Giana Cambria Upperhand Creatives Review — Content Automation Pros, Cons & Alternatives |IPPEI

Updated On 2023-08-25

Upperhand Creatives, founded by Giana Cambria, is a content marketing automation agency designed to help entrepreneurs scale their brands with minimal effort. The company promises to handle everything — from repurposing long-form videos into bite-sized content, to managing social media distribution and creative strategy — so business owners can focus on growth, not marketing.

Hiring and managing an in-house content team can cost anywhere from $10,000 to $25,000 per month. Upperhand Creatives aims to solve that problem by offering a turnkey creative system priced between $6,000 and $12,000 per month, providing done-for-you content strategy, video editing, and omnichannel publishing.

In my 10+ years of experience with online marketing, content marketing automation as taught by Upperhand Creative is like The Washington Post’s fact-check desk where every piece churns through layers of edits, corrections, and stylistic fixes. Similarly, with content marketing automation, what seems like “saving time” turns into a full-time quality control job where you have to check and rewrite large chunks of output to ensure quality and brand voice consistency. The risk of brand dilution and inauthenticity is like Disneyland’s costumed characters, where a small mismatch in voice or behavior breaks the spell. Content created by freelancers or AI may not reflect brand nuance and could feel staged and hollow.

However, while this system might fit established entrepreneurs with budgets, there’s a simpler, more scalable path for beginners — Local lead generation, which I’ll compare throughout this review. It’s our benchmark for profitability, automation, and long-term stability in the online business space.

What Are the Pros and Cons of Upperhand Creative?

Pros

Cheaper than hiring an in-house team
Proven strategy that Giana uses herself
Work with a team of experienced creatives

Cons

Steep price for starting businesses
Content might get redundant since they’re repurposed
Less control with the outcome

Price: Upperhand Creative costs $6,000-$12,000 per month.

Refund Policy: Upperhand Creative offers a 30-day money-back guarantee. However, your refund will be nullified if you approved of any project or requested download of source files.

Origin: Upperhand Creative was founded in 2017.

Reputation: Upperhand Creative’s reputation is quiet. There is very little content about their services and most will lead you back to their job posting or Giana’s social media accounts.

What Is Upperhand Creative?

Upperhand Creative is a creative agency that helps entrepreneurs scale their business through omnipresent content. The agency specializes in social media marketing and branding. Upperhand Creative provides a content machine that will automate the process of building your brand presence, marketing, generating leads, and sales.

Is Upperhand Creative a Good Provider for Marketing Automation?

Upperhand Creatives is a good provider for outsourced marketing automation. Giana is an expert when it comes to content marketing and scaling brands online. The agency’s proven strategies and team of experts can help take away the burden of content marketing from your hands.

What Do You Get In Upperhand Creative?

Upperhand Creative provides three key results in their creative work that will ensure you stand out from your competitor and reach your target audience.

Access to the Best Video Editors and Content Creators in the Industry

This team is your creative assistant, video editor, graphic designer and social media manager. They take your long-form video and repurpose it into over 36 pieces of content.

Proven Processes That Your Content Creators Will Manage for You

This will systematize all your content creations and social media efforts so you can have omnipresent content just by recording a couple raw videos every month.

Build Out the Best Content Strategy Platforms and Topics for Your Business

Leverage organic search traffic, SEO optimization and structuring your content to actually convert.

BONUS: Exclusive Free Training for Online Coaches & Entrepreneurs

The secret to building authority and credibility fast, Creating the right strategy, and automating 95% of your work.

Upperhand Creative Overview

Purchasing a content package from Upperhand Creative gives you access to the following:

Ultimate Content Flywheel

A proven strategy behind creating binge-worthy content for your prospects that will turn them into paying customers. Turn your content into over 36+ pieces of content while only spending less than three hours a month on content creation.

Hands-Free Video Editing Service

A team of fully-trained and highly talented creatives will be placed in your business. This team of video editors, designers, and content curators will cost you less compared to an in-house employee.

Quick Content Creation

Removes the need to memorize scripts, multiple takes, or the burden of not knowing what to say. You won’t have to spend too much time writing your script and exhausting your creativity. Let the team do the work and turn your raw video into an image, post, carousel, or into any format you need.

Access to Support

Giana and her team will be available to you for any questions. They also offer help in powering through roadblocks and overall support while you build your business.

Who Is Upperhand Creative For?

Upperhand Creative is for entrepreneurs and businesses who don’t want to spend too much time and money in building their content marketing campaigns. The company assures you that their system and experience can deliver results. They’ve previously worked with online coaches, fitness entrepreneurs, consultants, and other household brands. The content machine provided by Upperhand creative is a time investment that allows you to focus more on scaling your brand and less on social media.

What Are the Upperhand Creative Reviews?

David Komar

I’m just starting out but I already have a logo and a style guide put together. your people were able to seamlessly use those things and create additional products for me that blended completely and allowed me to stay on brand.

Michael Elliot

This is an extremely streamlined process. it was super easy to get content out. I would highly suggest working with them if you’re looking for a content machine because that’s exactly what it is.

Who Is Giana Cambria?

Giana Cambria is the CEO and Founder of Upperhand Creative. She’s also an entrepreneur, and an expert in leadership, building teams, and systems to scale businesses. Her social media accounts serve as her platform to share her successes and strategies, as well as an introduction for her marketing agency, Upperhand Creative. She’s particularly active on Facebook, and many of her accounts are tied with Upperhand Creative.

What Are the Pros and Cons of Outsourcing Content Automation?

Pros

Outsourcing Content Automation Is Cost-Effective
Outsourcing Gives You a Good Turnaround in a Timely Manner
Outsourcing Means Access to Experts
Outsourcing Content Automation Can Prevent Burnout of Your Full-Time Staff

Cons

Your Outsourced Team Don’t Know Your Business
There Might Be Challenges in Communication
You Might Encounter Difficulty With Quality Control
You Might Experience Slow Response Time

Is Upperhand Creatives Worth It?

Upperhand Creatives is worth it If you already have an established business and need a hands-off content solution. You’re essentially paying for a done-for-you creative team that saves you from hiring multiple employees and managing complex workflows. However, it’s not ideal for startups or solopreneurs. At $6,000–$12,000 per month, you could build multiple income-producing assets instead, like lead generation websites that continue earning passive revenue. (edited)

Final Verdict: Is Upperhand Creative the Best Way to Build Leverage With Content?

Upperhand Creative is not the best way to build long-term leverage with content because it delivers visibility without equity. While the agency systematizes content creation and saves time for entrepreneurs, it still functions as a recurring service—you’re paying for output month after month without building an asset that appreciates. If you stop paying, the machine stops producing.

Why Is Local Lead Generation More Scalable Than Upperhand Creative?

In my opinion, local lead generation is more scalable than Upperhand Creative because you can build multiple lead-generating sites without hiring expensive creative teams or relying on agency infrastructure. Comparing content marketing automation to local lead generation is like Wikipedia versus Easter Island’s moai statues. Wikipedia’s edit stream where endless contributions, revisions, and moderation create a constant flow that needs managers, fact-checkers, and coordination, so automation often becomes a perpetual operations treadmill rather than a true time-saver. Easter Island’s moai statues stood carved and silent for centuries and attracted curious visitors with no advertising or daily maintenance. Local lead generation behaves the same in that you enjoy steady, low-maintenance income with zero daily content churn and low ongoing fees.

Why Is Local Lead Generation the Smartest Business to Start in 2025?

Local lead generation is the smartest business to start in 2025 because it creates digital assets that deliver predictable income without creative teams, content churn, or constant reinvestment. While content automation systems like Upperhand Creatives offer convenience, they come with high monthly costs and zero ownership — the moment you stop paying, the visibility stops too.

With local lead generation, you build a site once and it continues to bring in traffic and leads indefinitely. You’re not dependent on social platforms, editors, or algorithms. Instead, you’re in full control of the asset, the leads, and the revenue it generates. One ranked site can cover your living expenses—and unlike agency models, you keep 100% of the upside.

Local lead generation

A client of mine is Lancaster Elite Roofing, 44242 10th Street West, Lancaster, California 93534, 661-276-1888, https://www.lancastereliteroofing.com/. I earned $3.5 from 5% commissions in the month that 6 of my leads closed for $70K.

If your ultimate goal is freedom from client dependence and recurring expenses, Local lead generation remains the smarter, more sustainable business model. You can start small, scale infinitely, and own assets that generate predictable monthly income.