Zack Betzsold GOATs and Unicorns Review: Is This The Best Way To Generate Leads?

September 17, 2024

GOATs and Unicorns is an online platform for entrepreneurs and those seeking personal growth. It draws lessons from the G.O.A.T.s (Greatest of All Time) to help users achieve their goals. Founded by Zack Betzsold, it offers step-by-step guides and motivational support. A key strategy taught is the local rank and rent method, a modern approach in digital marketing.

Users often commend GOATs and Unicorns for its practical advice for their business mindset and strategies. They appreciate the clarity and depth of the lessons, especially on transitioning from a side hustle to a full business. Zack is a notable figure on the platform, known for his expertise in the local rank and rent method. He provides a unique perspective not found in other programs.

Ninja SEO reports that rank and rent businesses can earn over $10,000 a month with multiple websites. For example, some sites get 30 to 50 leads a month and charge $500 to $2,000 in rent. Thus, new entrepreneurs is possible to make over $10,000 a month with the right strategies.

For over a decade, I've helped entrepreneurs and those seeking growth. As an expert in the rank and rent method, I have been successful in implementing the right strategies for different local businesses.

This article reviews GOATs and Unicorns covering their features, benefits, and challenges. It also explores learning the rank and rent method from top experts. It highlights its big impact on business efforts. New participants will better understand what makes this platform unique in online education. 

GOATs and Unicorns Review: Pros & Cons

Pros

The Facebook group for GOATs and Unicorns is strong, with over 43,000 members. 

the online platform promotes "rank and rent" models.

A core aspect of the program is its community-building focus. 

Cons

The platform focuses on entrepreneurial principles and may not suit those wanting diverse content.

No reviews about the program to verify its effectiveness 

The "rank and rent" model may require specific skills in digital marketing and SEO.

Price

GOATs and Unicorns' Google Ads Mastery Program costs $500.
GOATs and Unicorns' Rank and Rent Mastery Course costs $1,000. 
GOATs and Unicorns' 2 Week Web Pro Program costs $997. 

Refund Policy

No refund policy.

Reputation

Students share positive results after joining the different programs GOATs and Unicorns. However, no external review online are available.

September 16, 2024

I wanted to share a recent win after taking Zack’s Google Ads Course—I just landed a $1,000/month deal! At first, I hesitated to buy the course because I wanted to keep costs low while starting my business. But my main struggle was getting leads. Running Google Ads did increase my expenses, but it’s now bringing in about 25 leads a month. Without it, I wouldn’t have anything to offer clients.

George
4.0
4.0 out of 5 stars (based on 1 review)

What is GOATs and Unicorns' Best Way to Generate Leads?

The best way to generate to generate lead based on Goats and Unicorns offerings is to build high-converting websites, SEO and local optimization, process automation, and rank and rent method.

  • Build High-Converting Websites. You create and rank websites in specific niches that are optimized to attract visitors and convert them into leads. These sites are designed to generate recurring revenue by selling leads to businesses in those industries.
  • SEO and Local Optimization. Betzsold focuses on SEO and Google Business Profile setups. This makes your website more visible in search results. Such visibility is key for attracting free traffic, which can then be turned into business.
  • Automating the Process. Using tools like WebPro.ai, you can manage many lead generation sites at once. This system then earns passive income. Then, the sites run continuously after they are ranked. 
  • Rank and Rent Advantages. "Rank and Rent" offers local businesses an easy way to get leads, making it very appealing. Business owners often choose this over hiring marketing teams because it's cheaper.

What Are the GOATs and Unicorns Training Programs?

Google Ads Mastery

The "Google Ads Mastery" program by Goats & Unicorns helps users get profitable leads fast with Google Ads. It teaches advanced strategies to enhance ad campaigns, ensuring speed and profit. This avoids the problems of ineffective smart campaigns. The course targets professionals in fields like law, landscaping, and healthcare. It also includes the Genius AI Instant Ads Builder to simplify ad creation. 

Course offering coverage: 

  • Introduction and Fundamentals
  • Start Campaign Build 
  • Audience and Ad Creation
  • Conversion Tracking
  • How to Optimize Campaigns Cont.

Rank and Rent Mastery

Rank and Rent Mastery is for individuals looking to generate passive income through online marketing. The course covers how to build websites, rank them on search engines, and rent them for profit. Participants learn to research markets, create valuable content, and attract traffic without needing prior experience. 

Course offering coverage: 

  • Basics of Rank and Rent
  • Reasons Why Most People Fail
  • Research and Due Diligence
  • Website Development
  • Website Optimization
  • How to Close Deals with Business Owners

2 Week WebPro Program

The "2 Week Web Pro" course teaches website creation in two weeks. It's for those without coding experience. Topics include design tools, mobile compatibility, design rules, basic SEO, hosting, and getting clients. Participants will build working, mobile-friendly websites and can start a web design business. 

Course offering coverage: 

  • Tool and Basics
  • Website Creation Introduction
  • Mobile-first Design
  • Principles of Web Design
  • Build Website
  • No-code Functionality
  • Website Content
  • Basic SEO
  • Web Hosting
  • Dynamic Content
  • Speed Designing
  • Project Planning and Management
  • Client Acquisition
  • Learning, Implementing, and Scaling

Who Is GOATs and Unicorns For?

Zack Betzsold's GOATs and Unicorns is a platform for entrepreneurs and business owners. It's for individuals who want to be the "Greatest Of All Time" (GOAT) in their fields through coaching, training, and providing resources. It emphasizes both the technical aspects of business growth. What students can get includes creating effecting Google Ad Campaigns, lead generation through rank and rent method, and website building and optimization.

Are Students of GOATs and Unicorns Successful?

The students of GOATs and Unicorns are successful. John, one of the participants, shares his success of just a week after launching his website, he got his first lead. This was surprising, especially since Google said his site wasn't indexed yet. The lead was from someone wanting an acid wash service. The company he referred it to usually avoids acid washing. This method can damage pool surfaces. Yet, John passed it on, hoping for future business.

For new entrepreneurs, leads can still find you. This is true even if your website isn't fully established or indexed by Google. It's important to act on every lead. It might create opportunities. The service requested may not perfectly align with what you offer.

Another student also was successful after being in the program. Tony shared a recent success after taking Zack's Google Ads course, where he secured a deal for $1,000 per month. Initially, he hesitated to buy the course because he wanted to keep his business costs low. However, his biggest challenge was getting his website to rank and generate leads.

Although, running Google Ads increased his costs. But, it brought him 25 leads per month. He couldn't have offered those leads to potential clients without the ads. Tony now highly recommends the course, as it speeds up the time from launching a site to earning income from it.

From this experience, aspiring business owners should invest in tools like Google Ads. It may increase your costs, but it can be a worthwhile expense, helping you generate leads and accelerate your business growth.

Who Is Zack Betzsold?

Zack Betzsold is an entrepreneur from Vineyard, Utah. He has ventured into many businesses. Notably, he founded G.O.A.T.s and Unicorns, a podcast and community. It focuses on successful business strategies and life advice.

Zack is also linked to WebPro.ai, a software agency. This agency helps businesses grow with digital solutions. His role shows his passion for tech innovation.

On social media, Zack is active. He shares insights about his life and work, especially on Instagram. His account showcases his journey as an entrepreneur and family man. He inspire others to achieve their dreams.

Zack also has a YouTube channel. There, he talks about entrepreneurship, building brands, and personal growth. It's a resource for new entrepreneurs seeking advice and motivation.

What Is Lead GOATs?

Lead Goats (Lead G.O.A.T.s) is a marketing agency that generates leads through various channels. It offers SEO, Google Ads, social media ads, email and SMS marketing, and content creation. The agency focuses on businesses needing steady leads, especially in tough times. It advocates for a diverse marketing strategy to boost online presence and inquiries.

They use the latest tools and personalized solutions. They focus on each client's needs to create effective strategies. The goal is to increase traffic, engagement, and sales. Lead GOATs is proud of its results-driven approach.

What Is WebPro.ai?

WebPro.ai is a website editor powered by artificial intelligence. It allows users to design websites without any graphic design or technical skills. This tool offers customizable, pre-designed templates by top graphic designers. Users can easily build and customize their websites using a drag-and-drop editor. This feature simplifies the process of creating professional-looking sites quickly and efficiently. 

Key features of WebPro.ai: 

  • AI Landing Page Builder
  • AI SEO Assistant
  • AI Website Designer

WebPro.ai creates standard websites. It also integrates with Genius.ai. This adds smart features to the platform. Genius.ai enhances user experience by providing smarter design and optimization tools.

WebPro.ai also offers a Real Estate Marketing Suite. This suite is for real estate investors. It helps them make engaging, attractive listings and websites.

Other Ways to Generate Leads for Local Businesses

  • Social Media Engagement. Social media platforms like Facebook and Instagram offer a potent way to reach potential customers. Businesses can create posts, engage with community groups, and even run local ads to attract attention. According to Forbes, 71% of consumers who had a positive social media interaction with a brand are likely to recommend it to others. 
  • Local Contests and Giveaways. Hosting contests or giveaways can quickly increase local awareness. By offering prizes that resonate with the community, businesses can generate excitement and attract more participants. This involvement can lead to increased interest and potential customers.
  • Participate in Local Events. Attending community events or markets is an excellent opportunity to connect with people. Having a booth or participating in the event can help businesses showcase products and speak directly with attendees.
  • Google My Business. Optimizing a Google My Business listing is essential for visibility in local searches. Cortex Media Marketing says 86% of people use Google Maps to find local businesses. Businesses with a GMB profile are more likely to appear in "near me" searches. Accurate, up-to-date info, including photos and reviews, can attract local service seekers online.
  • Email Newsletters. Email newsletters keep the community informed about updates, special offers, and upcoming events. Businesses can collect emails via sign-ups on their website or at events. This builds a communication channel with their audience.
  • Collaborate with Local Influencers. Working with local influencers or bloggers can expand a business's reach. They often have a loyal local following. They can promote products, reaching a wider audience.
  • Referral Programs. Implementing a referral program encourages existing customers to spread the word. A small incentive for referrals can motivate customers. It can encourage them to share their positive experiences with friends and family. This will help generate more local leads.

Is a Lead Generation Business Profitable?

Yes, local lead generation is a profitable business.  A YouTube podcast explains starting a lead generation business by contacting companies to sell leads. They first tested this in the trucking industry. They found they could buy leads for $150-$250 and sell them for more. The key step is studying successful, especially new, businesses. They often use ads and landing pages to capture contacts.

They say to target industries with expensive products, like senior living or construction. These businesses pay more for leads. The speaker notes low-competition areas, like mental health triage centers, as new opportunities. Also, writing about popular topics, like cosmetic procedures, can generate leads without ads.

How I Learned the Rank and Rent From the Best in the Industry

I learned the rank and rent method from my mentor, Dan Klein. Dan has mentored over 7,000 people and made many millionaires after starting a lead generation business. These businesses came from different niches and earn between six and seven figures.

When I joined Dan as a partner, I applied his teachings and added my strategies as well. Our goal? To help students earn passive income by ranking websites. Then, they can rent these to businesses needing quality leads. This proven system is accessible to guide beginners and existing business owners. With online visibility in high demand, learning the course offers a chance for financial freedom. 

conclusion-lead-gen-maps

Together, Dan and I coach students on how to build lead generation businesses. We help small business owners get more customers using free, organic traffic. We've been coaching since 2014. Our local lead gen program includes weekly calls, training videos, a private Facebook group with 6,800+ members, and more. Our students are more successful than ever, especially those seeking financial independence.

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Ippei Kanehara
Founder/CEO

$52K per month providing lead generation services to small businesses

Ippei.com is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2024, is to build your own lead generation business.

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