Nick David Review: How Did He Become the Art of Closing’s Digital Middleman Coach?
Nick David is a Dubai-based sales coach and entrepreneur who promotes a digital middleman business model. He is the founder of “The Art of Closing” community and claims to have experience closing over 8 figure sales. Nick teaches people how to become digital middlemen selling pre-qualified leads to online businesses for €5,000-€30,000+ per month.
Nick David reviews are extremely limited with no third-party validation. His Skool community has only 65 members. Nick’s YouTube videos show alleged students who have achieved various income levels, from beginners making €1-2K per month to advanced business owners making €30K per month.No independent reviews exist on major platforms like Trustpilot, Google Reviews, or Reddit discussions.
I have also been doing a digital middleman business model for the last eleven years. I know exactly where the difficulties lie, and have tested and worked to hone my own business to avoid these pitfalls.
In this article, I review Nick David’s background, credibility, and his idea of being a digital middleman for internet-based businesses. I also analyze his claims about remote income generation.
What are Nick David Pros and Cons?
Pros:
- Nick David is clear with his business model and has specific income claims
- Nick provides case study content showing alleged student results across European markets
- His community offers free access to sales training materials through Skool platform
Cons:
- Nick David’s claims lack verifiable third-party reviews on external platforms
- Nick has no documented professional background or educational credentials
- He has made a recent entry into online education with his Skool account only 8 months old
- I found some dramatic inconsistencies across platform follower counts
How Did Nick David Become a Digital Middleman Coach?
Nick David became a digital middleman coach by:
- Leaving the 9-5 grind, where he was a cashier and personal trainer
- Starting as a newbie on an established team of really good sales reps
- Focusing on being humble and learning from them
- Becoming the highest performing sales rep in the first full month
- Rising to head of sales for multiple companies, still as a beginner
- Scaling a bunch of clients from 0 to 6 figures in 6 months, now builds sales teams
- Surrounding himself with millionaires like Tai Lopez and building his network
Sales clicked for Nick because it seemed simple, hard work to him. However, it’s important to watch out for any claims of past coaching success. You may want a coach that has experience helping thousands of people over the last few years, rather than a coach who has helped a few dozen people.
Are Nick David Reviews Positive?
Nick David reviews are positive, though they are only found in his personal marketing materials. This means they are ultimately unverifiable. No public testimonials or success stories are visible within the “The Art of Closing” community. His YouTube testimonials have very low engagement with only 63-529 views. Nick’s channel has only 71 subscribers compared to 3.9K Instagram followers.
Search results for “Nick David reviews” primarily return other individuals with the same name, indicating minimal online presence or discussion about his programs. This makes sense, as Nick has really only been active since January 2025. And, it appears that most of his connections are internal, and if you work with him you may get access to them.
What Are Nick David’s Claims About the Digital Middleman Model?
Nick David claims that the Digital Middleman model is:
- different from high-ticket closing because you target multi-million dollar personal brands rather than customers who may want a product. This not only makes you money but also builds your network, which can in turn grow your income as you make new connections.
- better than running an agency. This is because you don’t have the upfront costs involved in starting a business, like hiring and marketing. He says you won’t have to grind for 10 hours a day getting systems running. Instead, all you’ll need to do is book a call.
Do Nick David’s Claims Check Out?
Nick David’s claims do check out. But, finding a personal brand to trust you with their sales may be even more difficult than selling an expensive product. And, while you will avoid certain costs, you will still have to grind to make money with this business model.
Being a digital middleman in this strategy is not passive. In one of his success stories, Nick mentions Fabian, who was making $10K per month while also working as a police officer. This means that after a long day of stressful situations, Fabian was coming home to handle high-pressure phone calls. With this business model, you will have to clock hours unless you want to outsource your calls to your team. This will split your commissions even further.
What is the Art of Closing?
The Art of Closing is Nick’s personal coaching offer. It’s not really a course, but more like a mentorship with Nick and 2 other coaches. If you sign up, you’ll learn Nick’s digital middleman strategy. If you have not earned $5K in 45 days, Nick will coach you for free until that happens.
Is Nick David’s Digital Middleman or Local Lead Generation Better for Beginners?
Local lead generation is better than Nick David’s digital middleman model for beginners because it is simpler to learn and comes with far less pressure. Plus, there is:
- Lower competition: Local lead generation targets specific geographic markets, so you only need to beat other marketers in a small area. With Nick’s digital middleman scheme, you will have to compete against the marketing teams that millionaires already have in place. You’ll also need to stand out against digital marketing agencies, freelancers, and platforms like Upwork.
- Passive income: Local lead generation creates digital real estate that generates recurring rental income. Once a website ranks locally, it can provide passive income for years with minimal maintenance. Doing sales calls is not passive. If you want to make money, you have to put in the work.
- A proven track record: Local lead generation has documented success stories with verifiable results. We’ve been doing it for over a decade.
- Unlimited growth: You can create countless websites and continue to scale your local lead generation business. As a digital middleman, you can only serve so many clients personally before needing to hire team members.
I’ve been doing local lead generation for over 10 years, building my business to $52K per month in recurring income. This business model involves building websites that rank for local service keywords like “plumber in Phoenix” or “roofer in Denver.” Once ranked, these websites generate leads from people actively searching for services. I rent these leads to local businesses for $500-$3,000 per month each, depending on the service type and market size. I spend about $30 per month to maintain these sites, otherwise I am able to set them and forget them.
Check out our local lead generation program to learn this proven system. I also have a special offer where I eliminate the need for you to find your own client. But in my case, you’ll be paid straight commissions from a roofing client I’ve built a relationship with over the last 8 years. This provides immediate income while you build your own lead generation assets.

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Ippei Kanehara
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$52K per month providing lead generation services to small businesses
Ippei.com is for digital hustlers, industry leaders and online business owners.
His #1 online business recommendation in 2024, is to build your own lead generation business.