Don't be fooled by his looks
Or by his foul language.
Or by the fact that he's a surfer dude.
Frank Kern is a real powerhouse when it comes to digital marketing and online advertising.
In fact, he is, in my humble opinion, the best in the world.
He has helped countless companies scale to 8 and even 9 figures.
And he just keeps on crushing it.
Kern started his career selling credit card processing systems door to door.
After very poor results, he moved onto trying to sell credit card machines to shops.
That too went south pretty quickly, and with some of his last money, he bought an online course.
For $275, Frank learned the basics of internet marketing, and its possibilities.
After many failures and a brush with the IRS, he finally made it.
He crushed it by selling pet training manuals to dog owners and parrot owners online.
This was back in the early 2000s, and Frank soon became the go to person for online sales.
Since then, Frank has partnered with giants of the online guru world, like Tony Robbins and Grant Cardone, to name but two.
He has successfully established himself as a winning marketing Guru.
His books sell like hotcakes, and he only accepts clients who are already at 7 figures.
As a marketing guru he has a good accumulated quite a bit of cash.
His total net worth is estimated to be close to $28 million.
In this post, we will be examining why Frank Kern is the best at what he does.
Before we dive into the 7 reasons why Frank Kern is the best Internet Marketer out there, just a little bit about me..
Until 2014, just like a lot of people I review on this blog, I was working in corporate from 9 to 5.
Not only was it soul-crushing, but it didn't give me any time to pursue my bigger goals.
That was until I discovered a method to rank sites organically, generating free leads for my clients.
That website you see above, for the tree care company, I created that site in 2015, and since then I haven't had to touch or update it:
It has gained me a passive income of $2000 a month.
That's more than $100,000 for one site, in 5 years.
That's the magic of the Lead Generation business, it's by far the best model to generate passive income. If you want to know more, just hop over here!
But enough about me: time for the 7 reasons Frank Kern is the best internet marketing consultant around!
7 Reasons Why Frank Kern is the Best Internet Marketing Consultant.
One of the greatest things that Frank does is to provide value upfront.
Jokingly, he says that if he sells the person with upfront value, he won't have to pitch anything.
And the running joke is that Frank is terrible at sales.
Not sure if I want to believe him, but a cool byproduct of this is that there are plenty of free courses you can take to learn how to do IM.
Frank has also recently paired up with possibly the greatest salesman of all time: Grant Cardone.
There are so many fascinating aspects to Frank, so let's dive right in!
1 - Intent Based Branding
Possibly this is the technique Frank is most known for.
With it, he single-handedly changed the way Internet Marketing is done.
The concept behind it is not new, but the way Frank employs it is crazy.
The concept behind intent-based branding, or direct intent marketing, is simple:
Create valuable content that’s relevant and useful to your target audience.
You then get them to view it, and use the content to springboard an offer that will address their problems.
Yeah, you've seen it a million times with courses.
It was popularized by Frank Kern.
Intent based branding is a basic marketing strategy where you build yourself into a brand while also selling solutions to your clients.
Its purpose is to build a bond and a relationship with a large audience.
How does it work exactly:
- You find an audience with a need.
- You check out what results they are getting.
- You find out what results they desire.
- You build a relationship giving free advice and knowledge.
- You create a fanbase that will follow you everywhere.
- You create an upsell product that solves their problems.
As Frank says, it is a win-win situation, because by the time you pitch the upsell, people will already know if they are in or out.
There's very little that can go wrong there.
As Frank says many times during his lives, it's not just going live on FB.
You can create a channel on YT where you constantly give people value.
Or if you're a more visual person, you could go for IG's infographics.
Or create a podcast to disseminate your knowledge and good will.
Gary Vaynerchuk has been doing daily Club House lives, where he gives advice to anyone who shows up.
That is a great example of intent based branding.
2 - Collaborations and Friends
One of the most amazing things about Frank Kern is that since his breakthrough in the early 00s, he's helped loads of celebrities and gurus get off their feet online.
This has created a ripple effect whereby Frank is seen as a guru by most gurus.
When he was still hustling to find a way to make money, he always read a beat up Tony Robbins book.
Years later, Tony would dedicate an entire issue of his magazine New Money Masters to Frank.
And it wasn't to help a friend out.
Throughout the years, Frank has helped Tony Robbins earn close to $200M in online sales.
I'd be pretty grateful if someone did that to my business!
Another pretty huge friendship is that with Grant Cardone, self-proclaimed world's greatest salesman.
The duo formed the Ad agency CardoneKern.com, which had to slow down its business due to Covid.
But the two live close to each other and it's clear what a powerhouse this duo can be.
Of course you will probably need 7 figures to be able to afford them, but if you do, you're working with the best.
The following video is a hilarious example of what Frank and Grant got up to and how Grant inspired Frank.
The third and final friend of Frank's is none other than Dan Kennedy.
For you young ones out there, Dan Kennedy is the OG marketing legend.
He was writing million dollar sales copy when the internet wasn't even a thing.
There's a brilliant interview on YT where Frank interviews Dan, and you can tell the two love each other.
Not only that, but most of the secret sauce that made Frank great comes straight from Dan.
Ideas like:
- People are not rational in their buying decisions.
- People buy based on emotions.
- You need to use the e-factors (emotional factors) to make the money.
The fundamentals of Frank's Intent Based Branding is all Dan's work.
3 - The Three Pillars of Success
There are some aspects of internet marketers that become a sort of trademark of their work.
When it comes to Frank Kern, it's definitely the concept of the Three Pillars of Marketing Success.
This is what Frank founds all of his work on and credits all of his success for.
It's interesting to learn about these, because once you know them, you see them everywhere.
Every piece of content created by Frank, from the shortest live to the most expensive course, has all Three Pillars of Marketing Success.
Often in his videos, Frank talks about how many people and companies have lost their primary focus.
They divert their attention to less important pillars of success.
The Three Pillars in question are:
- Good Technology.
- Good Marketing.
- A Magic Bullet.
Magic bullet is a term Frank Kern coined for an amazing product that has potential to transform lives.
However, he admits most businesses emphasize the importance of each pillar incorrectly: 90% focus on the least important pillar which is good technology.
According to Frank, businesses still struggle with this pillar of internet marketing.
They run into two primary problems when implementing this strategy.
- First they make the mistake of using the internet to market their product rather than sell it. Internet marketers use the internet to SELL their product not market it.
- Second, companies run into information overwhelm.
Most of Frank's courses build upon these three pillars.
And most of the work that Frank actually engages with, when working with business, has to do with the three pillars.
These form the basic building blocks of every course or system created by Frank.
4 - The Inner Circle
Frank has founded his fortune on goodwill and providing upfront.
But for those who don't mind spending a little money, you can become a member of his Inner Circle.
What exactly is it, and what should you expect as a member of the Inner Circle?
The price is $397/mo and you can cancel whenever you like.
The amount of stuff you get by becoming a member is just obscene:
- Book Funnel Blueprint ($1997).
- Ultimate Webinar Funnel ($2997).
- Info Business Blueprint ($2997).
- High Level Fellowship ($6400).
- Subconscious Selling ($1997).
- Upscale Continuity ($1997).
- Facebook Campaign ($1997).
That's $20,382 in FREE gifts that you get just for trying the Inner Circle.
On top of that, you get the chance to speak with Frank twice a month.
He will actually jump onboard and physically help you with whatever is holding you back.
Things Frank helps you with include:
- Increasing Your Front End *Immediate* Sales.
- Increasing The Amount of Each Sale.
- Increasing Repeat Sales And Back-End Sales.
On top of that, there are Tech Tuesdays and Facebook Fridays, where Frank will help you with the most minute details of funnels, VSLs, Facebook Campaigns.
And on top of that, there is a cool welcoming gift for joining.
All of this for $397.
You can cancel when you want.
And you get to keep all the courses!
5 - Low Ticket Courses
Since Frank has always tried to provide value upfront for his followers, it's not a surprise that he has very low ticket courses.
The latest one is his FB Ad Campaign Challenge, that you can buy into for only $49.
In it you will learn:
- how to create a Social Media Ad Campaign designed to get leads, customers, or BOTH ...in five days or less ...without risking (or spending) a fortune.
- how to create an ASSET for your business, meaning everything we build together will be YOURS ...to use and benefit from as long as you want.
- At the end of this challenge, you will have a fully functioning ad campaign set up and running.
All of this happens while looking over Frank's shoulder while he creates his own campaign.
That way you can copy him step by step and learn by example.
Everything will happen within 5 days, and you:
- will get a new super-simple video and PDF blueprint every day for five days.
- will be learning exactly what to do to make an ad campaign that gets leads, customers, or BOTH.
- will be looking over Frank's shoulder as he walks you through every step of the process ...keeping it super simple and fun.
- will be added to a special members-only FB group ...specifically for this challenge ...for more support (and accountability) from me, my team, and your fellow challengers.
The course will be taught by demonstration.
No theory, long-winded filler, or out-dated junk that doesn't work anymore.
At the end of these 5 days, you'll have a working ad campaign that gets leads, customers, or both.
And Frank will teach you an unorthodox way of getting sales.
This is typical Frank Kern.
He'll pitch you a low ticket offer.
Simply put, you'll learn everything you need to know.
And the reason for the low price is simple:
This has been priced to help you win.
Plus, as you'll soon see, most people who work with Frank end up being customers for years because they get great value.
And that's when they end up buying the high end products.
Speaking of which...
6 - High Ticket Courses
Frank Kern has made his fortune by selling his high ticket sales courses.
That's what made him popular and filthy rich.
There are three courses that Frank is currently pushing hard.
The first one is called Mass Conversion, and, as you can imagine, is all about converting clients.
In it you'll learn:
- Determine the best type of lead magnet for attracting ideal customers.
- Get the lead magnets created quickly.
- Build the automated systems to capture leads online and send them marketing messages.
- Use Ascension to cross-sell and up-sell existing customers.
- Drive targeted traffic from qualified prospects using advertising.
It's a four week beginner/intermediate course that goes for $2997.
The second course in his arsenal is Info Business Blueprint:
This course teaches you to:
- Choose the ideal digital product type for your market.
- Validate the success potential of your idea using the Market Validation Method.
- Outline your product content using the Escape and Arrival framework.
- Quickly produce and publish your product using the Content Compounding approach.
- Sell your products using the four main selling systems exclusive to the Information business online.
- Drive qualified, targeted traffic to your website using advertising.
Sounds pretty awesome if you have a digital product to market, and someone like Frank in your corner, giving a hand.
This is for intermediate to advanced clients, and costs $2997.
His flagship course is Client Acquisition System.
It is geared especially towards consultants, coaches, and professional service providers.
In it, Frank will teach you:
- How to determine your ideal number of clients by reverse engineering your income targets and lifestyle goals.
- Exactly how much to charge per client in order to have the perfect practice.
- Your most valuable work that produces the most revenue.
- Which prospects are likely to pay you the most …with the least resistance.
- How to use Omnipresence to magnetically attract those prospects to you.
- How to convert your ideal prospects into highly interested leads using the Low Hanging Fruit, Midlevel, and Cold Campaigns.
- How to convert leads into clients using the collaborative close, interview-takeaway, and discovery day methods.
This one is intermediate to advanced and sets you back $3997.
7 - Frank Kern is Just Frank Kern
The main reason why Frank is universally hailed as the best Internet Marketer can't be found only in the quality of his courses, which is super high anyway.
It's just what Frank Kern is.
He's funny, the kind of person you would want as a friend AND the best marketer since the internet has been around.
He can teach you the value of intent based marketing.
But he'll do it telling you about that time he got kicked out of a strip bar.
That's just the way he is.
And a lot of people find that relatability enjoyable.
If you had to learn internet marketing from someone at an event, who would you choose?
A suit and tie dude who does the job but doesn't really get you fired up?
Or an ex boozer who tells you how the FBI raided the barn where he used to sell his dog-training ebooks from?
There's something endearing in listening to Frank teach.
Even though you know he's a genius, he makes you feel that if he made it then so can you.
And that is a powerful part of his allure.
Sure, part of it might just be a persona he has created, but who cares?
Going through these courses while I was writing this post was a joy.
You're basically cracking up every 5 minutes while learning solid knowledge.
I hadn't invested in any of his stuff before, but I knew I was in for a ride.
And once again, don't be fooled.
There's a reason he's right up there with the greats.
He just swears more and has a more laid back approach.
And the world of Internet Marketing needs a Frank Kern.
PROS:
CONS:
Why I Quit Paid Internet Marketing... Lead Generation Proved to be a Much Better Biz Model, Here's Why...
To be honest, I'm just not putting up with Facebook ads in 2021 and beyond.
Facebook advertising has actually been one of the cheapest types of advertising in the past.
That is if you compare it to comparison to radio, tv and newspaper ads.
But in 2021, the cost of advertising on Facebook has increased.
Why?
Over the last few years, more and more digital marketers have come onto the scene.
What does that have to do with you?
Now you're competing against other marketers and you or your clients will end up paying more for ad spend which cuts into your own share of the pie.
Reasons why I don't like Facebooks Ads.
Like I said before, I run a $50K per month lead generation business but all of my leads are generating through free traffic or SEO.
The website I create ranks on the first page of Google, in the so-called map pack, and the leads just start pouring in.
So, you see, it's passive income, I don’t have to worry about the performance of my ads or anything.
Once my site ranks it generally keeps its rank with very little to no maintenance.
Don’t get me wrong you can still make leads running FaceBook ads, and surely Frank Kern knows how to do so with profit.
The problem with Facebook Ads is that you are constantly looking at your CTR and conversion rate.
How many people are clicking on your ad, and out of those people, how many actually end up giving you the lead you're looking for?
If things go wrong, it's back to tweaking, spending more money, trying a different approach.
Facebook Ads are unreliable at best:
Believe me, I spent thousands of dollars before moving into free traffic lead generation.
This is why I still recommend people look into doing lead generation with free traffic.
Conclusion
You can still make money in Internet Marketing.
Especially if you have the dough to work with people like Frank Kern.
But let me tell you, there are niches that work with Facebook ads, as Frank himself says more than one, but the problem is there are many niches that really struggle with Facebook Ads.
Unlike Facebook Ads, if you know how to generate leads with free traffic, you can go into any niche and create an incredible level of results for clients.
That’s how 90% of my multiple 6 figure income is generated.
And I should add that it's passive income: see free traffic never stops.
In 2021, even during Covid-19, I continue to build more lead gen sites and I write at least 1 blog post a day for this site, because I’ve come to realize that these are the high-income producing activities because it directly increases my free traffic every month.
Click here if you want to learn more about creating leads with free traffic.
