Gusten Sun’s Funnel University is an educational program on building funnels. Funnels are used for capturing, nurturing and converting customers. Funnels University covers skills needed to build a funnel like copywriting, design, and content. Students get access to Gusten Sun, a Skool community and lessons from guest experts.
Funnels University reviews online are few and mixed. Some students said the course helped them reach $10k and get their first paying client. Meanwhile, another student said the course content was disappointing. And it didn’t teach them other strategies for funnel building.
I’ve been doing digital marketing for a decade, and it’s a skill game. You need to find a profitable but not highly competitive niche. I found that building websites, rather than funnels, is the way to do it. In this Funnels University review, I’ll go over the program’s pros, cons, and contents. I’ll also cover who Gusten Sun is, his relationship with Russell Brunson and GoHighLevel. So, you can decide if you want to start building funnels in 2024.
Funnels University Pros and Cons
Pros
Reputable creator. Gusten Sun worked with some of the known online marketers and business owners.
Lifetime access. You get access to all updates on Funnels University.
Gamified course. You can see and display your progress through badges or in the leaderboard.
Community. Funnels University has an active community in Skool.
Plug-and-play templates and tools.
Cons
No refund policy.
Students reported you're not learning the skill. Rather, copying and pasting funnels.
Gusten Sun is a direct competitor in the market. He's also one of the go-to guys of big brands.
You're always looking for the next client to build funnels.
Price
Funnels University costs $797, $399 in 2 payments and $199 in 5 payments.
Group
Funnels University has a private Facebook and Skool community.
Refund Policy
Funnels University doesn’t offer refunds.
Origin
Funnels University was launched in 2023.
Reputation
Gusten Sun has a positive reputation as a funnel builder online.
Gusten provides templates and easy to follow videos. The community’s really active too.
What Is a Funnel Expert?
A funnel expert is an online marketer who can build sales funnels for any offer, niche, and industry. Funnel experts create compelling copy and funnel designs that convert. Funnel University helps you be a funnel expert via funnel-building videos and copyable CSS scripts. Gusten has created over 600 funnels in his career. Templates and plug-and-play systems included in the program are from his extensive experience.
What Do You Get With Funnels University?
Who Is Funnels University For?
Are Students of Funnels University Successful?
Students of Funnels University are successful, although all testimonies are on the program’s sales page. According to Volodymyr P, they averaged $4k per month using the DM sales strategy. Meanwhile, Bolivar M. worked with an influencer with 13 million followers. They’re on a revenue share deal.
Snehal D. earned almost $20k in a month and managed to buy her dream bungalow. On the other hand, Zac P. achieved $10k and is almost reaching $20k in his funnel design service.
There are very few external reviews of Funnels University. It could be because it’s still new and only started last year. The student success stories on Funnels University website are mostly reviews from Gusten’s former course, Fulltime Funnel Designer.
Is Funnels University Worth It?
Funnels University is worth it if you already have knowledge about marketing funnels. The templates and scripts are additional resources to expand your offerings. However, since it’s mostly over-the-shoulder videos, beginners may struggle. In a Trustpilot review, James mentioned how he finished the course and yet didn’t know how to build funnels on his own.
Who Is Gusten Sun?
Gusten Sun is a funnel builder, entrepreneur and author. He started digital marketing as a local SMMA owner in 2017. After a year, Gusten learned about funnels. In 2019, he closed his SMMA and focused on building funnels. By 2022, Russell Brunson dubbed Gusten as the Celebrity Funnel Builder. He's the go-to funnel builder for big brands like Tony Robbins, Dean Graziosi, and Jordan Welch. He calls this Authority by Association, which led him to $100k per month. He didn’t create the funnels all by himself, but his involvement widened his influence.
In November 2024, Gusten launched Personal Brand X. It’s a program to build personal brands that can reach 6 to 7 figures in value. Gusten called it a “content machine” which converts customers easier. Personal Brand X is free for Inner Circle members and discounted for Funnels University.
Gusten was one of the top ClickBank affiliates promoting ClickBank 2.0. However, due to the software delay and people holding him accountable, Gusten dropped out of ClickBank. He’s now working with GoHighLevel, ClickBank’s direct competitor. He also released a book, Freedom by Design, about marketing and funnel building. Gusten lives in Ostrobothnia, Finland, with his family.
What Is the Freedom Fastlaner Club?
Freedom Fastlaner Club is a free program and community at Skool by Gusten Sun. It’s a public community featuring his Funnel Grandmaster™ Game. Members take the 30-day challenge and earn badges while learning copy, design, and automation.
What Is Gusten Sun's Claim?
Gusten Sun claims Funnels University can make you a certified funnel expert in 30 days or less. He provides copy-paste templates and scripts. According to Gusten, you don't need to send out proposal, advertise or do sales calls.
Gusten's Claim Debunked
Statista revealed a good sales funnel conversion rate should be between 3% to 7%. And the average conversion rate of funnel landing pages alone is 2.35%, as per Persuasion Nation. It’s difficult to meet client and industry expectations without sales calls or advertising.
According to Marketing Sherpa, 8 out of 10 marketing leads don’t convert to customers. And 67% of businesses drive their sales funnels through lead nurturing. Lead nurturing is done via multiple touchpoints and communication with potential customers. These are either through emails, paid retargeting, and outreach. Hence, it’s important for an effective sales funnel to reach out and advertise.
What Services Do Digital Marketing Agencies Offer?
Is Starting a Digital Marketing Agency Worth It?
Starting a digital marketing agency is worth it if you have skills and experience in the industry. Skills let you keep up with client expectations. And experience makes it easier to create a unique value proposition over competitors. According to Kortx, client expectation is a struggle for 41.1% of digital marketers.
In an interview, Andy Crestodina of Orbit Media Studios said it’s a never ending training. They have to train for 100+ hours for G4A in the past year alone. Now, they need to train 100+ hours for AI research and use. According to him, that’s already above and beyond the usual trend spotting.
It’s difficult for beginner marketers to break in because they’re competing with established marketing agencies. Digital marketing experts advise to niche down so you can become the go-to guy. Funnel building is a very niche digital marketing service, and Gusten Sun is the go-to guy for it. While that shows his expertise, it also shows he’s a competitor.
Also, some digital marketing niches are already saturated, like social media marketing. According to Sprout, brands publish 10 posts per day on average. Meanwhile, Facebook users spend less and less time on the platform each year. Statista reported the average Facebook use of Americans in 2021 is 33 minutes. In 2023, Sprout Social stated the average dropped to 30 minutes. With the influx of content and less time spent, it’s harder to stand out in social media marketing.
Is Digital Marketing Saturated?
Digital marketing is not saturated, although it is competitive. According to the Bureau of Labor Statistics (BLS), there's an expected 10% increase in job demand for marketing. Forbes also reported 94% of small businesses are increasing their marketing budget. Saturation means there is way more supply than demand. However, data show there is increasing demand for digital marketers.
Mike Mancini, CEO of Mancini Digital, says digital marketing is always changing. Because of this, there is always a need for digital marketers. It opens an opportunity for marketer client retention. According to him, he has clients he's been working with for 4 years.
That said, it is hard to succeed in digital marketing. According to Netcraft’s 2024 data, there are 1.1 billion websites today. Competition to rank on search results for high-volume keywords is tight. And 75% of customers only click the top 3 results, as per WebFX. According to MarTech, ad spend also increased by 8.4% in 2024. As more businesses compete in ad space bidding, the more expensive it is to succeed in this type of marketing.
Earn Passive Income Without Any Marketing
You can earn a passive income without any marketing through local lead generation. It involves building niche websites for local business owners. You use local SEO and rank the websites in search results. Then you can rent the website to local service providers. According to Backlinko, 46% of all Google searches are for local services. And because you're ranking locally, your competitors are limited to 15-30 companies.
Meanwhile, creating sales funnel is a long process that requires multiple touchpoints with customers. Outreach and paid retargeting are necessary steps to convert potential customers. You're also competing globally, so you'll need a bigger budget for ads. Or a more robust content marketing and copywriting to get people's attention.
Local lead generation is also a business you own. You decide who to work with and how much to charge. You can charge anywhere between $500 to $3000. Unlike building sales funnels, where you're always on the lookout for the next client. So, if you’re looking for a business idea with passive income potential, local lead generation is your best option.
