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In this post, I examine the Amazon Automation Service by Steve Mayer, under the company name of Valiant Consultants

His DFU (Done-For-You) FBA service can be really enticing (due to the complexity of Amazon FBA) despite the fact that you are essentially entrusting your financial future to a company you don't know.

Why not pay the experienced professionals, right?

They know what they are doing... we hope...

But before we dive into the DFU Amazon FBA model,

Here's why I'm qualified to review Steven's Valiant Consultants

A lil bit about me... My name is Ippei...

In 2014, I joined a lead generation coaching program that freed me from my 9-5 in 7 months by building and ranking simple websites that generate leads for local businesses (who give me a sliver to deliver)

After I scaled my lead gen biz to 7 figures, I branched out to experiment with Amazon FBA (ton of hype around it in 2017)

To make a long story short, I built a couple brands up to 6 figures, but Amazon wasn't passive enough for my liking (interferes with my wanderlust), and didn't have half the profit margins of my lead gen business, so I sold out as of January 2020.

Now I focus my time on developing my lead gen business as well as this blog.

Here's the coaching program that freed me from my 9-5 in 7 months. 

Now let's dive into the service offered by Valiant Consultants

Valiant Consultants Review

Founder: Steve Mayer

Steve Mayer worked for a credit repair company before getting involved on Amazon in 2013. 

He spent 12 months and thousands of dollars trying to figure out Amazon FBA. 

His efforts were finally rewarded when he found unique product selection method for Amazon FBA.

But he was only getting started

After he unveiled his discovery, he started helping other sellers in Amazon seller Facebook groups, which was when things started to snow ball.

The increase of attention led him to begin one-on-one coaching program for Amazon FBA sellers.

His consultation practice evolved into one-on-ten coaching program as more interest came his way. 

In order to reach more people, Steve created a course, FBA Freedom Hackers Academy, helping others get started selling on Amazon, which now sells for just under 3k. 

 His results speak for themselves.

When they are broken down, Steve has helped over 500 students: 2 have generated millions, 100 earn six figures, and almost half of the students have been able to quit there 9-5 jobs. 

But he wasn't finished. 

Upon seeing many of his students struggle to learn the FBA process, Steve began to look into ways he could help them further. 

In 2019, Mayer joined a group of Amazon Automation specialists who have created a company of 150+ virtual assistants based out of Bangladesh and the Philippines that enable Mayer to offer Done-For-You Amazon Services to the tune of 30k-40k per store (as a set up fee, inventory is extra)

Early 2020, Steven pivoted his business, though not in response to Covid-19, but for a different reason. 

He had the following realization:

Amazon Dropshipping was not a viable business model. 

What did he switch to? 

Amazon FBA Wholesale.

The difference between Dropshipping and Wholesaling on Amazon comes down to inventory

If you are dropshipping, you have no inventory. Instead, as soon as your product is bought, you buy from a cheaper source, and then have the product shipped directly to your customer.

If you are wholesaling, you purchase inventory in bulk from a manufacturer or supplier, and then have it shipped to Amazon's fulfillment center so it can be delivered speedily to your customers. 

Why did Steven shift from Dropshipping to Wholesaling on Amazon? 

First of all, Dropshipping on Amazon is against their TOS (terms of service), so anyone doing so is risking an account suspension.

That's what happened to many of Valiant Consultants customers:

They'd send Steven the set up fee of 30k and then a few months later, their account would go the way of the dinosaur. #extinction

So Steven got all kinds of complaints (see his BBB reviews below), which ultimately motivated him to make the move from Dropshipping to Wholesale FBA. 

Where can you find Steven as of July 2020?

What Valiant Consultants Does For You (In-depth)

Step 1: Product Research

Amazon sells more than 350 million different products and has 6,000 different categories in their product directory. 

Everyone knows that the product(s) you select will make or break your Amazon Business so it's crucial (especially when you are getting started) that you select profitable items. 

Now there's many ways to do this and many different helpful product selection tools that speed up the selection process, but all that takes time to learn and money for the tool subscriptions, which is why some people take up Vince's offer to have the process done for them. 

Step 2: Listing Construction

Once you've chosen your product, it's time to show it off in an item listing.

But there's more to making an Amazon listing than posting a picture and a few words. 

It's a bit more complex than that, seeing as you need to take photos that pop out to the mobile shoppers as well as use keywords that boost your listing to the top of the search results faster than you can reach for a chair to access the top cupboards in your kitchen. 

Step 3: Supplier Selection + Inventory Management

Once you've selected your product, another item on your to-do list is to decipher which supplier you'd like to place an order with. 

As you are making that decision, you must take into account if you want to ship from over-seas or from your own country (basically whether you want to save time by shipping nationally or spend less money by getting your product from China). 

Step 4: Order Processing + Returns

Do you like paperwork or not?

That's what this step comes down to. 

Each order has to be taken in, and set up with a tracking number

And if your customer asks for a return, it's beneficial to your reputation as a seller if you give them their money back. 

Step 5: Order Tracking (Shipped, Delivered, etc.)

What if your customer claims they never recieved their product? How can you figure out what happened?

That's right

As mentioned before your product NEEDS a tracking number. 

And when you build up your business, you'll have to track thousands of products coming and going. Lots of details. #spreadsheets

Step 6: Customer Service + Collect Customer Reviews

How can you encourage your customers to leave reviews?

Often you have to set up a review funnel (learn how to get more reviews here), using either an email follow up system or a product information card packed on the top of your product. 

Amazon's TOS is very particular on how you ask for the review, so watch your step and avoid Bezo's toes (because a disobedience could mean a suspension of your seller account, which means your "passive income" drys up faster than a waterhole in the Sahara. 

Step 7: Scaling Your Amazon Store

This is the phase that you want the store to get to, as that's when you finally see a return on your investment.

Valiant Consultants Social Commentary & Reviews 

1. Reddit Commentary

2. Social Media "Reviews"

3. YouTube Reviews

Beau Crabill (who sells an Amazon Course) has nothing good to say about Steve.

4. BBB Profile Rating and Most Recent Review

Pros and Cons 

Of using a Done4You Amazon Automation Service


  • No Learning Curve
  • 99% Passive


  • Often 25-40k in upfront Cost
  • Requires a SUPER High Level of Trust in Provider

I sold products on Amazon for 3 years (2016-2019), which makes me say enthusiastically: Be careful, should you choose to do the complete DFU Amazon FBA. There's some legit service providers and there's others who will just take your money and walk (scam artists).

As for Steve Mayers "Valiant Consultants, he's got a solid amount of reviews that say his services are less than trustworthy, so if you've got the 25k burning a hole in your pocket, I'd encourage you to spend your money elsewhere.

I recently compared 5 different Amazon Automation services, noting their pros and cons and what others were saying about them. Learn more via the button below. 

Why I Left Amazon for Lead Generation

Amazon FBM Automation

  • Market Saturated - Only 6000 niches
  • Expensive to Start (Need 50,000 dollars)
  • Low Barrier to Entry (Anyone can duplicate product)
  • Low Profit Margin (~15%)
  • No Control - Amazon can Shutdown Account
  • No Passivity - Lots of Moving Parts (Shipping, Ads, Launches)

Lead Generation

  • New Opportunity in Every Zipcode
  • Affordable to Start (few hundred dollars)
  • Requires Skills to Rank on Google
  • Little Overhead, High Profit Margin
  • Complete Control - You own the Website
  • Passive once Ranked - Just Deposit Mailbox Money

After scaling my lead gen business to 35k each month, my fomo got the better of me and I hopped on the FBA train in 2016. 

And while having a business on Amazon was quite the adventure, it wasn't a very profitable one

It took a lot of money to get it moving and the profit margins were hardly half of my lead generation business. 

When I look back, my Amazon business was more vulnerable than my leadgen business is, because if your seller account is suspended, which means your sales stop, which means your "automated Amazon income machine" grinds to a sudden halt and then you can no longer pay your bills or support your family. 

With your lead generation business, it's different

Your income can't be turned off like an unpaid faucet by the water department. 

Instead, you develop digital assets like this tree care site

Every 30 days you'll have multiple businesses sending you checks because of your services. (I call it "monthly mailbox money")

One truth that I learned from Rich Dad Poor Dad was the wisdom of multiple streams of income. 

Since you build out many different lead gen sites, your income is diversified, coming from many different business owners. 

What does my portfolio?

I have 70+ lead gen properties rented out, each one paying me monthly mail box money. 

Here's another member of our leadgen coaching program who committed to building a better life

Did you see how he's built his lead gen business now having more than 50 clients in more than 20 different states? 

That's a profitable, epidemic proof business under Patric's complete control. 

Learn more how to build your business by clicking the button below. 

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Ippei Kanehara
Founder/CEO Ippei Leads

$52K per month providing lead generation services to small businesses is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2020, is to build your own 6-figure lead gen biz. You can learn more here.
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