Do People Read Blogs Still in 2025? — Why It Remains Relevant

December 30, 2024

People still read blogs in 2025, and the data makes this clear. According to MasterBlogging, most readers consume 1–4 blog posts each month. The casual engagement with blogs is still common. While only 6% of users read multiple blog posts daily, a steady 18% of internet users read blogs every day. Blogs still serve as a regular source of information and entertainment for millions. Another 16% of users read blogs 1–3 times per week, and 14% read 4–6 times weekly. It reflects a consistent and ongoing interest in blog content. Though 17% of internet users never read blogs, most do. They engage with this content format regularly.

HubSpot reports that over 60% of all internet users actively read blogs. It underlines blog’s role as a major resource for information. Ahrefs takes it a step further, noting that 77% of users read blogs daily. It is equivalent to more than 4 billion global readers. This is how widespread blogging is as a medium for learning, news, and inspiration. Also, Statista notes a big rise in blog readership among younger people in the UK since 2010. Blogs are popular with both older and younger users. The latter use them to explore niche topics, seek expert advice, and stay updated. 

A Reddit post says blogs are still popular in 2025. While social media and video content are trending, blogs remain important. Blogs offer detailed info, personal stories, and niche topics. Other formats often don't. The post points out that these qualities make blogs a trusted source of valuable content.

Income School says blogs will be relevant in 2025. Blogs provide detailed, human-written content that AI and quick-answer sites can't match. AI gives surface-level answers. Blogs dive deeper. They share personal experiences and niche expertise that readers value. Income School also highlights that Google's E-E-A-T rewards quality content. So, well-written, authoritative blogs can still thrive. 

Even though people still read blogs in 2025, blogging is not an easy business model. I have been running one of the largest blogs in the digital marketing niche for over 10 years (since 2014). So, I understand the challenges firsthand. From constant content creation to dealing with Google algorithm updates, it’s tough. In this article, I will explain the top reasons why do people read blogs still in 2025. I’ll also share tips on how to retain and grow your readership. I will also discuss why some people may stop reading blogs this year. I will introduce you to a business model that leverages local businesses in their ongoing search for new customers.

1. Blogs Provide Reliable Information

Blogs are a go-to resource for many readers for trusted, accurate, and reliable information. Blogs answer specific questions or share expertise. They also provide well-researched content in ways other platforms may not. HubSpot says blog posts are the fifth most trusted online info source. In 2025, trust remains strong. Ahrefs shows that 81% of U.S. online consumers rely on blogs for advice. Blogs cover niche topics in detail. They offer a depth that social media posts or videos cannot match. This makes them relevant.

To ensure your blog remains a reliable source and keeps readers engaged:

  • Conduct thorough research. Use trusted sources to back your claims. Use government websites, academic journals, and reputable sites like Pew Research and Statista. Cite your references directly within the blog to boost credibility.
  • Fact-check every post. Use tools like Grammarly for tone and clarity. Use FactCheck.org or Snopes to verify information. Ensure that every statistic, quote, or claim is accurate before publishing.
  • Update content regularly. Update your posts. Review and refresh old articles with new data or trends. Use platforms like Google Trends to identify updates or changes in your topic area. Regular updates show readers that your blog remains relevant and trustworthy.

2. Blogs Help People Learn New Skills

Blogs provide guides and advice to help people learn new skills on many subjects. Many readers turn to blogs for personal finance, health, tech, and hobbies. Recent HubSpot findings show that 61% of blog readers want to learn or find answers beyond school. Similarly, about 55% of people read blogs for new knowledge, according to Orbit Media. There is a continued demand for educational and skill-focused content.

To create a blog that helps readers gain new skills:

  • Develop step-by-step tutorials. Simplify complex topics by breaking them into clear, actionable steps. Use tools like Canva to create graphics. Use video platforms like Loom for visual demos to complement your guides.
  • Offer practical applications. Include hands-on activities or examples. Use fitness blog exercises, tech tutorial code, or templates for tips on organization. Use Notion or Google Docs. They provide downloadable resources to improve the readers' learning.
  • Engage with readers' input. Use surveys, polls, or comments to find out what skills your audience wants to learn. Typeform or Google Forms can gather useful insights. They help you refine your content to better address readers' interests.

3. Blogs Keep Readers Updated on Trends and News

Blogs are a top resource for the latest trends and news in various fields. Readers rely on blogs for timely, curated content. Blogs highlight major developments, market shifts, and cultural updates. A HubSpot study found that 42% of readers engage with blogs to learn the latest trends or news in their fields. Blogs, unlike traditional news outlets, often offer niche insights for specific audiences. They offer personal analysis, too. In 2025, blogs are essential for staying informed.

To maintain your blog’s relevance and ensure readers come back for timely updates:

  • Use trend-monitoring tools. Use tools like Google Trends, BuzzSumo, and Feedly. They will help you stay ahead of industry shifts. These tools track trending topics and viral stories. They also track keywords that your audience is searching for.
  • Engage with industry news and reports. Follow trusted news sites, trade publications, and research platforms like Statista and Pew. Regularly incorporate fresh data and insights into your blog.
  • Publish Consistently and Promptly. Develop a content calendar to ensure timely publication of trend-focused articles. Use Buffer or Hootsuite to plan posts around breaking news or events. This keeps your content relevant and timely.

4. Blogs Share Authentic Stories and Experiences

Blogs share authentic stories and real-life experiences that build trust and authenticity. Blogs balance knowledge and entertainment. A HubSpot survey found that many read blogs daily. They seek stories that intrigue, amuse, or engage them in unique ways. Notably, 32% of respondents said videos and images are the most compelling features. They encourage them to read blog content. This blend of stories and multimedia engages readers and makes blogs a must-have in 2025.

To create engaging and relatable blog content:

  • Incorporate personal stories with impact. Share experiences that connect with your audience on a deeper level. If your blog is about entrepreneurship, share your challenges and lessons.
  • Leverage multimedia for engagement. Use videos, infographics, and images to enhance your storytelling. Use Canva to design infographics. YouTube or Loom create videos that enhance your story.
  • Encourage reader contributions. Foster a sense of community by inviting readers to share their experiences. Use Typeform or Google Forms to collect their stories. Then, feature them in your blog posts. This will showcase diverse views and build audience loyalty.

5. Blogs Offer Honest Product Reviews and Recommendations

Before making purchases, readers rely on blogs for honest product reviews and recommendations. Blog reviews are seen as more unbiased than ads or influencer promotions. They're also more trustworthy. Collective Bias found that 60% of consumers use mobile blog reviews to evaluate products before buying. Also, 30% of shoppers trust non-celebrity bloggers more than celebrities. The growing influence of blogs as reliable sources for evaluating products in 2025.

To establish your blog as a reliable and credible source for product recommendations:

  • Provide Honest and Detailed Reviews. Share the pros and cons of each product, backed by personal testing or research. Use Grammarly for clarity. Use Canva to create charts that make your reviews easy to understand.
  • Disclose Affiliations Transparently. Always inform readers of any sponsorships or affiliate relationships to build trust. Use disclaimers. Ensure your reviews are unbiased. Focus on real value, not promotional obligations.
  • Compare Similar Products. Offer side-by-side comparisons of competing products to help readers weigh their options. Google Sheets help you make tables to highlight features, prices, and benefits.

6. Blog Provides Making Money Online Tips

Blogs are now a go-to for advice on making money online. Readers trust blogs for strategies, insights, and guides to navigate the digital economy. CapitalOne's research found that 18.4% of online readers trust blogs and websites for financial info. This percentage is expected to grow. About 75% of UK users who sought financial tips on social media had negative outcomes. They experienced losing money or damaging their credit scores. Offer well-researched and trustworthy advice to keep your audience.

To ensure your blog is a credible and valuable resource for online earning advice:

  • Focus on real-life examples and case studies. Share success stories of people who made money online using specific strategies. For example, show how someone used Upwork to earn a steady income. Or, how they built a profitable dropshipping business on Shopify.
  • Provide step-by-step guides. Break down popular methods, like affiliate marketing, into actionable steps. Do the same for freelancing and creating digital products. Include platforms like Fiverr for freelancing and Teachable for online courses. 
  • Stay updated with emerging trends. Research and write about new opportunities, like the gig economy and Web3 jobs. Do this regularly. Use Google Alerts or Feedly to track the online money-making space. This will keep your content current and relevant.

Why People Stop Reading Blogs in 2025?

  • Blogs provide outdated or false information. Readers expect accurate, timely content. When blogs spread misleading claims or fail to update, trust erodes quickly. The Pew Research Center found that 20% of Americans get their news from social media. Yet, 64% of adults believe "fake news" has caused confusion. Also, 23% admit they have shared false information, knowingly or not. Misinformation damages credibility. Blogs that lack accuracy risk losing their audience to more reliable sources.
  • Blogs overuse clickbait titles without delivering value. Readers expect articles to deliver on the headline's promise. If not, they become frustrated and distrustful. Copymate says that content matching the headline boosts click-through rates. It also builds trust and loyalty among readers. Blogs must align with their audience. If not, they risk losing readers to more reliable sources. People want content that respects their time and intelligence.
  • AI-generated blogs feel impersonal and robotic. Readers are drawn to authenticity and a human touch. Content lacking these fails to connect meaningfully. Crystal Crowder notes that readers are shunning AI content. They seek relatable, genuine experiences instead. Also, Orbit Media found no success advantage for bloggers using AI tools over those using traditional methods. AI can assist you with efficiency. However, overreliance on it without adding human insight or creativity can alienate audiences.
  • Blogs are overloaded with ads and disruptive pop-ups. Disruptive pop-ups frustrate readers and drive them away. Excessive interruptions distract users. They can't focus on the content they want to read. This hurts their experience. A HubSpot survey found that 58% of users find pop-up ads annoying. Intrusive elements hurt engagement. If blogs focus on ad revenue over user experience, readers may leave for sites with cleaner.
  • Obtain an Employer Identification Number (EIN). This is for tax purposes and to open a business bank account. You can apply through the IRS website for free.
  • Blogs are hard to navigate on mobile devices. Mobile browsing now accounts for nearly half of all web traffic. Mobile users expect smooth experiences. Clunky designs, slow loads, and unresponsive elements frustrate them. MasterBlogging says 68% of readers aged 18 to 24 prefer to browse the web on mobile devices. So do 65% of those aged 25 to 34. Blogs that don't prioritize mobile-friendly designs risk alienating users. They may turn to more accessible platforms.

Are Blogs Still Relevant in 2025?

Yes, blogs remain relevant in 2025 because millions of readers trust them as a source of information. People seek blogs for detailed answers and guidance that other formats lack. HubSpot's State of Marketing report surveyed 325 people. It found that 29% read blogs 1 to 4 times a month. Even with the rise of other platforms, blogs still attract a consistent audience. Also, 62.2% of internet users read blogs to learn or find answers. Blogs address specific needs and offer reliable, in-depth knowledge.

HubSpot's report also identifies reasons why people value blogs.

  • Approximately 42% of readers use blogs to stay updated on the latest news and trends. Blogs serve as a go-to resource for timely and relevant information.
  • 10.7% of readers use blogs for school or work. 29% use them to solve specific problems in these areas.
  • Also, 27.9% of readers seek blogs for expert advice from thought leaders. Blogs provide expert, problem-solving, and current content.

Is Blogging Isn’t Dead in 2025?

Yes, blogging isn’t dead in 2025 and still has way to go. Demand Metric says 77% of internet users read blogs regularly. They are a trusted source for information and learning. Blogs are especially valued for niche topics. OptinMonster reports that 60% trust blogs for product recommendations, more than social media. Unlike quick posts on social platforms, blogs provide detailed and researched content. This makes them useful for readers exploring topics like technology, health, and lifestyle.

Blogs are also evolving to stay relevant. Orbit Media found that long posts (1,000+ words) generate 70% of blog traffic. They perform better in search results and keep readers engaged. Businesses also rely on blogs to connect with audiences. HubSpot reports that 56% of marketers say blogs are their best content strategy. Blogs are a trusted source for detailed, reliable information online.

However, a Reddit post says the real issue in 2025 isn’t blogs themselves but the decline in reading overall. According to the Redditor, platforms like TikTok, Instagram, and Facebook, with their "fast, chewable short videos," have reduced the audience for written content. However, the post points out that this trend impacts not only blogs but also books and other forms of reading.

Conclusion: Why Local Lead Generation Is Superior In 2025?

Local lead generation is superior in 2025 because it earns income faster, requires less effort, and has less competition. A local lead gen site can reach Google's first page in six weeks by using local keywords. This lets you sell leads to businesses quickly. On the other hand, blogging takes much longer. A survey from Productive Blogging shows it takes 21 months for bloggers to earn their first dollar. This makes local lead generation a faster, better way to make money online.

It’s also easier to maintain a local lead generation site than a blog. A simple site with an optimized homepage, a few service pages, and a few blog posts can rank well in local searches. In contrast, most blogs need 50 posts of 1,500 words or more before Google will see them. Blogs also need constant updates and new content to stay relevant. Local lead gen sites face less competition. They focus on specific services and locations. You’ll typically compete with 10–20 businesses locally. Bloggers compete on a global scale. Earthweb says about 7.5 million blog posts are published daily. The blogging space is very crowded.

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