficulty with ROI tracking due to intangible performance metrics
• Requires adapting to evolving media trends and technologies

Top Services

• Digital PR (news sites, online forums, etc.), online reputation management, and crisis management

Average Cost

• $150 to $250 per hour (R Public Relations)

Income Potential

• Gould+Partners’ report states that PR professionals at an agency earn $22,750 on average per month.

6. Content Marketing Agency

A content marketing agency creates, customizes, and optimizes any promotional content. This includes written, audio, and visual content on various marketing channels. Some in-demand examples are podcasts, case studies, videos, blog posts, and ebooks. Content marketing agencies create raw files or license existing media. They tailor content to meet their clients’ customer profiles. They also handle content calendars, publishing schedules, and KPI monitoring. This agency type is popular because 90% of businesses use content for their marketing projects (Demand Metric). Some known global agencies are Siege Media and Animalz.

Advantages

• Predictable income because of the increased demand for high-quality content
• Expertise in different content types (Ex: website copy, videos, podcasts, etc.)
• Reliable experience with content planning and publishing
• Access to more content generation specializations (Ex: writing, graphic editing, etc.)

Challenges

• The need to adapt to changing content writing trends
• Possibility of plagiarism and copyright issues for unchecked content
• Measuring results from content marketing campaigns takes time
• High competition because of the availability of freelancers

Top Services

• Content strategy, calendar management, blog management, and content creation (infographics, articles, case studies, etc.)

Average Cost

• $5,000 to $20,000 per month (Jordon Barnett’s LinkedIn article)

Income Potential

• Impact Networking reveals that content marketing agencies earn $2.77 per $1 spend. This leads to around $83,000 in revenue monthly (StarterStory).

This Redditor concurs with the rise of AI in generating content. But, he says that content marketing agencies will continue to be in demand in 2025. AI can’t replicate the “creative spark and storytelling finesse” that agencies have.

7. Influencer Marketing Agency

Influencer marketing agencies connect influencers with businesses to promote products and services. They manage rate negotiations, content planning and implementation, and campaign optimization. Influencer marketing agencies are experts in tools like Upfluence, CreatorIQ, and Traackr. They also know the ins and outs of platforms like TikTok, YouTube, and Twitch. This type of marketing agency is popular because 84.8% of brands experience growing returns (Influencer Marketing Hub). Moburst and Influential are some of the top influencer marketing agencies worldwide.

Advantages

• The popularity of influencer-based platforms like TikTok
• Increased demand for video content
• Can maximize famous people for broader reach and higher engagement
• Requires less workforce that leads to operational savings

Challenges

• The risk of over-promoting products and services raises trust issues
• Monitoring FTC policies and influencer disclosures
• The possibility of negative publicity because of influencer mishaps
• Requires maintaining a good relationship with influencers

Top Services

• Influencer outreach and management, creative content generation (live streams, stories, etc.), and influencer campaign monitoring and optimization

Average Cost

• $2 to $1,250 per post for nano and micro-influencers
• $12,500 per post for mid-tier influencers
• $25,000 to $1 million per post for macro and mega-influencers (Shopify)

Income Potential

• Influencer marketing agencies earn $5.78 per $1 spend (Digital Marketing Institute). This can go as high as a $20 return. As per FinModelsLab, medium-sized agencies make $8,300 to $20,800 monthly.

8. Creative Marketing Agency

A creative marketing agency specializes in branding and creative design services. These include logo and content creation, website development, and graphic editing. Creative marketing agencies develop marketing campaigns that resonate with a brand’s identity. They are valuable, specifically for startups and growing companies. Their services are in demand because creative brand presentation boosts sales by 33%, as per FunnelAmplified. Some popular creative marketing agencies are Wieden+Kennedy and BBDO.

Advantages

• Flexibility to adapt to the changing creative needs of different businesses
• Offers trendy and engaging ideas for creative marketing campaigns
• Ensures brand consistency across different marketing channels
• Knowledge of the most appropriate visual aspects of your brand, products, and services

Challenges

• Increased pressure to fulfill clients’ creative brand demands
• Requires content and branding that stands out from common ones in the market
• High resource consumption leads to more expensive pricing
• Finding skilled creative staff is challenging

Top Services

• Branding, visual design services (logo, product package design, etc.), and website development

Average Cost

• $26 to $72 per hour, depending on the task (ZipRecruiter)

Income Potential

• FinModelsLab states that small creative marketing agencies make $4,100 to $8,300 per month. This can grow to over $80,000 monthly.

This Redditor says that the creative marketing industry has tons of competition. But, it offers diverse opportunities because of startups and new brands. They need expert creatives with profound experience. He suggests niching down and starting locally to secure more clients faster.

9. SEO Agency

Search Engine Optimization (SEO) agencies help businesses improve their website visibility. They do this by creating keyword-rich content to rank on search engines like Google and Yahoo. SEO agencies also use other strategies, such as technical SEO and backlinking. They optimize website elements, like:

• Headings
• Title tags
• Meta descriptions
• URL structure

Optimization improves a client site’s user experience and authority. The demand for SEO agencies has increased, with 44% of businesses using SEO (Clutch). Many agencies are also using local SEO strategies due to their improved targeting capabilities.

Advantages

• Requires a lower budget in the long run because of free marketing methods
• Expertise in search engine optimization and marketing strategies
• Better business visibility online (Ex: ranking on search engines)
• Utilizes performance data and insights to develop more successful campaigns

Challenges

• Constantly changing search engine algorithms and trends
• Takes time to see significant marketing campaign results and ROI
• Intense keyword competition
• Requires continuous learning of the latest SEO tools and technologies

Top Services

• On-page and off-page SEO, technical SEO, and backlink building

Average Cost

• $75 to $300 per hour
• $500 to $5,000 monthly

Income Potential

• StarterStory’s data reveals that SEO agencies earn $113,300 per month on average.

10. Growth Marketing Agency

A growth marketing agency optimizes full-funnel customer journeys to secure long-term revenue gains. These include strategies like social media engagement, referral marketing, and loyalty programs. Growth marketing agencies monitor metrics like customer lifetime value and churn rate. They use consumer behavior insights and A/B testing to engage customers and drive growth. In fact, 50% of consumers buy from brands they recognize (WiserNotify). Tuff Growth and NoGood are two of the most popular growth marketing agencies.

Advantages

• Implements strategies based on customer-acquired insights
• Considers the entire customer journey
• Expert in long-term revenue generation techniques
• Provides fresh ideas on customer-focused marketing

Challenges

• Requires a significant budget for ongoing testing
• The risk of misalignment between brand goals and agency interpretation
• Needs constant client involvement
• Growth hacking strategies take time to see results

Top Services

• A/B testing & experimentation, growth strategy & planning, and customer loyalty programs

Average Cost

• $1,600 to $17,000 monthly (inBeat Agency)

Income Potential

• 5% to 20% profit margins (ScaleTime)

This Redditor says that growth marketing considers all stages of the customer journey. This includes awareness, conversion, and retention. Most growth marketers stop at the acquisition and revenue stage. Small businesses don’t have enough resources to launch post-conversion campaigns.

11. Media Buying Agency

Media buying agencies secure the best digital spaces for ad placements. They are intermediaries for brands and media outlets like news organizations and publications. Their main marketing channels are online, radio, TV, and print. Media buying agencies are in demand because they generate revenue and brand traffic. E-commerce hit a 320% ROI, while health & wellness drove 290% returns (WeCanTrack). Famous media buying agencies include Anderson Collaborative and Hotspex Media.

Advantages

• Reputable connections with media outlets and individuals
• Can secure better deals on ad placements and media rates
• Optimizes marketing campaigns based on media ad budget
• Simplifies media planning and strategy development

Challenges

• High media buying costs and agency fees
• Clients wanting complete control over marketing campaigns
• The risk of the agency favoring other companies
• Involves traditional marketing methods that can take time to launch

Top Services

• Programmatic media buying, digital display advertising, and out-of-home (OOH) advertising

Average Cost

• $100 to $149 per hour (Clutch)

Income Potential

• Media Place Partners reveals that media buying agencies make 10% to 20% in commission from digital media buys.

12. Performance Marketing Agency

A performance marketing agency develops short-term campaigns to generate quick business profits. They use data analytics to figure out the most profitable strategy for paid channels like PPC and social media advertising. These include KPIs like:

• Customer Acquisition Cost
• Click-Through Rate
• Cost Per Click

Businesses use this marketing model to drive conversions and sales. As per Valve+Meter, digital ads improve brand awareness by 80%. Some well-known agencies are Tinuiti and Disruptive Advertising.

Advantages

• Clients only pay for desired outcomes
• Easily measure campaign performance through KPIs (Ex: Cost Per Click, Conversion Rate, etc.)
• Works with the client’s budget to achieve marketing and business goals
• Knowledge of high-performing and profitable channels

Challenges

• Analysis mistakes can lead to low-performing campaigns
• Requires ongoing costs for paid advertisements
• High risk for fraudulent transactions like bot traffic and click spam
• Focuses on quick, short-term revenue gains

Top Services

• Paid social media advertising, conversion rate optimization (CRO), and retargeting

Average Cost

• On average, it costs $2.59 per click or $3.12 per 1,000 impressions (LYFE Marketing).

Income Potential

• As per Uplers, performance marketers in an agency make an average of $10,888 monthly.

This Reddit user says that performance marketing is a highly competitive field. It involves consistent data analysis and campaign optimization to drive sales. Most performance marketers spend too much energy proving ad efficacy.

13. Email Marketing Agency

Email marketing agencies develop and manage email campaigns to drive clicks and traffic. They handle content creation, strategy development, and KPI monitoring. Email marketers use popular tools, such as Mailchimp and Constant Contact. Businesses choose this marketing service because it simplifies list management and email automation. According to Forbes, personalized emails improve transaction rates by 6x. InboxArmy and DMi Partners are some of the top email marketing companies worldwide.

Advantages

• Access to reliable email marketing tools and platforms
• Expert on email strategy and content development
• Most agencies have packaged services for email handling, content creation, and graphic editing
• Uses email marketing metrics like click-through rate to determine campaign success

Challenges

• Agencies might not exactly replicate brand voice and identity
• The risk of client emails being tagged as spam emails
• The need to create fresh, engaging content regularly
• Negative feedback from unsubscribes

Top Services

• List management & segmentation, email analytics & reporting, and email strategy development

Average Cost

• $2,000 to $15,000 per month or $40 to $200 per hour (Flowium)

Income Potential

• StarterStory states that email marketing agencies earn $7,500 to over $3 million monthly.

14. UX Design Agency

A UX design agency provides high-quality user experiences for different digital products. These include mobile applications, websites, and software. UX design agencies consider functionality and usability when testing and designing multi-platform interfaces. They use tools like Adobe XD and Figma for prototyping and visual layouts. This model is in demand because businesses can earn 9900% ROI for every $1 spent (Forrester). Some of the best UX design agencies include Ramotion and Clay.

Advantages

• Expert on customer experience strategies
• Has technical skills in components like navigation buttons, notifications, etc.
• Consistent UX design elements with brand identity
• Access to premium UX systems and tools

Challenges

• Higher costs due to UX design skills, expertise, and resources
• The risk of intellectual property issues
• The potential for brand and client communication gaps
• Clients have less control over the creative process of UX design

Top Services

• User journey mapping, UI design, and usability testing

Average Cost

• $225 to $400 per hour on average on a standard project (UX 4Sight)

Income Potential

• UX design agencies make $6,250 to $16,700 monthly on average (FinModelsLab).

This Redditor says that a UX design freelancing gig is more profitable than owning an agency. He runs a micro design business at night with two experienced designers. Despite this, he believes that outsourcing UX tasks to scale is not worth the effort.

15. B2B Marketing Agency

B2B marketing agencies develop marketing campaigns and strategies for business-to-business dealings. They identify other business’ needs and wants to create personalized content and communication. B2B marketing agencies help with branding development, outreach initiatives, and public relations. B2B service providers hire them and spend 6.9% of their revenue on marketing (Saxum). 310 Creative and WEBITMD are some of the top agencies in the industry.

Advantages

• Faster B2B campaign launches because of organized teams and processes
• Knowledge of creating engaging yet professional B2B marketing
• Access to paid platforms like LinkedIn Sales Navigator and Semrush.
• Uses data and analytics to develop campaigns that drive results

Challenges

• Overreliance on agencies to establish brand awareness
• Higher costs due to paid channels and tools
• Longer learning curve for complex branding initiatives
• Campaign quality affects the target client’s purchase decision time

Top Services

• Account-based marketing (ABM), demand generation, and LinkedIn advertising

Average Cost

• $7,000 to $14,000 monthly (Content 10X)

Income Potential

• B2B marketers generate $95,786 yearly on average (Glassdoor).

16. Market Research Agency

A market research agency collects and analyzes consumer, market, and competitor data. They use methods like interviews, surveys, and focus groups. Market research agencies help brands identify trends, opportunities, and strategies for specific business goals. According to Backlinko, 47% of research groups globally use AI. These include ChatGPT, Claude, and Google Bard. Some well-known market research firms are Ipsos and Nielsen.

Advantages

• High demand for startups and growing companies
• The potential for recurring revenue
• High profit margins because of low initial investment needed
• Implements proven methods for market research and data analysis

Challenges

• Requires solid analytical and technological skills
• Competes with well-known service providers like Gartner
• Expensive data analytics platforms and paid databases
• Custom research projects with multiple specifications require more time

Top Services

• Quantitative & qualitative research, product testing, and consumer behavior studies

Average Cost

• $15,000 to $25,000 per research project, depending on the scope and parameters (Philomath Research)

Income Potential

• Market research analysts working in an agency earn $83,190 yearly on average (U.S. News).

This Redditor recommends having a good network when starting a market research agency. It’s also better to provide free trials or budget-friendly rates to gather testimonials. Experience is pivotal in determining the most lucrative research niches.

17. Event Marketing Agency

Event marketing agencies handle the preparation, promotion, and launching of business-related events. These include networking events, trade shows, conferences, and virtual seminars. Event marketing agencies consider factors like budget planning, venue selection, and vendor assessments. They choose the best marketing and operational strategies for successful events. Splash reveals that 60% of businesses maximizing event marketing generate higher revenue. Some top agencies include Freeman and Impact XM.

Advantages

• Access to reliable event marketing suppliers and networks
• The potential to scale revenue because of word-of-mouth marketing
• Knowledge of modern event marketing strategies
• Growing demand for virtual and hybrid events

Challenges

• High pressure due to strict deadlines
• The possibility of seasonal revenue (only during peak seasons)
• Requires connections with industry professionals and vendors
• The risk of canceled events due to unforeseen or natural calamities

Top Services

• Virtual event management, event strategy & planning, and product launch events

Average Cost

• $25 to $149 per hour (Clutch)
• 8% to 15% of your total event marketing spending (UpCity)

Income Potential

• As per DojoBusiness, event marketing agencies make $500 to over $50,000 per event.

18. Franchise Marketing Agency

A franchise marketing agency manages the advertising campaigns of franchise businesses. It creates centralized but location-specific marketing strategies to build a positive brand image. Franchise marketing agencies bridge the gap between franchisors and franchisees’ business goals. They use marketing platforms like Hootsuite and Google Business Profile. Franchise marketing services are in demand, as there are over 805K franchise establishments in the US alone in 2023 (Statista). Well-known franchise marketing agencies include HigherVisibility and Qiigo.

Advantages

• Provides consistent brand image and messaging across different franchise locations
• Access to a massive network of franchisors and franchisees
• Knowledge of location-specific marketing tactics
• Experience with optimizing franchise-based digital content

Challenges

• Limited opportunities for branding campaigns because of strict franchise guidelines
• High agency fees due to location-specific marketing content
• The potential for idea clashes from franchisee, franchisor, and agency
• Some franchises require centralized marketing and branding

Top Services

• Multi-location marketing, operational content creation, and brand management

Average Cost

• $750 to $1,250 monthly in management fees (Lead PPC)

Income Potential

• Glassdoor reveals that franchise marketers make $8,200 monthly on average. It goes as high as $12,000 per month, depending on your services, agency size, and client base.

This Reddit user suggests maximizing niche sites and publications for franchise marketing. He also recommends using job boards, LinkedIn and display ads. You can also partner with popular platforms like Entrepreneur and Franchise Times.

Is an AI Marketing Agency Considered a Marketing Business?

Yes, an AI marketing agency is considered a marketing business. It only uses AI systems to automate and simplify traditional marketing tasks. These include tools like Jasper AI, Surfer SEO, and Brand24. It provides the same branding, content management, and advertising services as other agencies. However, AI marketing agencies experience implementation challenges, such as:

• High AI platform costs
• Data privacy issues with some clients
• Consistent content creation with generative AI
• Generating accurate information due to data limitations

Is Starting a Local Marketing Business Better Than Other Online Opportunities?

Yes, starting a local marketing business is better than other online opportunities. Localized niches offer fewer competitors but higher revenue potential. Sagapixel states that 46% of Google searches have local intent. Moreover, local searches make up 22.6% of the total website traffic online. Ready-to-buy customers actively look for reliable local services. This reduces your marketing and resource spending. You generate around 80% to 95% in profit margins.

In contrast, other online marketing opportunities require significant initial and ongoing investment. You need to consider factors like daily content creation or paid advertising. Plus, scaling these marketing models entails tons of hours of effort.

How Local Lead Generation Strategies Help Marketing Agencies

Local lead generation strategies help marketing agencies and businesses through:

• Niche and location-specific customer and client targeting
• Local SEO techniques that enhance brand awareness initiatives
• High-value lead qualification process for better conversions
• Search engine utilization for long-term marketing campaign sustainability
• Content optimization for better local authority

The primary challenge for marketers and business owners is acquiring leads that convert. Traditional marketing strategies lack technological and technical impact. This leads to wasted marketing efforts, budgets, and resources. I experienced this drawback when I started my online business in 2014. But, I discovered the power of local SEO and maximized its targeting potential. I build niche websites to generate leads for local businesses. This strategy has helped me generate over $50,000 in passive income monthly for 10 years now.

Marketing is pivotal in 2025 and beyond because it drives brand awareness and sales. That’s why you need reliable guidance to improve your digital campaigns and initiatives. I created my local lead gen course to help marketers and business owners build a predictable client pipeline. My course teaches the skills you need to launch successful lead generation campaigns.