11 Ways To Make Money Online With Google | Why the World’s #1 Search Engine Still Reigns Supreme for Earning Money on the Internet

September 11, 2024

Some ways to make money online with Google include:

  1. Rank in the Google map pack and offer local lead generation services
  2. Generate Google AdSense income through blogging
  3. Use your Google account to sign up for the YouTube Partner Program
  4. Become a Google Ads specialist
  5. Do Google SEO consulting
  6. Publish books through the Google Play Books
  7. Develop an app for the Google Play Store
  8. Develop web extensions for Google Chrome
  9. Earn Google Opinion Rewards
  10. Become a Google Search Evaluator

As the world’s most popular website with over 8.5 billion searches each day and one of the highest earning internet companies, it’s no surprise that there are quite a few ways to make money online with Google. You can make online income with Google by starting your own business around one of Google’s platforms like Google Search, working for Google directly in a remote role, or even by simply taking surveys. Some of the Google opportunities described in this article even allow you to make passive income online. One of the Google business opportunities we discuss has even enabled a company to get bought out for a whopping $4 billion, leaving its founders incredibly wealthy!

1. Rank in the Google map pack and offer local lead generation services

Local lead generation is an online business model that leverages Google to make money by finding customers for service businesses in specific locations. It works by using local search engine optimization to get a website to show up in the Google map pack when a potential customer searches for the specific service you're targeting in the specific location, such as roofing in Los Angeles. You can then sell these leads to local service businesses for upwards of $3,000/month, depending on how much value your website’s lead provides.

Once you set up a local lead generation website and partner with a local business to take the leads, you can automate most of the business operations and earn passive income online through Google. Passive income from Google is income that is earned by leveraging Google without actively working for it. That means you can still make money while focusing on other things you prefer doing. 

How to make money online using Google maps and local lead generation?

  1. 1
    Choose a service niche to target
  2. 2
    Identify a local market with high demand and low competition for that niche on Google
  3. 3
    Create a website with a relevant domain name for your niche service
  4. 4
    Use local SEO to get your website to rank in the Google map pack for the location you’re targeting
  5. 5
    Partner with a service business in the location you are ranking for on Google to take the leads and pay you for your digital marketing services 

2. Generate Google AdSense income through blogging

Google AdSense is an advertising program through Google that pays you for the traffic your online content generates. With Google AdSense, you place ad units alongside your content so that advertisers can pay to showcase their products. Along with affiliate marketing, Google AdSense is one of the most common monetization methods for bloggers looking to generate online income from their posts. Signing up for a Google AdSense account to show advertisements on your blog is free, and earnings are depending on many factors, including:

  • Location of users
  • What type of content you provide
  • How much traffic you generate
  • How your ads are set up 

According to the advertising platform Snigel, which was started by two former Google executives over a decade ago, Google AdSense typically pays between $0.2 and $2.5/1,000 views. Therefore, if you want to start generating around $100/day just from Google AdSense, your content writing will need to attract 40,000 views each day on average. You can make $100 per day with Google AdSense by consistently publishing high-quality content that attracts a large enough audience.

To get to 40,000 daily page views, you can publish around 500 blog posts that each get approximately 80 page views each day. Google Analytics is a useful tool to help you track page views on your blog so you can focus your energies on the type of posts that are bringing your site the most traffic. 

For those looking to start a blog to generate AdSense income, Google Blogger and WordPress are two of the most popular platforms for creating high-quality websites without coding skills. 

Gokhan Yalcuk started earning just $300 monthly but grew it to an impressive $12,000-$20,000. His strategy is creating engaging content that attracts readers and clicks, while mastering search engine optimization. Yalcuk believes anyone with writing skills and dedication can achieve similar results, with no need for expensive equipment or camera presence. His story shows that blogging with AdSense often underestimated. It can lead to significant income and work flexibility when done right. 

The Google Affiliate Network

Along with Google AdSense, bloggers could previously monetize their content through the Google Affiliate Network as well. However, the Google Affiliate Network closed down on April 16, 2013, ending that way of making money through Google. 

3. Use your Google account to sign up for the YouTube Partner Program

The YouTube Partner Program allows creators on YouTube to monetize their videos through a variety of opportunities, including:

  • Ad revenue
  • YouTube Premium revenue
  • YouTube channel memberships
  • Shopping
  • Super Chats and Super Stickers
  • Super Thanks

YouTube is a social media platform owned by Google, so to access the YouTube Partner Program and monetize your YouTube video content, you need to sign up with your Google account. Even though it’s free to sign up for the YouTube Partner Program, not everyone qualifies. To be eligible for the YouTube Partner Program, you need at least 1,000 subscribers and 4,000 valid public watch hours or 10 million valid public Shorts views within the last year. According to Business Insider, YouTube creators typically earn between $1.61 to $29.30 per 1,000 views for their participation in the YouTube Partner Program. 

Hopewell Heights turned her YouTube hobby into a real money-maker in just 18 months. She started her homesteading channel in July 2022, at first making only $2 a month. But she didn't give up. In April 2023, her video about homemade laundry soap went viral, changing everything. She switched to making longer videos about her daily life, posting every week without fail. This new approach worked wonders. Her channel grew fast, getting 5,000 new subscribers each month. By December 2023, she had 83,000 subscribers and was making enough money to cover all her costs, with some left over. Her story shows that with hard work and the right approach, anyone can make good money on YouTube, even starting from scratch.

4. Become a Google Ads specialist

Knowing how to profitably run Google Ads is a digital marketing skill that can enable you to generate income online. Google Ads works by paying for ad space to promote a product or service, and the goal is to generate more money in sales than you spend on advertising. Google Ads, which were previously known as Google AdWords until 2018, operates on a pay-per-click (PPC) system. PPC ads, like Google AdWord ads, only charge the advertiser for the ad when they are clicked on by an internet user.

You can post your Google Ad in a variety of places over the internet, including:

  • Google Search results
  • Google Play Store
  • Google Maps
  • The Google Display Network

Google Ads also allows you to fine-tune your audience targeting by narrowing in on specific geographic locations, times of day, devices used, and much more. You can run Google Ads to generate traffic for your own product or service, or offer your skills to other businesses looking to make their paid advertising efforts more efficient.

To make money with Google Ads, you must:

  • Start with a product or service to promote.
  • Create a high-quality landing page to convince people that click on your Google Ad to buy the product or service.
  • Target relevant and up-to-date keywords using tools like Google Keyword Planner.
  • Adjust targeting parameters based on campaign results to optimize profitability.
  • Continue optimizing campaigns over time to ensure profitability and improvements where possible.

Ian Agard turned his Google Ads skills into a money-making career. He started by taking classes and getting certified, which made clients trust him more. To get real experience, he did some free work and internships. This helped him build up a portfolio of successful ads. As he got better, he made more money. He started out charging $15 an hour for freelance work. Now, he runs his own agency, managing ads for lots of clients. Ian makes way more than the usual $60,000 a year that most Google Ads experts earn.

How to Find Clients for Google Ads?

To find clients for Google Ads, start by building your brand. Many agencies focus too much on getting clients before they’ve established a solid reputation. First, learn the key Google Ads metrics like CTR, CPC, CPA, and CVR. Build a professional website that clearly explains your services, prices, and case studies. Pick a specific niche to specialize in and focus on improving your strengths while addressing any weaknesses.

Next, target businesses already using Google Ads. These companies understand the value of ads and might need help to optimize their campaigns. Look for areas to improve, like SEO, ad copy, or keyword research. Getting a Google Ads certification also helps you stand out by proving your expertise. Finally, research potential clients so you can tailor your pitch to their needs and show that you care about their success.

5. Do Google SEO consulting

Google SEO consulting involves optimizing websites to improve their visibility and ranking on Google's search engine results pages. As the world’s largest search engine, space in Google’s organic search results can be very valuable. Therefore, many businesses focus on developing an internet presence by putting resources into Google SEO. By learning SEO on Google, you can support other businesses and assist them in improving the organic ranking of their site to receive more visibility on Google. This is for more potential customers can find them.

According to ZipRecruiter, Google SEO specialists make around $80K/year on average in the United States. ZipRecruiter also highlights that the typical salary range for Google SEO specialists is between $50,000 and $85,000 annually, with top earners reaching up to $105,000 per year. Furthermore, some of the highest-paying locations for this profession include San Mateo, CA, and Berkeley, CA, where salaries can be 18% to 21% higher than the national average.

Neil Patel became famous for his SEO skills, with Forbes calling him a top marketer. Big companies like Amazon hired him to boost their Google rankings, which increased their sales. Patel started his own successful SEO companies, Crazy Egg and KISSmetrics, and his website became a go-to place for SEO tips. All his SEO work made him a millionaire and opened up even more opportunities, like being named a top young entrepreneur by the United Nations.

6. Publish books through the Google Play Books

The Google Play Books program allows publishers to sell their books through the Google Play store. Google Play Books is available to over 3 billion Android users dispersed across 75+ countries around the globe. Publishers from most countries can expect to earn a 70% revenue split with Google for each book they sell. Unlike Amazon KDP, which limits online book publishers to a price range of $2.99 to $9.99 if they want to enjoy that 70% royalty rate, Google Books does not restrict pricing. 

Signing up and publishing books onto Google Books is completely free. All you need is an associated Gmail account to get started. Monica Leonelle from The Productive Novelist notes that Google Play Books captures roughly 1% or even less of the market share in English-language book markets. Despite its relatively small market share, the platform is supported by Google's extensive resources, positioning it as a potential future competitor to Amazon.

Dale, a self-publishing expert, reveals how to cash in on Google Play Books. This platform offers a goldmine for authors, reaching over 3 billion Android users. The money-making potential is huge, with Google giving you a 70% cut on every sale, no matter how you price your book. There's no catch – no extra fees or pricing rules. Dale even found one of his books made way more money on Google than on Amazon. You can sell both ebooks and audiobooks, with a new AI narration feature that pays you 52% royalties. Google makes it easy to boost sales with simple promo tools. If you want to make serious cash from your books, Dale says Google Play Books is a must-try.

7. Develop an app for the Google Play Store

Along with self-published books, developing and uploading a mobile app onto the Google Play Store is another great opportunity to make money online with Google. Although developing a mobile app typically requires specialized skills and isn’t cheap, the Play Store can be worth the resources. 

You can monetize your mobile app through a variety of methods, including:

  • Subscriptions
  • In-app purchases
  • Selling a paid app
  • Google AdMob

When just considering the advertising revenue a mobile app can earn through allowing display ads to appear, the profit potential of Google Play mobile apps is huge. For example, the mobile application game Flappy Bird was able to generate upwards of $50K/day in advertising revenue alone back in 2014. It's also worth noting that the average salary range of an Android app developer in the United States is around $120K/year according to ZipRecruiter, indicating just how lucrative creating mobile apps for Google can be.

8. Develop web extensions for Google Chrome

Android developers and project managers aren’t limited to developing just for the Google Play Store, they can also make money by developing extensions for Google Chrome. Google Chrome is a web browser by Google used by over 3 billion people worldwide, according to Statista. Google Chrome extensions are programs that can be installed into an individual's Google Chrome browser to customize the browsing experience. Chrome extensions can be created for many purposes. Some of the most popular include Grammarly to help with spelling and grammar, as well as LastPass to automatically store passwords you use on the web. 

Similar to Google Play Store apps, Google Chrome extensions can be monetized through a variety of methods, like:

  • Charging money for the extension
  • Allowing paid advertisements to run within the extension
  • Accepting donations from customers
  • Selling the extension to another company

In fact, PayPal acquired the browser extension Honey, which finds the best product deals on the internet, for a whopping $4 billion! If you’d rather hold onto your software and generate consistent income, that’s entirely possible as well. Just look at Gmass, the Chrome Browser extension that charges users to send email campaigns from within Gmail and generates its creator Ajay Goel a whopping $130K/month, according to an interview between Ajay and Indie Hackers. 

To make money with Google Chrome, you must:

  • Identify an issue that many people are likely to face on the internet.
  • Develop an extension yourself or hire qualified developers to develop an extension that alleviates the target issue.
  • Upload your extension into the Chrome Web Store.
  • Choose a monetization method for your extension.
  • Advertise your extension to get user downloads and generate income.

Rick Blyth is a seasoned developer with 20 years of experience, found himself unfulfilled at the peak of his career. Rick is inspired by Rich Dad Poor Dad by Robert Kiyosaki. He sought ways to generate passive income and discovered Merch by Amazon. He notices the platform's basic user interface. Rick used his software skills to create free Chrome extensions to help Merch creators. These tools quickly became popular, leading him to monetize his efforts. His first paid extension, Merch Batch Editor, sold for $12.99 and surprisingly generated over $3,000 in sales, establishing him as a trusted developer in the community.

9. Earn Google Opinion Rewards

Google Opinion allows you to earn money on Google just by giving your opinion! Google Opinion Reward is a mobile app that is available on both the Google Play Store and Apple App Store. The Google money earning app pays users with either Google Play credit or PayPal Credit for completing short surveys. The types of surveys you can expect to complete with the Google earn money app include opinion polls, hotel reviews, merchant satisfaction surveys, and more.

According to Google, you can expect to make between $0.10 and $1.00 per survey completed, dependent on the number of questions and amount of time required to finish the survey. According to the Google Opinion Rewards support page, users are compensated for each survey they complete, and payments are transferred to their PayPal accounts. The app has a high user rating, with 4.6 stars on the Google Play Store from over 3.6 million reviews. Therefore, expect to make big money from this, but you can make $10 to $20/month if you put some time into taking these Google Opinion surveys.

Kinga discovered Google Opinion Rewards while researching side hustles. Initially believing the app offered cash via PayPal, she later found out that earnings could only be used for Play Store purchases. Despite this, she earned enough to afford a one-month Medium subscription. By keeping her location accessible, Kinga received 46 surveys, mostly asking about store visits or YouTube videos. Her earnings per survey ranged from AUD 0.10 to AUD 0.78, totaling AUD 9.42 in her first month. Although the amount was small, the app's ease of use and minimal time investment made it worthwhile. Kinga's experience suggests that Google Opinion Rewards is a viable option for earning small amounts to cover minor expenses.

10. Become a Google Search Evaluator

Becoming a Google Search Evaluator  assesses Google's search results and provides feedback to improve the algorithm's accuracy. Google has been using regular people to check its search results since 2005. These folks, called Quality Raters, help make sure Google shows the best websites when you search. At first, Google hired these people directly. Now, they work through companies like Lionbridge and Leapforce. Lionbridge alone has over 4,500 raters worldwide.

These jobs have different names, like "Search Engine Evaluator" or "Search Quality Judge".The average annual salary for a Search Engine Evaluator in the United States is around $47,531, according to Glassdoor. This makes it a potentially lucrative opportunity for those seeking flexible, online work.

Several companies hire for these positions, including Appen, Lionbridge, iSoftStone, and TELUS International. These firms often offer remote work options, making this job accessible to a wide range of people. To succeed in this role, you need strong analytical skills, familiarity with current events and internet trends, and the ability to follow detailed guidelines. While no specific degree is required, a bachelor's degree can be beneficial.

According to Online Product Reviews, being a Google Search Evaluator for We Localize is a way to make money remotely. The job pays about $15 per hour and lets you work flexible hours by reviewing search results and e-commerce data. However, Online Product Reviews notes that while you can earn money, the work isn’t always available. Many users mention that tasks are limited, making it hard to rely on for steady income. The approval process is also lengthy, and even after being accepted, finding enough work can be tough. In short, Online Product Reviews suggests this job is good for extra cash, but not a reliable full-time option.

11. Get a remote job through Google Careers

Google offers many remote jobs through Google Careers for those looking for more structured and stable online income opportunities. Although most, if not all, of the roles on Google Careers require comprehensive education and previous relevant working experience, Google is known to compensate employees well and offer great benefits. You can earn approximately $123,766/year from Google, according to PayScale. That's the average salary of a Google employee. Some examples of the Google online jobs that are available include:

  • Cyber Threat Intelligence Analyst
  • Staff Software Engineer
  • Interaction Designer
  • Technical Solutions Consultant
  • Business Intelligence Manager

Emina Mameledzija’s journey to her dream job at Google started with improving her LinkedIn profile.  It caught the attention of a Google recruiter. She then went through a tough three-month interview process, preparing by researching Google’s products and culture, and practicing tricky questions. To help her get ready, she created a wall of sticky notes, which also became a fun background for her video interviews. It lets her show off her personality. Despite initial self-doubt, her hard work paid off. Emina began as a Policy Specialist in 2020 and has since advanced to Political Lead.

Can you work for Google at home?

You can work for Google at home. Google offers many jobs that are remote eligible. However, these jobs are limited and the majority of Google jobs require at least some time spent in a physical office. Google cracked down on working from home full-time around April 2022 and has since insisted that most employees use a hybrid working model, working in the office at least three days each week, according to CNBC. Fortunately, for those that aren’t able to land one of Google’s few fully remote roles, there are many Google side jobs that allow you to make money without working directly for Google, like Google SEO consulting or running a Google Ads agency. 

Why Google Reigns Supreme for Making Money Online?

  1. 1
    Google owns approximately 91.86% of the search engine market share - The vast majority of searches are made through Google, meaning it's the best place to reach the most people online. (Source: 99 Firms)
  2. 2
    Google handles over 8.5 billion searches each day - Whether you choose to run Google Ads or focus on Google SEO, there are billions of opportunities each day to reach your intended audience. (Source: Fit Small Business)
  3. 3
    Google is the most-visited website - Google is the most visited website on the internet, and it also owns the 2nd most visited website, YouTube. These platforms are interconnected and offer great profit potential, such as earning Google AdSense revenue from YouTube videos. 
  4. 4
    Google generates $279.8 billion in revenue per year - Google makes hundreds of billions of dollars each year, the majority of which is in ad revenue. This shows that many advertisers turn to Google for their online advertising needs, and that Google has plenty of money to compensate their remote employees. 
  5. 5
    Google Workspace is the most popular productivity tool - With over 9 million paying organizations, it's clear that major companies and online businesses prefer Google Workspace for remote organization and communications. Google Workspace offers excellent support for making money online. (Source: Business Insider)

Conclusion: Which Google Opportunity Is the Best for Making Money Online?

Google offers many great opportunities to make money online. From generating AdSense revenue through blogging to developing Google Chrome extensions, there is some serious profit potential surrounding the internet giant and its various platforms. For those just looking for support with making money online, Google even offers solutions to support payment and processing like Google Pay, Google Wallet, and Google Checkout. However, not all of Google’s online money-making opportunities are equal. Some, like developing mobile apps or Chrome extensions, require extensive skills or funding to make happen. Others, like offering Google Ad or SEO consulting services, require constant attention and regular client interaction and therefore aren’t as optimal for those looking for more time freedom while working online. 

In my experience, the best opportunity to make money online with Google is by ranking websites in local map packs and offering lead generation to service businesses. The required skills for local lead generation are relatively easy to learn and can be learned much faster than something like software development. Furthermore, the overhead costs for the business model are quite low as you primarily need to pay for a website domain, web hosting, and some software to track phone call leads, so it’s affordable to fund and grow your business as a solopreneur in the beginning. 

conclusion-lead-gen-maps

Best of all, a local lead generation business allows you to make passive income once you get a website established on Google and partner with a local business. This enables you more time freedom to either continue scaling your business or focus on something else because you’ll have money coming in with minimal maintenance required. If you want to learn more about how I scaled my own local lead generation business to approximately $52K/month in mostly passive income, check out this lead gen coaching program that is supporting over 7K students in pursuing financial independence. 

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Ippei Kanehara
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$52K per month providing lead generation services to small businesses

Ippei.com is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2024, is to build your own lead generation business.

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