Cole Dockery is an entrepreneur and TikTok Shop expert who earned millions in sales. He founded Ecommerce Business Builders to offer training and done-for-you TikTok Shop services. This includes product research, sourcing, marketing, fulfillment, and more. Cole also shares his 3-step strategy for scaling a TikTok Shop. These are choosing winning products, working with affiliates, and using simple ad strategies.
Reviews about Cole Dockery and his programs are mixed. Testimonials from YouTube and his website said that Cole's program helped them succeed. One student said that he earned $18,000 in sales. However, Cole faced criticism from customers, saying that he scammed them. Some clients filed a complaint at the Ohio Attorney General Dave Yost’s office.
As a digital entrepreneur for 10+ years, I tried affiliate marketing and dropshipping. It always follows a cycle of discovery, success, competition, and saturation. Earning with TikTok Shop is difficult without a strong brand identity and unique services. This Cole Dockery review examines his claims and why and how to sell on TikTok Shop. We also check TikTok and other business model's potential to create a passive cash flow.
Cole Dockery's Programs Pros and Cons
Pros
Cole Dockery’s programs provide hassle-free, done-for-you service for a TikTok Shop ecommerce business.
Cole is a successful TikTok Shop seller who achieved 6-7 figures in sales.
Cole Dockery’s program is for beginners, even without technical expertise.
Cole’s programs have a private community where you may share insights and get support.
Cons
Cole Dockery’s programs are expensive.
Some of Cole’s clients reported unfulfilled promises after investing in his programs.
Success stories from other students do not guarantee you’ll achieve the same.
A lot of free information about starting a TikTok Shop is available online.
Price
The costs of Cole’s done-for-you services are not officially disclosed. But, some students have reported spending over $20,000. His TikTok Inner Circle Community costs $50 per month.
Training
Cole Dockery’s training has video lessons, live calls, challenges, and step-by-step guide.
Group
Cole’s TikTok Shop Mastery has a Skool private group with 2.1k members.
Refund Policy
Cole’s done-for-you services have no refund policy posted on its website. His TikTok Inner Circle Community has a 30-day refund policy.
Origin
Cole Dockery’s Ecommerce Business Builders started in 2018.
Reputation
Cole Dockery has a modest reputation as a TikTok shop and e-commerce expert. He earned significant sales from his shop. However, he faces scrutiny from some students who are unsatisfied with his services.
Cole shares a lot of valuable stuff on TikTok e-commerce on his social media and YouTube channel. However, I am in doubt about whether to invest because of the things I heard about people not making a profit. But I also know someone who is earning on TikTok modestly.
Why Sell on TikTok Shop?
What Does Cole Dockery Offer?
Cole Dockery offers a 3-step strategy to make sales on TikTok. This is for those struggling to get their shop off the ground and want to learn from a successful seller.
Cole’s formula includes the following:
Who Is Cole Dockery?
Cole Dockery is a 27-year-old digital entrepreneur and agency owner from Hicksville, Ohio. He is an expert in TikTok, TikTok Shops, and TikTok Marketing. Cole has been an entrepreneur for over 15 years, selling varied products online. He transitioned to TikTok Shop a few years ago, earning 2.2 million dollars in 8 months.
His TikTok Shop Creator Training Program helps creators and sellers earn online. Cole is also well-followed across different platforms. He has 6.49K subscribers on YouTube, 4.1K subscribers on Facebook, and 71.3K followers on Instagram. His TikTok Shop Mastery Skool Community has 2.1k members.
Before becoming a digital entrepreneur, he worked in a factory. He dropped out of college to explore affiliate marketing and e-commerce. Outside work, he loves traveling, playing guitar, and going out with friends. Cole is also featured in Market Insider, Future Shark, Medium, and more. He founded the Ecommerce Business Builders, LLC, an agency that manages TikTok Shops. He has over 100 clients and has launched over 150 TikTok shops. His team has generated over $12,000,000 in combined sales.
In July 2022, Ohio Attorney General Dave Yost sued Cole and his associates. It is for operating the unregistered National Anglers Association. He allegedly failed to deliver products and enrolled customers in unwanted subscription services.
What Is Cole Dockery's Claim?
Cole Dockery claims that his Ecommerce Business Builder helps you earn 10-20K monthly. It builds a profitable, done-for-you, and hassle-free TikTok ecommerce business. His strategies are easily replicated, handling everything from product research to fulfillment. Investors receive a profit without shop management. He claimed that the TikTok Shop is the largest opportunity of 2024 to launch a 6-7-figure business.
Cole said investing in TikTok Shop automation is less risky than real estate, NFT, or crypto. He added that TikTok Shop automation is better than Amazon automation. It is way less complicated than managing Amazon or Shopify. You do not need to learn to make a website or learn how to do paid ads. It has less capital, higher profit, and quicker results.
Debunking Cole's Claim
TikTok Shop has over 15 million sellers globally, as per Grab On. Achieving monthly profits of $10,000 to $20,000 may not be the same for all sellers. Replicating success may be difficult across different shops and niches. Even Cole’s disclaimer says that success stories are not a guarantee but inspiration.
TikTok Shop automation reduces repetitive tasks but may lack personalized interaction with customers. Automation carries risks like market competition and platform policy changes. Entry costs to TikTok Shop are lower, but automation services are an extra cost.
Cole also claimed TikTok Shop is superior to other platforms like Amazon and Shopify. TikTok Shop combines selling and social media, simplifying the process. However, Amazon has a massive global customer base and established logistics and policies. It has a full suite of back-end tools that TikTok Shop may not have.
Reddit comments said TikTok can also funnel customers to Amazon, so choosing a platform should depend on business goals, target audience, and resources. Success with TikTok Shop automation requires a good understanding of its algorithm. You also need an engaging content and effective management.
TikTok may be less complex than Shopify or Amazon, but it has challenges. Cole Dockery’s business practices also come under scrutiny. Complaints on Revdex.com mentioned unfulfilled promises, lack of communication, and financial loss.
AutoDS said the average profit margin for TikTok Shops is 20%-40%. TikTok gets a 5%-8% commission rate for every sale. With the growing number of sellers, it is also becoming more competitive. You need more than a winning product and engaging content to stand out. Use varied marketing strategies like influencer collaboration or paid ads to succeed.
What Is Cole Dockery's Ecommerce Business Builders?
Cole Dockery’s Ecommerce Business Builders is an agency specializing in TikTok Shop. It offers the following services:
Are Students of Cole Dockery Successful?
Yes, some students of Cole Dockery are successful. His own TikTok Shop has earned around $100,000 in one month using his 3-step strategy. Success stories and testimonials on his platforms appreciate Cole's guidance and support.
Jerry generated $18,000 in sales and scaled his TikTok Shop faster. Another student earns $10,000 in one day and makes $100,000 in one month. She added that working and communicating with Cole has been great.
Reviews and testimonials about Cole and his programs on different platforms are mixed. One customer invested $25,000 in an automation package for an Amazon account. Services include management, inventory, and marketing. The profit would have been 70% for the client and 30% for the Ecommerce Business Builders, LLC. Investment would be refunded if there were no profits for 18 months. Cole and his team had shown no profits, refunds, or proper communication.
Is TikTok Shop Worth It?
TikTok Shop is worth it with winning products, engaging content, and effective marketing. We Can Track posted that TikTok has over 1.58 billion monthly active users. It has an average daily engagement of 58.4 minutes per user. AutoDS states the average profit margin is between 20% and 40%.
Gelato said that the commission rate for every sale is 5%-8%. Furthermore, AMZ Scout mentioned that 58% of users shop directly from the app. A Redditor said TikTok Shop has the potential to generate passive income in its early days.
TikTok Shop's competition is high, with over 15 million merchants, as per AMZ Scout. Of these, over 500,000 sellers are from the US alone, according to Bloomberg. With this, standing out is an absolute necessity.
Root Digital added that 71.2% of TikTok shoppers buy when they find something interesting. To capture these customers, you need quality content, but it requires time and effort. Managing orders and customer service is demanding, especially for small businesses. Partnering with influencers and content creators needs extra costs that lower your profit.
Some Redditors said that their TikTok shops got banned without explanation. They said it was AI systems that handled customer concerns. Other Redditors believe these bans are from doing something against the TikTok policies. For example, trying to sell from a country that is not permitted.
TikTok Shop vs Instagram Shop
TikTok Shop and Instagram Shop cater to different audiences and serve distinct purposes. TikTok allows sellers to market their products directly through videos and livestreams. It has a dedicated product shop tab on its profile. TikTok focuses on video content, has a range of tools, and supports many payment methods. It has a strong Asian presence and is expanding into other regions.
Instagram Shop enables products to be in the posts and stories. It integrates images and videos with existing features like tagging products in posts. It also provides useful tools like analytics, shopping ads, and in-app checkout. However, this is only available in certain regions. With a well-established global presence, Instagram Shop caters to a broad audience.
Create Sustainable Passive Cash Flow With Local Lead Generation
Creating a sustainable passive cash flow with local lead generation is possible. Connecting potential clients with businesses that constantly need them is the key. First, identify a specific industry and geographic area. Make sure it has a high demand and less competition. Popular examples are dental services, home improvement services, and more.
Once done, you develop a website tailored to the chosen niche and location. Use local SEO strategies to rank your site well in search engine results. Make sure it is discoverable by potential customers seeking the services. As your site attracts visitors, collect inquiries and forward them to local businesses. You get paid for each lead or a commission for successful conversions.
Local lead generation offers advantages over affiliate marketing and dropshipping. You do not sell physical products or manage customer service. You have greater control over your business operations. Also, it is less susceptible to market fluctuations and platform policy changes. You may replicate the process once the initial site generates consistent leads. If you want to create a reliable, sustainable passive cash flow, try local lead generation.
