My goal here is to answer the following questions:
If you've got any of these questions, you'll definitely want to keep reading. Your unbiased Zero Up Lab review is only a couple scrolls away.
Zero Up Course Overview
Introduction to Fred Lam
And that's all well and good....if Fred still devotes time and effort to his "old" courses instead of just dropping them and moving on to the next new thing...
Fred was the youngest Marketing Manager EVER for the BMW Group Canada. He quickly rose through the marketing ranks, from a dishwasher to where he is today - the CEO of several multi-million dollar businesses. He is a business mentor to thousands and enjoys a healthy following on social media.
According to his FB page, Fred has also received the following awards and distinguishments as a marketer and entrepreneur:
But wait! Before we start. Here's the fine print:
This is a genuine unbiased and unaffiliated review.
What does that mean?
It means that I am in no way or form affiliated with Fred Lam, or his course Zero Up.
I.e. I am not paid to give glowing reviews of ANY of the courses I review.
What to Expect in this Course
Alright, let's get down to the nuts and bolts.
Zero Up is a dropshipping course with a twist.
It not only offers you an introduction into the world of dropshipping, but it also offers you exclusive software to help you set up, and optimize your Shopify Store.
What is the meaning of "Zero Up"? The official Zero Up site sums it up perfectly: "...A powerful, all-in-one ecommerce software suit to build, grow & scale your online store."
Zero Up is thus not a dropshipping course as such, but rather a platform from which to manage your online store.
What Zero Up claims to offer you:
The Zero Up Course Breakdown
The Zero Up modules are:
- Module 1 - Store Creation
- Module 2 - Inventory Arbitrage
- Module 3 - Turbocharging Your Store
- Module 4 - Creating A Sales Funnel
- Module 5 - Advertising Your Store
- Module 6 - Store Management
- Module 7 - Traffic Genius
- Module 8 - Zero Up Jewels
- Module 9 - Weekly Bootcamp
- Module 10 - Bonus Trainings
Also covered in this module of Zero Up:
- increase perceived value.
- How to approach different pricing strategies, and
- he discusses the importance of good product descriptions.
The module also contains 100 pre-vetted "Top-selling" product documents that you can refer to and use on your Shopify Store.
Although a nice touch, everyone who does this course will want to sell those same 100 products...
Unlike eCom Success Academy and eCom Elites Fred doesn't really show you how to find your OWN products...
Fred suggest you Turbocharge your store with the use of apps that allow everything from creating coupons and social proof to automated email marketing.
He gives some nifty hints on how to create sales funnels and which software/apps to use.
Be warned though:
- The apps that Fred prefers, are EXPENSIVE. (The most expensive of which is the product of a buddy of his..) They add up to about $160 per month...
- He doesn't warn you that you have to create a SIZABLE email list first, before email marketing is a viable option.
- It's difficult to build up an email list and it takes TIME (and effort)
Most of the apps he suggests you use though, are quality apps that have been tried and tested and will definitely help boost your sales - that's if you can afford them....
eCom Hacks for example, also offer a lot of different apps to use, but at more competitive prices...
Fred not only offers some sound advice on when to start/create a sales funnel, but he also introduces you to more features of the Zero Up software.
- The Funnel Builder - a super easy way to create and implement a sales funnel. The only other dropship course to offer you a D4U sales funnel is Shopify Ninja Masterclass. So that's a point in Zero Up's favor.
- The Profit Multiplier - it allows you to create 4 different types of professional looking pop-ups
These are VERY handy tools to have and if you bought the course, you'd be silly not to use them.
This module of Zero Up, starts with an introduction to Facebook and how you can best utilize it to market and sell your products.
This is one of the strongest modules in Fred's course, simply because it covers so much content.
When you work through this module, you will learn just about everything you need to learn about Facebook Advertising, from creating different Types of Ads, to the FB Pixel and Scaling your Ads.
Fred even shows you a formula to use when Scaling your Ads. Great advice!
The FB Ads Modules in eCom Elites by Franklin Hatchett, is probably the only other course that offers so much detail about advertising your store on Facebook, so Fred did a great job here.
Module 6 of Zero Up is a mixture of hit-and-miss.
- Fred teaches you how to get into a DAILY routine
- He covers some customer issues you might encounter AND how to deal with them
- He also talks about credit card chargebacks and how to appeal them
- interpret data that you get from Google Analytics and your Shopify Store
- set up, nor how to implement automated marketing emails
- how to do your own split testing.
- nor does Fred offer much in the form of scaling your store management through the use of Virtual Assistants. This is an aspect that was covered in nearly EVERY other dropship course...
This is a great addition to the course! No other dropshipping course even bothered mentioning Bing. Despite having only 4.98% of the global search engine traffic, that still amounts to 60 million people... And there are other compelling reasons to consider advertising on Bing as well.
Fred walks you through the Bing Ads setup and shows you how to create and launch ads. This is a great inclusion in the course!
I actually went out and did some of my own Bing research. You might also be surprised by some of the Bing stats...
Fred offers some great advice and ways to tweak your Google Ads campaign.
But, in my opinion he does however make some fatal errors as well - one of them is NOT advertising for Mobile. In 2021, you honestly cannot afford NOT to tap into almost 50% of your browser market...
I found some interesting mobile usage stats here.
Apart from that, most of the info Fred shares on Google AdWords, is solid advice, BUT nothing new. Which is a worry, since it's no longer Google AdWords... Quite a bit has changed since the introduction of Google Ads...
I still haven't received feedback from Zero Ups support team, on whether there is an update for Google Ads or not...
Fred hosts a weekly "Bootcamp" session with Zero Up members, where he gives them additional tips and they get to ask him questions via email.
Sometimes Fred even takes the time to offer constructive criticism on a student's website or advertisement campaign and suggests how they can improve.
This is a great insert for his students and a great way for Fred to interact with them.
However, if you did not ask a question or advice from Fred, the videos do tend to be long winded... (Cue the Neverending Story theme music...)
Once again, another dropshipping guru tries to pass off a bonus section with very little material worthy of the "bonus" title.
- email marketing and
- managing influencers
Theory is great if you are actually taught how to also implement it. That did not happen here...
Is Zero Up a worthwhile course?
You have to weigh it up yourself. Think of it this way - Fred wants you to use his software (that comes "mostly" free with the course), and then you are also expected to add a slew of monthly paid-for apps in order to automate as much as possible.
According to his methods and advice, you'll have to fork out about $170 per month for your apps. And then you still have to add your course "investment" as well.
Zero Up cost $748.50 in 2019. The price has now doubled to $1,497 without any indication that there has been an update to the course. It seems that Fred added some bonus modules and that's it.
So, do you get value for money?
The course content itself is a bit thin, but you do get access to the Zero Up software suite with a whole range of useful tools.
However, all the tools in the Zero Up software can be found in the Shopify App Store as well. And for a lot less, NOT the suggested apps at $170 per month. With a bit of homework, you can find specific apps that suit your type of store or niche for half the price (if not more), than what Fred suggested.
You can browse to your heart's content, read up on reviews, do your own research and I bet you'll find the right app for you. (Since there are 533 of them, you might just find a free app that does the job...)
So is it worth getting this course then?
Although Fred hits a home run here and there (such as the Bing Ads module, which is awesome BTW), he does strike out a lot. Especially where content is concerned.
All the other dropshipping courses I have reviewed, have lots more content AND practical examples of how to implement the theory.
In short, this course is a very basic introduction to dropshipping, that focuses mainly on automation. It leans more towards showing you how to use Fred's software and other add-on apps, rather than showing you how to manually run your store and get a feel for this business.
It's all good and well to use technology to help run you business as efficiently as possible, BUT you need to remember that:
- it is IMPOSSIBLE to completely automate your dropshipping business.
- Fred himself, pointed out that you will need a DAILY routine in order to make a success of this business (and even then it's tough)
- I'm not convinced that Fred's apps are the best on the market - simply because of the pricing, and reviews that I have seen... (You can do your own research here and judge for yourself).
Back to my initial question then: Is Zero Up a worthwhile course?
Zero Up Review Conclusion
Fred Lam's Zero Up, certainly has some plus points as a dropshipping course.
He offers great advice on Bing Ads, Facebook Advertising bidding strategy, and email marketing AND you get his Zero Up software bundled with the course as well.
The software looks very basic and doesn't offer anything revolutionary, but it offers you:
If you don't know much about dropshipping and are just getting into the game, checking out Zero Up Lite, Lam's free dropshipping course, might be a good place to get started. I haven't done a Zero Up Lite review, though, so if you try it, lemme know what you think in the comments below.
What I like about Zero Up:
What I didn't like about Zero Up:
ZeroUp Lab Reviews on Reddit
I wasn't able to dig up much about Zero Up or Fred Lam on Reddit.
That's not necessarily a bad thing. At least there aren't all sorts of complaints everywhere. But I'll update this section if anything interesting pops up in the future.
Dropshipping... Still viable in 2021?
So there you have it, your Zero Up review.
But as I've been alluding to here and there, more than asking yourself whether Zero Up is the best dropshipping course, you should be asking yourself if dropshipping is the best business model for you to pursue in 2021.
If you're new to dropshipping, it's probably going to be difficult for you to answer that question. You'd need to have some knowledge of, and experience with dropshipping.
If you're an experienced dropshipper (like me), you will know how increasingly difficult it's becoming to make dropshipping a successful venture.
If you want to know more about my
So yes, that proves you can make money from dropshipping.
But the question you should
The answer is, NO...
What's my top online business suggestion for 2021?
I've basically tried EVERY single online business model there is. I made a few bucks on some. I lost a few bucks on others.
None of them are consistently successful though, except for ONE...
I've been doing local lead generation since 2014, and it consistently brings in a monthly recurring income. Yes, I'm talking about that magical business term: PASSIVE INCOME...
If you've never heard of lead gen, maybe this will help:
And the great thing is, you get to help other businesses grow.
Because if they grow and become more successful, so do you.
It's a perfect symbiosis, and that is rare in business. You get to help others expand and become more successful, and as a reward, you get to grow, expand and become more successful as well.
And that's why it works!
I haven't touched it for months and I still earn $2000 per month from my happy client.
Now that's a winning business model!