Launch My Agency is a program that teaches new digital marketers to launch an agency that generates over $100K annual income. Creators Christian Alatorre and Zarar Ameen guarantee this by doing one-on-one coaching with their clients until they reach the $100K mark. Course enrollees get step-by-step training, and done-for-you paid ads. They also get commission-based sales agent support, so they don’t have to take sales calls. Service fulfillment is also covered by the program. An in-house team of expert marketers handles agency operations and processes.
In two years, Launch My Agency clients collectively made over $23 million in revenue. They’ve generated over 107K leads and served over 10,000 high-ticket clients. The company behind Launch My Agency is Canz Marketing. The company started in January 2017 and is based in the Greater San Diego Area. It has a 4.6-star Trustpilot rating but is only rated C+ by the BBB. As of writing, the business is not BBB accredited.
Launch My Agency banks on its $100K income guarantee to attract aspiring digital marketers. Although this number is achievable, Christian and Zarar are not transparent about its challenges. To reach a $100K income, you’ll need several small clients that pay $2,000 to $5,000 per month. Although possible, it could take many months for the agency to establish a stable pool of clients. There's a risk that the agency might lose more than gain trying to hit the $100K mark.
I have tried digital marketing in the past, but it did not work well for me. Cash flow management became a challenge, and it was difficult to measure ROI. A big part of this business is paid advertising. It was becoming too costly, so I explored a business that leveraged free traffic instead. I realized it was more sustainable because I didn’t have to pay to get clients. High-ticket clients were coming to me because they see me as an authority in my space and not just an agency making money off of them.
This article reviews Launch My Agency’s business potential. I’ll talk about the modules, the curriculum, and the inclusions of the program. Christian and Zarar’s claims will also be explained. I’ll share my insights into why (or why not) their claims are viable. I’ll also share what I found out about the background of the course creators. My goal is to give you a 360, unbiased view of the course to help you decide on your next steps.
Launch My Agency Pros and Cons
Pros
Comprehensive Training: Offers self-paced video lessons suitable to all skill levels.
Community Support: Members are invited to a Slack channel and Facebook group where they can share insights with peers.
Individual Coaching: Students get one-on-one support until they hit the $100K income goal.
Business Experience: Launched by a company that has been actively serving digital marketing clients for over 7 years.
Cons
Mixed Reviews: Some users report challenges with management consent preferences or navigating the platform's privacy preference center.
Business Challenges: The creators are not honest about the challenges of starting a digital marketing agency.
Hard to Measure ROI: It’s tricky to track and measure return on investment because there are plenty of variables in a DMA.
Difficult to Scale: As you take on more clients, it will become more challenging to maintain work quality.
Price
Price not publicly listed on website, need to book a consultation call
Refund
No refund policy listed on the website
Origin
Launched by Christian Alatorre and Zarar Ameen of Canz Marketing
Reputation
4.6-star rated on Trustpilot, C+ rated on BBB, not BBB-accredited
At first, everything seemed fine, but when I didn’t see any return on my investment, they blamed me. I did everything they asked and was willing to spend on ads, but they never got me any qualified leads. Later, they said I had to pay thousands more for them to keep helping. I would have if they had gotten results in the first place. Sadly, I trusted them and ended up in debt. It looks like they’re getting results for others now, but I guess I was part of their “fake it till you make it” phase.
How Does Launch My Agency Help Students Launch and Scale to Achieve 6 Figures Within 6 Months?
Launch My Agency helps students achieve 6 figures in 6 months through its DFU processes and systems. An in-house team of marketers installs the systems, processes, and tools for the agency. This includes setting up custom websites and funnels, the agency’s structure, and free audits for leads. LMA conducts tailored case studies and handles all the needed legal documents.
LMA's done-for-you strategy helps quickly scale an agency. They provide complete funnel set-up and prepare the Facebook ad campaigns. They also provide LinkedIn outreach and phone call scripts. LMA recruits and hires professional sales closers for your agency. They conduct weekly coaching to keep you aligned with your goals.
The key components of LMA’s strategy are:
How Monica Morgan Made $60,000 From Her First Real Estate Digital Marketing Agency Client
Monica Morgan, a student at Launch My Agency, made $60,000 from her first digital marketing client in real estate. With 35 years of experience in property management, she shifted to digital marketing to help companies in her field. She started by offering a $5,500 service. After establishing a good relationship with the client, she was able to upsell it into a $60,000 deal.
Her success came from understanding her clients' needs and keenly studying the business. Monica learned from her mistakes, and Launch My Agency guided her growth. She plans to expand her agency by targeting more real estate companies.
What is "Million Dollar Agency" System?
The Million Dollar Agency system is a framework that helps entrepreneurs launch and grow a successful digital marketing agency. Zarar leads this program and calls himself the "Million Dollar Agency Advisor". He shares a step-by-step guide on how to build, market, and scale a profitable digital marketing agency. The Million Dollar Agency event was recently hosted by Zarar and his team. It was an exclusive, small group event where his students gathered in-person to share ideas and build their network.
What is Launch My Agency?
Launch My Agency is a program that teaches a beginner-friendly approach to digital marketing. It offers targeted advertising strategies and email marketing techniques. It was launched by Christian Alatorre and Zarar Ameen to support new agency owners in launching and scaling their businesses. LMA features actionable guides that students can readily implement. It has bite-sized video lessons with an average duration of 10 to 15 minutes each.
The pricing options for Launch My Agency are not publicly disclosed. You need to book an exclusive sales call with their representative to get a quote. A money-back guarantee is also not directly stated on their website.
The main features of the program are:
What is Inside Launch My Agency?
Limited-time bonuses:
Are The Students of Launch My Agency Getting Results?
Yes. Launch My Agency Academy students are getting results according to Zarar’s “The Million Dollar Agency Advisor” channel. He shares success stories on this platform of students who built successful agencies. Among them was Andrew, who booked his first $30,000 client just two days after joining.
Andrew closed a deal an hour after booking a sales call with LMA. He applied their strategies and explained that those little adjustments played an important role in his negotiations. His new sales techniques bagged him the $30K deal. He now aims to close $50K to $100K deals.
What are the customer reviews for Launch My Agency?
Customer reviews for Launch My Agency on Trustpilot are mixed. The recent testimonials are positive and praise the transformative work of the program. Lorena Valencia said her journey with LMA was a game-changer. She commended the team for being warm, supportive, and genuinely invested in her success. Lorna said the coaches and staff were very approachable. They were eager to help with anything she needed.
Another 5-star review was given by Salem Body Contouring. The company shared its great experience with LMA. According to the testimonial, starting a new agency was easy and manageable because of the program. The online community was helpful because it allowed them to share ideas with other agency owners.
Despite having plenty of positive reviews, some left negative feedback on LMA. Mike called the company “horrible” after getting removed from the Slack channel. He claims that the company did not deliver what they advertised.
An LMA student shared on Reddit how the program works. He said the fulfillment team is going to be their other business. So, they’re making double profits off of you. He also said they work with you for “free” because they’ll lose the fulfillment side of the business if they don’t.
Lauch My Agency is a reliable platform. Most Reddit reviews reveal they deliver their promise. They also have a responsive customer support that quickly replies to issues. However, students should manage their expectations of the program. New agencies face several challenges before achieving the $100K mark.
Is Launch My Agency Worth It?
Launch My Agency could be worth it for those who want to learn the fundamentals of starting a digital marketing agency. Several students appreciate the mentorship and support provided by LMA. It’s a good beginner’s program for starting a digital marketing agency. LMA offers a structured approach to starting and scaling a digital marketing business.
Launch My Agency might not be worth it if you’re not fully committed to the program. Digital marketing is very competitive. It’s challenging for beginners to establish their client base and effectively market their services. You can’t effectively handle ad spend without digital marketing knowledge.
Launch My Agency could be worth it for:
Aspiring digital marketers who are passionate about social media and online trends
Small and medium-sized business owners who want to boost their online presence
Start-up businesses who want to efficiently manage their digital marketing expenses
Bloggers and YT content creators who want to monetize their platform
Online store owners who want to increase their traffic and sales
Non-profit groups who want to expand their fundraising efforts
Who is Christian Alatorre?
Christian Alatorre is a successful entrepreneur and digital marketing expert. He is the co-founder of Launch My Agency and the COO of Canz Marketing. Canz Marketing is a digital agency that primarily caters to ecom businesses. Christian also co-founded Canz Studios, a mobile games and apps company.
He was a door-to-door knife salesman before he learned about digital marketing. He first learned about digital marketing from Tony Delmacardo. It is from him that Christian learned how to land high-paying clients for a DMA. Within 90 days of working with Tony, he made his first $50K. Christian continued to learn from other digital marketers like Tai Lopez, Joe Soto, and Dan Flyshyman. He worked with over 300 business owners in the last seven years.
Christian has a strong background in Facebook advertising, content marketing, and email marketing. He received several honors, including the Conrad Klement Memorial Scholarship. He was also a recognized Dean’s Lister at the San Diego State University. Aside from this, he’s also a defensive coordinator for youth sports teams.
Who is Zarar Ameen?
Zarar Ameen is an online entrepreneur and co-founder of Launch My Agency. He used to work odd jobs in his beat-up Honda with dead AC before learning about digital marketing. He always had a strong passion for technology and entrepreneurship. Zarar holds a degree in business administration. This laid the foundation for his marketing expertise. He also has strong leadership skills and is known for his innovative business approach.
Aside from LMA, Zarar is also involved in other business ventures. He co-owns Canz Marketing, a multi-million-dollar digital marketing firm. His net worth is estimated to be in the millions. It is believed that most of his income is from digital marketing and LMA.
Christian and Zarar’s Claims
Christian and Zarar claim they can build a done-for-you digital marketing agency with a $100K guaranteed income.
They claim to have a process that allows them to generate 30 to 40 quality clients every month.
Christian and Zarar's Claims Debunked
$100K Income Guarantee
Achieving $100K income is not always guaranteed for a new agency. They are still building their network and refining their processes. Digital marketing is a saturated marketplace. You need to be an excellent marketer to achieve larger profits.
Consistently Generate 30 to 40 Quality Leads
New agencies don't have results to prove their worth. This makes it very difficult to gain the trust of high-value clients. Generating 30 to 40 quality leads monthly is resource-intensive. It could be too expensive for your new agency to generate this number of leads every month through paid ads.
Launch My Agency vs Agency Dominance
Launch My Agency is a done-for-you program for setting up and scaling digital marketing agencies. Agency Dominance is more comprehensive. Its focus is on PPC management and affiliate marketing. Launch My Agency’s goal is to launch DMAs earning $100k annually, while Agency Dominance’s goal is to expand digital marketing service offers.
LaunchMyAgency
Done-for-you agency setup, scaling, and growth
Focus areas are: Lead generation systems, client acquisition, outsourcing, marketing automation, programmatic advertising, and mobile marketing
Custom pricing based on needs
Facebook community, personal consultations, and digital PR
Templates and systems for closing deals
Custom action plans, key performance indicators, and consultations
Scale DFU marketing agencies to $100K
Agency Dominance
Comprehensive course on building a digital marketing agency from scratch
Focus areas are: Niche selection, marketing strategies, sales, operations, onboarding
$1,997 (or 5 monthly payments of $450)
Group Zoom calls, private Facebook group
Extensive sales training, including appointment-setting and CRM management
3 months of group sessions and HighLevel subscription
Multiple agency model: SaaS, retainer, and performance-based setups
What Does a Digital Marketing Agency Do?
Lead Generation: They match potential customers with businesses who pay them for leads.
Search Engine Optimization: They improve the brand’s search engine rankings.
Search Engine Marketing: They reach out to customers through free and paid traffic channels.
Email Marketing: This covers product launches, promotions, and brand information dissemination.
Social Media Marketing: This drives brand awareness and increase sales across platforms.
Write Optimized Copies: This includes posts, newsletters, and other forms of written marketing content. Ippei's Content Writer is an excellent tool for this.
Is It Worth It to Start A Digital Marketing Agency In 2024?
Starting a digital marketing can be worth it in 2024 if you've mastered essential digital marketing skills like SEO, PPC, and e-mail marketing. You should also be passionate about helping businesses grow and maintain a good relationship with clients. It can be worth it if you enjoy doing sales, prospecting, and market research.
Identify areas experiencing economic growth before starting an agency. As new businesses open, the demand for digital marketing increases. Businesses want effective marketing material to engage their audience. This trend creates opportunities for agencies who offer personalized marketing.
With over 54,000 digital marketing agencies in the U.S., it can take time to secure your first clients. So, carefully consider your skills and expertise before deciding. Assess your finances and determine whether you have capital to invest. Ensure you have enough money to keep you afloat while your agency gains momentum. It typically takes 3 to 6 months to see results of digital marketing campaigns. SEO campaigns take a bit longer, usually 4 to 6 months to show significant results. Leverage on a solid backlink strategy to build your agency's reputation. You can achieve this by building a network, or purchasing high-DA backlinks.
Why is Local Lead Generation More Suited for Beginners with Limited Marketing Experience?
Local lead generation is more suited for beginners with limited marketing experience because it has lower technical skill requirements. Local markets are less competitive compared to bigger markets. Beginners have a better chance of standing out here. The skills you need to learn in local lead generation are a lot easier compared to digital marketing. This biz only involves ranking and digital leasing simple websites to local business owners. Working with a local market lets you build your client base faster. So, you’ll be able to recoup your investment within just a few months.
I’ve been doing local lead generation since 2014. I’m one of Dan Klein’s original students, and now we’re business partners. Local lead generation is the most sustainable online business. In digital marketing, you need to consistently meet client expectations. With local lead generation, the client comes to you for leads once your sites are ranked.
