Chris Von Wilpert's Content Mavericks is a digital marketing education company. It specializes in teaching content-focused blogging and marketing strategies. This includes the Ski Slope Strategy and the Invisible Letter Strategy. It involves both organic and paid lead generation methods. Content Mavericks offers books, courses, and a done-for-you marketing service.
Content Mavericks reviews are positive. Students highlight the effectiveness of the Ski Slope Strategy. They also point out Chris' knowledge and expertise when it comes to blogging and scaling.
A student of Content Mavericks posted a comment on a YouTube interview by Peaceful Profits. They explained that they got Chris' course and joined his membership program for over a year back in 2019. Chris was described as a smart and creative digital marketer.
I have over a decade of experience with both organic and paid digital marketing strategies. I used social media ads to market my ecommerce businesses and SEO to rank websites for clients. This article will explore Content Mavericks, its offers, and the strategies that it teaches. You will also discover who Chris Von Wilpert is and what his claims are. I'll also briefly talk about the current state of blogging and if it's still useful in 2025.
Content Mavericks Pros and Cons
Pros
Chris Von Wilpert is a proven digital marketing expert
Chris' Ski Slope Strategy has been proven successful with his clients
Content Mavericks' strategies reduces content creation costs
Cons
No members-only group or community
Lack of student success stories outside of the promoted testimonials
No price transparency and refund policy for the 1-on-1 mentorship
Price
Content Mavericks' product prices range from $4.99 to $2,997. The 1-on-1 mentorship cost significantly more.
Refund Policy
Content Mavericks has a 1-year money-back guarantee for products under $50 and a 30-day money-back guarantee for products over $50.
Origin
Content Mavericks was founded in 2019.
Reputation
Content Mavericks has a positive reputation.
The training is good but I have yet to see any results from the “1 sales page” strategy. Paid ads are just too expensive and organic traffic takes more time and content to get off the ground.
What Is the Ski Slope Strategy?
The Ski Slope Strategy is a content marketing approach taught by Content Mavericks. It focuses on writing a few high-quality posts on profitable topics instead of creating a lot of content. This strategy will help you save time and money on content creation. The strategy starts with Chris' "Topic Triangle" method to identify profitable topics. Then you will learn how to write or outsource your content creation. The last step will be to use SEO to rank your b logs on search engines. As your blog grows with high-quality content, so will your backlinks and authority rating.
What Are Content Mavericks Programs?
The Ski Slope Strategy Playbook is a 150-page guide for growing your organic traffic. It outlines the 3-step strategy on how to turn your blog into a 7-figure business within 12-24 months. It teaches you the 3 types of blogs and how to identify profitable topics using the "Topic Triangle" framework. It teaches you SEO and traffic optimization and lists the tools you need to use. You will also learn how to automate through outsourcing and the use of AI-powered tools. The playbook includes a 120-day actionable game plan and case studies. The Ski Slope Strategy Playbook costs $4.99.
More Traffic Less Content is a 56-minute video on using simple blogs and social media ads to grow traffic. It is a step-by-step guide on how to earn $80,000/month from 5 blog posts. You will learn how to find topics using methods like the "Greatest Hits Survey" and "AIDA Article Template." The video also teaches you how to create copy that increases your conversion rates by 25%+. You will then learn how to run $5/day "set-and-forget" ads and use email marketing. More Traffic Less Content costs $47.
Content Marketing Masters is a 3-stage course on how to scale your blog using optimized templates. It tackles content strategy, topic research, writing, and SEO. This includes research strategies, writing techniques, SEO tactics, and the use of AI. The course has 19 training videos with a total runtime of about 4.5 hours. There is also a bonus of over 14 minutes of training. It tackles outsourcing the writing process to freelance copywriters. Content Marketing Masters costs $2,997.
Greatest Hits Content is a 7-part course on advanced partnership and paid traffic strategies. The course focuses on high performing blog posts and targeted social media ads. This includes topic research, content writing, leveraging partnerships, and running ads. The goal is to build a cheap, low-effort, long-term lead gen system. This course is for business owners who sell high-ticket products or services. The video training has a total runtime of 7 hours. Greatest Hits Content costs $2,997.
Content Mavericks Elite is a 1-on-1 coaching program with done-for-you support. The program teaches you how to get leads with minimal effort and at a low cost. Chris calls this technique the "Invisible Sales Letter." It involves posting the link to your single sales letter on social media platforms. The team then helps you set up a "TOFU-MOFU-BOFU ad campaign." Finally, your sales letter will be promoted across multiple channels. The price of Content Mavericks Elite is not disclosed. However, the team will continue to work with you until you get your first client.
Who Is Content Mavericks For?
Content Mavericks Student Testimonials
Mike expressed his excitement to Chris as he landed a copywriting client after only publishing 1 article. He was to get paid $3,500 a month to coach the client's copywriting team. The client also agreed to affiliate for one of his products.
Samuel explained that he showed his an example blog post in a Google doc to 5 of his past clients. They all liked it and bought into it.
These are only a few of the screenshots shown on the Content Mavericks website. There are also dozens of testimonial videos from students of their various programs.
Who Is Chris Von Wilpert?
Chris Von Wilpert is a digital marketing expert and content marketer. He is the founder of Content Mavericks and Rocketship Agency. Chris is known for earning over $100,000 in revenue from a single blog post. He started his journey in Brisbane, Australia, at 16 years old. His first business, Snowy Joey, grew to be one of Australia's largest snow cone companies. He spent 8 years developing marketing strategies and even built a customer CRM. Chris eventually gave Snowy Joey to his mom to pursue a career in digital marketing. He also took business management at the University of Queensland.
Chris joined The Foundation, which was a SaaS business-building program. He worked in various niches like auto repair, aged care, and construction. Chris developed his content marketing skills and eventually specialized in it. He worked with high-profile clients like HubSpot, AppSumo, and Intercom. He worked with top marketers like Noah Kagan, Justin Brooke, and Fernando Cruz. Chris is recognized in the industry as an expert in content marketing.
Chris' digital marketing agency, Rocketship Agency, has a 2-year long client waiting list. He splits his time between Australia, China, and Texas.
What Is Chris Von Wilpert's Claims?
Chirs Von Wilpert claims his Invisible Sales Letter technique can get you 45 customers a day. The claim is that you can predictably get sales by using 1 single sales page. Chris can get 500-1,000 customers monthly for low-ticket offers ($5-$50). He also gets 30-150 sales meetings monthly for high-ticket offers ($2,500-$60,000). How likely are you to replicate Chris' success?
Debunking Chris's Claims
To determine how likely you are to replicate Chris' success, we need to look at the industry statistics. Rank Tracker reports that the average website conversion rate is 2.35%. Using this average, you need to get 1,915 leads a day to make 45 sales. To get this many leads, you need to run marketing campaigns, which can be very expensive.
For example, the average conversion rate of Google Ads across all industries is 6.96%. To get 1,915 leads, you will need 27,514 impressions. The average CPC of Google Ads across all industries is $4.66. This equates to a daily Google Ad spend of $128,215.24. You need to make at least $2,849.23 per sale to break even. Chris himself mentions that he spends $10,000 a week on ads. Most of his leads come from organic traffic from his blogs.
Making 45 sales solely with the use of paid ads can be costly and unsustainable. Getting that amount of leads through organic traffic is a more practical strategy. However, this requires brand-building and involves regular content creation. Blogging often proves to be more sustainable in the long run.
Do People Still Read Blogs in 2025?
People still read blogs in 2025 and it remains a powerful marketing tool. MasterBlogging reports that 83% of internet users read blogs. Ahrefs statistics show that 77% of internet users regularly visit blogs. Blogs remain one of the main sources of educational material. Buyers often read blogs to learn about a product or service. This is also a big reason review blogs are very popular.
Reasons Blogging Isn’t Dead in 2025
These are just some reasons blogging isn't dead in 2025. Neal Schaffer says that 61% of U.S. online shoppers have bought at least 1 item based on a blog's recommendation. He also says that blogs boost websites' indexed pages by 434%. This improves their search engine visibility and increases organic traffic.
My Best Lead Generation Strategy
Optimizing for local SEO is my best lead generation strategy. By targeting local keywords, you have a higher chance of ranking on search engines. This strategy works best for businesses that operate in local markets.
I use this local SEO strategy to generate leads for my client's businesses. I rank niche websites for local markets and then rent them out to local businesses. For example, I created a tree care site for the Grand Rapids market. The site ranked at the top of the Google search for tree care in the Grand Rapids area. I then rented it out to a local tree care company who pay me monthly for all the traffic the site attracts.
Local lead generation is also my number 1 business. It can earn passive income without constant content creation. As long as my sites remain ranked, I do not have to create additional content or do any updates. The best part is its scalability. I simply repeat the rank and rent process as many times as I want. I currently have multiple local lead generation sites that earn me a total of over $52,000 a month. I just have to make sure they keep their ranking and they basically run themselves. My local lead generation business gave me time and money to scale to other businesses.
