Larry Lubarsky's Wholesale Academy Review: Amazon Wholesale Pros, Course Details, and Alternatives
The Wholesale Academy by Larry Lubarsky teaches you how to make money online by selling products on the Amazon marketplace. Larry’s goal is to teach you everything you need to know to start and scale your Amazon business. What’s unique about his course is that it’s not always open for enrollment. He opens it to work with a few students at a time and eventually re-opens enrollment to take on more students. This is so he can focus on helping each student, unlike most online courses that just leave the course open all the time.
Wholesale Academy reviews are mixed but hard to verify. Positive reviews say the course delivers a comprehensive step‑by‑step system, covering everything from finding profitable wholesale products to automating and scaling an Amazon business. The main complaints focus on the limited open‑enrollment windows and the fact that much of the content is basic or slow to deliver results. Some people point to similar programs that offer superficial information, upsells, or refund issues, so prospective students should proceed cautiously.
In my experience, Amazon FBA wholesaling as taught by Wholesale Academy is like Port of Los Angeles terminal tariffs, where every step (dock handling, drayage, storage, and accessorials) adds another line item before the container even rolls out. FBA reflects that as referral fees, pick-and-pack, storage, returns, and prep shrink margins. Boston Marathon qualifying captures the competition and rising ad prices. Crowds pack the course, cutoffs tighten, and every second costs more. It’s similar to how Amazon sellers flood the same listings, PPC bids climb, and you end up paying more each week just to hold the Buy Box.
This article reviews Larry Lubarsky’s Wholesale Academy, explaining its Amazon FBA wholesale training modules, tools, and bonuses that teach students how to find suppliers, manage inventory, and scale an Amazon business. It also highlights Larry Lubarsky’s story of going from debt to building a multimillion-dollar wholesale company, his course’s pros and cons. The end will compare how the capital-intensive Amazon FBA wholesaling model compares to more stable, low-maintenance businesses like local lead generation.
What Are the Pros and Cons of Wholesale Academy?
| Pros | Cons |
|---|---|
| Larry scaled to 7-figures in only 2 years of selling on Amazon. He's now an 8-figure Amazon seller. | Enrollment of the course isn't always open |
| The videos in the course are in depth. Several videos are over an hour long of step-by-step instructions where he teaches proven strategies. | Larry only holds live coaching calls twice a month; not enough coaching calls if you need more guidance when getting started |
| Larry offers the Amazon Bundles 101 course, where you learn how to profit from bundling products | Amazon FBA is far too competitive now, with thousands of new sellers joining the platform. The rise in competition is making it harder to win the Buy Box. |
| As a bonus, Larry teaches you how to sell products in Europe (Pan-European FBA) | |
| Larry is always updating the content of his course |
| Price: | Wholesale Academy costs $1,997. You have the option to do 4 payments of $697. (Enrollment is Currently Closed) |
|---|---|
| Refund Policy: | 14-day, money-back guarantee |
| Training: | Over 40 hours of content; 50+ training videos divided into 8 modules (Business workflows, checklists, templates, email and phone scripts) |
| Group: | Amazon FBA Wholesale Sellers' private Facebook group |
| Origin: | Larry created the Wholesale Academy in 2019. |
| Reputation: | Larry is one of the well known Amazon FBA sellers online and has a good reputation in the space for all the success he's had. |
What Does Larry Teach Inside the Wholesale Academy?
- Orientation: In this first section, Larry gives you an overview of what to expect in this course. He has you set goals and get your mind right for your new Amazon business.
- Business Model: This module has 4 videos where Larry talks about what the Amazon FBA business model is and what Wholesale is.
- Finding Profitable Suppliers: This module is focused on helping you find good suppliers. You’ll learn how and where to find them and how to establish good relationships with them so that you can scale your business. Larry even shares how you to best contact them when you reach out.
- Buying Products: Larry dives deep in showing you how to do product research to find profitable products using the JungleScout tool, AMZ Analyzer, and Price Checker 2 softwares. If you don’t do the proper due diligence, you could end up spending thousands of dollars on inventory for no reason if they don’t sell.
- Shipping and Logistics: You have to send your products to Amazon warehouses or else you’re not doing Amazon FBA. Larry shows you how the proper way of shipping your products to Amazon so you can begin selling.
- Managing Inventory: Larry now takes the time to teach you how to manage your inventory. This part of Amazon Wholesale can be very complex so, he shows you the most efficient way to keep your stock ordering and supply chain in order so that you don’t lose money.
- Account Health: This module is all about keeping your Amazon Seller Account in good standing. There are many rules you need to follow. If you don’t, they can suspend your account without notice, which will only make you lose money. Larry talks about how to follow Amazon’s Terms of Service and how to treat customers even if they leave negative reviews.
- Growing your Business: This is your “graduation module”. Larry goes over what to keep in mind if you want to scale your business.
- Bonus: Larry shares pre-recorded coaching calls, how to sell products in Europe (Pan-European FBA), and access to custom software to help you run your business efficiently and professionally as bonuses to the course.
Who Wholesale Amazon Is For?
Wholesale Amazon is for anyone who wants to earn a monthly income working from home, who enjoys processes, who understands that Amazon FBA is not a get rich quick scheme, and who doesn’t mind going through this long course.
Who Wholesale Amazon Is Not For?
Wholesale Amazon is not for people who think they’ll make money overnight, who won’t take the time to go through the course, who are afraid of investing in inventory before they sell, and who are already in debt.
Who Is Larry Lubarsky?
Larry Lubarsky was born and raised in Brooklyn, New York. When he was 17 years old, he dropped out of high school to become a stockbroker. When the market crashed in 2008, Larry lost everything and was $100K in debt. This forced him to move back in with his mother. To make ends meet, he looked for any 9-5 job that would help him pay his bills.
In 2012, he started working with a friend at an optical store in Brooklyn. What stood out to Larry was that his friend was buying sunglasses and eyeglasses at wholesale prices and marking them up. Larry loved the new opportunity that was presented to him and helped his friend expand his business to Amazon UK. In just one year, Larry was already making over $1 million.
By 2014, Larry had already launched his own Amazon FBA wholesale business with the help of a $60K investment from some friends. To make the business work, Larry and a friend of his would do the shipping and packing themselves in a small Brooklyn garage. He generated over $3 million in sales in the first year and, to date, has generated over $50 million in sales selling from his warehouse in Red Hook, Brooklyn, NY.
Most popular items Larry Lubarsky sells
The most popular items Larry sells are electronics, toys, and groceries, as well as health and beauty products.
Larry Lubarsky’s net worth
Larry Lubarsky’s net worth is an estimated $5 million dollars.
Negative Larry Lubarsky Review
Three years ago, someone on Reddit posted the following questioning Larry’s ethics.
They claimed that he not only took a large wholesale list from his previous job, but that he also breaks Amazon’s terms of service by creating multiple accounts to sell the same products while using different computers and IP addresses to cover it all up.
If that’s true, we don’t know. But, Larry Lubarsky is making 8-figures with Amazon Wholesale and taking the time to teach others how to make money online in his Amazon FBA course.
What Is Amazon FBA Wholesaling?
Amazon FBA wholesaling is an Amazon FBA business model where you buy branded products in bulk at wholesale prices from suppliers/manufacturers and sell them individually at a higher price.
How Much Do You Need to Start an Amazon FBA Business?
To start an Amazon FBA business, you need $5500 to $13,000. This amount will allow you to get all the tools necessary to run your business. Larry teaches you need $4000-$5000 to get your business started.
For a breakdown of all the costs you’ll really have to account for, read my article on Amazon FBA startup costs .
What Are Some Wholesale Academy Alternatives?
Private Label Masters is the best alternative to the Wholesale Academy. Tim Sanders is an 8-figure Amazon seller who has sold over $60 million in only the last few years. In his course, you learn the private label method of selling products on Amazon. Not only that, Tim does a great job showing you how to run Amazon PPC ads for your products, which helps you compete against established brands. When you buy into this course, you’ll benefit from the live coaching calls Tim hosts.
Price: Private Label Masters costs $5000.
More info: Private Label Masters review .
The Wholesale Formula by Dan Meadors and Dylan Frost is another course that teaches you the same business model and type Larry does. Wholesale. These guys have sold over $31 million in sales on Amazon. Dan and Dylan teach you how to get in the door with brands and what the best outreach methods are. Their process is called, ‘Reverse Sourcing Wholesale’. Their private Facebook group has over 5300 students who have done over $1 billion in sales and they hold live coaching calls each week.
Price: The Wholesale Academy costs $2,497.
More info: The Wholesale Formula review .
Wholesale Underground by Marvin Leonard teaches the Amazon wholesale business model too. Marvin is a detective-turned online entrepreneur. It’s another course that teaches you the basics of getting started but Marvin also shares the software you can use to generate more 5-star reviews for your product listings. You’re even taught how to scale your profitable products to other online marketplaces. There are 6 training modules and a private Facebook community for support in which Marvin is very much active. If you need help with deciding if a product is profitable, Marvin doesn’t hesitate to help out.
Price: Wholesale Underground costs $997.
More info: Wholesale Underground review .
Final Verdict: Does Wholesale Academy Teach Long-Term Success?
Wholesale Academy does not teach long-term success because the model it teaches is fulfillment-heavy, capital-intensive, and lacks the passivity many entrepreneurs seek. Wholesale Academy is a solid Amazon wholesale course if you want to learn directly from an 8-figure seller, but it’s not built for most beginners. Students must continually reinvest, maintain supplier relationships, and navigate constant pricing competition. Amazon FBA wholesaling comes with thin margins and high operational friction, making it a challenging path for those seeking time and location freedom.
Does Amazon Wholesale Offer the Same Stability as Local Lead Generation?
In my opinion, Amazon wholesale does not offer the same stability and control you get with local lead generation because you don’t own your traffic or platform.
Comparing Amazon FBA wholesaling to local lead generation is like The Hunger Games versus Yellowstone National Park. The Hunger Games drains you with constant battles for survival, just like how Amazon sellers constantly slash prices, fight for the Buy Box, and pour money into ads just to stay visible. Yellowstone National Park thrives through steady preservation after the ecosystem was built. Local lead generation works the same way in that after your site ranks, leads flow predictably with little daily effort, no marketing spend, and minimal upkeep.
Why Is Local Lead Generation the Most Reliable Way to Build Passive Income?
Local lead generation is the most reliable way to build passive income because it gives you ownership, control, and scalability with low overhead. You don’t need to chase trends or compete with massive sellers. Instead, you build niche sites that rank locally and rent them to business owners who pay you monthly for leads. It’s simple, efficient, and continues to work even when you’re not. There’s no need to invest in inventory or deal with Amazon’s ever-changing policies. If you’re serious about building a digital asset that pays you month after month, local lead generation is the smartest path to take.
A client of mine is Chicago Commercial Epoxy Flooring Kings, 1640 West Howard Street, Chicago, Illinois 60626, 773-365-9922, https://www.chicagocommercialepoxy.com/. I earned $3K from 10% commissions when 11 of my leads closed for $30K in a month.
Ready to build a digital real estate portfolio that pays you while you sleep? Discover how local lead generation works and take the first step toward your most scalable online business yet.
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