How to make a faceless Instagram account and make money:
- Choose a faceless Instagram niche
- Create and set up your faceless Instagram account
- Post interesting faceless Instagram content
- Interact with and grow your faceless Instagram audience
- Monetize your faceless Instagram account
Each step covers an important aspect of the faceless Instagram business process. It is important to follow these steps to streamline the process and avoid making beginner mistakes. This will not only save you time but also save any money you invest in it.
@thegoodtrade is a faceless Instagram account in the sustainable living niche. They post curated images with minimalistic designs related to wellness and ethical brands. They use sponsored posts, affiliate marketing, and partnerships as monetization strategies. The account is estimated to earn $5,000–$25,000 per month.
To achieve this level of success, you have to carefully navigate through each of the steps. One mistake can slow down the growth of your Instagram account or even spell failure. In a Reddit post about growing faceless Instagram accounts, some users weighed in.
This Redditor suggested following trends, using stories, and engaging with followers. They also recommended removing dead or spam followers, claiming they do more harm than good.
Another user explained that they create content specific to their target audience. They also said they only promote offers through Reels and stories. They also joined affiliate programs and sell ready-made products.
I've made multiple six-figure businesses in a decade of making money online. I sold products with dropshipping and promoted affiliate products on various platforms. However, many of these businesses were unsustainable. They took too much time and had small profit margins.
This article will give you the rundown of the 5 important steps to make money with a faceless Instagram account. I will be providing real world examples of successful accounts along the way. I'll also give the best tools to use and methods for how to get content.
1. Choose a Faceless Instagram Niche
Choosing your faceless Instagram niche can determine profitability. It's best to choose a niche that you are knowledgeable and passionate about. Also, consider the popularity of your niche to ensure there's an audience. A Statista report says 67% of Instagram users are under 35. This younger audience range means the majority prefer trend-savvy niches. These are niches like lifestyle, tech, gaming, and fashion. Hootsuite says the top Instagram niches are beauty, fitness, food, and travel.
Niklas Pedde, co-founder of Instagram University, got rich from faceless Instagram accounts. He refers to these niche accounts as Instagram Theme Pages. One of his niche accounts, @money.focus, makes $20K a month from shoutouts from individuals or businesses wanting exposure. Niklas has many accounts, with each focused on a specific niche related to business and money.
Narrowing down your niche is also important. According to Sprout Social, niche content garners more targeted engagement. 80% of Instagram users follow at least one business account. Engagement rises with content tailored to specific interests. For example, pages on specific diets or workouts get more comments and likes than general fitness or food accounts. Focusing on niches helps you build a personal brand and reduces competition.
2. Create and Set Up Your Faceless Instagram Account
There is more to setting up your faceless Instagram account than just signing up. You need to optimize the profile by personalizing it for your chosen niche. First, you need to choose an eye-catching name that represents your brand. Use a business email that reflects your brand name for credibility. Then, you will need to get a clear and professional logo. Iconosquare says that clear, high-quality profile pictures boost engagement by up to 40%. Create a theme that will define your Instagram page. Sprout Social says that brands with consistent colors, fonts, and styles in their posts are 23% more likely to be remembered.
The next step would be to create a short bio that explains your brand in a few words. Depending on your monetization strategy, it may be useful to include a CTA. Instagram bios with strong CTAs and keywords can boost conversions and search rankings. Instagram Insights reports that CTAs in bios boost interactions by 25%.
Following other successful faceless Instagram accounts in other niches can be helpful. Do not copy your competition as you need to stand out.
3. Post Interesting Faceless Instagram Content
Post relevant and engaging content related to your niche. This includes videos, pictures, quotes, and infographics. Infographics and motivational quotes do well in self-help, business, and fitness niches. They are perfect for faceless accounts. Carousel posts have the highest engagement rates, at 1.92%. Reels have a broader reach, increasing discovery by up to 20%. Make sure your posts are of good quality. Instagram Business says that high-quality visuals boost engagement by 8%. Engaging captions can also increase post engagement by up to 12% according to Later.com.
Having a posting schedule is very important to your channel growth. Hootsuite reports that daily posting accounts see 2x higher follower growth than less frequent ones. The optimal posting time will depend on your target audience. Early afternoon (11 am–2 pm) or evening (7 pm–9 pm) works best for most users.
Arnas Gintalas, founder of InstaIncome School, promotes using graphic tools, stock images, and ripped content. He uses tools like Canva for graphics and ChatGPT or Claude for content and research. Arnas also recommends reposting content from other platforms like Facebook, X, and YouTube.
Other strategies include the use of hashtags and user-generated content. Posts with relevant hashtags get 29% more engagement. Use tools like Hashtagify or RiteTag to choose niche-specific hashtags. User-generated content (UGC), created by your followers, also boosts engagement and conversion. Sharing UGC builds trust and improves engagement. Nosto reported that 79% of Instagram users say UGC influences their purchasing decisions.
4. Interact With and Grow Your Faceless Instagram Audience
Instagram's algorithm favors accounts that interact with followers (likes, replies, DMs). These accounts appear more on people's feeds and Explore pages. Interacting with your audience also gives a feeling of authenticity and builds trust. Regularly posting interactive stories also adds to this. Later.com also reports that stories with engagement stickers (polls, quizzes, questions) get 35% more views.
Grace Atwood of @nestingwithgrace grew her following to 100,000 in a year. She did this by posting authentic content and engaging with her audience in comments and DMs. She also collaborated with other influencers to expand her reach. Collaboration with similar niche accounts can increase your followers by 14%.
Regularly posting interactive stories also boosts engagement. Later.com also reports that stories with engagement stickers (polls, quizzes, questions) get 35% more views. Holding events like giveaways drives massive audience growth. Hootsuite found that simple tasks, like "tag a friend," boost engagement by 70%.
You need 5,000 to 10,000 followers to earn money from your Faceless Instagram account. The number would depend on your monetization strategy. You can earn from affiliate marketing with just over 1,000 followers. Getting brand deals means 5,000 to 10,000+ followers.
5. Monetize Your Faceless Instagram Account
You can monetize your Faceless Instagram account by using these top strategies:
The best monetization strategy is a combination of these methods. This maximizes your earning potential.
@dailyoverview is a faceless Instagram account in the aerial photography niche. With 1.4 million followers, they get brand deals from tech and photography brands. They also promote affiliate products for photographers. Their brand has also expanded to sell books and custom wall prints.
What Tools Can You Use for Faceless Instagram?
Creator of the @minimalistbaker, Dana Shultz, uses a combination of tools to create quality content. She uses InShot to create recipe videos, Canva and PicMonkey for graphics, and Planoly for managing posting schedules. It kept her video quality consistent and her posts regular. This led to her channel growing to 2.1 million followers.
Content creation tools will save you time and make your posts look professional. Management tools will keep your posting regular and avoid simple human errors. Use a combination of tools to maximize your account growth.
Where To Get Faceless Content for Instagram?
@designseverywhere shares stock photos, graphics, and digital design inspiration. They use stock photo websites like Unsplash and Pexels to source free images and graphics. They post abstract designs and still-life photography.
@buzzfeedtasty primarily posts faceless recipe videos. They often partner with influencers who create cooking and food-related content.This collaboration adds content and cross-promotions.
Where to get the best content for your channel will depend on your niche. Base your content on your brand and target audience. A combination of strategies also creates diversity and can lead to unique content.
Can You Make Money Online With Faceless Instagram Accounts?
You can make money online with faceless Instagram accounts. A study by Influencer Marketing Hub found that accounts with 50K to 100K followers can earn $500 to $2,000 per post. However, success highly depends on your niche and strategies. 60% of Instagram users are 18-34 years old. Statista reports that 75% of Gen Z Instagram users engage with faceless accounts. This makes the platform great for targeting younger audiences. Stick to popular faceless niches like lifestyle, memes, or tech.
Choosing the right monetization strategy is also very important. A report by Fohr states that influencers with 10K-100K followers earn an average of $300 per sponsored post. Many faceless accounts also create and sell digital products. Success comes with the right niche with the right strategies.
Is Faceless Instagram Business Sustainable?
Faceless Instagram can be a sustainable business model if you can navigate its challenges. Building a personal connection with your audience is hard without a "face." HubSpot claims that only 42% of users are willing to trust faceless accounts. This means that branding your faceless account will be hard. Instagram is the 3rd largest social media platform and is becoming saturated. You need to narrow down your niche and come up with a unique style and content. Then there's the ever-changing Instagram algorithm that you need to keep up with. Adapting to the algorithm changes is the only way to ensure visibility.
Instagram has 2 billion monthly active users and is still growing. If you can find the right niche and build a unique brand, you can attract a large audience. Faceless Instagram accounts often have a low starting cost. Creating faceless images and videos tends to be cheaper and quicker. Faceless Instagram accounts can easily be automated. You can practically outsource all aspects of the business. This means that you can also easily scale and create more faceless accounts. All these factors make a faceless Instagram business sustainable.
Local Lead Generation: The Best Faceless Online Business?
Local lead generation is my number 1 faceless online business. It creates passive income through the rank and rent method. Unlike a faceless Instagram account, you do not need to create content regularly. You create and rank sites on Google using SEO, which will start generating organic traffic. You then rent out the sites to local businesses that will benefit from the leads. This creates a predictable passive cash flow. You only need to update the content if your site drops in ranking.
There are thousands of local areas and hundreds of niches. This means that you'll only need to outrank a handful of sites on the search results. Local lead generation is also highly scalable. You just need to repeat the rank and rent process.
There is no limit to how many sites you can have. I currently have multiple sites earning me $52K a month in passive income. This gave me the time and capital to expand into other businesses. Check out local lead generation for my number 1 business model.
