Make Sure Your On-Page is On Point
Google doesn't have enough budget to read every word on your page and for millions of documents on the internet.
Therefore, they prioritize reading Heading 1, 2, 3 of your page. Page title, and keywords in your domain / URL.
You want to make it really easy to Google to understand what your page is about.
When it's easier to understand, its cheaper cost of information retrieval for Google and that makes Google happy.
So... this is one of the most important things to get right. Make sure to have the right keywords in your page title, URL, <H1>, <H2>, <H3>
too many people are putting random words in <H2>'s and <H3>'s
As I stated in the video, I would make sure I have all the major services at the very top of the site. Categories in a hierarchy under <H2>s. With much better pictures, if you wanna go one step further, all those pictures would be before & after pictures.
I made a quick mock up down below of what I was talking about using snapps.
First half of the homepage is what I like to call macro context.
It is words that are semantically most relevant to anyone that is searching for Handyman services.
This is also all the high buyer intent keywords that you want to rank for. These important keywords should be mentioned higher up on the homepage.
The second half of the homepage can be more useful info or unique content to show Google you have some uniqueness compared to other handyman websites.
Creating Unique Content on the 2nd Half of Homepage
I used my homepage outline generator to come up with the following outline. Notice how it properly lists all the services at the top of the page, I just added more services to it.
Then its adding more unique content towards the bottom of the page. You don't have to use all of them, but at least this gives you some ideas of some unique content you can cover and how to organize your content properly on the homepage.
I. Company Name and Tagline
- Motor City Handyman: "Your Reliable Partner for Home Repairs"
- Introduction: Stressing keywords such as "home repair", "handyman services", "Detroit", "quality workmanship", "affordable", "trustworthy"
II. Our Services
- Home repairs
- Plumbing solutions
- Electrical work
- Painting & decorating
- Flooring installation
- Custom carpentry
- Exterior maintenance
- Emergency services
III. About Us
- Origins in Detroit, MI
- Committed to local community
- Dedication to craftsmanship
- Customer-focused approach
- Reliable, responsive, and responsible work
IV. Choosing the Right Handyman Company
- Importance of local knowledge
- Why reputation and references matter
- Significance of full-service offerings
- Value of appropriate insurance and licensing
V. What to Expect During Our Appointment
- Initial assessment and estimate
- Detailed plan of execution
- Safety precautions and measures
- Professional, efficient, and tidy working manner
- Post-service cleanup and walkthrough
VI. Our Specialties
- Custom Carpentry: From shelving to furniture
- Historic Home Restoration: Preserving Detroit's historic homes
- Emergency Services: Quick, efficient response to unexpected problems
VII. FAQs
- Coverage area
- Pricing model
- Service guarantees
- How to schedule an appointment
- Safety measures amidst COVID-19
VIII. Interesting Topics Involving Niche & City
- "Improving your Detroit Home Value with these Repair Tips"
- "The Importance of Regular Home Maintenance in Detroit Weather"
- "Historic Home Restoration in Detroit: A Look at Motor City's Best"
IX. Community Involvement
- "Motor City Handyman: Giving Back to Detroit Through Home Repairs"
- "How Detroit's Own Motor City Handyman Supports Local Charities"
- "Empowering Detroit: Motor City Handyman's Local Apprenticeship Program"
Key Takeaways
- Make Sure Important Keywords are in Heading 1, 2, 3 on everypage especially the homepage
- Make sure your logo sticks out in the SERPs
- Think carefully about creating attention grabbing homepage title so it catches more attention and increase CTR in the serps
- Make the homepage more persuasive by highlighting the pain points that a customer might have
- Have more pages than the competition, especially the right ones that target high buyer intent keyword, use my keyword research tool
Most people doing local SEO have no clue what they're doing. Which is why I love this skill because I can go to any city and begin dominating.
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