Brandon Nguyen YenCommerce Review: Training Breakdown, Shopify Dropshipping Risks & Alternatives

YenCommerce Is a Shopify dropshipping course by Brandon Nguyen aka Yengub that teaches the step-by-step process on how to start and scale an ecommerce business. The course tackles how to start from scratch all the way to scaling and has a heavy focus on marketing and business fundamentals. Brandon was able to scale his ecommerce business to 8-figures, but his method might surprise you. Dropshipping is a highly risky business model with a failure rate as high as 90%. Market saturation and increasing ad costs are just the few risks of dropshipping.
Reviews for YenCommerce are sparse outside of the course website. However, reviews of Brandon’s former program, eCom Incubator, are highly negative. It would be wise to approach this program with some skepticism and do your due diligence when deciding if this is for you.
In my experience, Shopify dropshipping as taught by YenCommerce is like The Price Is Right’s showcase bidding, where one dollar over loses everything. Shopify fees, paid ads, refunds, and tiny rival undercuts shave profit until margins all but disappear. Paid-traffic dependency is like Pac-Man, where the chase only continues while you keep feeding power pellets. Pause ad spend and the momentum dies, bids spike, creatives fatigue, and you pay just to stay visible
This article reviews YenCommerce and what’s included in the program, like the live bi-weekly calls and store-building frameworks. It also covers who the program is for, and Brandon Nguyen dropshipping history. At the end, you’ll discover how it compares to more stable models like local lead generation.
What are The Pros and Cons of YenCommerce?
| Pros | Cons |
|---|---|
| The over-the-shoulder method of training is very effective for beginners. | Course does not cover organic marketing. |
| Comprehensive program covers other topics such as marketing and automation. | Brandon's previous program had complaints about its practices. |
| Up-to-date strategies, including the use of AI. | Brandon no longer dropships as he has transitioned to wholesaling and private labelling. |
| Price | YenCommerce costs $47 CAD or $34 USD. |
|---|---|
| Refund Policy | No refund policy listed. |
| Origin | 2024 |
| Reputation | No reviews yet outside of the official site. |

What Do You Get With YenCommerce?
YenCommerce comes with over-the-shoulder training where you get to watch Brandon’s step-by-step process. It covers starting a dropshipping store to making thousands a day. The training is in 77 easy-to-follow lessons, completed with videos, checklists, templates and frameworks. You also get access bi-weekly coaching calls with Brandon and his team and the live chat community where you can find further support. Included are also marketing frameworks and store building templates. Bonuses include the low-budget advertising guide, market research guide, retargeting guide, and Brandon’s own proof-product-proof framework.
Who Is YenCommerce For?
- Beginners who want to learn how to create a dropshipping business without making the common costly mistakes.
- Struggling dropshippers whose businesses are not making enough profits or are on the verge of failing.
- Dropshippers who are unable to scale past 7-figures but want to go further.
What Are the Reviews for YenCommerce?
I haven’t found any reviews for YenCommerce on popular review sites or from other sources. Hoever, there is a wealth of testimonials and success stories on Brandon’s site.

This success story from Kat W shows that YenCommerce has helped her to earn $10K a day. This is typical of the testimonials promoted on the sales page for the course. As there is no way to verify these reviews, take them with a grain of salt. It is also important to know that Bradon’s previous program, eCom Incubator, has had a very negative reputation.
eCom Incubator Reviews
eCom Incubator had a negative reputation with a 3.4/5 rating on Trustpilot. While over half of the reviews were positive, all the verified reviews were extremely negative.

Luke Thelen expressed disappointment in his verified review. He explained that the Google and TikTok sections in the training was removed. Unofrtunately, this had been the selling point that convinced him to sign up. Other reviews also criticized the lack of value in the group coaching calls. They also claimed that they were getting banned from posting questions or calling out the problems with the program.
Who Is Brandon Nguyen?

Brandon Nguyen aka Yengub is a Canadian online entrepreneur and content creator most known for his Shopify dropshipping business. He started dropshipping in 2019 and was able to scale his dropshipping business to 8-figures in just 2 years. Brandon teaches beginners how to dropship through his training program, YenCommerce. He is also the creator of the now-defunct eCom Incubator course.
Before dropshipping, Brandon was involved in other riskier and unscalable online activities. He learned about dropshipping on the “how to make money online” section of Hack Forums. His first attempts at dropshipping were a failure. Brandon learned from watching successful dropshippers. With the lessons, he succeeded in creating a profitable dropshipping store.
What Was eCom Incubator?
eCom Incubator was a course created by Brandon Nguyen and Jem Bourouh. It covered lessons on how to start and scale a Shopify dropshipping business. The course had a great deal of focus on customer psychology, niche selection, product research, and marketing strategies. Here’s an overview of what you learned from the course:
- Customer Psychology: Understanding the consumer’s mindset gives you ideas on how to create effective sales funnels.
- Niche Selection: Selecting a broad audience niche enhances scalability and helps to build trust that creates lifetime customers.
- Product Research: Identifying products with broad appeal, good marketing angles, multiple advertising opportunities, healthy margins, evergreen qualities, and impulse purchase potential will ensure profitability.
- Website Optimization: Simplicity in design and clarity in content on product pages will make it easy for customers to navigate your online store.
- Creatives: Learn how to create your own dropshipping video ads using a straightforward formula that highlights the benefits of the products.
Paid Ads: Focuses on advanced strategies for paid advertising to improve conversion rates and reduce ad costs.
How Did Brandon Nguyen Scale His Shopify Dropshipping Business to 8-Figures?
Brandon Nguyen was able to scale his dropshipping business to 8-figures by transitioning to wholesaling, then private labeling. Ironically, this was the only way to scale further, as there is only so much that a dropshipping business can scale. This transition gave him better control over product quality and shipping times. Those are critical factors for scaling and maintaining customer satisfaction crucial for scaling.satisfaction,
This scaling process came with a lot of trial and error, which led to a lot of losses. Brandon also diversified by setting up several dropshipping stores. This minimized some risks, as some of them failed. Delegation of the daily processes to his team of VAs, which was a necessary added risk in order to free up his time to focus on scaling. Heavy use of tools, like Ali Hunter, for product research, optimization, and marketing. All these contributed to the fast scaling of his business.
Is Dropshipping Still Profitable?
Dropshipping is still profitable with the average dropshipper earning $1,000 to $3,000 per month in revenue with a 15% to 30% profit margin. The low-barrier to entry makes it a great way for beginner entrepreneurs with little capital to earn online. But, it is only profitable if done right. Dropshipping is very risky and as high as 90% of new dropshippers will fail and lose money. Hence, it would be better to start small as a side-hustle and scale slowly if successful. It would be wise to learn as much as you can before even deciding to start a dropshipping business. Knowing the disadvantages and risks of dropshipping and how to mitigate them can spell the difference between success and failure.
Disadvantages and Risks of Dropshipping
There are many disadvantages and risks in dropshipping , such as lower profit margins because of high competition and supplier errors. Shipping issues like delays and damaged goods can cause customer dissatisfaction and negative reviews. Inventory management becomes complex without direct control, leading to out of stock situations. Dependency on suppliers can disrupt operations with pricing changes or policy updates. Product quality issues may arise due to lack of oversight. This affects product quality and customer experiences. Legal and tax issues add complexity and potential costs to the dropshipping business model. This is especially true when dropshipping across international borders. Many beginner dropshippers fail because of these disadvantages and risks.
What Are Some YenCommerce Alternatives?
- Bryan Guerra’s Shopify Dropshipping Course : A comprehensive beginner-to-intermediate training covering store setup, product research, marketing tactics and automation across Shopify and other platforms.
- Biaheza’s Biaheza Dropshipping Course : A six-module self-paced program focused heavily on TikTok advertising, Instagram tactics and e-commerce strategy for launching a dropshipping store.
- Franklin Hatchett’s eCom Elites : An affordable and thorough dropshipping blueprint that teaches Shopify setup, paid traffic (Facebook/Instagram), chatbot/email marketing and scaling techniques.
Final Verdict: Is YenCommerce the Best Way to Build a Long-Term Online Business?
YenCommerce is not the best way to build a long-term online business because it depends heavily on paid ads, low-margin physical products, and ongoing risk from supplier issues or account suspensions. While Brandon Nguyen shares useful tactics for getting started in dropshipping, the path is crowded, complex, and fragile.
Is Local Lead Generation More Stable Than Dropshipping?
In my opinion, local lead generation is more stable than dropshipping because it avoids ad costs, supplier risk, and platform bans that often disrupt dropshipping businesses.
Comparing Shopify dropshipping to local lead generation is like American Ninja Warrior versus Saguaro National Park. American Ninja Warrior demands a fresh run every night with new obstacles, constant sprints, and one slip ends the round. It’s similar to dropshipping, where margins are thinned by fees, ads, and price wars. Saguaro National Park’s rooted plants provide food and nesting sites for many desert animals. Similarly, local lead generation sites create a predictable flow of leads with little daily effort, zero ads, and low fees.
Why Is Local Lead Generation a Better Long-Term Strategy Than Dropshipping?
Local lead generation is a better long-term strategy than dropshipping because it creates recurring income from websites that rank and rent out without relying on product sales, ad spend, or external vendors. Once a site is ranked in Google for a local keyword, it generates leads you can sell to real businesses. It doesn’t involve customer service, returns, and ad fatigue. If you’re looking to build a reliable income stream with fewer moving parts, local lead generation is a smarter way to scale.

One of my clients is Covina Superior Roofing, 20538 East Arrow Highway, Covina, California 91724, 626-790-1311, https://covinasuperiorroofing.com/. I earned $3,430 from 5% commissions when 5 leads closed for $68,600 in 1 month.
If you want to build income online with more control and less risk, explore how local lead generation works.

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