Not Your Average Membership is a marketing program created by Zach Spuckler. The “results-oriented” community targets digital entrepreneurs selling online courses, memberships, and coaching services. It delivers strategic plans to help members achieve business growth “month by month.” With this method, members are not overwhelmed with information. Instead, they “make consistent progress” towards their goals.
We see several user testimonials on the official website. One member shared about getting 115 new leads within 4 days. This is soon after they started implementing their learnings on September 26. “My aim is to get 1500 new leads before the end of November,” the member adds. “At this rate, I will be able to hit that in a matter of weeks.”
Another customer feedback talks about generating 106 new leads in a single month. “The leads are hovering around $1.50 per lead,” says the membership and course creator. “Super excited to see how this converts to sales.”
The United States is the world's largest online learning industry. According to Statista, the country will reach a market worth of $99 billion in 2025. Experts project it will reach up to $144 billion by 2029.
As a lead gen expert, I also have a course and community where I share my expertise with students. In this Not Your Average Membership review, we discuss its 5-Part Framework and 3 bonuses. Plus, we dig into who Zach Spuckler is and who can benefit most from his unique offerings.
Not Your Average Membership Review Pros and Cons
Pros
Not Your Average Membership focuses on manageable monthly strategies.
Regular live calls enable people to maximize their membership benefits.
Zach Spuckler is a respected marketer, business coach, and podcast host.
Cons
Not Your Average Membership has limited external reviews.
You'll have to spend each month to retain membership.
Price
Not Your Average Membership costs $67 per month or at a discounted rate of $670 per year.
Refund Policy
Not Your Average Membership has a 30-day money-back guarantee. You can cancel your membership by submitting a cancellation form. File within the first 30 days to get a full refund.
Origin
Not Your Average Membership was launched in September 2021.
Group
Not Your Average Membership has a private Facebook group with 339 members. In there, members may network and receive support from Zach and the community.
Reputation
Not Your Average Membership only has a few reviews online. Aside from the testimonials on the official website, we only see 1 member review on YouTube.
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Is Joining a Month to Month Membership Program Worth It?
Joining a month to month membership program is worth it, especially if you're a new business owner who needs constant guidance. Not Your Average Membership mentors digital entrepreneurs to grow authentically through value-driven strategies. The program focuses on sustainable growth rather than chasing rapid 6-7 figure scaling. Members are not overwhelmed with extensive courses. Instead, they get premium access to monthly actionable goals that lead to progress.
Not Your Average Membership is ideal for those who want to grow in a “strategic and incremental way. ” The program prioritizes building genuine audience connections over aggressive sales tactics. According to Zach, “doing things that work, but also feel good” is crucial. This way, entrepreneurs may “build sustainably profitable businesses” in the long run.
Moreover, the cheap price is a positive selling point. It is only $67 per month because Zach wants to make it affordable for many people. “I don’t want to price it so high that only people with deep pockets can afford it,” he explains.
What Can You Get From Not Your Average Membership?
Not Your Average Membership members get access to the private online portal. Every month in the program, members get access to:
Meanwhile, the actual Not Your Average Membership program is divided into a 5-Part Framework.
Not Your Average Membership releases a strategic action plan. This is available in PDF, workbook, and/or video formats. “The goal is NOT to cram your brain with a lot of new information,” their website reads. Instead, they “teach you ONE new strategy you can use to scale your business” each month.
Zach conducts live training calls with members each month. Select guest speakers share their expertise and experience during these sessions. They share their expertise and experience. Members may ask questions, focusing on the monthly action plans.
In this framework, members execute action plan tasks together in monthly co-working settings. Zach says this addresses “an industry-wide lack of implementation,” common among other online courses and membership programs.
Zach calls this as the monthly Coaching, Coffee, and Conversations Chat. He directly answers member questions sent in advance or asked during the live call.
This framework fosters connections among members. Zach describes it as “a safe space” where community members may network, share progress, and receive or extend support.
Members also get access to 3 Quick Start Content Bonuses namely:
The Paid Bootcamp Masterclass. This focuses on running paid bootcamps and challenges. It runs for 1 hour, 25 minutes.
The Low Ticket Laboratory. This 5-part training shows how to make money by selling low ticket products. These offerings typically range $27 to $47. It covers product development, preselling, and leveraging profits.
The $10k Product Plan. This training teaches about how to take simple ideas to the next level. It tackles about idea validation and scaling to reach $10,000 in sales.
What Do People Get in The First 90 Days of Membership?
People get the 90-day automation machine in the first 90 days of membership. This lets members build:
Other important topics covered include:
Members have access to the membership as long as they pay for it. Those who cancel no longer access privileges at the end of their billing cycle.
What Kind of Business is Not Your Average Membership Good For?
Not Your Average Membership is good for businesses that sell courses, memberships, coaching, consulting, or other similar products. It lets digital entrepreneurs create authentic audience connections while scaling their businesses. The membership is designed to help them grow month by month as they work towards their goals.
Meanwhile, the site also adds that the membership is not for business owners looking for quick fix solutions or get-rich-quick schemes.
Are There Any Success Stories from Not Your Average Membership?
There are success stories from Not Your Average Membership shown on their website. One reported seeing their leads increase by 40x. “In 3 weeks of running lead gen ads to my same freebie, I got 1001 leads (and still growing),” the member shares. Another side benefit is that their YouTube channel grew 4x faster than before. “I am beyond excited to see how far this can go,” adds the member.
Another says they got their first paid bootcamper, thanks to the membership program. The client was from a waitlist brought by a thank you page. The member also mentions that they do not have a sales page yet and can't wait to officially launch soon.
On YouTube, Paul Easton posts a short testimonial about joining the membership. One of the exclusive perks is the ongoing support from Zach. On the Facebook group, Zach responds to member questions daily. He also does regular calls and personalized feedback on member's Facebook accounts. Paul recommends getting the annual membership to avail of the special discount. Besides, “problems turn up all the time” for most social media marketers.
Who is? Zach Spuckler?
Your A-Z Guide to Etsy Dropshipping is a comprehensive Etsy dropshipping course created by Andrey Kozlov. The course covers important topics such as Introduction to Dropshipping introduction and Etsy Marketplace Overview, along with customer service, order fulfillment, and more. Additionally, the course also discusses how to approach Amazon Handmade and eBay Terapeak Product Research, among many others. The entire course is divided into 13 sections and 45 lectures, with a total length of 1 hour, 53 minutes.
A former advertising professional, Andrey eventually built his own dropshipping business soon after quitting his job. According to him, he experienced both success and failure doing dropshipping on Facebook Marketplace and Etsy. Now he teaches interested students how to win in dropshipping, avoid common mistakes, and scale their business to earn passive income.
Zach Spuckler’s Claims
Zach Spuckler claims he has built a 6-figure business in “under a year.” This made it possible for him to leave school and even his job. He has since become a full-time online entrepreneur. Furthermore, he has assisted his clients in executing six-figure launches and creating sustainable sales funnels. He achieves this by leveraging Facebook Ads, so his clients get to “work less and profit more.”
Zach Spuckler’s Claims Debunked
While Zach's claims may be true, it should be noted that not all business owners hit 6 figures in a year. This is not easily replicable nor is it considered typical. Most entrepreneurs struggle for years before they make that level of income. Moreover, achieving greater profitability and work-life balance requires more than running Facebook Ads.
What are Different Digital Products You Can Sell Online?
The different digital products you can sell online include:
Local lead generation websites involve creating and ranking sites for local services. With this, you target small business owners in need of online presence and organic traffic. Selling online courses, workshops, and memberships are also potentially profitable. Besides. the online education market to reach $144.3B by 2029, says Statista. The site also reports it will reach a 9.65% annual growth rate from 2025 to 2029.
There are also plenty of buyers for ebooks, printables, stock photos, and videos online. Etsy, Gumroad, Sellfy, Payhip, and SendOwl are among the top online sites for selling digital products.
On Reddit, one digital creator shares about making $50 to $60 per month with digital products. According to the Redditor, they have been selling Canva presentations, Instagram templates, and gradient backgrounds since 2022.
Meanwhile, another user posts about having “an entire business built around digital products.” He and his wife sell pre-made, strategized social media content for businesses. “The trick is finding a problem that you can solve, and deliver your process to it,” he adds.
What are Small Business Lead Generation Strategies for Getting Local Customers?
Small business lead generation strategies for getting local customers include:
Why Local Lead Generation is a Better Digital Marketing Strategy
Local lead generation is a better digital marketing strategy than Facebook advertising. To begin with, businesses spend around $100 to $500 per month running Facebook Ads. For the same amount, business owners may choose to invest in lead gen. It's more cost-effective and yields better, long-term results since it brings organic traffic. You won't have to spend month after month to gain relevant leads. Most importantly, building a lead gen site means you own this digital asset.
Facebook advertising is also more challenging and competitive. Many businesses are selling the same products and are targeting the same audience. Plus, distracted social media users make it difficult to capture audience attention.
With local lead gen, you target specific geographic locations. This provides you with a wider yet specific niche audience. For example, United States has over 41,000 zip codes. Once you establish a successful system, you may replicate the model on multiple locations.
Likewise, local lead generation yields consistent income than per-lead sales. Case in point, I earn $500 to $3,000 from each of my sites. So with 50+ sites on my portfolio, I make up to $52,000 per month with little (or even zero) maintenance work. All I need to do is to achieve top search engine rankings and the sites go on autopilot.
