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Ashley Brock Review: What Makes a Good Ad?

January 31, 2025

Ashley Brock has nearly a decade of experience in online marketing. She has worked with both small businesses and Fortune 500 companies. She has launched and managed email marketing, SEO, and paid ads on Facebook and Instagram. Using her experience, she teaches others what makes a good ad. Ashley teaches paid ads mastery through her Ads Mastery Mastermind coaching program and Win With Paid Ads Challenge.

Reviews for Ashley Brock are positive. Her students like that her digital marketing programs are comprehensive. They also highlight the value of her timed challenges.

These testimonials are from business owners and CEOs who have consulted Ashley Brock. Unfortunately, I couldn't find any testimonials or reviews outside of Ashley's official sites. I couldn't even find any criticism of her or any of her programs.

I've been running various marketing campaigns for over a decade. I've done both paid and free marketing strategies. This includes paid ads, SEO, and social media marketing. Marketing has helped me create multiple 6-figure businesses. This article reviews Ashley Brock, her strategy, and her programs. I also talk about the best practices and compare paid ads to organic SEO.

Ashley Brock Review: Pros and Cons

Pros

Ashley has almost a decade of experience with paid ads

Ashley's programs teach both beginner and advance ad strategies

Both business owners and digital marketers can benefit from Ashley's training

Cons

Ashley does not teach organic traffic methods

Ashley's paid ads strategies are very expensive

Ashley's mastermind can be too expensive for small business owners

January 30, 2025

I’ve been following Ashley for a long time now. She’s really an expert when it comes to paid ads. You can see it in her videos that don’t have excessive cuts like so many others.

Cheryl

5.0

5.0 out of 5 stars (based on 1 review)

What Makes a Good Ad?

Ashley Brock says that a good ad consists of 7 main elements:

Ads should have maximum exposure and consistency. An ad should be seen frequently across different platforms. After finding you, users should continue to see your ads on other platforms. This will reinforce brand awareness.
Ads should be optimized for different types. Google Ads are text-based ads that target people actively searching. YouTube Ads are video-based ads that show engaging storytelling. Shopping ads are product-focused and ideal for ecommerce. Social media ads are highly visual images, videos, and carousels.
Your ad copy and creative should have clear messaging. The words used in the ad must be persuasive, clear, and tailored to the audience. Include visuals (images, videos) that grab attention. Combining both effectively ensures engagement and conversions.
Ads should target the right audience type. Use ads that introduce your product/service to a cold audience (first-time viewers). Use retargeting ads with direct call-to-action (CTA) messages, such as limited-time offers, for warm audiences.
Ads should have multiple message variations. This includes testimonials, product/service demonstrations, storytelling, data and facts, and use cases. This ensures that your ads cater to people with different buying styles.
Ads should have disruptive and engaging visuals. The first few seconds of an ad are crucial. Your ads should interrupt the audience's scrolling behavior. Design your visuals to grab attention quickly.
Ads should go through long-term testing and optimization. You need to continuously test your ads to determine what works. Adjustments in messaging, targeting, and creatives should be made based on data.

Ashley says that a good advertiser should have grit and perseverance. Successful ad campaigns don’t happen overnight. It takes time to refine messaging, test creatives, and optimize for the best ROI. Commit to long-term consistency and learn from failures. Ashley also encourages the use of automation and AI-powered tools. She uses ChatGPT to streamline her processes.

Who Is Ashley Brock?

Ashley Brock is a digital marketing expert, consultant, and coach. She is a digital marketing instructor for the educational company General Assembly. Ashley founded her own educational company, the Digital Marketing Academy, in 2022. She also created the Marketing Matters podcast in 2023. Ashley led marketing campaigns for both B2B and B2C Fortune 500 brands. She managed campaigns with $5 million to $50 million in annual media spend across multiple mediums. Ashley Brock is from Holly Springs, Georgia. She has a degree in digital and broadcast journalism from The University of Georgia.

Ashley Brock's marketing experience:

Ad strategist for Tinuiti. Ashley led paid ad strategies for B2B and B2C clients. Managed cross-channel campaigns and team leadership.
Senior media associate for Search Discovery. Ashley managed paid campaigns across multiple channels. She also handled optimization, reporting, and pacing.
Digital marketing analyst for Full Media. Ashley developed and optimized SEO and PPC strategies. She also managed KPIs and client communications.
Social media manager for Above Barre. Ashley managed social media and marketing materials. This included creating custom graphics and imagery and SEO.
Content producer for Coca-Cola. Ashley created digital marketing content for Coca-Cola Journey. She produced stories on multiple platforms and promoted them on social media.

What Is Ashley Brock's Ads Mastery Mastermind?

Ashley Brock's Ads Mastery Mastermind is a year-long digital marketing coaching program. The program teaches you how to master paid advertising. Ads Mastery Mastermind costs a one-time payment of $30,997 or 12 monthly payments of $2,799.

Ashley Brock's Ads Mastery Mastermind includes:

One-year access to the Paid Ads Playbook™ course, which has over 20 hours of training.
Weekly Q&A group coaching calls with Ashley and her team.
Direct messaging access to Ashley's marketing team for customized business support.
Invitation to 1 in-person Mastermind Workshop held in the United States.
1 free audit of your business's Instagram account and website.
Access to a private community where you can network with other members.

What Is Ashley Brock's Win With Paid Ads Challenge?

Ashley Brock's Win With Paid Ads Challenge is a 5-day online digital marketing training program. It teaches you how to effectively run paid ads on YouTube, TikTok, Google, Facebook, and Instagram. The training is conducted live on Zoom from Monday to Friday at 12:00 PM to 1:00 PM EST. Ashley Brock's Win With Paid Ads Challenge costs $97. The VIP option costs $197 and comes with extended daily sessions. VIP also gets you access to group coaching sessions with Ashley, where you can get personalized feedback.

What you will learn from the Win With Paid Ads Challenge:

How to craft interesting messages that capture the attention of your ideal audience.
How to apply Ashley's "becoming findable" strategy to ensure high visibility.
Techniques that multiply your leads tenfold.
Secrets to developing scalable and profitable ad campaigns.

Are Students of Ashley Brock Successful?

There are dozens of student success posts on Ashley's official site. Unfortunately, we don't know the success rate of her programs, nor can we verify the authenticity of these posts. Take them with a grain of salt.

PPC Best Practices

Keeping PPC best practices is important for improving your marketing campaigns. Below is a list of some of the best practices:

Focus on single keyword ad groups (SKAGs). This helps you create more relevant copy that leads to higher click-through rates (CTR).
Do thorough keyword research. Use tools like SEMrush or Ahrefs to identify keywords with high search volumes. This will help you select keywords that resonate with your target audience.
Leverage automated bidding strategies that are featured on platforms like Google Ads. It can boost your conversion rates by adjusting bids in real-time.
Optimize your ad copy. Create ad copy that appeals to your audience's emotions while incorporating relevant keywords. This can improve your ad's quality score and encourage engagement.
Utilize ad extensions. Implementing ad extensions such as links and callouts enhances your ad's visibility. This leads to more informative and appealing ads that boost your CTR.

Are PPC Ads Worth It?

PPC ads are worth it, especially for new small businesses. PPC ads are great for getting visibility quickly. PPC ads are reported to convert 50% better than organic traffic. WordStream says that the average PPC ad campaign makes $2 for every $1 spent. However, running PPC ads is expensive. For example, the average cost-per-click (CPC) for Google Ads is $2.69. This can be too much for small businesses. Inefficient ads and ineffective targeting lead to a loss of income. For long-term sustainability, start investing in SEO.

PPC vs SEO

When it comes to PPC vs SEO, which is best for you depends on your situation and goals. PPC places ads on top search engine results, leading to immediate visibility. The method delivers quick results based on precise keyword targeting. However, it is costly, and traffic flow will stop once your ad budget is depleted. There is also an increasing consumer preference for organic results, which leads to low CTR.

SEO builds a foundation for long-term, sustainable organic traffic. It focuses on improving your website's organic ranking through optimized content. However, it takes an average of 6 weeks to 6 months before the effects are felt. In the long run, it builds credibility and trust among your audience. This leads to a high CTR and low marketing costs.

Why I Prefer Local SEO

Local SEO is my preferred strategy for generating traffic. You have less competition targeting local keywords, as they are more specific. Users who search for local keywords are often actively searching for businesses in the area. This leads to a high CTR. more specific. Semrush reports that 76% of consumers searching for local keywords visit a business within 24 hours. 28% of those will result in a sale. This makes local SEO great for local businesses.

I use local SEO for my number 1 business, local lead generation. I rank niche sites on Google using local SEO that will generate traffic. Then I sell the leads or rent out the site to local businesses. This means I own the site as compared to offering SEO services to clients.

A local lead generation site makes $500 to $3,000 a month in passive income. As long as the site is ranked and rented, the money will flow hands-free. This business is also highly scalable. You just need to repeat the rank-and-rent process. I currently have dozens of sites that earn a total of over $52,000 a month. Local lead generation gave me the time and money to invest in other ventures.

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Ippei Kanehara

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$52K per month providing lead generation services to small businesses

Ippei.com is for digital hustlers, industry leaders and online business owners.

His #1 online business recommendation in 2025, is to build your own lead generation business.