Ippei & Dan Review: Who They Are & Their History

One of the most important quality in business is how quickly you execute. 

Most people are chronic procrastinators.

Be a massive action taker and you're gonna be the top 5%.

Above post from 2017, just goes to show that this is not some cute lil' idea that I ripped from a Gary Vee video, no I really been living by this for years now.

And when I started seeing behind the scenes of how Dan operates, I saw the same exact thing.

How quickly Dan attacks problems and executes solutions.

How quickly Dan comes up with a great idea and puts it into motion.

For example, one day he thought some students could benefit from doing more in-person sales training.

Within couple hours, he had a rough outline of what he could cover and was announcing it that night during the live weekly call.

1 month later sales school happened.

It was a great event.

We got raving reviews from the attendees.

Dan's ability to continually execute new training or new interviews or new live events continually impress me greatly.

I've been part of a lot of other online programs, but most programs become stagnant over time. 

That's because the coach stops innovating.

What definitely keeps the lead-gen program alive is Dan's ability to continually execute on new shit to the group.

Much the same way I've been able to gain experience in several other business models now like Amazon FBA & Dropshipping which I cover on this blog.

Now also building a personal brand and growing this blog (with plenty of innovative shit that separates me from the competition)

More on that later.

But yea, don't think too long in business, just aim fire shoot, pull the fucking trigger.

perfectionism is death of progress.

I rather have someone that builds 30 lead-gen sites from the get-go then someone that tries to perfect 1 website.

What kills people in business is moving too slow. Money loves speed.

People always talk about the cost of failure, I think more people should talk about the cost of moving too slow.

Seeing Dan more closely its no wonder that he's a multi-millionaire, him and his team gets more shit done than most people (entrepreneurs included) do in an entire month.

which brings me to the third point.

This is what Dan has done since the beginning, whether it was partners or other people he has hired. He's been great at getting great people around him with specific talents and paying them very well.

This is because Dan is self-aware about his weaknesses, and getting other people to fulfill things that he's not good at or he doesn't enjoy doing.

I mean last month Dan cut me a 6-figure check, that's over $100K... although I'm one of his main partners at this point and I do bring a lot to the table, but he is very generous in that regard to pay very well for people with great talent & skills.

It's one thing I learned from Dan and really took my business to the next level.

Like some of the cool custom art that you see on this site. This is done by a talented graphic artist that I hired full-time.

I see people constantly making the mistake of hiring cheap VA's or cheap service for their business to save a quick buck here and there.

Dan calls this hunting squirrels instead of elephants.

What I realized is that its not smart to try to do everything in your business.

If you find high quality people, pay them well and keep them close with you.

They are the ones that will be responsible for exponential growth in your business.

Shiv (my roommate now) was the first guy Dan hired & for good reasons, he brings that technical prowess similar to me. 

Shiv was only 19 years old when he started working for Dan, which shows that Dan doesn't discriminate or judge a book by its cover, he cares about what results you produce.

When there is some technical issue with our internal system that keeps track of sales, Shiv's the first guy to handle it.

Since then Shiv has become a very important, integral part of the empire, Dan's primary right-hand man if you will.

Before you can hire anyone, its important to build a pretty sustainable business yourself through your own hard work blood, sweat & tears. I'd say around $5K per month before you think of hiring someone full-time.

The first person I would hire is a virtual assistant, I use onlinejobs.ph

You don't really get to know someone when times are good.

You get to see people's true character when the going gets tough.

I've seen Dan go through some shit, when you make yourself the leader like he has in the space of internet marketing which can attract some low quality people, you make yourself the target.

People get jealous of Dan's success and they do stupid things. He's been coaching since 2014 and its unbelievable to see some of the bullshit he had to deal with, such as betrayal from those that he has personally helped. 

Heavy is the head that wears the crown.

Some of Dan's partners couldn't handle the heat of being a public figure and have since left Dan & the program completely. 

So when Dan started working with me, I believe he could sense that I'm no stranger to facing adversity. I ain't scared of putting myself out there, sure I may get some hate but at the end of the day, I'm in control over my destiny.

I don't know if its my immigrant up-bringing or what, but I've never been afraid to receive criticism. So many people have ego's that are crushing their lives because they worry about what other people think.

Dan Pena said it best.

Sensitivity equals poverty. 

It always baffles me

When people are ready to throw in the towel at their first sign of adversity

When we have a business model in lead generation that our ancestors would've killed for

Maybe you can't find a business owner to take the leads for your first lead-gen site.

so what?

You might have only spent like $250 on it and maybe few hours of your time, you should be putting out 10-20 of them out there.

Try sinking $250,000 into a food franchise and not seeing any return for 2-3 years.

Maybe you're afraid to call up business owners because your afraid they might reject you & that doesn't feel good.

Well I got news for you.

Being broke doesn't feel good either.

Would you rather not get your feelings hurt and stay broke or get rich by pushing yourself outside your comfort zone.

If you want a magnificent lifestyle, you need to become the type of person that can demand magnificent income from the marketplace. 

You don't evolve into that kinda person, sitting on your couch and watching BS on TV all day.

If you do what's easy today, you'll live a hard, miserable life.

But if you do what's most uncomfortable for you today but things that'll drive your business forward, you'll live a better, abundant life.

Even the greatest batter on earth gets hits averaging .355 which means they're all striking out more often than not. 

But the real pros keep showing up to the plate.

They keep practicing.

They keep putting in the hours (despite setbacks).

That's the type of person you need to become. A real professional.

When times are tough, be able to bite down on your mouth piece and throw caution to the wind.

Got a shout out the other day from our friend Josh, who's also one of the original students of the program.

If I could grant anybody a specific trait so that they can become ultra successful as entreprneeur is:

grit & perseverance

I wouldn't have initially thought just how important this quality is when it comes to entrepreneurship.

But after getting to know what Dan has dealt with over the last 5 years, it has become very evident to me that loyalty or lack thereof has been the single most defining character trait that has made the difference between

Myself that's now on track to cracking multiple 7 figures because I've been loyal to Dan

to quite few number of people (who shall remain nameless) that once had a business that was ascending upwards, working closely with Dan to now a completely dead business with fraction of the income all because they got greedy, their ego's got big and became disloyal to Dan after they were shown the keys to the kingdom.

Imagine this.

Dan teaches (we'll just call him Bob for this example) Bob how to build internet business, gives him all the do's & don'ts, the tools, all the tricks that Dan has learned through blood, sweat & tears.

And shockingly it works!

Bob's life changes dramatically for the better. He leaves his job that he hated but was stuck in for over 20 years and now has more time to spend with his family, with more income that allows him to go on more vacations with his family.

Dan even allows Bob extra opportunities inside the group for additional income and clout such as allowing Bob to offer his own private coaching to the group, speak at live events or do interviews with Bob.

Also its important to note that its a hard-set rule inside the group that you're not allowed to sell things to the students of the group without Dan's consent.

People in the group are Dan's customers that he paid very good money to acquire, these people didn't join Dan's program to be sold bunch of shit to from other students in the group, its like a Samsung sales rep going inside Apple's store and poaching on all the Apple customers.

It's sleazy as fuck, and downright unethical.

Yet Bob, despite knowing that this is against the rules, one day goes behind Dan's back and begin selling some marketing services that he pretty much ripped from Dan's store to the students inside the group.

When Dan told me all these people over the years that partook in this sort of unethical behavior, all in the name of short-term gain its mind-blowing.

Some people are so short-sighted and just plain fucking stupid.

They want that short-cut, instead of taking the time to build something substantial that can bring value to Dan, they'd rather be a value-taker and steal from Dan.

I heard someone say: Loyalty is in the DNA, either you have it or you don't.

What Gay Vee also calls "doing the right thing."

You would be shocked to find that there's so many people out there that are willing to screw you over just to make a quick buck, but what these idiots don't realize is that they are partaking in behaviors that have serious long-term negative implications to their income.

I've seen catastrophic mistakes made by people that tasted lil' bit of success and their ego's got big and they decided to bite the hand that fed them. 

This is why you must always be humble and for me I'm loyal to Dan first & foremost, this guy showed me how to become a millionaire, this is why me and Shiv are different breed, we moved away from our homes to live 5 min away from Dan because we know that he's the real deal.

Not just the fact that Dan's a killer in business but we know Dan is a straight shooter. 

As straight as they come.

He might sometimes tell you very bluntly that you're fucking up so that you can man the fuck up and be great, and it might not always be comfortable.

But with Dan you get what you see. Transparency. 

What he's not about is go behind your back and do some shady shit.

And Dan has our back, I know this unequivocally as much as I know that the sky is blue.

Me, Dan, Shiv & Simon went on an epic regional tour where we went from LA, Dallas, Miami & NYC where we spent more one on one time with students in the group.

Dan showed me how to live a better life, I'll always have his back.

This is text from after the regionals.

Here's a picture of us together in NYC.

What does loyalty mean to you?

For me, I'm motivated to continue to produce so I can impress Dan and be a valuable asset for the empire he has built.

I'm willing to move across the country (I'm from Michigan originally) because I am sold on Dan & the mission. I know in my heart that what he's teaching with lead generation is changing lives.

I've seen many of Dan's partners over the years come and go. 

& Where are they at now?

A shell of what they could've been.

I'm definitely more successful today than ever before because I have these dudes around me.

Never let ego get the best of you, and allow you to forget the people that got you to where you're at.

You cannot create an empire on the backs of screwing over those that have assisted you.

Is loyalty something you have innately and some people don't??

Is it something that can be cultivated?

I don't know.

But I know its important.