Ultimate Branding Course Review 2026: Dray Mijatovic's MRR Model + A Business Alternative

Updated On

Ultimate Branding Course is an inadequate MRR course. Many people consider MRR a pyramid scheme because the focus shifts from selling valuable products to selling the same course to new buyers. This makes it even harder to sell these types of products. What's more, you can't even rebrand or modify the content. So even though you get 100% of the profit, you're not building a business around assets you own. If the original creator takes down the product, you're left with nothing. Local SEO lead generation lets you build your own assets. These are websites that generate leads for local businesses. You provide value to local businesses by sending them qualified leads and help customers find the local services they need. It's a secure model that people trust.
In this Ultimate Branding Course review:
- I explain Dray Mijatovic's Master Resell Rights model.
- You get a look inside the Ultimate Branding Course, including all 25 modules.
- I include all the Ultimate Branding Course reviews from Reddit and YouTube, so you don't have to look them up yourself.
- You see how MRR compares to local SEO lead generation.
In my opinion, Ultimate Branding Course's MRR model is like setting up an art booth at Comic-Con where 10 other vendors are selling the same Batman prints. MRR takes away the ability to create an original brand and product that stands out. And the lack of true ownership is no different from building a theme park ride inside Disney World where you don’t control the space, the rules, or the brand. A true business is one where you own assets that increase in value.
For those who want to earn passive income, the Ultimate Branding Course is not the right option. You need a lot of time and effort to sell a sketchy MRR product that's not even yours. Local SEO lead generation produces passive income through ranked websites that generate leads for local businesses.
Public Review Sentiment
Sentiment is based on public reviews, discussions, and independent analysis available at the time of publication. Percentages reflect identified positive, negative, and neutral sentiment by platform.
Reddit (5 reviews)
Mostly negative and skeptical
Positive: “The course teaches you how to create your own digital products and scale your business!”
Negative: “I don't get how everyone is just buying the course to sell it to other people to buy the course to sell it?”
Read more reviews
Negative: “Looks like the 'Master resell rights' scam. NOT MLM because you only get money from the people you con into buying from you.”
Negative: “It's scammy hype and offers nothing of value. That's probably where you see the similarity [to MLMs].”
Neutral: “'Ultimate branding course' is $500. Along with the course you get 'master resell rights'. the course includes advertisements for other products.”
YouTube (2 reviews)
Positive but potentially biased
Positive: “UBC benefits both those reselling it through Master Resell Rights and business owners applying these strategies to their ventures.”
Negative: “The course can feel disorganized, which might overwhelm beginners who are unsure where to start.”
Ultimate Branding Course Pros And Cons
Pros | Cons |
|---|---|
✔️ You can really sell the UBC course for the same price or more through Master Resell Rights. | ❌ The Ultimate Branding Course does not have a refund policy. |
✔️ The Ultimate Branding Course gives you access to free resources like sales funnels, live recordings, and email marketing campaigns. | ❌ Dray Mijatovic does not offer any 1-on-1 calls for personalized guidance. |
✔️ The Ultimate Branding Course offers weekly community calls, allowing you to engage with and ask questions to Dray Mijatovic. | ❌ Many people consider the MRR model a pyramid scheme. |
Price: The Ultimate Branding Course is priced at $499.
Refund Policy: The Ultimate Branding Course has no refund policy.
Origin: The Ultimate Branding Course was launched on August 31, 2023.
How Does Ultimate Branding Course Helps You Build a Brand While Making Money with Master Resell Rights (MRR)?
The Ultimate Branding Course helps you build a brand while making money with Master Resell Rights (MRR) through its training modules. It teaches you how to create a strong personal brand on social media platforms like Instagram and TikTok. You learn to make engaging content, use Reels and TikTok for rapid growth, and build a large, active following. The course also shows you how to set up sales funnels, create digital products, and use email marketing to sell MRR products effectively.
Also, the key focus of the course is teaching you how to leverage MRR products to generate income. You learn how to customize and market these products to stand out in a competitive field. The course covers faceless marketing techniques, allowing you to build a brand without revealing your identity. It also provides practical tools like content calendars, workflow organization tips, and video editing skills using apps like VLLO and Capcut. With modules on mindset development and daily operations, the Ultimate Branding Course equips you to build a sustainable online business centered on your personal brand and MRR products.
What Can You Get From Ultimate Branding Course?
You can get a comprehensive package that includes over 130 videos on social media, marketing, branding, and sales from Ultimate Branding Course. You gain access to a supportive community with weekly calls and a customizable sales funnel template. The course comes with lifetime updates and has no upsells, meaning once you purchase, all content and future updates are yours.
Module 1: Introduction to UBC
This brief introductory module welcomes you to the platform, explaining how to navigate it, join the weekly calls, and what you can expect from the Ultimate Branding Course.
Module 2: Building Your Funnel
In this module, you’ll start implementing your training by setting up your own sales funnel, which is essential for reselling the Ultimate Branding Course through the Master Resell Rights. It covers creating sales pages, opt-in popups, and necessary legal pages. There’s also guidance on using alternative funnel options like Stan Store.
Module 3: High-Quality Branding
This module focuses on teaching you how to effectively present and position yourself online. It covers essential strategies for building a strong personal brand that attracts a large, engaged social media following.
Module 4: Preparing for Launch
Here, you’ll learn how to prepare your social media accounts and personal brand for launching. The module helps you plan and organize your content and promotions in advance.
Module 5: Instagram Strategies
This module dives into leveraging Instagram for audience growth, especially using Reels to capitalize on the platform’s algorithm for increased reach and engagement.
Module 6: TikTok Growth
In this module, you’ll explore how to use Tiktok for viral growth and how to transition your followers from Tiktok to Instagram for better conversion opportunities.
Module 7: Content Creation Basics
This module helps you overcome content creation challenges by teaching you how to develop your unique style, create cornerstone content, and efficiently batch-create posts.
Module 8: Introduction to Email Marketing
This module provides basic training on creating emails and building automated email campaigns, focusing more on front-end sales.
Module 9: Attraction Marketing Techniques
This module teaches you how to create content that resonates with your audience, building rapport and generating leads through engaging, value-driven posts.
Module 10: Efficient Content Production
This moodule allows you to learn how to maximize your productivity by batching content creation, allowing you to stay consistent with minimal time investment.
Module 11: Organizing Your Workflow
This module guides you in organizing your content calendar and managing appointments, helping you stay on top of your schedule and tasks.
Module 12: Instagram Reels for Beginners
This module introduces you to creating Instagram Reels, a highly effective tool for fast audience growth and monetization on the platform.
Module 13: Editing Content with VLLO
You will learn here how to use the VLLO app for quick and easy video editing, including trimming, adding effects, and overlays.
Module 14: Editing Content with Capcut
In this module, you’ll learn to use Capcut for advanced video editing on platforms like TikTok and Instagram, enhancing your content’s appeal.
Module 15: Creating Value-Driven Videos
This module emphasizes the importance of creating videos that build trust and rapport with your audience, helping to inspire and connect with them.
Module 16: Mastering MRR
This module focuses on teaching you how to create and manage a social media presence to effectively sell Master Resell Rights products, prioritizing engagement over follower count.
Module 17: Faceless Marketing Techniques
You will discover in this module how to grow a large social media following without revealing your identity, using faceless marketing strategies to drive traffic and conversions.
Module 18: Beauty Business Branding
This module teaches you how to enhance your personal brand with visually appealing features like profile highlights, content pillars, logos, and business cards, applicable to both male and female entrepreneurs.
Module 19: Developing a Success Mindset
This module prepares you mentally for the challenges of building an online presence, transforming your mindset from insecure to confident and growth-oriented.
Module 20: Online Selling Techniques
This module teaches you effective online selling strategies, focusing on the power of storytelling to connect with your audience and drive sales.
Module 21: Daily Operations Guide
This module provides a daily operations checklist to keep your business activities on track, ensuring consistent progress even with minimal effort.
Module 22: Setting Up an Affiliate Program
In this module, you’ll learn how to create your own affiliate program within Systeme, useful if you plan to sell your own products in the future.
Module 23: Using ChatGPT for Content
This section teaches you how to use ChatGPT to enhance your content, such as rewriting captions to appeal to different audiences, improving engagement.
Module 24: Creating Digital Products
This module guides you through the process of creating your own digital products, from researching market demand to building and automating the sales process.
Module 25: Reviewing Live Call Recordings
This module offers access to recordings of live community calls, providing valuable insights and success stories as the course evolves.
Who Is Ultimate Branding Course for?
The Ultimate Branding Course is for entrepreneurs, digital marketers, and online business owners who want to build a strong personal brand and grow their social media presence. It’s ideal for those who want to quickly start or enhance their online business without creating products from scratch. This course is perfect for individuals looking to generate income through Master Resell Rights (MRR). It allows them to resell digital products like eBooks, software, or courses and keep 100% of the profits.
Ultimate Branding Course is a great fit for aspiring influencers, content creators, and anyone looking to expand their income streams by leveraging their social media audience. Whether you’re looking to increase sales, grow your brand, or explore new revenue opportunities, the Ultimate Branding Course offers the tools, resources, and guidance you needed to succeed. It has over 130 instructional videos, access to a supportive community with weekly live calls, and a customizable sales funnel template.
Is Ultimate Branding Course Worth It?
The Ultimate Branding Course is worth it for those serious about building a personal brand and engaging on social media. The course offers valuable content, including training videos, live calls, and access to a supportive community. With the opportunity to resell the course through Master Resell Rights, you can potentially earn back your investment and more. However, UBC might not be for everyone. The course has a strict no-refund policy, and success is not guaranteed—it depends on your actions, consistency, and dedication. Additionally, some users have found the checkout process and provided funnel to be less than ideal, though these can be adjusted with some effort.

Phil Wilson recently reviewed the Ultimate Branding Course and shared a balanced view. He found that UBC offers unique content in personal branding and social media engagement, crafted by experienced women in network marketing. The course includes training videos, live calls, and access to a supportive community, adding significant value. However, he noted some downsides, such as a cumbersome checkout process and a funnel not optimized for desktop users, which he improved and offers as a bonus. Despite these issues, he praised the comprehensive training on topics like Instagram strategies and faceless marketing.
Who Is Dray Mijatovic?

Dray Mijatovic is the creator of the Ultimate Branding Course that helps you master social media and branding. She is a key figure in the course, leading live calls and featuring in most of the instructional videos. Dray leads the community alongside other UBC hosts, including Cassie Gauthier, Claritza Vargas, Isabella Ocampo, Isabella Mendez, Barbara Müller, Jasmine Elizabeth, and Violeta Chaparro.
Dray is known for her expertise in digital marketing and branding, and she has built a significant following through her online presence. On Instagram, she shares her digital marketing journey, hacks, and success stories with her 31.2K followers. Since joining Skool in 2023, Dray has gained 913 followers and made 518 contributions, demonstrating her active engagement and dedication to the community.

Is Master Resell Rights Legit?
Yes, Master Resell Rights is legit and offers a real opportunity to make money, especially if you have an established and loyal audience in a relevant niche. MRR allows you to purchase digital products, like eBooks or online courses, and resell them to your customers while keeping 100% of the profits. This model operates similarly to a wholesaler for digital goods, where you don’t have to deal with manufacturing or shipping costs, leading to higher profit margins. For example, if you sell a digital product for $50, you keep the entire $50, unlike in affiliate marketing, where you might only earn a small percentage.
To make the most out of MRR, it’s important to choose high-quality products that resonate with your audience. Platforms like Niche Pursuits suggest that even a small, loyal audience of 500-1,000 followers can significantly boost your sales. Additionally, Resell Rights Weekly highlights that 30% of MRR sellers achieve sales with little extra marketing effort, simply by leveraging their existing customer base. By providing valuable products and maintaining excellent customer service, you can maximize the profitability of MRR products.
What Is Better Between PLR vs MRR?
The choice between PLR vs MRR depends on your business goals and how much control you want over the product. PLR allows you to change, rebrand, and sell the product as your own, giving you full creative control. You can add your own name, logo, and even change the content. This makes PLR ideal for marketers who want to create unique products quickly and establish their own brand identity. However, while you can sell the product, you cannot pass on the resell rights to your buyers.
On the other hand, MRR lets you resell the product as is and pass the resell rights to your customers. You cannot rebrand the product, so it must be sold exactly as you purchased it. MRR is perfect for those who want to build a business around reselling products with no need to create or modify content. You have control over pricing, but you may need to follow specific guidelines set by the original creator. If your goal is to quickly start reselling and generating income without worrying about branding, MRR might be the better option for you.
What Are the Challenges in Doing Master Resell Rights?
- Market Saturation: A significant challenge with Master Resell Rights is market saturation. Since multiple sellers can offer the same product, the market can quickly become overcrowded, making it difficult to distinguish your offerings and attract buyers. For example, the Ultimate Branding Course has 38.2K community members. If all those members are selling the same course, the competition becomes immediate and intense.
- Product Quality: Not all MRR products maintain high standards. Some may be outdated, poorly written, or lack substantive value, which can harm your reputation if you sell inferior products. UBC, for instance, has received some negative feedback regarding its content. Jonathan Montoya mentioned that the Ultimate Branding Course can be somewhat disorganized, which might overwhelm beginners. The lack of a clear roadmap can make it difficult for users to know where to start and how to progress through the material.
- Limited Customization: MRR typically comes with restrictions on customization. This limitation can make it challenging to differentiate your product from others, resulting in intense competition. If you want full customization, you would need to create your own product, which means losing the opportunity to leverage the Master Resell Rights of UBC or other courses.
- Lack of Support: Unlike products you create yourself, MRR products often lack ongoing support from the original creator. If customers face issues or the product becomes outdated, you manage these challenges on your own.
- Legal and Ethical Considerations: It's crucial to adhere to the terms of the MRR license. Some products come with specific usage restrictions, and violating these terms could lead to legal consequences.
Conclusion: Why Local SEO Lead Generation Biz Is a Wise Option Than Master Resell Rights?
Local SEO lead generation biz is a wise option than Master Resell Rights because it offers more control and stability with consistent, long-term income opportunities. Local SEO lead generation relies on local SEO, which makes it easier to rank websites on Google. Once your site ranks, it becomes a valuable asset that can generate consistent monthly income by providing high-quality leads to local businesses. These businesses are often willing to pay a premium, anywhere from $500 to $3,000 per month, to rent your digital real estate because it offers them a reliable marketing channel.
In contrast, MRR involves selling digital products that can quickly saturate the market, making it hard to stand out and maintain long-term profitability. With MRR, you’re also limited by the product’s quality, lack of customization, and the absence of ongoing support from the original creator. Local SEO lead generation, on the other hand, allows you to build a sustainable business with higher profit margins up to 90% and more control over your income. The long-term partnerships you can establish with small business owners make local SEO lead generation a more stable and lucrative option.

One of my clients is Pasadena Elite Concrete Solutions, 2849 East Foothill Boulevard, Pasadena, California 91107, 626-628-1311, https://pasadenaeliteconcrete.com/. When I delivered 6 high-ticket leads that closed for $45,100, I earned $4,510 from 10% commissions.
Comparing MMR to local SEO lead generation is like running a souvenir stand outside Madison Square Garden after a Knicks game versus owning rental cabins in Lake Tahoe. With the souvenir stand, you’re selling the same foam fingers and jerseys as a dozen other vendors, and the only way to compete is slashing prices. Making sales with MMR is all about cutting prices while pumping money into marketing. A rental cabin in Lake Tahoe takes upfront investment but generates steady income in the long run. Similarly, local SEO lead generation sites continuously bring in leads passively after it's set up right. It aligns perfectly with Naval Ravikant, who teaches entrepreneurs to “earn with your mind, not your time,” emphasizing leverage over trading hours for dollars.
Jumpstart your local SEO lead generation business by joining the top community of experts. I scaled to $50K/month after joining, and you can too. Gain access to crucial knowledge, resources, and support from those excelling in this business model. Connect with motivated peers to stay on track and achieve your goals. Don’t miss out—join this thriving community today and speed up your success!

Follow Me
Ippei Kanehara
Founder/CEO
$52K per month providing lead generation services to small businesses
Ippei.com is for digital hustlers, industry leaders and online business owners.
His #1 online business recommendation in 2024, is to build your own lead generation business.