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Bonus Training- Customer Purchase Lifecycle

August 16, 2020

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Wealthy Affiliate - The Complete Review

Now that we've covered the first five levels of the initial Wealthy Affiliate training, it's time to start taking a look at all the other little hidden pieces of information that Kyle has spread all over the place for you.

By the way, in case you missed the start of this review where we took a look at lesson 1, you can view it here.


Bonus: The Customer Purchase Lifecycle

Page 1: Introduction

  • This training is all about coming to understand your customer base, also known as your audience.
  • Kyle tells you not to make assumptions, but to learn about your readers.
  • He then tells you some interesting facts about people, such as the fact that they rarely buy a product the first time they see it, and that it instead takes about 7 times for them to make a decision.
  • Another interesting fact is that customers have greater access to information than ever (thanks to the internet and all that wonderful stuff...)


Page 2: The 3 Main Customer Phases

  • This is a pretty interesting little mini-lesson because it breaks down online customers into three main phases of the purchasing process.
  • The first is the research phase, and Kyle talks a little about the types of information they're looking for at this point in time. He also gives you a few different ways that you should interact with the customer at this point, for example getting them to follow you on social media.
  • Next comes the decision phase. Kyle talks about the importance of reviews for people in this phase, and how they can convince a person to make a decision.
  • The last phase is... Yep, you guessed it. The purchase. This is where the profits come into play, ladies and gentlemen. Kyle states that it's a difficult task to change somebody's path once they've made their purchasing decision. Kyle then walks you through how to go about grabbing these people's attention, and directing them to the product they're looking for.
  • This last type of customer is the hardest to find, according to Kyle.

Page 3: Know The Customer. Understand The Customer.

  • Here, Kyle talks about using certain metrics to prove to your self that you understand who your customers are and what drives them.
  • He gives you five questions to ask yourself, to which the answers should all be "yes."
  • If any of the questions yields a "no," then you should spend a little time doing more research.
  • He thens mentions that keywords searched for in a general manner probably won't convert very well because they're either too early in the purchasing cycle, or they're just looking for references for something.
  • A good piece of advice is to talk about a specific brand of product, or even keywords that reflect a question about that brand.


Page 4: How Branding Works

  • Here, Kyle talks about looking for ads in newspaper, TV or radio and utilizing the opportunity to grab these customers' attention online.
  • This is because people typically see or hear ads like these and then go online to do their research and then make a purchase.
  • Kyle mentions that just because you're talking about a product doesn't mean it can be purchased online. Your traffic might have another purpose, for example.
  • He also talks about infomercials and how they can benefit you in a similar manner if you play your cards right.

Page 5: Snag The Traffic

  • Here, Kyle talks about how you can take advantage of product-related keywords that aren't being used by advertisers.
  • This means that the name of the product is being included in the search terms, which is huge.
  • He then gives some examples of big name products that have a surprisingly low number of competing pages that are ranking for this keyword.
  • Finally, he gives a few examples of things you might say to get a better conversion rate out of these types of product-centric customers.


Page 6: Just Think About It

  • This is sort of an introspective page where Kyle walks you through the last online purchase you made and how it happened.
  • There are about 7 questions that he has you ask yourself that will help you put yourself in the buyer's shoes for a brief moment while you create your plan to engage them in the best way possible.
  • He says that although you may do your product research in a very different way from the next person, the final steps of the purchasing process are probably almost identical.


Page 7: Long-Term Customers

  • Here, Kyle briefly touches on the concept of not allowing your relationship to end after your customer makes a purchase.
  • He also mentions a couple of different ways you might do this.

Let's Look At Some Of The Highlights

Page 5 and 6 were probably my favorites, even though they didn't seem like much at first.

Page 5 was interesting because it talked about how to lean on the authority of big brand names, while scooping up tiny slivers of their revenue by using keywords that they aren't aware of.

Page 6 seemed a little funny at first, but definitely helped me think about how I've operated as a customer in the past. That means I'm better able to help others make their purchasing desicions.

CONTENT QUALITY 70%

Content: 7/10

This was a short little mini-training, but it definitely helps you get into the head of your potential customers and come to understand them a little bit better.

OVERALL 60%

MY IMPRESSION OF MODULE 1

Could you get by without this extra training? Sure, you could.

Even so, I wouldn't recommend using any training platform without going through all the little bells and whistles.


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Ippei Kanehara
Founder/CEO Ippei Leads

$52K per month providing lead generation services to small businesses

Ippei.com is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2020, is to build your own 6-figure lead gen biz. You can learn more here.

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