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13 Best Facebook Ads Course [2020 Updated] for Beginners & Experts

May 11, 2020

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Over the past few years, I've invested in many Facebook ads courses because I wanted to learn all that I could and generate leads for my clients at will.

In this 2020 review, I've ranked the best Facebook ads courses that I've taken.

Not all courses are created equal.

You'll come to realize this as you go through this review.

Some courses cost more than others.

Others provide more value than most.

Some, are even free!

As you go through this review, you'll see the pros and cons of each course and hopefully, you're able to have a better picture as to which course will be best for you to invest in, if at all.

FYI:
I'M NO AFFILIATE.
I'M SIMPLY OFFERING MY UNBIASED OPINION BASED ON WHAT I LEARNED FROM THESE COURSES.

Intro

When reviewing each course, I've based my rankings on the following:
  •  Was each module explained in a clear and concise manner?
  •  Simplicity of course
  • Do you walk away from the course with enough education to land a client and provide results?
  • Amount of value presented for the cost 

If you'd like a more in-depth look into each course, I've added links to the in-depth course reviews I've created.

Those reviews will tell you everything you need to know and give you a better idea as to which course might be the right choice for you.

Towards the end of this review, I'll compare the Facebook Ads business model against my local lead generation business and explain why it's my number one choice to this day.

Speaking of which...
Yes Show Me How!

Just in case you want to read that now.

More on that later though.

First, the course reviews.

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13.) Social Media Marketing Mastery - Learn Ads on 10+ Platforms: Coursenvy

Course Length: 8 hours and 6 minutes Price: $12.99
Pros
  • Course that touches on the majority of social media platforms
  • Plenty of downloadable content to help you not forget the steps to each of the important aspects of each advertising platform
  • PDF on blogs & backlinking
Cons
  • Many promotional affiliate suggestions
  • Long explanations for basic understanding
Social Media marketing mastery Course details:

We’re pretty sure everyone already knows this, but just in case:

PPC stands for “Pay Per Click,” and it’s one of the cornerstones of Facebook advertising. 


From Instagram, Twitter, YouTube, LinkedIn, and even blogs, you’ll find PPC ads pretty much everywhere on the web. 


While many entrepreneurs choose to focus entirely on Facebook advertising, others would argue that you’d have to be a fool not to diversify. If you want to take a more overarching and broad approach to your marketing strategy, this course could be the right move for you. 


The aforementioned Justin O'Brien takes you on an extensive educational journey of just over 8 hours, and you’ll cover an extremely varied set of subjects. When you’re finished, you’ll get a certification of completion.


These subjects include important concepts that revolve around almost every online platform you can think of. In total, this course covers PPC marketing strategies for over ten platforms. 


Just to give you an idea of how detailed and extensive this course is, there are over 31 lectures on Facebook and Instagram alone. If there’s one thing that Justin O'Brien knows about it’s getting the most bang for your buck when using these ad strategies. 


Follow his advice closely, and you’ll see an impressive return on your investment. 


This course is an obvious choice for anyone who wants to check out various online advertising options, without simply focusing on Facebook alone. 
The Bottom Line
Best selling point
  • Course gets you familiar with many social media platforms
Biggest Issue
  • Bland presentation
Conclusion:

Most of the third-party websites John recommends aren't active anymore.

​

This isn't a bad investment if you're new to the digital world though because you learn the basics about all of the social media platforms.

 

Social media marketing mastery COURSE rating: 3.0/5

or you can purchase the course here.

12.) ​Digital Marketing Academy Membership - Unlimited Access

Course Length: At Your Own Pace  Price: $9.00/month
Pros
  • Access to all of Diego Davila's courses for a low price
  • You'll learn how to digitally market on Facebook, Instagram, YouTube and even how to create websites on WordPress
Cons
  • The courses included are a bit out of order in the list of courses

Digital Marketing Academy Membership Details:

Many entrepreneurs might be approaching the digital marketing world with the opinion that both Facebook and Instagram are both equally important. 


In most cases, you’d have to take separate courses in order to master both of these platforms. But with this group of courses, you can learn all about marketing strategies with both Instagram, Facebook and YouTube in one convenient place.


The mastermind behind it all is Diego Davila, a trusted entrepreneur and proven success story in both Instagram, Facebook and the YouTube marketing worlds.


Many of the concepts we’ve already mentioned, including Facebook pixel and effective targeting methods for reaching your ideal audience.


But you’ll also learn plenty of unique skills and concepts that you might not find anywhere else. Diego Davila shows us how we can use Facebook Live to our advantage when marketing our products and services, and how to boost our Facebook likes and overall popularity. 


And we can’t forget Instagram nor YouTube either. This course shows you how to create effective Instagram ads, which is something that is still quite new on the platform and how to perform YouTube SEO to rank #1 in the search engine. It definitely makes sense to learn from the best when you use these methods for the first time, and Diego Davila knows what he’s talking about in this area. 


This course certainly wins our seal of approval, and it’s an obvious choice if you want to tackle Instagram, Facebook and YouTube for marketing purposes. 
The Bottom Line
Best selling point
  • For a low monthly price, you'll have access to all of the courses on Diegodavila.com that will teach you other marketing skills
Biggest Issue
  • The course is free, but all of the information is condensed into 2 hours
Conclusion:

Listen, for $9.00 a month, you can't go wrong with a group of courses that will teach you everything you need to know.

​

My only issue is that I wouldn't want to keep paying $9.00 a month without end.

​

I'd rather invest in another course.

digital marketing academy membership rating: 3.0/5

or you can purchase the course here.

11.) Instagram Marketing: Guide to Getting 10,000 Followers

Course length: 10 hours and 15 minutes  Price: $20.99
Pros
  • Great course that teaches the basics to IG
  • Learn how to optimize your Instagram account
  • Good use of visuals to help the information stick
Cons
  • In order to receive your certificate of completion, you have to watch a 1-hour bonus lesson which is a sales video
  • The information taught in this course can be found searching on Google

Instagram Marketing Course Details:


Instagram marketing isn't Facebook advertising but, Facebook owns Instagram so, it's still relevant.

Hear me out.


Instagram is an excellent platform for advertising, and it’s one of the most effective tools out there for all kinds of brands and businesses. 


Crucially, Instagram has recently started to add new features which makes it easier to sell products and generate leads. With Instagram, you can really capitalize on this new opportunity if you play your cards right. 


When you really boil it down, Instagram advertising and Facebook ads work by the same basic principles. If you’re interested in using Facebook ads, you should probably consider Instagram ads as well. 


Who knows, they might end up becoming more effective. If you’re interested in pursuing this option further, consider taking this awesome course offered on Udemy.


What makes that 10,000 number special?


Well, experts know that once you reach this number, you can market your products effectively and start really reaping the benefits of a highly visible Instagram account. This equates to more leads, higher sales, and better profits.


To start off, this course will show you how to lay the foundation for an effective Instagram account. Start things off right, and you’ll find that establishing a strong following is much easier in the later stages.


Next, you’ll learn how to engage with your customers and build a solid relationship with your audience.


Although you’ll cover a variety of proven marketing techniques, one of the main focuses here is the “follower funnel technique.”  In order to profit from your large audience, you need to convert them into paying customers. The follower funnel technique allows you to do just that. 


You’ll have lifetime access to the updated info once you do. You’ll work in direct contact with a knowledgeable instructor with expert knowledge on this subject. These instructors can offer tons of vital advice and guidance. 


This course is worth considering.
The Bottom Line
Best selling point
  • Good amount of insight on how to develop a business using Instagram
Biggest Issues
  • The 10 hours of video seamed a bit excessive for this topic
Conclusion:

This course will teach you what you need to know so you can grow your IG following but 10 hours of video content seems a bit much.

​

Also, it shouldn't cost more than the Facebook courses on Udemy but, it does.

Instagram marketing course rating: 3.0/5

or you can purchase the course here.

10.) Facebook Ads For Ecommerce: The Complete Guide

Course length: 10 hours and 3 minutes  Price: $13.99