Luke Van Der Veer Website Rental Coaching Review: What Is the Exclusive Lead Generation Model? |IPPEI

Website Rental Coaching is Luke Van Der Veer’s rank-and-rent mentorship. It teaches you how to create a passive income local lead generation business. The strategy centers on Luke’s Exclusive Lead Generation Model. The mentorship offers step-by-step training, 1-on-1 coaching, and templates.

Website Rental Coaching reviews are positive. Students highlight the training’s effectiveness and cite the 1-on-1 coaching calls as a game changer. They often give credit to the constant coaching that kept them on track. I could not find any student reviews outside of the official sites, so it’s hard to verify just how good the mentorship is. Take them with a grain of salt and do your due diligence.

I’ve been in local lead generation since 2014, following a slightly different business model. The way I do it, I create reliable, replicable passive income. This Website Rental Coaching article reviews the program and its Exclusive Lead Generation model. Provided is a list of what you get with the mentorship, such as core training and weekly live calls. The article also covers Luke Van Der Veer and his claims on the rank-and-rent business model.

Website Rental Coaching Pros and Cons

Pros

1-on-1 coaching
Private community
Rank-and-rent creates passive income

Cons

No price transparency
Does not work for every niche and local area
SEO has a learning curve

Price : Website Rental Coaching’s price is not displayed. You will have to book a call to get the offer.

Refund Policy : Website Rental Coaching has no refund policy.

Origin: Luke founded Website Rental Coaching in 2017.

Reputation: Luke Van Der Veer and Website Rental Coaching have a positive reputation.

What Is the Exclusive Lead Generation Model?

Luke Van Der Veer’s Exclusive Lead Generation strategy focuses on delivering leads only to one business per site. This means that all traffic that lands on the site is directed to the business. This works better for businesses compared to platforms like HomeAdvisor or Angi. Those platforms list multiple businesses that customers have to choose from.

The site does not differ from an optimized business website. The only difference is that you own the site. Businesses rent your site instead of buying one or hiring SEO agencies to optimize theirs. It is more appealing to them as the site is already ranking. Hiring an SEO agency does not guarantee ranking and presents a risk.

The Exclusive Lead Generation strategy is best in areas with mom and pop type shops. The most profitable niches include masonry, tree services, plumbing, and HVAC.

What Do You Get With Website Rental Coaching?

Access to the private community for support and networking
Direct messaging access to Luke
1-on-1 weekly live coaching Zoom calls
Sales scripts
Recorded calls of Luke negotiating with business owners
Systems for lead automation and tracking

Core training:

Step-by-step video training of the process
Local SEO strategies
Website building and optimization
Market research and niche selection methods
Business pitch and negotiation tactics
Automation and outsourcing procedures

Who Is Website Rental Coaching For?

Newbies who want to learn SEO techniques to build lead generation sites
Entrepreneurs who want to create passive income using the rank-and-rent business model
Business owners who want to learn how to create their own lead generation site

Are Students of Website Rental Coaching Successful?

Some students of Website Rental Coaching have found success with the rank-and-rent model. Most focus on building lead generation sites, while a few are business owners who use what they learned to get more leads. Below are some of the most notable success stories:

Kade earns $40,000 a year in passive income from his rank-and-rent business. The marketing director joined Website Rental Coaching to earn extra income after hearing about it on a podcast. He built 7 websites and rented out 5 of them, which are generating leads. Seeing the possibilities with the business model, he plans to scale to $10,000 a month.

Chad booked $12,000 worth of work within 4 days of implementing organic SEO. The owner of a Texas floor care company, he joined Website Rental Coaching after finding Facebook ads ineffective. He used the SEO skills he learned from the course to increase his business’ visibility. Chad also did rank-and-rent to create extra passive income and has rented one site for $1,000 a month.

Who Is Luke Van Der Veer?

Luke Van Der Veer is a local lead generation expert from Saratoga Springs, New York. He specializes in generating organic leads for local businesses using local SEO. His lead generation business model uses the rank-and-rent strategy. Luke started an SEO agency in 2012. However, he found running an agency to be time-consuming and stressful. After getting into conflict with a client, he studied other strategies. This is when he learned about local lead generation. He then shifted to renting out lead gen sites instead of optimizing client websites.

Soon, many of his friends and colleagues in SEO started asking him to teach them. He then started Website Rental Coaching in 2017. By 2022, he was earning $42,000 a month in passive income. In a 2025 interview with Brad Lea, Luke claimed that he was making over $1 million a year from his lead generation business.

Luke has over 3 years of experience working in HR. He was a senior analyst at EmblemHealth and a project manager at General Electric. He led HR service integration and automation projects. Luke has a master’s degree in human resources and information systems from the University at Albany. He has a bachelor’s degree in marketing science and management from Siena College.

What Are Luke Van Der Veer’s Rank-and-Rent Claims?

Luke Van Der Veer claims that a rank-and-rent website earns you an average of $1,500 per month in passive income. This is with a profit margin that reaches as high as 92%. He claims you only need to work 5 to 10 hours a week and about 90 days for your site to rank and generate leads. Then it will take about 2 weeks to find businesses to rank your site.

Are Luke’s Rank-and-Rent Claims Legit?

Luke’s rank-and-rent claims are legit and realistic. A local lead generation website rents out for $500 to $3,000, with profit margins of up to 95%. Luke’s claim of a $1,500 average rent and a 92% margin is on the spot.

Semrush reports that it takes 4 months to a year to see the effects of SEO on a site’s ranking. Luke’s claim of 3 months is on the low side. However, it can take even less when you are optimizing a website with targeted, local keywords that have 0 global competition.

How much time you put into your rank-and-rent business depends on your skills and goals. Luke’s claim is spot on that it takes an average of 5 to 10 hours to create and optimize a single site.

Is Rank-and-Rent Dead?

Rank-and-rent is not dead , as it remains a profitable lead generation business strategy. Profit margins are as high as 95%. Rank-and-rent has high demand due to consumer online behavior. DemandSage reports that there are about 8.5 billion Google searches every day. 46% of these searches have local intent, according to Backlinko.

The majority of small business owners do not know how to do their own marketing. Many hire marketing agencies that cost a lot with no guarantee of leads. Rank-and-rent is a better option because it gives local businesses guaranteed traffic at low risk.

How I Learned Rank-and-Rent

I learned rank-and-rent from one of the OGs in the industry, Dan Klein. I joined his “Job Killing” course in 2014. Within 7 months, I launched several local lead generation sites in various niches. This includes tree care, limo rental, and towing service sites across the Michigan area. By 2015, I was doing rank-and-rent full time. I continue to provide lead generation services to my clients and earn over $52K a month. The time and consistent cash flow allowed me to invest in other business ventures. I partnered up with my mentor Dan to create our updated local lead generation program .