Adaptive Marketing Program is a program by Paul and Melissa Pruitt. It targets online entrepreneurs, service providers, and business owners. The program teaches strategic marketing, from running ad campaigns to copywriting optimization. According to their website, Adaptive observes a 100-member limit. This helps them ensure that each member gets the support and attention they need.
Wendy Houseman launched Bruja Power Botanica in January 2021. When she joined Adaptive, her business was “85% product and only 15% training.” Wendy's company initially shipped products to United States and Canada. She would later launch a membership, which would attract members from different countries. Wendy says the program gave her a space to get feedback, support, and inspiration. “It's been very motivational to see other normal people being successful,” she shares.
Dr. Kaz of SportsBrain Global is a sports performance coach with over 4 decades of experience. She eventually transformed her traditional coaching business to a thriving online venture, thanks to the program. So far, she has helped athletes and secured over $5.1 million in scholarships. “Adaptive has elevated my business in 16 months, more than I've probably done in the last 20 years,” she admits. Dr. Kaz likewise adds that the program is “the greatest thing” she has done for her company.
As a former Shopify store owner, I've seen how digital marketing drives business growth. For example, I invested in Facebook Ad campaigns and sold $48k within 30 days. In this review, we learn about the program's Adaptive Marketer Dashboard and virtual 'Office Hours' on Zoom. We also check out what actual members have to say about it.
Adaptive Marketing Program Review Pros and Cons
Pros
Adaptive Marketing Program observes a 100-member limit to ensure each one gets ample support.
Direct access to marketing experts across multiple disciplines (copywriting, social media ads, etc.)
The program combines in-person and virtual support.
Cons
No 1:1 coaching available. The program only offers group coaching sessions and social media support.
A “one year commitment” may be necessary to make the most of the program.
Price
Adaptive Marketing Program costs $4,497 per year or $497 per month.
Refund Policy
Adaptive Marketing Program has a no-refund policy.
Origin
Adaptive Marketing Program website does not provide information about its founding date.
Group
Adaptive Marketing Program has a private Facebook group for paying members.
Reputation
Adaptive Marketing Program has a positive reputation. The website displays multiple reviews from members.
Love this couple’s podcast show! Paul and Melissa explain marketing really well. Seriously considering joining their program once I save up enough money for it.
Why Does Your Business Need a Custom Marketing Plan?
Your business needs a custom marketing plan to optimize campaign performance. With the right plan, you generate more leads and gain more sales. According to WeWork, a good marketing plan allows business owners to:
On Reddit, one user says marketing plans should be goal-centric. “Establish KPIs for your marketing,” writes the Redditor. “You can start general before getting more specific.” The Reddit user also emphasizes that effective marketing requires segmentation, plus clear timelines and conversion funnels.
Adaptive Marketing teaches about this and uses their own Marketers Map system. In fact, they have trained “over 10,000 entrepreneurs” using the system. They assist members in creating a “complete marketing plan and strategy” for their businesses. As a result, members get “a predictable, duplicatable, marketing machine.” This lets them build a business that “supports (their) personal goals.”
What Are The Key Features of Adaptive Marketing Program?
The key features of Adaptive Marketing Program are:
These calls happen 5 days a week, totalling to over 50 hours of group coaching per month. Topics covered include marketing tech support, paid ads, copywriting, SEO, sales funnels, and social media strategies.
Adaptive has teams of experts supporting members in 4 key areas, including:
- Digital marketing
- Platforms, automations, and tech
- Conversion copywriting
- Marketing strategy
These coaches work with members in starting and growing their own businesses through:
- Coaching calls
- Copy reviews
- Private group support
This personalized assessment tool identifies areas that members will need to focus on and which resources are best to use. After completing the assessment, members get a strategic marketing plan designed for them. This ensures that they achieve progress “in a way that makes sense for (their) unique business.”
Adaptive Marketing Program conducts live events for its members. These events are available both in-person and virtually. During these sessions, entrepreneurs connect with like-minded business owners. Together, they create launch plans and marketing strategies, all while receiving personal feedback.
Copy coaches send weekly video reviews of your marketing copy. These reviews cover landing pages, opt-ins, sales pages, ads, or even emails. Plus, expert copywriters create a custom ad for your business each month.
In addition, members of the program also gain access to:
This maps out how members may use the community and resources to scale their business.
Members get direct strategic coaching from Adaptive founders. This focuses on high-level marketing and business planning advice.
Members gain access to Adaptive's full library of courses for marketers. These trainings cover topics such as Facebook Ads, list building, and more.
The program also provides marketing system templates and checklists. This allows marketers to achieve maximum productivity and performance.
Members may post their marketing-related questions in this private online group. Experts respond to these posts using their unique insights.
Members stay motivated with daily and weekly progress steps. Plus, they get the opportunity to connect with a supportive business community.
What Are The Benefits of Adaptive Marketing Program?
The benefits of Adaptive Marketing Program are:
Who Is Adaptive Marketing Program For?
Adaptive Marketing Program is for:
The program is for business owners who have trouble with marketing complexities. It simplifies digital marketing strategies into personalized marketing plans unique for each member. It covers funnel creation and lead generation tactics, to copywriting and technical implementation.
Adaptive Marketing Program is also for business owners who haven't found success, even after investing in marketing courses or memberships. Furthermore, it is for entrepreneurs who prefer online marketing mentorship. It helps them avoid the possible expenses of investing in ad agency services.
Who Are Paul & Melissa Pruitt?
Paul & Melissa Pruitt are the founders of the Adaptive Marketing Program. According to their site, they've helped “thousands of entrepreneurs” create “sustainable, fulfilling businesses.” Together, they've launched 6-figure courses, memberships, and coaching programs. They also host the Online Marketing Podcast, a show for course creators, membership owners, and coaches. Interested listeners may check out the episodes on Apple Podcasts, Spotify, and Stitcher.
Paul Pruitt has over 15 years of experience in marketing and sales. He co-authored the book PROFITographers: Creating a Successful Photography Business with Melissa. He was the owner and photographer of Paul Pruitt Photography, a business he ran for 27 years. Paul was also a former contributing writer for Entrepreneur.com. Today, he runs the online 5 Day Ads Challenge.
Melissa Pruitt has 20+ years of experience in therapy, personal development coaching, and business strategy. She is the author of the book Influenced: From Social, To List, To Launch. She has been a presenter at significant in-person and online events, such as TEDx and Digital Marketer's M3 Mastermind. Melissa helped raise funds for American Diabetes Association's Tour de Cure Bike Ride. She has also volunteered with the Miss Brandywine Scholarship Organization. Melissa has a bachelor's degree in Psychology from the University of Delaware. She would later gain her master's degree in Clinical Social Work from the Widener University.
Paul & Melissa Pruitt Claim
Paul and Melissa Pruitt claim that members access “real time feedback” from their team of experts. This happens through the 'Office Hours' sessions on Zoom. These sessions provide support for copywriting, ad campaigns, technical, and more.
Interestingly, the site also says “Similar one-on-one consultations with our experts could easily cost you hundreds of dollars per hour.” We also read that valued members enjoy this “personalized support every weekday.”
Paul & Melissa Pruitt Claims Debunked
To clarify, Adaptive Marketing Program only provides group-based support. There are no one-on-one consultations available for members. The program mentions about this on their website.
Members may ask questions about their specific business concerns during the Zoom calls and on the private group. This is, however, different from a dedicated one-on-one service. Adaptive adds that personalized support from experts help members “succeed in (their) marketing endeavors.”
How Competitive is Digital Marketing?
Digital marketing is competitive as most businesses today are contending for online attention. Companies of all sizes use various online platforms to reach their potential customers. This makes digital marketing challenging to navigate, especially for new businesses. It requires constant strategizing and continuous adaptation because of algorithm and market changes.
Digital marketing often has 4 main types of competition:
That said, digital marketing remains an important component of achieving business success. WebFX reports that 97% of consumers check businesses online before visiting. Meanwhile, search engines drive 93% of website traffic, with Google getting 91% of search market share.
Is Digital Marketing in High Demand for the Future?
Digital marketing is in high demand for the future because of evolving consumer behavior and the dominance of online platforms. Today, digital marketing activities play a big role in marketing brands. Top examples include:
Moreover, the rise of AI-powered solutions boost digital marketing efforts for businesses today. A digital marketer on Reddit says businesses are “increasingly reliant” on digital marketing. As such, the industry offers “diverse career opportunities... providing room for growth and specialization.”
Conclusion: Why Local Lead Generation is the Best Digital Marketing Strategy
Local lead generation is the best digital marketing strategy for small businesses. It outperforms social media, email marketing, paid advertising, and other tactics. It leverages SEO techniques to attract relevant leads. High search engine rankings puts your local business above your competitors.
According to DemandSage, 97 billion local searches take place each month. This highlights the massive opportunity in local lead generation. Compare that to, say, Facebook ads which require ongoing monthly expenses on your end. Results are also not guaranteed since its harder to grab the attention of social media users.
With lead gen, you only spend around $500 on building your business website. To add to that, people are looking for specific products or services when they use search engines. Local searchers have high purchase intent and your business will benefit from that.
We have a lead gen course with over 7,400 students and counting. We've taught entrepreneurs of different levels about maximizing their online presence for less. Ranking online has led to increased revenue and business for their brands.
I make $500 to $3,000 per month providing lead gen services to my clients. With over 50 sites in my portfolio, I make up to $52,000 monthly. Best of all, I earn passively from this business. Besides, top ranking local lead generation sites need minimal or zero maintenance work.
