This is a detailed review of Fred Lam's Zero Up course module 4.
Module 4 - Creating A Sales Funnel
Video 01 - Crafting Sales Funnel
- Don't craft a sales funnel until you have a proven product
- Source from the same supplier for your upsells
- Understand the basics of copywriting and test each element
Video 02 - Funnel Builder
The Funnel Builder is a VERY handy tool to have, and Fred did well to have this developed and included in his course.
Video 03 - Profit Multiplier
Fred shows you step-by-step how to create a great looking coupon and how to install it on your store. Fred then gives a quick run-through of how to create an image and video ad.
Video 04 - Copywriting
- writing headlines
- selling the benefits, not the features
- using power words
- painting a vivid picture with words, and
- emphasizing value
Video 05 - Inreasing AOV
- upselling the core product, or
- using bundle packaging.
- keep refining your AOV, as this will increase your sales and profits
- test different products and ideas
- test different bundles
- remember that there is always room for improvement
Module 04 - My Key Takeaways
This is one of the better modules thus far and contains plenty of useful tips.
The highlight of module 4 however, is Fred's Zero Up software. It's seems like an almost indispensable marketing tool to have.
The question however, is whether the price of the course justifies access to the software alone...
Content: 7/10 Content itself is probably a 6/10. Access to the software however, is an 8/10. My content rating is therefore the average of the two.
OVERALL IMPRESSION OF MODULE 04