Vasco Monteiro Review: What Is His "Money Keywords" SEO Strategy?

Vasco Monteiro: Pros and Cons

Pros

• Vasco Monteiro actively runs his 7-figure SaaS business, Arvow
• Arvow has over 20,000 users
• He has multiple SaaS and SEO courses and Skool communities

Cons

• Arvow has mixed user reviews
• Vasco Monteiro’s businesses and programs are subscription-based
• Vasco’s money keywords SEO strategy is not effective in all markets

What Is Vasco Monteiro’s “Money Keywords” SEO Strategy?

Vasco Monteiro’s “money keywords” SEO strategy targets high buying intent keywords rather than high-traffic informational keywords. These are keywords with modifiers like “cost,” “price,” “buy,” “where to,” “cheap,” and “expensive.” The strategy prioritizes conversion potential over total traffic volume. Here’s an example of Vasco’s strategy at work:

Traditional approach (high traffic, low intent)

• Target: “how to fix air conditioner” (22,000 monthly searches)
• Competition: High (DR 70+ websites)
• Conversion rate: 0.5% (mostly DIY seekers)
• Revenue per 1,000 visitors: $50

Vasco’s money keywords approach (high Intent, lower Traffic)

• Target: “emergency AC repair cost near me” (800 monthly searches)
• Competition: Low (local businesses, DR 20-40)
• Conversion rate: 8% (ready to hire immediately)
• Revenue per 1,000 visitors: $2,400

This Phoenix HVAC company using Vasco’s method created content targeting “AC repair cost Phoenix summer,” “emergency air conditioning repair Phoenix,” and “24 hour AC repair Phoenix pricing.” They ranked for 12 money keywords within 90 days. It generated about 2,400 monthly visitors and converted an average of 192 leads a month.

Where Did Vasco Monteiro Start His Journey?

Vasco Monteiro began his journey as an electrical engineer in Lisbon, Portugal. He has a master’s degree in industrial engineering and management from Instituto Superior Técnico (University of Lisbon). While in school, Vasco discovered SEO and the rank-and-rent business model from Alex Becker in 2015. His first SEO project was for a local lead generation site for a Portuguese dentist. He named his agency “Konnect.co” and even had a YouTube channel and Facebook group.

After growing frustrated with client management because of high expectations and low budgets, he moved to freelancing. He founded Vetted.com in 2021, which is a B2B SEO service marketplace. It connected local businesses with vetted SEO freelancers. The marketplace facilitated over $2 million in SEO services in 3 years. Vacco sold Vetted.com in 2024 for $350K and launched the AI-powered SEO software Journalist AI (later rebranded as Arvow).

Around the same time, Vasco started educating others online through his YouTube channels “Vasco’s SEO Tips” and “Vasco Monteiro Business.” He posts content on strategies for SaaS growth, affiliate marketing, and AI search optimization. Vasco created 2 Skool communities for SaaS entrepreneurs, SaaS Sorcerers and Everything SaaS .Co, which are both now archived. His business philosophy focuses on “distribution obsession.” He used affiliate marketing heavily to grow Arvow to over 20,0000 users worldwide, generating over $70K a month.

What Is Vasco Monteiro’s Arvow?

Vasco Monteiro’s Arvow is an AI-powered SEO content creation platform. The platform uses a mix of AI tools and human agents to automate content marketing workflow. It covers keyword research to publication and backlink building.

Arvow was originally launched as Journalist AI before rebranding in 2025. It was only meant to generate AI-generated news articles. The rebranding came with the restructuring to a “full-spectrum marketing platform.”

Arvow main features:

• AI SEO Writer that supports over 150 languages
• AI SEO Editor for content optimization
• AI SEO Agents for automated technical fixes and schema markup
• AutoBlog automation with RSS feeds and keyword triggers
• Auto-publishing to WordPress, Webflow, and over 20 CMS platforms
• Internal and external link building automation
• Google auto-indexing and social media syndication
• Client management dashboard with unlimited workspaces
• Custom images, meta optimization, and canonical URL setting
• White-labeling options and external API access (with the Agency plan)

Arvow offers three main pricing tiers: Solo ($59 monthly), Business ($129 monthly), and Agency ($389 monthly).

What Is Arvow’s Human + AI SEO Service?

Arvow’s Human + AI SEO Service is a done-for-you solution. It combines AI-powered content and human editors to maintain brand voice consistency and accuracy. Clients receive 10 to 20 blog posts and 1 in-depth topic cluster per month. Users also get access to Arvow’s Business plan for free. The Human + AI SEO Service starts at $2,000 per month. It guarantees a 25% traffic increase within 90 days or a full refund.

What Is Vasco Monteiro’s AI Search Academy?

Vasco’s AI Search Academy is a coaching program that teaches businesses to rank on Google search engines and AI citations and recommendations. It covers Vasco’s “5-step blueprint” and includes 6 SEO courses and access to the Skool group. There is a 1-on-1 consultation with Vasco and a WordPress plugin for rank-and-rent.

How Do I Use SEO to Passively Earn $52K A Month?

I use SEO to passively earn $52K a month by generating leads for local businesses through the rank-and-rent method. Instead of ranking client websites, I rank the site I own and rent it out to local businesses. They get unlimited and exclusive leads ‌for $500 to $3,000 a month. As long as the site is ranking and rented, it brings in predictable income passively. You can focus on scaling instead of constantly looking for clients.

Brian Dean, founder of Backlinko, emphasizes the value of building assets you control that generate passive income, rather than just working for clients, when creating long-term sustainable wealth. Local lead generation is like building a house that you own and rent out while an SEO agency builds houses that their clients own. One of my sites is Glendale Elite Drywall 728 West Broadway, Glendale, California 91204, 818-600-0810 https://glendaleelitedrywall.com/. Last month, that site delivered 24 leads for installation and repair totaling $16,480. I earned $1,648 from a 10% commission.

I currently run dozens of local lead generation sites hands in various niches and locations. This gave me the time and resources to invest in other ventures. This includes my local lead generation program where I teach students the exact same business model. Students can even earn commission while getting experience by selling leads to my high-ticket roofing client for 5% commission.