110 Profitable Ecommerce Business Ideas: Niche Markets and Products for Beginners

Amazon FBA

1. Health Supplements

Health supplements market is valued at $167.5 billion in 2023, according to MarketsandMarkets. It is also projected to grow to $239.4 billion by 2028, reflecting a 7.4% CAGR. Significant growth is seen in segments like collagen and protein/amino acids supplements. This is driven by health awareness and lifestyle needs. The expanding role of e-commerce is expected to facilitate further market growth and profitablity. 

An Amazon seller listed the Top 1 best collagen brand available. This product earned the #19 spot in Health & Household category. It also gained 198,522 ratings and has a 4.5 customer review. Currently, the product is out of stock. 

2. Eco-friendly Household Products

The eco-friendly household products market on Amazon is based on the "Climate Pledge Friendly" initiative. This is launched to help customers discover more sustainable products, features items across a range of categories such as household, grocery, and personal electronics. Products that are part of this initiative have sustainability certifications and include brands like Seventh Generation and Mrs. Meyer's

Seventh Generation promotes sustainable business practices using renewable ingredients to all their products. They also use recycled materials for product packaging. 

3. Fitness and Exercise Equipment

Fitness and exercise equipment market was valued at $8.9 billion in 2022. It is expected to grow at a compound annual growth rate (CAGR) of 3.7% between 2024 and 2028, according to Wellness Creative Co. 

According to Finmodels Lab, starting a fitness equipment store in the U.S. can be quite profitable. But store revenues vary widely, typically ranging from $500,000 to $2 million annually. It depends on factors like location and the range of products offered. Partnerships with gyms can further enhance profits through joint promotions. 

A seller of hexagon workout fumbbell earns an impressive 96,166 ratings on Amazon and distinguished as "Amazon's Choice" in the Exercise & Fitness category. This indicates strong market approval and consumer trust. 

4. Gourmet Food Products

Gourment food products fall under Amazon's grocery category. According to JungleScout, nearly 89% of Amazon sellers are profitable in offering these products. These sellers often achieve profitability within their first year, with some surpassing $10,000 in average monthly sales. 

The gourmet snack box, priced at $35.99, earned a strong position in terms of profitability. It has attracted considerable attention with nearly 12,000 ratings. This indicating a high level of customer engagement and satisfaction. Over the past month alone, more than 6,000 units have been purchased. This sales volume suggests that the product not only meets an increase in demand but also maintains a steady profit.

5. Pet Care and Accessories

The global pet care market size was valued at USD 246.66 billion in 2023 and is expected to reach USD 259.37 billion in 2024, based on the JungleScout reports. In 2023, a significant majority of Amazon sellers in the pet category reported profitability, with 87% turning a profit and over half of them reporting profit margins exceeding 10%.  

The $11.75 pet deshedding brush has over 40,437 ratings. This shows strong demand and likely satisfied customers. Moreover, it has consistently sold over 300+ units in previous months. Thus, highlighting its profitability despite the low price.

6. Baby and Maternity Products

For baby products, there is a high demand in baby food, cosmetics, toiletries, and safety products. In particular, baby food held a significant market share of 25.3% in 2023 and is expected to grow at a CAGR of 6.5% from 2024 to 2030 according to Grand View Research.

The maternity belly band, priced at $19.99, has shown significant market traction, evidenced by over 30,011 ratings. Furthermore, with more than 10,000 units purchased in past month, this projects a high demand and profitability in maternity products. 

7. Outdoor and Camping Gear

The outdoor and camping gear market is showing strong growth and profitability, particularly in the camping equipment sector. In 2024, the global camping equipment market is expected to reach $19.64 billion, according to  and is projected to grow at a compound annual growth rate (CAGR) of 6.15% to achieve $26.46 billion by 2029.

Smores sticks for fire pit is priced at $9.99. It has demonstrated robust market performance, evident from the 15,847 customer ratings. The product's popularity is backed by over 7,000 units purchased in the past months. 

8. Beauty and Personal Care Items

Beauty and Personal Care is one of the most profitable categories in this market. This include skincare, hair care, and makeup. Beauty Matter highlights that skincare products dominated the top-selling lists, with an average price point of $17.01 for the top ten skincare products. This is due to the consumer interest in Korean beauty products.

The under eye mask is priced at $21.95. It has garnered  market traction and customer approval for its 19,283 ratings and status as the #1 Best Seller in Eye Wrinkle Pads & Patches. There are also 20,000 units purchased in the past months.

9. Smart Home Gadgets

The global smart home market was valued at approximately $93.98 billion in 2023 and is projected to grow to $338.28 billion by 2030. It has a compound annual growth rate (CAGR) of 20.1% during this period based on the Fortune Business Insights data.

This leg neck light priced at $18.99 has received 122,314 ratings and designated as Amazon's Choice in the category of book lights. It has also seen over 10,000 purchases in the past months, suggesting that it is a highly profitable product.

10. Specialty Coffee and Tea

Based on Grand View Research, the global specialty coffee market is projected to reach substantial growth by 2030. It was forecasted that compound annual growth rate (CAGR) of about 11.3% from 2023 to 2030. In 2022, the market size was valued at approximately USD 21.92 billion. This growth is attributed to increasing consumer appreciation for higher-quality coffee and the expansion of specialty coffee chains that offer a wide range of options to a broad customer base.

The 100% Arabica Flavored Coffee Ground is priced at $13.78 and has proven to be quite popular among consumers with 27,744 ratings. Moreover, its recent sales figures are impressive, with over 3,000 purchases in the previous month. This suggests a strong market presence and potentially high profitability for this product. 

Amazon FBM

11. Handcrafted Artisan Jewelry

Amazon sellers in handmade category, such as handcrafted jewelry, can earn potential profit. It is reported by Threecolts that around 45% of sellers in Amazon's handmade section generate monthly revenues between $1,000 and $25,000, with 33% of these sellers enjoying profit margins above 20%.

This vintage earrings, priced at $16.95, have earned 198 ratings. The price appeal to lovers of vintage style and has considerable popularity and customer engagement.

12. Custom Designed Apparel

The custom designed apparel in particular is experiencing growth, projected to reach $8.5 billion by 2032. This is driven by the increasing popularity of ecommerce and digital printing technologies. Thus, enhance the appeal of personalized and unique apparel items. 

This custom cotton long sleeve priced at $22.99. This product has garnered 274 ratings, indicating a decent level of customer engagement and satisfaction. Furthermore, the item has seen substantial demand, with over 500 units purchased in the past month alone.

13. Vintage Books and Collectibles

Selling vintage books and collectibles on Amazon can be profitable. According to FinModelsLab, the profitability of vintage bookstores in the U.S. This highlights the industry's recent success. The industry has an average annual revenue of $2.3 billion and a growth rate of 4.5% per year. Vintage bookstores. 

The leather-bound vintage journal, priced at $19.99. It gained 280 ratings and a sales volume of over 1,000 units in the previous months. This unisex collectible combines aesthetic and vintage appeal that is also functional. 

14. Auto Parts and Accessories

Auto parts retail stores generally see a gross revenue averaging around $1.78 million per year, according to Sharp Sheet. It has an operating profit margin of about 15%. This profitability is maintained despite the high costs of goods sold, which can represent 45% of sales. 

The V-Ribbed Serpentine Belt, priced at $51.00, has proven profitable with 1,544 customer ratings and over 500 sales in the past month. This indicates strong demand and customer satisfaction.

15. DIY and Craft Supplies

DIY and craft supplies sellers on Amazon, particularly those using the Amazon Handmade platform, can find a potentially profitable market niche. According to data from Jungle Scout, about 33% of sellers for Amazon handmade category achieve profit margins above 20%.

The  $51.00 kids modern arts and crafts kit is a profitable product with 4,806 ratings and over 500 purchases in the past month. It is also listed as Amazon's Choice in Craft Kits by Kid Made Modern. Thus, indicates strong market presence and consumer interest.

16. Educational Toys and Games

The global educational toys market was valued at approximately USD 51.56 billion in 2023, according to Future Market Insights. It is projected to grow at a compound annual growth rate (CAGR) of about 10.2%, reaching around USD 103.05 billion by 2030.

The Educational Toys and Games, priced at $24.95, are profitable. The product is sold over 2,000 units last month and have received 17,291 ratings. This shows they are popular and well-received by customers. This also suggests they are a successful product in terms of sales and customer satisfaction.

17. Home Baking Kits

Home baking kits on Amazon have become a promising niche for sellers, reflecting broader trends in the home baking ingredients market which is projected to grow significantly. This market is anticipated to increase from $15.6 billion in 2023 to $28.2 billion by 2033, according to The Insight Partners.

These proofing baskets are priced at $20.92 each and have a strong market presence, as indicated by their purchase volume of over 400 units in the past month. Additionally, the product enjoys favorable customer feedback with a total of 22 ratings. This level of sales activity and customer engagement points to a profitable product in the baking supplies category.

18. Gardening Tools and Supplies

The gardening equipment market itself is has various categories such as cutting and pruning tools, short-hand tools, and wheeled implements. According to Grand Review Research, the market is anticipated to grow at a compound annual growth rate (CAGR) of 6.0% from 2023 to 2030, driven by the rising demand for ergonomic and easy-to-use gardening tools. 

Furthermore, the market for gardening tools and supplies on Amazon shows notable growth and profitability potential. According to This Old House, sales of gardening equipment and supplies are expected to reach $127 billion in 2024. This reflects the continuing trend of increased spending on home gardening projects. Also, this surge is particularly notable among U.S. households, with more than 38% planning to spend more on gardening compared to the previous year.

This $22.11 gardening scissors hold the distinction of being the #1 best seller in gardening tools category. Their popularity is further underscored by the impressive 42,650 ratings they have received. Additionally, the sales figures indicate that over 40,000 units were purchased in the past month alone. This highlights their strong market presence and profitability. The combination of high sales volume, extensive customer feedback, and top-ranking status solidifies their position as a highly profitable item.

19. Photography Equipment

The photography equipment market is projected to grow at a compound annual growth rate (CAGR) of 5.5% from 2023 to 2028 according to Technavio, which represents an increase of approximately USD 3.61 billion in market size. This market includes a wide range of products such as cameras, lenses, and other photographic accessories. 

This $108.99 photography lighting kit has attracted over 200 purchases in the recent month, complemented by a solid base of 292 customer ratings. Such metrics indicate strong sales performance and customer engagement within its market segment.

20. Tech and Gadget Accessories

Amazon sellers of tech and gadgets in the United States made $230,000 on average in sales. This demonstrates the high potential revenue for sellers engaged in popular categories.

The portable desktop charging station at $19.99 has gained consumer interest with a 10,355 ratings. Furthermore, its popularity is underscored by over 3,000 purchases in the past month. This high volume of sales and strong customer engagement suggest that the product is highly profitable in the tech market.

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 21. Sustainable Fashion Clothing

The sustainable fashion clothing market size was valued at approximately $6.35 billion, with predictions of growth to $8.25 billion by 2023 and potentially reaching $15.17 billion by 2030. The is based on the data from GlobeNewswire. This represents a compound annual growth rate (CAGR) of about 6.8% from 2019 to 2023, and an estimated 9.1% from 2023 to 2030. 

This suggests that the sustainable fashion clothing market is experiencing growth, with its projected value. 

The organic cotton sweatshirt, priced at $55.59, has garnered a total of 188 ratings. This suggests a strong market presence and possibly significant revenue in the segment. 

22. Organic Skincare Products

The global market size for organic skincare products is projected to grow from USD 8.5 billion in 2024 to USD 13.76 billion by 2029, according to ResearchMarket. It reflects a compound annual growth rate (CAGR) of 10.11%. This growth is supported by the rising popularity of products that avoid harmful chemicals such as parabens, which are linked to skin irritation and hormonal disruptions.

The plant-based skincare set, priced at $99.99, targets customers seeking premium, eco-friendly products. Its pricing implies high-quality, natural ingredients appealing to those willing to pay more for sustainability and natural ingredients. With 567 ratings, the product shows strong market acceptance and potential for steady revenue.

23. Customized Furniture

Customized furniture market sold online is in demand in the recent years. According to Analyzify, furniture e-commerce industry has been growing, with global revenue expected to reach around $41 billion by 2030. This indicates a strong and increasing consumer demand customized furniture and furniture industry in general.

The profitability of custom-sized mahogany floating shelves, priced at $105.99, is determined by their market reception, reflected in the 14 ratings received. The low number of ratings suggests limited customer feedback or market penetration. However, the price point suggests these could be high-margin items, provided the production and distribution costs are controlled effectively.

24. Vegan Food and Snacks

The vegan food and snacks demand reflect a rapidly growing sector within the broader plant-based market. The global vegan food market has shown substantial growth. This is due to the projections suggesting a continued upward trend. According to Grand View Research, the market size was valued at $23.31 billion in 2020. But it is expected to reach USD 61.35 billion by 2028. Thus, showcasing a compound annual growth rate (CAGR) of 12.95% from 2021 to 2028.

The organic snack bar for kids is priced at $42.99 and has received 351 ratings. This high price reflects its premium, organic ingredients, appealing to health-conscious buyers. The number of ratings indicates a decent market presence.

25. Specialty Electronics

The specialty electronics market, particularly consumer electronics, is experiencing growth and diversification. Based on the Future Market Insights data, the market is valued at approximately USD 3.3 billion in 2023. This projections indicates an expansion to around USD 5.8 billion by 2033 and growing at a compound annual growth rate (CAGR) of 5.8%. 

This $74.99 lamp and housing for bulbs currently has only three customer ratings. This price point suggests a premium segment within its category. However, the limited number of ratings indicates that this product may still be gaining traction in the market. It's essential for potential profitability analysis to monitor how well this item performs as more customer feedback comes in.

The travel gear and accessories market is growing rapidly. According to Future Market Insights, the market was valued at about $55.29 billion in 2023. Also, it is expected to reach $103.8 billion by 2033, growing at a CAGR of 6.5%. This growth is driven by increased global travel and demand for products that are convenient, stylish, and functional.

The camera bag, priced at $119.00, has garnered 108 ratings. This suggests its potential profitability. This product occupies a key position in the structured lineup due to its pricing and the number of user rating.

27. Art Supplies Store

Art supplies stores typically see a healthy profit margin. Based on the FinModelsLab, these stores can mark up art supplies by 100% or more. Then aim for profit margins between 40% to 50% on the cost of goods sold. The revenue for well-managed small to medium-sized stores can range from $250,000 to over $1 million annually. 

The dual tips alcohol art markers, priced at $244.99 and backed by 287 ratings, offer a profitable option in the art supplies market. Their dual functionality caters to diverse artists seeking quality and versatility in their art tools.

28. Cycling and Biking Equipment

The bicycle global market was valued at approximately USD 76.7 billion in 2023 according to Expert Market Research. It is also projected to grow at a compound annual growth rate (CAGR) of 6.6% to reach about USD 136.5 billion by 2032. This growth is driven by increasing disposable incomes, urbanization, and rising fitness awareness among consumers.

With a price of $3,099.00, the dual motor E-bike boasts 484 ratings. This indicates a strong market interest. Its competitive pricing and positive feedback suggest potential profitability. The dual motor feature likely enhances performance, appealing to enthusiasts seeking reliability and power. 

29. Local Artisan Crafts

The market for local artisan crafts, often classified under handicrafts, is experiencing significant growth. As of 2023, Future Market Insights reports that the global handicrafts market was valued at approximately USD 787.85 billion. And it is projected to witness a compound annual growth rate (CAGR) of 11.8%, reaching about USD 2,149.93 billion by 2032. 

With 348 ratings, the sari silk hair scarf priced at $10.00 promises lucrative returns. Its affordable cost ensures high demand, translating to increased sales volume. Positive ratings validate customer satisfaction, enhancing brand credibility and fostering repeat purchases.

30. Home Brewing Kits

The home brewing kit market is showing positive trends and growth opportunities globally. Value Market Research reports that the market for home beer brewing machines was valued at USD 41,278.73 thousand in 2022. It is also projected to grow at a compound annual growth rate (CAGR) of 10.25% from 2023 to 2030.

Gitnux also notes that this growth is partly driven by the increasing popularity of craft beers and the rising trend of DIY and home-based activities. This is especially in regions like North America.

Investing in a $249.99 gallon beer brewing kit with 93 ratings, it promises profitability. With an established market presence, its quality likely ensures customer satisfaction and sales.

Etsy Storefront

31. Handmade Pottery and Ceramics

The global pottery ceramics market is quite robust and expected to grow at a CAGR of 3.8% from 2022 to 2030, with the market size forecasted to reach $15 billion by 2030. This is according to Grand View Research. The key segments within this market include tableware and art ware. The art ware segment, in particular, is projected to grow significantly, driven by its popularity in the hospitality industry and among luxury real estate developers. 

Monogram pottery stamp priced at $17.74 is profitable with 188 ratings. Its affordability potentially boosts sales, while numerous ratings indicate customer interest and trust.

32. Bespoke Wedding Accessories

The bespoke wedding accessories market is a segment of the broader wedding industry. Based on ZipDo, the wedding services market in the United States has a projected value of USD 78 billion by the end of 2026. This indicates a market with many opportunities for businesses involved in wedding planning and related services. 

With a price point of $44.19, the bridal hair comb offers affordability to customers. Its popularity is evident with 328 ratings, suggesting high demand. Given its moderate price and significant interest, the product presents a lucrative opportunity for profitability.

33. Personalized Gifts and Crafts

The personalized gifts and crafts market is projected to continue expanding in the coming years. According to DataIntelo, the global personalized gifts market size was valued at approximately USD 28.4 billion in 2023. It is also expected to reach around USD 43 billion by 2032, with a CAGR about 5.75% during the forecast period from 2024 to 2032. This growth is largely driven by the increasing availability of personalized gift options and the rising consumer demand for custom products.

With a custom gift box priced at $7.70 and backed by 1,552 ratings, profitability is evident. The high demand indicated by the ratings implies a lucrative market. At this price point, the product offers a healthy profit margin. 

34. Illustration and Art Prints

The illustration and art prints market for the print-on-demand (POD) sector is experiencing significant growth. The global print-on-demand market for art prints is expected to reach approximately $1.9 billion by 2027, showcasing a compound annual growth rate (CAGR) of 13.4% from 2022. The increasing demand shows that people really want custom art that makes a space feel special and classy.

With a price of $13.87 for this fashion illustration art print and an impressive 3,319 ratings, the profitability of this product appears promising. High customer engagement coupled with a reasonable pricing strategy suggests strong potential for revenue generation.

The global handmade soap market was valued at approximately USD 7.9 billion in 2023, according to Cognitive Market Research. It is expected to grow at a compound annual growth rate (CAGR) of around 6.5% during the forecast period from 2023 to 2030. This growth is largely fueled by the rising consumer awareness of the health benefits associated with chemical-free and organic products.

Value Market Research also notes that the market segments include various types of soaps. This include cold press, melt & pour, and rebatched. These are distributed through channels like online sales and specialty stores.

35. Handmade Soaps and Candles

The gift box set, with candle and soap priced at $32.00, offers a lucrative opportunity for profit. With a stellar seller rating, it attracts customer trust. This combination of quality and affordability positions it as a compelling choice.

36. Knitted and Crocheted Items

The knitted fabrics market was valued at USD 25.3 billion in 2019 and is projected to grow to USD 35.7 billion by 2025 based on Grand View Research. This also represents a compound annual growth rate (CAGR) of 6.0%. Similarly, the crochet market has seen a robust increase in consumer interest, especially from younger demographics aged 18-34. According to Yarn Fest, this surge is partly attributed to the therapeutic and creative appeal of yarn crafting. 

The hand-knit baby blanket, priced at $45.00, has garnered 54 ratings, suggesting a positive customer response and consistent market demand. 

37. Custom Embroidery Products

The embroidery market size was valued at $3.2 billion in 2023 and is projected to reach $6.2 billion by 2032, based on FinModelsLab data. With CAGR projection of 9.5% from 2024 to 2032. The market includes a variety of embroidery techniques, with machine-made embroidery expected to grow due to its efficiency and lower cost of production compared to handmade embroidery. 

With this custom embroidered hat priced at $51.00 and garnering 1,077 ratings, profitability is evident. The high price point signifies potential profit margins. The substantial number of ratings suggests increase in sales.

38. Vintage Clothing Store

The secondhand apparel market is set to grow robustly. In the U.S., the resale market is expected to expand significantly, with projections indicating it will reach about $82 billion by 2026, NARTS reported.

Globally, the apparel resale market size was valued at $193.7 billion in 2023 and is forecasted to grow at a CAGR of more than 12% from 2023 to 2027 based on the GlobalData. This growth is spurred by increasing consumer awareness of the environmental benefits of secondhand clothing and the appeal of finding unique items at lower prices

The vintage clothing bundle, priced at $70.00 and supported by 138 positive ratings, presents a compelling value proposition. This suggests a gradual market acceptance.

39. Handcrafted Wooden Toys

The wooden toys market was valued at approximately USD 27.94 billion in 2023 and is projected to grow to USD 37.87 billion by 2029, according to Maximize Market Research. This growth is driven by increasing consumer preferences for sustainable and eco-friendly products, alongside a growing awareness of the benefits of educational and development-focused toys.

Personalized wooden toys priced at $39.99 have garnered 66 ratings. This indicates a steady flow of sales and customer engagement. With each sale generating and assuming positive ratings, profitability is potentially high.

40. Unique Home Decor Items

The home decor market is projected to grow was valued at approximately $672.2 billion in 2022. It is expected to reach around $949 billion by 2032. This is based on GlobeNewswire data. It has a compound annual growth rate (CAGR) of about 3.6%. Another estimate from Imarcgroup suggests the market size reached $749.0 billion in 2023 and is expected to grow to $1,087.5 billion by 2032, at a CAGR of 4.1%.

With a unique cereal bowl priced at $83.93 and backed by 63 ratings, its profitability lies in its exclusivity and customer satisfaction.