10 Ways To Use AI for the Local Lead Generation Business | ChatGPT for Research, Snapps for Websites, & Ippei’s Content Writer for SEO Blog Writing |IPPEI

Ways to use AI for the local lead generation business include:

Researching local lead generation niche ideas
Researching local lead generation city ideas
Building local lead generation websites
Creating content for local lead generation websites
Creating content for local lead generation GBP posts
Creating content for local lead generation social media pages
Creating content for local lead generation YouTube videos
Researching local lead generation niche profit margins
Researching local lead generation niche terminology
Warming up leads for your local lead generation client

I’ve been experimenting with the best ways to use AI for my local lead generation business over the last few years. Whenever I find a new opportunity to apply artificial intelligence for my business, I share the strategies with the students in my local lead generation program during our bi-weekly live streams. My favorite AI tools include ChatGPT, Perplexity, Lumen5, and HeyGen. In the following article, I discuss some of my best ways to use AI for the local lead generation business model.

1. Researching local lead generation niche ideas

Use a generative AI tool like ChatGPT to come up with a list of local lead generation niches to target based on your criteria. Prompt the generative AI by giving it some information about the niches you would like to target.

One idea is to prompt it for low competition niche ideas.

Another idea is to prompt it for lucrative local lead generation niche ideas with high commission potential.

Of course, you need to look deeper at each of these niche ideas and verify whether it’s a good opportunity, but generative AI can serve as a great starting point to lead you in the right direction.

2. Researching local lead generation city ideas

Prompt a generative AI tool like Google Gemini to list out cities that meet your target criteria for local lead generation. Tell the AI which country you want to target and the population figure range of the cities you want to target.

Verify that the population figures the AI produces are correct when performing your due diligence on a potential keyword idea.

3. Building local lead generation websites

Leverage Snapps.ai to build local lead generation websites complete with copy, images, and SEO.

Input some simple details, like your local lead generation website brand name, what industry the site generates leads for, and a high quality logo that Snapps can pull the color scheme from to use for the website design.

Creating a small business website generally takes between 1-3 weeks, according to data from web hosting platform Bluehost. With Snapps, you can generate a readymade lead generation website in a matter of minutes. With some minor adjustments and enhancements, you can have a local lead generation website publish-ready in less than a day rather than working on it for weeks.

4. Creating content for local lead generation websites

Automate local lead generation website content with an AI SEO content writing tool like Ippei’s Content Writer . You can use Ippei’s Content Writer to produce content at scale for your local lead generation website service pages and blog posts. Enter your target keyword and Ippei’s Content Writer generates your website content in just a few minutes.

High-quality, unique content for the target niche is one of the most important ranking factors for website SEO. However, creating this content has traditionally been time consuming or expensive to produce. A single piece of SEO website content can take anywhere from 5 to 20+ hours to create manually. Hiring an SEO content writer from a freelance platform like Upwork or Fiverr costs between $0.05-$0.50 per word, so a standard 2,000 word article can cost $100-$1,000. As such, leveraging an AI content writer tool can substantially cut down on the time and cost for ranking a local lead generation website.

5. Creating content for local lead generation GBP posts

Prompt a generative AI tool like Claude to create content for your local lead generation Google Business Profile posts.

Tell it the content format, information about your business, and some brief details about the type of GBP post you want it to create.

Include a picture or video from your client in the field performing the service that you’re offering. You can also use AI images if you can’t obtain any real visual media from a client.

Regular GBP post updates are important for maximizing the local search visibility of your GBP profile. Data from GMB briefcase highlights that 57% of businesses with active GBP posts receive higher engagement than those without and regular posting can lead to a 20% increase in Google local SERPs.

Employ a generative AI tool to help you brainstorm social media content ideas and create that content to enhance your local lead generation property. The OpenAI Pro plan is just one suitable option for those who want to generate text and images for social media because you get access to DALL·E 3 image generation and editing tools.

Tell the AI the social media platform you want to create content for (Instagram, Facebook, or X), what type of content you want to include in your post (text + images), and details about your business. Add your branding guidelines or some previous content if you want the AI to reference those in creating your content. Prompt the AI to help you come up with some new social media content ideas.

Choose the option you want or have the generative AI produce more content ideas if none are suitable. Prompt the AI to produce the additional image content described if using the OpenAI Pro plan where text and image content are integrated together.

Active social media accounts for your brand serve as trust signals for Google’s algorithm. AI content can work well for building authority for social media pages attached to your local lead generation property. Consistent posting and a following on social media may even help you get a Google Business Profile verified more easily.

Using AI to help automate social media content can also generate leads. 68% of marketers note that social media helps them generate more leads, according to Exploding Topics. Instagram has even recently announced that Instagram content may soon get more visibility in Search Engines like Google.

7. Creating content for local lead generation YouTube videos

Use an AI video generation tool like Lumen5 or Invideo AI to create YouTube videos for a local lead gen YouTube channel. You can leverage existing content for your lead generation assets or create brand new AI content.

For example, you can turn your local lead generation website blog posts into YouTube videos with Lumen5.

You can also create completely new AI generated videos for your target niche by entering a simple video description in Invideo AI.

The main reason for using AI to create YouTube videos for your lead generation assets is to enhance your brand’s online presence and add additional trust signals for Google. You accomplish this by putting your local lead generation website link, brand name, address, and phone number in the YouTube description of each video. This can strengthen your digital reputation by adding another backlink to your website and showing consistent NAP (name, address, and phone number) on the internet. Businesses with consistent NAP are 3 times more likely to rank in the top of local search results than those with inconsistencies, according to Relevant Audience.

8. Researching local lead generation niche profit margins

Ask a generative AI tool with internet access and research capabilities like Perplexity or ChatGPT to pull profit data on services in your target niche.

Leverage this information when pitching potential clients on commission deals to validate why you deserve your intended cut of their profit margin.

I recently used this tactic to coordinate a fair commission rate for my students on the Chicago roofing opportunity we are currently running. To summarize, I’ve partnered with one of my long-term roofing contractor clients to scale with lead generation properties that my students set up around Chicago and Florida. Before meeting with my client to finalize the commission rate terms, I used ChatGPT to research the average commission rate for different roofing jobs. I used this information and some negotiation skills to increase the commission rate that the client wanted to offer my students.

9. Researching local lead generation niche terminology

Prompt a generative AI tool to provide you with relevant information and jargon for your industry or specific niche.

Study the words that your target client is most familiar with using in their daily work prior to pitching them on your local lead generation services.

That way, you can present yourself as not only an expert marketer, but an expert marketer with knowledge of your target prospect’s specific industry. This sets you apart from all the other digital marketers pitching their services to the prospect.

10. Warming up leads for your local lead generation client

Integrate AI with your call tracking system to boost your clients’ conversion rates. Choose a suitable AI platform first, such as the OpenAI GPT-4o API. Set up an API call from your chosen call tracking platform to your AI platform so that when your client doesn’t answer a phone call that you transfer to them, an AI chatbot jumps in to support the process. Such as an API call between CallSling and OpenAI. Craft a prompt to tell the AI how they should take over in supporting the lead.

Store the conversation history in a database application like Airtable to help the AI stay consistent in its replies. Include the last few messages in each new API call so the chatbot understands the full context. Trigger a webhook from your call tracking platform every time a new message comes in. Retrieve the chat history for that lead from your database or CRM.
Send the updated message thread to your AI platform to generate the next reply. Deliver the AI’s response back to the lead via SMS.

Extract key info like address, urgency, or insurance mention from the user’s replies. Use the AI to pull these details and store them automatically. Continue the back-and-forth for 2–5 messages or until the user is ready to schedule. Set clear rules for when the AI should stop and hand off to a human. Tell it to watch for keywords like “price,” “quote,” or “Can someone call me?” Instruct the AI to respond with a message like, “I’ll have Mike follow up shortly,” when it hits a limit. Tag the lead in your backend so the AI stops replying. Send an alert to your client by SMS, email, or inside their CRM with the full transcript.

ai leads nurturing local lead generation

Using AI to engage and warm missed phone call leads can dramatically impact the likelihood that the lead becomes a paying customer. According to one study by Inside Sales, contacting a lead within the first minute of a missed phone call results in a 7x higher likelihood of converting them than waiting even 10 minutes to call them back.

Can AI help you start a local lead generation business?

Yes, AI can help you start a local lead generation business . AI can support your local lead generation business in every step of the process, from niche selection and website creation to closing clients and managing their lead flow. AI is the perfect partner for starting a local lead generation business.

What is the cost of running a local lead generation business with AI?

The cost of running a local lead generation business with AI ranges between $31-$1,000+/month. The precise cost depends on which AI tools you implement and how many websites you set up. For example, if you have one local lead generation Snapps website for $15 per month, one website domain for $1 per month, one call tracking phone number for $15 per month, and you use the free version of ChatGPT to support content creation, your cost of running a local lead generation business with AI is just $31/month.

Conclusion: Should you use AI for your local lead generation business?

Yes, you should use AI for your local lead generation business because it can enable you to operate more efficiently. You can build and rank websites in less time and for more affordable than without AI. Marketing teams that use AI report 37% faster project completion than those that don’t use it, according to Number Analytics. Furthermore, the source continues that businesses using AI for marketing report a 44% increase in ROI on average, too.

We comprehensively cover strategies for using AI in our local lead generation program.